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Second light! Huawei, suddenly announced

China Fund News reporter Wen Xi

On the morning of April 18th, Huawei Terminal Weibo suddenly announced the "Pioneer Plan" of Pura 70 series, namely Pura 70 Ultra and Pura 70 Pro, which were put on sale at 10:08 on April 18th. On April 22nd, the Pura70 Pro+ and Pura 70 versions were subsequently put on sale.

Huawei Mall APP shows that Pura 70 series has the above four versions, among which Pura 70 Ultra and Pura 70 Pro have been put on sale. The lowest price of Pura 70 Pro is 6,499 yuan, and the highest price of the highest version of Pura 70 Ultra reaches 10,999 yuan.

In addition, the Pura 70 version on sale on April 22 is an entry-level version, and the price shows 5499 yuan.

After the Pura 70 series was released, the share prices of several Huawei concept stocks rose. At the time of writing, Shengyi Electronics rose more than 9%, Anjie Technology rose more than 7%, and Xinwei Communication and Shuobeide also rose.

Sold out in one minute "out of stock"

On the morning of April 18th, Weibo, a Huawei terminal, released a letter to Huawei users before 10 o’clock. In the letter, Huawei terminal mentioned, "On April 18, 2012, HUAWEI Ascend P1 was officially listed, thus opening a new era of intelligent imaging and scientific aesthetics."

Huawei Terminal also said in the letter, "Infinite imagination will take Huawei P series to a new height. The HUAWEI P series has been fully upgraded to HUAWEl Pura, and it will start again with a new attitude. "

Subsequently, Huawei announced the "Pura 70 Series Pioneer Plan", that is, Pura 70 Ultra and Pura 70 Pro went on sale at 10:08 on the same day. A few minutes later, Huawei announced that the Pura70 Pro+ and Pura 70 versions will be on sale at 10:08 on April 22nd.

It is reported that the Pura 70 series is equipped with the new HarmonyOS 4.2. At the same time, the Beidou satellite message was upgraded to support sending picture messages.

It is worth mentioning that AI has become the biggest selling point of Pura 70 series. The whole system supports AI remote control and intelligent payment, and it is also connected to Pangu model, bringing more intelligent applications such as AI elimination and AI cloud enhancement.

At present, according to the official APP, it was put on the shelves at 10: 08, and in less than one minute, many models of Pura 70 series have been "robbed", and the words "temporarily not for sale" or "temporarily out of stock" appeared in succession, and then the system gave the words "sold separately at 16:08".

Just "transformed" three days ago.

On April 15th, Huawei official Weibo released several videos about Huawei P series. Yu Chengdong, managing director of Huawei and CEO of BG, announced that Huawei P series has been officially upgraded to "Huawei Pura".

This also means that the P70 model that has attracted much attention will be renamed as Pura 70, which is also the first product of Pura’s new series.

According to Counterpoint Research data, Huawei returned strongly in the first two weeks of 2024, ranking first in smartphone sales. In the first six weeks of 2024, the overall sales of smartphones in China decreased by 7% year-on-year, but Huawei’s mobile phones increased by 64% year-on-year, ranking second with a market share of 17%.

Among them, Huawei Mate 60 series became one of the few highlights at the beginning of this year. In addition, the data shows that Huawei’s folding screen mobile phone shipments ranked first in the fourth quarter of last year, with a market share of 51.2%.

Guo Ming, a well-known analyst, predicts that the shipment of Huawei P70 series may increase by 230% year-on-year in 2024, reaching 13 million to 15 million units. Even if demand slows down, shipments are expected to increase by 150% year-on-year to 10 million to 12 million units.

Image and AI functions become highlights

Pura 70 series has been widely concerned by the market before it has been "transformed" According to past experience, Huawei P series is generally unveiled at the spring conference in March each year.

The market had expected that the P70 would be released in Shanghai in early April. Some market participants also believe that Huawei will pre-sell P70 in April through the "Pioneer Plan" and other means.

In addition to the release date, the market also made extensive speculation on its performance, function and configuration. Shanghai Securities analyzed in a research report that in terms of performance, all P70 systems support 5G, and there is a new satellite communication technology, and the network will be upgraded to 5.5G.

In terms of images, the P70 Standard Edition will adopt domestic sensors, and all the systems will be equipped with periscope telephoto lenses, which support variable aperture and OIS optical image stabilization technology. In addition, the P70 series has also been upgraded in lens, spin-on filter, microprism, motor and CIS.

In terms of AI, the agency mentioned that the P70 is built with Huawei’s self-developed Pangu model, with AI photography as the core highlight, and the functions of voice assistant, copy generation, picture and video generation can be greatly improved. In addition, the agency also expects that its built-in HarmonyOS OS will bring some features of the HarmonyOS Galaxy version.

Editor: Huang Mei

Audit: Muyu

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Original title: "Second light! Huawei, sudden official announcement "

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Xiaomi SU7 lost an average of 6,800 yuan when selling one.

At the press conference of Xiaomi SU7, Lei Jun said frankly that the sales strategy of this model is to "sell one and lose one".

According to the latest Citigroup report, the estimated delivery volume of SU7 of Xiaomi Group will be between 5,000 and 6,000 units in April, while the annual delivery volume is expected to be about 55,000 to 70,000 units.

At present, the delivery time of Xiaomi SU7 has been as long as 6 months, which has aroused the market’s concern about its production capacity. If the production capacity can’t keep up with the market demand, Xiaomi may face a growth challenge similar to last year’s G6 in Tucki. It is estimated that for every SU7 sold by Xiaomi in 2024, it will lose an average of 6 800 yuan, and the whole car-making business is expected to lose as much as 4.1 billion yuan.

However, some bloggers broke the news that the production capacity of Xiaomi SU7 began to increase this week. It is estimated that the daily production capacity will increase to more than 400 units, and the monthly output will directly jump to 12,000 units. This is undoubtedly a positive signal for SU7, a high-positioning model.

Looking into the future, it is predicted that by April 2024, Xiaomi SU7 is expected to rank among the top three in the pure electric car market with a price of over 200,000 yuan in China.

Lei Jun mentioned in his previous speech: "Our original standard version was priced at 229,000 yuan, while the top version was priced at 350,000 yuan. However, considering the price reduction strategies of other car companies, we decided to adopt a more sincere pricing strategy. Therefore, the standard version is priced 30,000 yuan lower than Tesla Model 3, while the Max version is priced at 299,000 yuan. "

For this report, Xu Jieyun, Special Assistant to the Chairman of Xiaomi Group and Deputy General Manager of China Marketing Department, quickly responded at the Weibo, saying that there may be a big deviation in this information.

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Dancing Black Mamba Aika Tianma Test Drive Zhiji L7 SP Edition

  [Aika car test drive original]

  On October 24th, the news that (|) Snake Performance’s high-performance version reached the top of Zhejiang’s fastest domestically produced mass-produced electric vehicles must have blown up the circle of friends of fans. And this week, I am very honored to be the first lucky person to test drive this high-performance version of the car. As for this newly-made domestic upstart, how much gold does it have? Let’s look down.

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  In recent years, the development of domestic new energy vehicles can be said to be very rapid, but everyone’s focus on domestic new energy vehicles is more on intelligence and cruising range, which can be said to be a weak item in performance. This time, the performance of Zhiji L7 Snake Performance in Zhejiang has even surpassed the top high-performance models such as AMG (|), (| |) Turbo S, (|), RS7, RS6, and it can be said that it is proud. Although its Zhejiang performance has just been refreshed by (|), it still ranks in the first echelon.

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Secret of Xiaomi SU7 Intelligent Driving: Driving without a map comes true with only a light map.

Fast technology news on April 5,Xiaomi SU7Car series will be fully equipped.Intelligent DriveFunction, but consumers have doubts about whether it depends on map data.

In this regard,Xiaomi automobileThe official gave a clear answer.

According to the official statement,Xiaomi intelligent driving city navigation function is adoptedLight map schemeIn some complex scenes, the performance of this function will be optimized by combining prior information, and other scenes can be completed by real-time perception and planning at the vehicle end.

In other words, Xiaomi SU7 can realize intelligent driving without map data in most cases, but it still needs map support in certain scenarios.

Lei Jun announced at the press conference that,Xiaomi SU7 is scheduled to open in April.User testing10 cities will be opened in May, and eventually it will be opened all over the country.

Xiaomi’s delivery schedule shows that the standard version and Max version will be delivered at the end of April, while the Pro version is scheduled to be delivered at the end of May. This means that the owner of Xiaomi SU7 can immediately experience the NOA (automatic navigation) function of the city when receiving the vehicle.

It is reported that Xiaomi’s initial investment in full-link self-developed intelligent driving technology is RMB 3.3 billion, which has been increased to RMB 4.7 billion, and the size of the R&D team has exceeded 1,000.

Lei Jun further stated that Xiaomi’s goal is to enter the first camp of the intelligent driving industry by 2024.

Secret of Xiaomi SU7 Intelligent Driving: Driving without a map comes true with only a light map.

(reporting)

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Summary of weekend news: the central bank and other three departments have stepped in to support enterprises in this industry to raise funds through reasonable equity in the capital market.

  What major events may affect the capital market over the weekend? The highlights are summarized as follows:

  Macro and market news

  State-owned Assets Supervision and Administration Commission: Accelerate the construction ofA new type of power system with the main body

  According to a report by Cailian on Saturday, the State-owned Assets Supervision and Administration Commission of the State Council held a special meeting on the work of central enterprises to keep warm and supply this winter and next spring on November 16th. The meeting demanded that the long-term mechanism should be improved, the construction of peak-shaving power supply should be promoted according to local conditions, investment in technological innovation should be increased, and the construction of a new power system with the main body should be accelerated. It is necessary to strengthen risk investigation, put safety in production in a prominent position, and serve the overall situation of ensuring supply and stability with a good situation of safety in production. Relevant responsible comrades of 17 central energy supply enterprises attended the meeting., State Grid, ChinaFour enterprises, such as Electric Power and National Energy Group, reported the situation of power supply protection on the spot.

  Three departments: lend, withdraw and cut off loans to real estate enterprises in normal operation, and support real estate enterprises to raise funds through reasonable equity in capital market.

  On Friday, the people of ChinaThe General Administration of Financial Supervision and the China Securities Regulatory Commission jointly held a forum for financial institutions to study the recent real estate finance,Key tasks such as launching and debt risk resolution of financing platforms.

  The meeting emphasized that in the past, the financial sector actively cooperated with the competent departments of the industry and local governments, made comprehensive policies from both the supply and demand sides of the real estate market, maintained the stability of key financing channels such as credit, bonds and equity, supported the improvement of industry operations, optimized and adjusted individual housing loan policies, and made efforts to stabilize the real estate market, which achieved good results. Recently, financial departments and industry authorities jointly held a symposium on representative real estate enterprises.Understand the main financial needs of industry risk resolution and high-quality development. All financial institutions should thoroughly implement the deployment of the Central Financial Work Conference, adhere to the "two unwavering", meet the reasonable financing needs of real estate enterprises of different ownership equally, and spare no expense in lending, drawing loans and cutting off loans to real estate enterprises in normal operation.

  Continue to make good use of the "second arrow" to support private real estate enterprises to issue bonds for financing. Support real estate enterprises to raise funds through reasonable equity in the capital market. It is necessary to continue to cooperate with local governments and relevant departments, adhere to the principle of rule of law and marketization, increase financial support for Baojiaolou, and promote the industry.. It is necessary to actively serve the construction of "three major projects" such as affordable housing, accelerate the reform of the supply side of real estate finance, and promote the construction of a new model of real estate development.

  Three departments: consider the credit supply in the second two months of this year and the beginning of next year as a whole to promote the stable growth of China’s economy with the stability of credit growth

  On Friday, the China Municipal People’s Government, the General Administration of Financial Supervision and the China Securities Regulatory Commission jointly held a forum for financial institutions. The meeting held that in the next step, we should strengthen our confidence, continue to exert our strength and make contributions for a long time, continue to increase policy implementation and work promotion, and persistently create a goodFinancial environment. It is necessary to implement the requirements of cross-cycle and counter-cycle adjustment, focus on strengthening the balanced supply of credit, and make overall consideration of the credit supply in the second two months of this year and the beginning of next year to promote the stable growth of China’s economy with the stability of credit growth. It is necessary to optimize the capital supply structure, revitalize the existing financial resources, increase financial support for major strategies, key areas and weak links, and enhance the sustainability of financial support for the real economy.

  Securities and Futures Commission: Improve the regulatory rules and severely crack down on derivatives as a "channel"The behavior of futures market supervision

  On Friday, the CSRC publicly solicited opinions on the Measures for the Supervision and Administration of Derivatives Trading (Second Draft for Comment). Among them, it is mentioned that the supervision rules should be improved and the behavior of circumventing the supervision of the futures market with derivatives as a "channel" should be severely cracked down. The CSRC has systematically sorted out this issue and standardized it in these Measures, including prohibiting the circumvention of the position limit system, the letter cover system and the reduction and sale restriction system through derivatives trading, prohibiting short-term trading, insider trading and market manipulation through derivatives trading, and prohibiting derivatives operating institutions from being bigger than listed companies., the actual controller, Dong Jiangao, and the subject of reducing holdings and restricting sales to carry out derivative transactions with the shares of the listed company as the subject matter.

  Industry news

  The third day of national talks: lively atmosphere delivers good newsEnterprises appear in anti-tumor drugs or concentrate on negotiations.

  Today, on the third day of the national talks, according to the on-site observation of the reporters of Cailian Association, the number of enterprise representatives has increased significantly., AstraZeneca,, Deqi Medicine,Representatives of companies such as Novartis and Kelun appeared one after another. According to this, the reporter judged that anti-tumor drugs will be concentrated in negotiations today.

  It is reported that Hengrui and other "PD-1 Four Little Dragons" will all negotiate for renewal or expansion of indications today, as well as cornerstones andCooperative PD-L1 suglimab injection. In addition, AstraZeneca is responsible for the negotiation of destrastuzumab for breast cancer drug DS8201 injection, which has also attracted much attention.

  Directly hit the 2023 medical insurance country to talk about the next day: the pace is accelerating! More than 30 companies have appeared on hypoglycemic drugs or concentrated on negotiating varieties.

  On Saturday, the four-day 2023 national health insurance talks entered the second day of the agenda. According to the reporter of science and technology innovation board Journal, it is estimated that more than 30 enterprises will participate in today’s negotiations, AstraZeneca,, Hunan Kelun, Liaoning, Bayer, Shijiazhuang Four Medicines Group and many other enterprises have made appearances.

  According to the reporter’s statistics, among the enterprises participating in today’s negotiations, there are many products involving diabetes drugs. It is speculated that hypoglycemic agents are one of the key varieties to be negotiated today.

  AI becomes the focus of high-tech fair:All-in-one machine attracts the audience to stop. The release of domestic Chiplet large model reasoning chip

  Cailian reported on November 18th that the 25th China International Hi-Tech Fair (hereinafter referred to as "Hi-Tech Fair") was being held in Shenzhen. At the new generation information technology exhibition in Futian exhibition area, a huge server box with Logo was prominently placed in the center.

  According to the on-site technicians of Luchen Technology introduced to the reporter of science and technology innovation board Daily, this equipment is the original DGX H800 all-in-one machine, and Luchen Technology independently designed and developed the corresponding large-scale model software service to match it, thus forming Luchen Technology’s Colossal-AI extremely fast large-scale model workstation for sale or rental.

  Huawei Xiaomi’s new car is overcharged with fire? 4COn the eve of mass application, listed companies in the industrial chain "prepare for war"

  The reporter of Cailian learned from the industry on Saturday that the 4C overcharge brought by the 800V high-voltage electrical architecture will be applied in batches next year. In addition, the reporter learned from a non-public survey summary that it is estimated that about 25 car companies have launched 800V PRO models at present, and they should make significant contributions to the increment next year.

  At this stage,When the layout 4C is overcharged. In the supply chain of 4C rechargeable battery, the shipments of both electrolyte and anode covering materials are not large. A person from a negative material factory told Cailian that the fast-charging negative electrode shipped by the company in recent years can basically reach 4C. According to its forecast, the shipment of 4C negative electrode is expected to be the same as that of ordinary negative electrode in the next year. And more related industrial chains have their production capacity layout.

  Huawei not only asks the intellectual circles, Yu Chengdong: There are also two "circles", from BAIC and Jianghuai.

  The 2023 Guangzhou Auto Show officially kicked off on Friday. Yu Chengdong, managing director of Huawei, CEO of BG, and chairman of BU, a smart car solution, appeared at the auto show. In an interview with the media, he revealed that there will be two "boundaries" from BAIC and JAC after the world of intelligence.

  This time, Huawei HarmonyOS Zhixing participated in the exhibition as an independent booth for the first time, and its debut models also included Wenjie M5 Urban Huancai suit, Wenjie New M7 and Zhijie S7. In addition, the high-end luxury car M9 also made its first public appearance at the auto show, and it is planned to be officially listed in December this year. Yu Chengdong warmed up the M9, which made its first public appearance. There were many "secrets" and the turning radius was very small, so it "drove like a car".

  Exclusive |Next week, the price of the China market will continue to increase.

  On Friday, Blue Whale reporter learned from close insiders that after three consecutive price increases, the China market price will be raised again next week.

  Company news

  This week, more than 10 listed companies intensively disclosed the business progress related to computing power.The interactive platform said that in the future, the rental price of computing power will be adjusted according to various factors.

  continueTuesdayIt is planned to raise the charge of NVIDIA A100 computing service entrusted for operation by 100%. According to incomplete statistics, as of press time, this week includes parallel technology,、、, cloud from technology,andMore than 10 listed companies have also announced or responded to the progress of computing business on the interactive platform. Among them, the interactive platform said that the first phase of the company’s intelligent computing center will provide about 2500P computing power rental services, and the rental price will be adjusted according to various factors. Parallel science and technology announcement, purchasing 22 A800 AI computing servers from Ziguang Huashan. Announced the signing of a 346 million yuan computing service framework.The unit price is 180,000 yuan /P/ year. Xiaocai Note: In September, it signed a 346 million yuan computing service framework agreement with Qinghai Unicom, and the service fee was calculated according to the tax of 120,000 yuan /P/ year. According to this calculation, the company’s computing lease fee increased by 50%.

  Shenzhen Zhengwei’s largest industrial park stopped production for two months.

  Interface News reported on November 17th that Quanwei (Tongling) Copper Technology Company, a subsidiary of Shenzhen Zhengwei (Group) Co., Ltd., suspended production. "In the first half of this year, the company’s production situation was still good. After entering the second half of the year, it began to decline gradually. A few days ago, the company notified the holiday." A staff member of Quanwei Copper said. A document issued by the human resources department of Quanwei Copper, which the reporter was informed of, shows that all employees of Quanwei Copper temporarily stopped working on November 9, tentatively for two months. During the holiday period, the salary of personnel shall be paid according to the minimum wage standard of Tongling City.

  More than 10 listed companies in Tik Tok responded intensively to the short video of testing water.It is said that the income source of its Tik Tok-certified MCN institutions may be broadened

  Tik Tok started to pay for testing short video content. As of Friday’s close, it has related business cooperation with Tik Tok.20CM daily limit for two consecutive trading days,andAlso harvest two boards. According to the incomplete statistics of Cailian, as of press time, including,,andMore than 10 A-share listed companies, including Tik Tok, responded to the business impact of content payment or related cooperation with Tik Tok on the interactive platform in the past two days.

  Among them, it is said that the income source of Tik Tok Star Map Service Provider and Tik Tok Certified MCN Agency, whose subsidiary Cinema Tianxia continues to export the content of Daren account in the fields of plot and evaluation, may be broadened. It is a local life service provider and live broadcast agent in Tik Tok, and its subsidiary Zhangwei Technology and other companies have also participated in short drama and short video services in Tik Tok.

  Behind the expansion of Huawei’s smart car selection model, 11 listed companies in A-share circle of friends supply two or more cooperative car companies at the same time.

  Yu Chengdong revealed in the latest interview with the media at Guangzhou Auto Show that there will be two "circles" from BAIC and JAC after asking the world and the intellectual world. At the same time, at the auto show, the M9 made its debut for preheating, and the S7 of Zhijie started the big set. Yu Chengdong said at the S7 pre-sale meeting in Zhijie last Thursday that at present,There are four partners in the smart car selection model, including, Chery, Jianghuai, BAIC.

  According to the incomplete arrangement of Cailian, the suppliers, Chery,A-share parts manufacturers with two or more enterprises in BAIC Group includeand. Among them, mainly suppliers such as Jianghuai, Chery and BAIC Group. Supply ordinary wheel hub products for Xiaokang, Chery and Jianghuai passenger cars. To supply bumper products, to supply shock absorption products, and to supply shock absorption and pedal products to Chery. Xiaocai Note: Since the June low, the cumulative maximum increase of the stock price has nearly doubled, and it recorded 17 days and 8 boards in intraday trading on Friday.

  Five-link plate: The company’s smart car management and other services are applied to intelligent driving in driving test training scenarios different from passenger car scenarios.

  After-hours announcement on Friday, the company was concerned that some media listed the company as a smart driving concept stock. In the company’s main business, smart vehicle management and smart driving and training business focus on driver training and examination and the information field of vehicle management office, which is applied in the driver examination and training scene, which is different from intelligent driving in the whole scene of passenger cars.

  The research and development project of brain-computer interface is not expected to affect the company’s production and operation in the short term.

  After-hours announcement on Friday, the company’s brain-computer interface R&D project is a special project of Jiangsu Province’s key R&D plan. As a project participant, the company undertakes the research and development of sub-projects. At present, the project is in the research and development stage, and it is expected that it will not affect the company’s production and operation in the short term, nor will it generate sales revenue. The company uses Beidou technology to develop and produce timing products, and its annual sales revenue in 2022 is about 20 million yuan. It is estimated that the sales scale in 2023 will be the same as that in 2022. The revenue scale of such products accounts for less than 0.5% of the company’s sales revenue in 2022, with a small proportion.

  Overseas news

  SpaceX confirmed that it lost contact with Starship and was forced to trigger its self-destruction system.

  According to CNN’s report on Saturday, SpaceX’s second test flight was better than the first, but unfortunately, it failed to complete all the scheduled plans and eventually exploded again. According to the report, a few minutes after the launch of the "Starship", Space X Company has confirmed that it lost contact with the "Starship" and its self-destruction system has been forced to trigger.

  Investors put pressure on the board of directors to let go.Man or return to OpenAI?

  According to a report by Cailian on Sunday, OpenAI suddenly announced the dismissal of CEO Sam Altman on November 17th, US time. The latest report shows that it is not impossible for Mann to return to OpenAI.

  Bloomberg quoted people familiar with the matter as saying that OpenAI’s investors are putting pressure on OpenAI’s board of directors to revoke the recall decision. The above-mentioned insiders also said thatCEO Satya Nadella has been in contact with altman and promised to support him no matter what measures altman takes next. Under heavy pressure, the tone of OpenAI’s board of directors softened. Brad Lightcap, its chief operating officer, came forward and said in another note sent to employees on Saturday morning (November 18th, US time) that there was no "dereliction of duty" behind altman’s dismissal, but there was a communication barrier between altman and the board. According to The Verge, the board of directors of OpenAI is negotiating with altman, hoping that he will return.

  According to the Wall Street Journal, altman is considering returning, but he has told investors that if he returns, he hopes to have a new board of directors and governance structure. People familiar with the matter said that he had discussed setting up another company to hire former OpenAI employees, including several who resigned in protest against his dismissal. People familiar with the matter said that altman expected to make a decision between the two options as early as this weekend.

  Hundreds of layoffs in Alexa department say they will focus more on production.

  On Friday, local time, the American technology giant announced that it would cut hundreds of jobs in Alexa’s voice assistant business department, on the grounds that the business focus has changed and more resources will be invested in the production field. In addition, some projects are planned to be suspended, but the exact scale of layoffs or which projects are planned to be suspended are not specified.

  The storm of Samsung’s head has started again! South Korean prosecutors accused him of manipulating stock prices and demanded a five-year imprisonment.

  On Friday, South Korean prosecutors accused Lee Jae-yong, the head of Samsung Electronics, of accounting fraud and stock price manipulation in the $8 billion merger of Samsung’s subsidiary in 2015, demanding that he be sentenced to five years’ imprisonment. Lee Jae-yong denied any wrongdoing at the hearing. This hearing is the last hearing of the lower court before the ruling. It is expected that the final ruling of the lower court will be made within a few months, and will be finalized at the latest early next year, thus ending a trial that lasted for three years.

  The three major US stock indexes closed slightly higher, all of which recorded three consecutive weekly gains.

  The three major US stock indexes closed slightly higher on Friday, all of which recorded three consecutive weekly gains. The Dow rose 0.01%, up 1.94% this week; The Nasdaq rose by 0.08%, up 2.37% this week; The S&P 500 index rose by 0.13%, and this week it gained 2.24%. Large technology stocks were mixed, and Google fell more than 1%., NVIDIA,Slight decline; Amazon rose more than 1%, Meta,A slight increase. Energy stocks rose across the board,Up more than 2%,Up more than 1%.

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Analyze the difference between live delivery and TV shopping.

TV shopping and live e-commerce, the essence of both is video+buying goods, using emotions for marketing. However, different carriers, scenes and prices make live delivery more popular.

  • In 1992, the Pearl River Channel in Guangdong Province broadcasted the first TV shopping program in Chinese mainland.
  • In 1996, Beijing BTV opened the first professional TV shopping channel in mainland China, and TV shopping has been in Chinese mainland for 24 years.
  • In 2016, Taobao live broadcast was launched, positioning "consumer live broadcast". In 2019, the turnover of Tmall double 11 was 268.4 billion, a record high, and the turnover of Taobao live broadcast was nearly 20 billion, which enabled more than 50% businesses to achieve new growth through live broadcast.
  • On March 15th, 2020, CCTV 315 conducted an investigation, and the live broadcast was chaotic: online celebrity and e-commerce teamed up to cheat fans.

Online celebrity’s new shopping mode-bringing goods, even if you don’t pay attention to it deliberately, keywords such as live selling goods in Li Jiaqi and Luo Yonghao have been passively accepted. The live broadcast of goods has set off a gust of wind, which seems to be the next outlet. This reminds me of TV shopping many years ago. What are the similarities and differences between them? Is there anything worth learning from and avoiding with live broadcast?

In order to solve the doubts in my heart, I made a small survey.

I interviewed colleagues and friends around me about the intuitive impressions of TV shopping and live broadcast, and got a lot of information to form a keyword collection.

Classify, sort out and duplicate the keyword set, and finally get five keywords for TV shopping and live delivery, showing their intuitive impressions in the public’s mind at present.

Needless to say, you also know which group is TV shopping and which group is live broadcast with goods. There has been a one-sided situation, and people are generally optimistic about live broadcast with goods, expressing recognition and encouragement; And TV shopping has become synonymous with "liar", which is negative, disgusting and distrustful. In the interview, many people said that relatives and friends have been subjected to TV shopping routines.

People have a bad impression on TV shopping now, but it can’t be denied that it was also expected when it rose. It was also the birth of such an excellent enterprise as Acorn International and its well-known brands: easy to remember stars, good back and oxygen stand. And so far, TV shopping is still an important channel for consumers to buy goods in the United States, Japan, South Korea, etc. In this way, merchants continue to provide high-quality products and distribution services to consumers in front of TV sets, and the sales of TV shopping on American cable TV networks alone reach tens of billions of dollars a year.

They have a common theoretical basis, the same form, all video+selling goods, the same underlying principle, and all use emotions for marketing.

Psychological emotional law:The law of emotions tells us that people are 100% emotional. Even if some people say that someone is rational, in fact, when this person thinks rationally, it is also influenced by his emotional state at that time. "Thinking rationally" is itself an emotional state. Therefore, people are 100% emotional animals, and decisions at any time are emotional decisions.

By arousing your high arousal emotions such as happiness, anger and disgust, or by negative picture description, you can completely break away from the status quo, or by depicting a bright future, you can make your freshmen yearn for it (remember the washing powder advertisement? A Xiong Haizi is covered in dirt, which may not be so dirty in reality). It can be said that TV shopping and live broadcast with goods are the same gameplay under different traffic carriers.

One happened in the past, and the other happened in the present. The more differences are often caused by the different technical resources and scientific knowledge in different times. How much has the consumer’s cognition changed compared with 20 years ago? There may be great differences, but the most basic human needs and emotions depend on these lowest things. I am afraid that only twenty years will not bring much change, and the psychology textbooks are basically the same. Therefore, the rollover of TV shopping in China is more of a man-made disaster.

TV shopping is on TV, which requires cooperation with TV stations and media centralization. Live broadcast with goods spread by the Internet, pc Internet, mobile Internet, where there is a network, everyone can participate, and the media is decentralized.

Tv shopping is generally an obstacle, and live broadcast with goods is a promotion. Why?

People turn on the TV to either follow the drama or watch entertainment programs, and anyone’s goal is to watch sales promotion. Not the target in people’s scenes, then his appearance will form interference and become an obstacle. The environment where the live broadcast takes the goods is e-commerce. The scene is that users have clear shopping goals or just stroll around. In short, they are all on the same side. The anchors with the goods are often knowledgeable and researched. What you recommend is something you want to buy. You must pay attention to see if there is a discount. If you don’t want to buy it, you won’t be disgusted. After all, I just come to stroll, not to mention that the anchors are either floating or handsome and won’t cause physical discomfort.

Tv shopping is the cooperation between manufacturers and TV stations, and live broadcast with goods is the cooperation between manufacturers and anchors with goods. There is basically no threshold between anchors and platforms, and at most, it is divided into several parts, and the big part is in the anchor.

Manufacturers spend a lot of money to buy the broadcast time of TV stations. In order to return to their own companies, they will use this time to the extreme. Manufacturers have no obligation to maintain the reputation of TV stations. The goal is to sell more goods in a limited time, so it is not surprising that the quality of deceptive marketing products is inferior. At that time, people didn’t have so many kinds of entertainment as they do now, and they could only watch TV to kill time when they were at home. In addition to the top few TV stations, there are a lot of idle broadcast time in other stations. Therefore, TV shopping, which seems to be inaction and criticized by people, has always existed. This is also an inevitable phenomenon in the era when channels are king.

On the contrary, the live broadcast brings goods. The anchor pays more attention to its own reputation and even only its reputation goes to the world. Why? The era of live broadcast with goods is the era of decentralized media. Users’ needs can be met by TV, mobile Internet, pc Internet and even car Internet at the same time. Users have more choices, so a good reputation in e-commerce will increase the differentiated competitive advantage, and selling fakes is tantamount to death. Therefore, the TV shopping manufacturer’s extreme use of radio reputation is completely opposite, and the probability of selling fakes in live video is lower now.

How did the lowest price of the whole network come from? This is the empowerment of the development of the times and the power of modern supply chain integration behind it. The production paradigm of human society has evolved from small-scale peasant economy, handicraft workshop to modern industrialized assembly line production for three generations. With the development of information technology, the fourth generation of production mode has actually appeared in the live broadcast industry, that is, industrialized customized production. The cost reduction brought by information technology will further expand the price competitive advantage, which was not available a few years ago.

The live broadcast with goods uses Internet technology to realize the real-time interaction between the audience and the anchor, and the anchor can immediately perceive the subtle changes of the user and make adjustments, while TV shopping does not have this, so it can only go down step by step according to the previously prepared desktop. The more interactive, the higher the purchase conversion rate will be.

To sum up, let’s look at the problems that need to be solved when TV shopping is close to live broadcast:

  1. The first is the TV station.Change the modeThe advertising broadcast time is close to free opening to the outside world, and the income comes from the anchor’s share of goods. The risk of TV stations has to be diluted by high-flow well-known anchors, and the narrowing of cooperation scope is inevitable. The marginal cost of anchors is extremely low and the cooperation intention is higher.
  2. nextUser group problemThe product ordering process needs to be very streamlined, whether it’s a phone call or a code scan, it needs to be simple enough for parents’ generations to complete, and it needs more efforts at the product level to customize the TV channel.
  3. Word of mouth problemThis feeling is also the most difficult. Over the years, TV shopping has been broken. How to change people’s perception of TV shopping "deceptive marketing" in a short time and at low cost is a bit difficult.
  4. As for the above.Scene problemI think it can be alleviated through program arrangement, such as arranging the live broadcast of outdoor products after the outdoor reality show and arranging clothes and cosmetics after the emotional TV series. Does it also eliminate the "obstacles" brought to users in the scene to some extent?

If TV shopping wants to enter the second spring, it is inevitable to deal with the operation mode, product design, word of mouth and scene problems. No one wants to be cannon fodder, and this comeback will become extremely difficult.

Now is the era of multi-channel decentralized media, and it is no longer the era when TV channels are king. It is definitely impossible to resurrect TV shopping with blood. It is unknown how much money you can get in the torrent and how many cakes you can get. One day, live broadcast will be as old as TV shopping, but we must avoid premature decline into TV shopping in the life cycle of live broadcast.

 

This article was originally published by @ 亵亵亵亵亵. Everyone is a product manager, and it is forbidden to reprint without the permission of the author.

The title map comes from Unsplash and is based on CC0 protocol.

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"Far ahead" was ridiculed as a hot stalk, and Yu Chengdong responded: Only when there is a long lead …

Every edited Li Zedong    

As we all know, "Yu Chengdong‘ Far ahead ’"has become a hot spot in the domestic science and technology circle. Recently, it alsoSelected as one of the top ten online buzzwords in 2023.

At Huawei’s new M7 press conference on September 12th, Yu Chengdong mentioned "far ahead" for at least five times and "ahead" for more than 20 times in 90 minutes. In the earlier Huawei Mate 40 series conference, according to media statistics, Yu Chengdong said "far ahead" 14 times in a conference.

On December 9th, Yu Chengdong responded to the "far ahead" teased by netizens at Huawei Pollen Annual Meeting.Call yourself a press conference, sometimes at most one is far ahead, and sometimes even none at all, only when you are ahead in this field.

Image source: video screenshot

Yu Chengdong said,It is not easy to be "far ahead". Behind every lead is the result of R&D innovation, technical investment and continuous efforts.He said that he was born in R&D and knew how hard the partners of the R&D team had worked.

In addition, it is worth noting that Yu Chengdong said at the annual meeting,Next year, we will launch very leading, innovative and subversive products.Yu Chengdong bluntly said: "You can see how we can.Rewrite the history of this industry. I hope that I can continue to exceed everyone’s expectations and do things that others can’t think of or think of but can’t do, even things that they dare not think of. "

Yu Chengdong also predicted that Huawei will launch products with native applications and native experiences in HarmonyOS next year.That will be the real king in the entire China terminal operating system.”。

Image source: video screenshot

Earlier, it was reported that Huawei might launch an Android-incompatible version of HarmonyOS next year. On November 20th, according to a report in The Paper, a Huawei related person said that the launch time is still uncertain, and in the future, IOS, HarmonyOS and Android will be three independent systems.

Earlier, according to the Securities Times, some insiders also said: "Huawei does have this plan, that is, it will launch a HarmonyOS version that is incompatible with Android next year, but at present, no relevant notice has been issued internally, so it is not clear when it will be launched."

At the new product launch conference of Huawei’s autumn scene held on September 25th, Yu Chengdong, managing director of Huawei, CEO of BG and chairman of BU, a smart car solution, announced that the native application of HarmonyOS was fully launched, and the preview version of HarmonyOS NEXT developer will be open to developers in the first quarter of 2024.

National business daily comprehensive from the Securities Times, The Paper, public information.

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Ideal official: MEGA is expected to sell within 600,000 yuan.

  [car home Information] Recently, we learned from the ideal official that the estimated price of (|) Max is less than 600,000 yuan (presumably Max is a top model, and ideal models are generally divided into Air, Pro and Max versions), and the official price will be announced at the press conference in December 2023. The ideal MEGA reservation will be opened at 9:40 on November 17th, with a deposit of 5,000 yuan, and the reservation fee can be refunded. The first batch of test drive will be opened on January 13th, 2024, and the order will be confirmed after opening, with priority delivery on January 31st. In January, 2024, the ideal MEGA show car and test drive car will arrive at the retail center in LI, a city. MEGA delivery will start in late February.

Home of the car

  Just yesterday, we just saw the interior declaration map of the ideal MEGA in the Ministry of Industry and Information Technology, including relevant parameters. Let’s review it again. According to the application information, the length, width and height of the new car are 5350/1965/1850mm and the wheelbase is 3300mm respectively. The size of this model has exceeded the ideal L9. Compared with L9, the length of MEGA is 132mm, the width is 33mm, the height is 50mm and the wheelbase is 195mm. It can be seen that the size of this car will be very large, and such a large wheelbase will increase the space experience inside the car, but it will be a test for turning around at the intersection.

Home of the car

Home of the car

  The focus of this time is that the new car declared a picture taken from the trunk. It can be seen that the new car still adopts three rows and seven seats, and adopts the traditional MPV layout mode of 2+2+3. However, due to the long length of the car, a considerable space is reserved in the trunk. Under normal circumstances, the longitudinal length of the trunk is 680 mm.. The third row of seats is more interesting. Not only can the backrest be folded forward to expand the space, but it can also be turned forward completely to form a longer storage space. After the three rows of seats are folded and turned over, the depth of the luggage compartment reaches 1066 mm.

Home of the car

Home of the car

  Judging from the interior, although it is not very clear, there is a high probability that the center console may continue the interior design and layout of the ideal family model. At the same time, the new car adopts a split skylight design, and the second row should also provide an independent screen. The picture does not show the luxury of the second row of seats, but you can see that there are independent handrails on both sides and a wide aisle in the center.

Home of the car

  In terms of power, according to the application information, the new car uses motors from Huawei Technologies Co., Ltd. and United Automotive Electronics Co., Ltd., with maximum power of 155 kW and 245 kW, and is equipped with ternary lithium batteries from Contemporary Amperex Technology Co., Limited. According to the previous information, the new car will be built on an 800V platform, equipped with a 5C Kirin battery, with a charging power of 500 kilowatts, a battery life of 400 kilometers in 9 minutes and 30 seconds, and a battery life of 600 kilometers in 22 minutes. (Text/car home Qin Chao)

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Geely Xingyue L has reached the "five-star" standard of C-NCAP.

  [car home Crash Results] Recently, Geely Xingyue L 2.0T DCT EVO Zhizun has completed all the evaluation items according to the management rules of C-NCAP(2021 edition), and the evaluation results are now announced after being audited by the Automobile Evaluation Management Center of China Automobile Center. According to the summation results of the scores of each part multiplied by their respective weight coefficients, the comprehensive score rate of this model is 85.7%, reaching the "five-star" of C-NCAP.

Home of the car

Home of the car

Home of the car

  With strict and comprehensive requirements, C-NCAP conducted an all-round safety performance test on Geely Xingyue L, including occupant protection, pedestrian protection and active safety. The specific evaluation is as follows:

project score scoring average Member protection evaluation 76.964 89.49% Pedestrian protection evaluation 11.521 76.81% Active safety evaluation 54.613 82.01%

★ Occupant protection

  In terms of occupant protection, Geely Xingyue scored 76.964 points, with a scoring rate of 89.49%.

  Frontal 100% overlapping rigid barrier collision test (score: 20.587/24)

  (Note: If the automatic locking function is not released after the frontal collision test, 1 point will be punished; MPDB collision compatibility evaluation, with a penalty of 0.861. )

Home of the car

  Frontal 50% overlapping moving progressive deformation barrier (MPDB) collision test (score: 20.427/24)

Home of the car

  Side impact test of deformable moving barrier (score: 20.000/20)

Home of the car

  Neck protection test after low-speed collision (whipping test) (score: 5.450/7)

Home of the car

★ Pedestrian protection

  In terms of pedestrian protection, Geely Xingyue scored 11.521 points, with a scoring rate of 76.81%.

  To evaluate the protective effect of vehicle front structure (front bumper, hood, windshield, etc.) on external vulnerable traffic participants (pedestrians, two-wheeled cyclists) in collision accidents.

Home of the car

★ Active safety

  In terms of active safety, Geely Xingyue scored 54.613 points with a scoring rate of 82.01%.

  Functional design to evaluate the vehicle’s initiative to avoid collision accidents or reduce the severity of collision accidents.

Home of the car

  To sum up, the performance portrait of Geely Xingyue L safety crash test is as follows:

Home of the car

  In the test of C-NCAP, the weight of the vehicle’s occupant protection, pedestrian protection and active safety are 60%, 15% and 25% respectively, while the scores of Geely Xingyue L in these three items are 89.49%, 76.81% and 82.01% respectively. Therefore, the vehicle has reached the "five-star" standard of C-NCAP and performed well on the whole. (Text/car home graduated)

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How does "online celebrity" become "long red" after a person and a song set a city on fire?

  Reading tips

  With the popularity of social media, a "online celebrity" character and a song can often make a place a punching place for "online celebrity". However, if online celebrity wants to have lasting vitality, it must not only rely on marketing innovation, but also have the competitiveness of product content, including the uniqueness of the product itself and the value it brings to tourists.

  After Ding Zhen became popular, Litang became famous, "going north to Cao" made Cao county out of the circle, and "Mohe Ballroom" brought fire to Mohe … … The emergence of "online celebrity" destinations has brought a new direction to the tourism industry.

  Gu Huimin, a professor at beijing international studies university College of Tourism Science, told Workers Daily that tourist cities can quickly attract attention with the help of the special influence of a special person, event and music, and play a good role in publicity and promotion. Therefore, it is advisable to use the unique advantages of social media to carry out marketing. However, it is an important task for some tourist cities to change "online celebrity" into "Long Red" after its sudden popularity.

  From "Ding Zhen Effect" to Mohe Out of Circle

  Ding Zhen has been popular for more than a year. Driven by the "Ding Zhen Effect", Litang, a small county located in Ganzi Tibetan Autonomous Prefecture, Sichuan, has become a "city of the sky" that many tourists yearn for.

  Affected by this, the local cultural tourism industry has developed rapidly. On October 8, the data released by Litang County Holiday Office showed that Litang County received 137,967 tourists during the "Eleventh" Golden Week, achieving a total tourism revenue of 152 million yuan, a year-on-year increase of 72.4%.

  According to the data of enterprise investigation, there are currently 896 catering-related enterprises in Litang County, with 287 newly registered in the first 11 months of this year, up 85.2% year-on-year; There are 151 tourism-related enterprises, with 26 newly registered in the first 11 months of this year, up 13% year-on-year.

  A person can bring a city with fire, so can a song. Because of a song "Mohe Ballroom", China is the "northernmost town" — — Mohe City, Heilongjiang Province, also made a successful exit.

  On November 17th, the 2021 Winter Tourism Bee Direction released by Ma Honeycomb Tourism and Tencent Travel Service showed that Mohe became the "online celebrity" destination in early winter with a song Mohe Ballroom. After the song was released, the search popularity of "Mohe Travel Guide" in Mahoneycomb Station increased by 166%, and the search popularity of "Mohe Ballroom" increased by 430%.

  In addition, since October 24th, more than 680,000 netizens have watched the Mohe scenery through Tik Tok live broadcast. From October 24th to November 6th, the search volume of "Mohe" in Tik Tok increased by 621% on a biweekly basis.

  Feng Guangqing, director of Mohe Municipal Bureau of Culture, Sports, Radio, Film and Tourism, said in an interview with the media that Mohe Ballroom, like the song Chengdu, can become a local cultural symbol. In the future, we plan to find a suitable location to restore the old ballroom and let this symbol continue to expand.

  The traffic password behind "online celebrity"

  There are many cases in which a song brings fire to a city. Previously, "Chengdu" with a high degree of popularity brought fire to Yulin Road and taverns in Chengdu, and "The Shepherd of Cocoto Sea" also made the beautiful scenery of Altay and Ili in Xinjiang known to more people … …

  "I just got hit by the song Chengdu ‘ Planting grass ’ I just went to Chengdu, especially that sentence ‘ Eager to take a walk in the streets of Chengdu ’ . I went to Chengdu in August last year, and I felt the amorous feelings of that city while listening to songs. It was very good. After listening to Mohe Ballroom, if it weren’t for the epidemic, I would have punched in Mohe. " Ms. Fang, who works in an Internet company in Beijing, told reporters.

  Some experts pointed out that a song can become the cultural brand of a city, and it can also make tourists know and remember the destination. At the same time, the popularity of short videos also enables more users to know more about each city through vivid and interesting content, leaving a beautiful and deep impression, and "weeding" offline through online "planting grass".

  Feng Guangqing said that short video has become a ubiquitous medium, with a huge potential customer base and a vibrant market. If the perspective of short video is human’s perspective, it will give people a sense of substitution and accomplishment. Then there is an array effect on the short video platform. Everyone shoots a punch point and spreads it repeatedly, which will make people want to imitate it.

  "One by one ‘ Online celebrity ’ The emergence of the destination relay has brought a new direction to the tourism industry, with local talents, ‘ Online celebrity ’ The huge economic effects produced by the brand began to appear. " Feng Rao, head of the Ma Honeycomb Tourism Research Center, told reporters.

  Let "online celebrity" City Become a "Long Red" City

  "online celebrity" can not be underestimated in promoting a destination and an experience, so how to cultivate "online celebrity" and make "online celebrity" a "long red" city?

  In order to cultivate a group of local cultural tourism "online celebrity" creators, in November this year, the Shandong Provincial Department of Culture and Tourism jointly launched the "Incubation of Shandong Treasure Players Project" with platforms such as Ma Honeycomb Tourism, and issued recruitment orders for cultural tourism industry practitioners in Shandong Province, such as tourism experts, tour guides, interpreters and non-genetic inheritors, as well as self-media and photographers, with the aim of creating new local tourism highlights and promoting the development of local cultural tourism industry through the local cultural tourism "online celebrity" creators.

  "Local talent itself lives in Shandong and has many conveniences in content creation and output. They not only have a deep understanding of Shandong culture, but also can unlock new ways of playing in time. I hope that by incubating local high-quality creators, they will give full play to the role of spokespersons for cultural tourism and continue to export Shandong’s play inspiration. " The relevant person in charge of the Shandong Provincial Department of Culture and Tourism said.

  However, Gu Huimin pointed out that how to stay popular for a long time after a sudden explosion is an important issue facing some tourist cities.

  "Every city has its own unique image of cultural tourism, which is worthy of further exploration. It can continuously enlarge the traffic by making movies and holding brand activities to create IP." Wei Xiang, a professor at national academy of economic strategy, said that, for example, Changsha Wenheyou has made catering IP very successful, and it has almost become a landmark that must be punched when traveling to Changsha.

  In Wei Xiang’s view, for the "online celebrity" city, if it wants to become a "long red" city, it needs to integrate the cultural tourism industry into the local public service system and supporting urban infrastructure construction. By enriching the supply of cultural tourism products, telling good urban cultural stories and optimizing the consumption environment of cultural tourism, it will bring a sense of gain and happiness to local residents and form an attraction to the outside world.

  Gu Huimin said that if online celebrity wants to have lasting vitality, it must not only rely on marketing innovation, but also have the competitiveness of product content, including the uniqueness of the product itself and the value it brings to tourists. Without innovative products, exciting tourism content, high-quality service, perfect infrastructure and sound market governance, it is difficult to last only through the "online celebrity" effect.