[car home New Car Launch] On April 19th, at the 2021 Shanghai Auto Show, Starway officially released a brand-new advanced concept and a brand-new new energy strategy. At the same time, the concept SUV "Eta Ursae Majoris" (English name: Stellar) based on the first new energy architecture of EXEED Star Road made its first public appearance in the world.
Starway Eta Ursae Majoris is based on the first new energy architecture of EXEED Starway, and the launch of the new car indicates the technical development trend and future design direction of Starway brand. From the appearance, the new car has adopted a brand-new design language, and the overall shape is atmospheric. The penetrating headlights and dense broken-line daytime running lights are very individual.
Eta Ursae Majoris’s front face still has some brand elements of Starway, such as the EXEED English LOGO on the front of the car, the through LED light group, and the front grille with a big mouth. However, as a concept car, its detailed design is more outstanding. For example, the exaggerated C-shaped LED light group on both sides has high recognition, while the lattice LED light strip is used inside the grille. Does it feel very sci-fi? This is because it is based on the first new energy architecture of Xingtu, which represents the design direction of future Xingtu new energy products. (Text/car home Li Na)
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