分类归档 D4

通过admin

Under the trend of film cross-border integration, the industry needs a "new force" like Sunac culture.

Is the ceiling of the movie market still far away? Besides box office income, how can the value of movie content find an incremental market?

Reading entertainment | yiqiduyu

Wen | Zero One

The 4th China Film and Television Capital Summit held on June 11th looks a bit "mixed". Combining "finance and economics+film and television+cross-border+integration", the summit also held two special round-table dialogues, among which the round-table dialogue with the theme of "New Consumption, New Cross-border Scenes of China Films" brought together a group of "cross-border people" who are far or near to the film.

Participants in this round-table dialogue include Wang Jianer, Party Secretary and Chairman of Shanghai Film Group; Sun Zheyi, President of Sunac Culture Group and Executive Director of Sunac China; Chen Sicheng, a famous director, screenwriter and actor; Zhang Yu, investment partner of sequoia capital china; Wang Ran, founder and CEO of Yikai Capital; Zhang lei, CEO of Yuanjing Technology Group; Executive Director of POP MART; Chief Operating Officer of the Group; Side, President of China District, etc. They are from various fields, including film and television, investment, environmental protection and new consumption.

This is the first time that Sunac Culture participated in the China Film and Television Capital Summit. As a film "new force" established just over two years ago, Sunac Culture has successively participated in the joint production of mainstream blockbusters such as My People,My Country and A Writer’s Odyssey, and at the same time, it has actively deployed and launched works such as Luo Xiaohei’s War and Wish Dragon in the animation field. At the strategic conference held last month, Sunac Culture showed the panoramic layout of the Group’s business to the outside world for the first time, and launched two major content brands, namely "Sunac Film and Television" and "Sunac Animation", and at the same time revealed a new positioning centered on "IP+ Content+New Consumption Scenes", and its strategic objectives are in line with the theme of this forum.

Since the outbreak, the film industry has experienced a period of ups and downs. From shutdown to recovery, the international market has not yet returned to normal. Although the film market in China has recovered rapidly, the market income source is still relatively single, and the industry is still exploring more stable business models. The topic involved in this "new consumption, new cross-border scenes of China movies" is more related to the future of the film industry, or the development node it faces-Is the ceiling of the movie market still far away? Besides box office income, how can the value of movie content find an incremental market?

one

The future of the film industry lies in "more than box office"

In the keynote speeches and forums of this film and television capital summit, many guests mentioned the same phenomenon:There is a huge difference between the income composition of China film market and the international market.

Yan Yan, the founding managing partner of Safran Asia Investment Fund, pointed out in his keynote speech that the box office revenue in China film market accounts for almost more than 90%, but the box office revenue in the US film market only accounts for 30% of the total, and two-thirds of the revenue comes from the "back market", such as DVD, pay TV, derivatives, etc. "For example, the famous movie Titanic has a box office of more than 2 billion US dollars, but its back income has reached nearly two billion US dollars.

Director Chen Sicheng mentioned that the film industry is now "empty and influential", and nearly 100 million viewers in Detective Chinatown 3 bought tickets to go to the cinema during the Spring Festival. "But now we.Except for the consumption behavior of watching movies and the consumption scene of cinemas, everything else is almost zero.. Chen Sicheng also mentioned that all domestic cultural film companies together have a market value of less than 16% of Disney’s. In this regard, Chen Sicheng believes: "Disney is not just a logic of selling movie tickets. It sells its own movie tickets around the world, sells its own ideology, and sells its own goods around the world."

Sun Zheyi, president of Sunac Culture Group and executive director of Sunac China, also mentioned the great energy of Disney model and the value of its original IP. "We look at Disney, which is the IP of Star Wars. Their $10 billion box office has a revenue of $40 billion. This piece is the value of real IP. And if this piece pulls the value of global derivatives, the top 50 does not have an IP of China. "

The box office revenue of China film market is absolutely mainstream, but this should not be the "final form" of the film industry.This may also be the reason why new entrants such as Sunac Culture and state-owned film giants such as Shangying attach importance to "IP operation"-Sunac Culture just released a new strategic positioning of "IP+ content+new consumption new scene" last month; Wang Jianer, Party Secretary and Chairman of Shanghai Film Group, also said in the forum that "big IP development" is one of the company’s three core strategies: "From the beginning of creative theme, we should establish the concept of big IP and consider how to combine the investment and new consumption of this film. At the extension end, we should consider the whole chain operation mode and cross-border content operation mode."

From 2010, the box office just broke 10 billion, and the number of national screens just broke 6,200, to 2019, the box office income of 64.266 billion yuan and 69,000 screens. The box office income of the film market has developed rapidly in recent years and slowed down in the past two years, but this does not mean that the ceiling of the film industry has arrived.The diversified business model of high-quality IP still has great potential. The potential beyond box office income-consumption, tourism and technology, the next peak of the development of China film industry needs China film content to try more cross-border forms and create greater value in the vast world of derivative markets.

2

There are n ways to realize the cross-border integration of movies.

How can the industry do better?

Among the cross-border objects of China film market, "new consumption" is perhaps the most important one. In Mr. Reading Entertainment’s view, this is determined by the background of the great economic development era. In 2020, the National Development and Reform Commission said that China will soon surpass the United States and become the largest consumer market in the world. With the outbreak of strong market scale and active consumption power, a large number of "new consumption" subdivisions have experienced explosive growth: for example, POP MART, with a market value of over 100 billion due to the "blind box economy", the rapidly rising Hanfu market, offline script killing, werewolf killing and other new forms of entertainment consumption.

The mushrooming "new consumption" not only reflects consumers’ enthusiasm for emerging consumer goods, but also reflects the vitality and scale effect of the whole China consumer market.

In this summit forum, Wang Ran, founder and CEO of Yikai Capital, thinks thatThe consumer market has created opportunities for the film industry. ": "Because of the uniqueness of China’s consumer market, its volume and growth have led to so many new consumer brands in China, and new consumer companies like Bubble Matt can break ground and have a large number of them.Capital comes together. Therefore, the capital’s enthusiasm for the consumer industry will indirectly provide a positive for the film and television industry, and integrate with them to grow together with them.Wang Ran believes that in this sense, some unfavorable factors will just force the industry to make a faster breakthrough in the model.

At present, some companies in the industry have actually considered and practiced the possibility of film cross-border integration in many aspects.

Using the existing resources of cinemas combined with new consumption, Wang Ran thinks it is a very important topic, especially for the projection industry. In the cinema space, it can be combined with new brands, new retail, new entertainment and new catering. Reading Entertainment Jun also believes that many of the existing cinema income models actually come from selling goods and advertisements, and the future development may be in the direction of greater integration with commercial real estate and more subdivided new consumption combination.

The derivatives market is a very wide field. Among them, some manufacturers combine IP to produce new consumer products, such as POP MART and Marvel Comics, Harry Potter, Mickey’s co-branded gift box, etc. The tide play based on IP production is a proven and mature mode in IP development mode, and the new upsurge is driven by new gameplay such as IP itself and blind box. In addition to hand-playing, co-branded makeup, co-branded skin of games, and co-branded beverage packaging have all become the gameplay of movie IP derivatives, realizing the influence of movie IP in a large number of consumption scenarios.

There have also been many attempts at the real-life entertainment mode of the movie IP+ Wenlv. In this field, there are both Huayi Brothers’ film town business with light asset model and Sunac culture, a new film force with great advantages in the real estate industry.

It is not difficult to find that there are many ways to realize the cross-border integration of movie IP and new consumption scenes.So, how does the China film industry need to strengthen the cross-border prospect at this stage? Reading Entertainment Jun synthesized some opinions of this forum.

First, most forum guests emphasized the value of head IP. Indeed, whether it is Disney or the Japanese animation market, the cornerstone of cross-border is that the content itself is most widely recognized and thus forms a strong IP influence, so that the subsequent cross-border integration and industrial chain can be opened.

Second, we should jump out of self-limiting thinking. Zhang Yu, a sequoia capital china investment partner from the fashion industry to the investment circle, believes that the change of concept is very important: "Film is a very important link in the overall business planning, just like what we call traditional media, but it is not the only one." 

Third, we should attach importance to localization. China people have the cultural soil of China, so we should combine it with contemporary cultural scenes. This can be seen from the top movie themes in the box office of Chinese movies in recent years. Movies related to local cultural context often occupy the mainstream, and the China market needs localized IP cross-border forms.

Fourth, we must make long-term preparations, and both content creation and cross-border integration need to build long-term value. To form a plan, all kinds of derivative development of IP should be advanced to the content creation stage or even before. In this regard, Sun Zheyi said in the forum, "Whether it is a derivative team or a real-life team, we will focus on content development, including the choice of our theme. We like animated film products and science fiction products, because this kind of product is the easiest to be derived and made real."

three

Taking the IP "integration" route, Sunac culture is well prepared.

At the brand strategy conference held by Sunac Culture in May this year, Sun Zheyi said that IP building will be the core starting point of Sunac Culture:"IP is the foundation, content is the amplifier, and new consumption and new scenes are the expansion paths of commercial value."

The strategic direction of Sunac Culture coincides with the overall views of the guests in this round-table dialogue. Then, for the cross-border integration of movies, what "big name" does Sunac Culture, which focuses on the strategic positioning of "IP+ content+new consumption and new scenes", hold?

Head concentration is a major trend in China film market, and in the context of cross-border integration, head IP is also the basis of everything. Sun Zheyi also mentioned in the round-table dialogue: "Only the head IP can get through this model, and the waist IP can’t adapt to an industrial chain."

Therefore, after more than two years of hard work, Sunac Culture has established an advantageous IP content layout in both the present and the future. At present, Sunac Culture has mastered the well-known secondary IP such as Ali and Luo Xiaohei, and the films A Writer’s Odyssey and Wish Dragon have also been successful in various schedules.

What’s more worth mentioning is that the influence of these IPS is also very impressive in overseas broadcasting. The first animated work "The Battle of Luo Xiaohei", the IP "Luo Xiaohei" of Sunac Culture, landed in the Japanese market last November, creating a box office record for domestic animated films in Japan; Wish Dragon, the first animated film originally developed, produced and jointly produced by Animation, an animation studio under Sunac Culture, was launched on Netflix on June 11th. On the first weekend of its launch, it won the first place in Netflix’s North American animated film hit list, the second place in the global IP content hit list, and the first place in more than 19 countries such as the United States, Canada and France. Overseas media, including Variety The New York Times, published positive comments, and also gained 77% freshness of rotten tomatoes and 83% audience praise of popcorn index. The recently released Top10 list of Netflix movies in the 24th week of 2021, Wish Dragon once again swept the world to the top with a super high score of 5,118, and the domestic animated films made gratifying achievements in going to sea.

Not only that, Sunac Culture has reached in-depth strategic cooperation with well-known directors and producers such as Frant Gwo, Rao Xiaozhi and Chen Guohui, and at the same time, seven animation studios have been set up in the animation field. A number of animation directors, including Legend of Deification directors Cheng Teng and Li Xia, have formed a "dream team" of Sunac Animation, focusing on the development of "animation+science fiction", two fields that are most suitable for IP cross-border integration.

In addition to content layout, the long-chain operation mode of Sunac culture is bound to become another weapon to boost IP value amplification.

Based on Sunac Group’s dominant position in the real estate industry, Sunac Culture has a large number of cultural tourism hotel resources, cultural tourism cities, theme parks, Qingdao Cinema Film and Television Comprehensive Base, etc. These rich offline resources give Sunac Culture enough foundation to operate movie IP and connect fans to create a large number of new consumption scenes. According to Sun Zhe’s introduction, Sunac Culture has also increased its weight in the field of live e-commerce, locking in the characteristic track of IP live e-commerce. With Sunac Culture’s patient advance layout and long-term strategy blessing, these superior resources can provide diversified power sources for the future cross-border integration and development of movies.

Generally speaking, Sunac Culture has defined itself as an IP commercial operation company from the very beginning, and has taken the lead in the general trend. For the whole film industry, it has become a top priority to find the value amplification of film IP in the vast consumer market outside the box office revenue. In this process, Sunac culture is not only an intruder in the new film market, but also a pioneer in exploring the future of the industry.

通过admin

Byd Han understands the big space.

The progress of China brand cars in recent years is obvious to all, and some excellent achievements have been made in both internal and external design and comprehensive performance. As a medium and large car, Han has many bright spots. Next, let’s take a look with Xiaobian.

First look at the appearance of Han. The front of Han’s car looks very clean and sporty. Coupled with the angular headlights, it looks quite dynamic and lively. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4975MM*1910MM*1495MM, and the car body looks very capable with large-sized thick-walled tires, which looks full of sports. In the design of the rear of the car, the lines at the rear of the car are cold, and the taillights look very capable. Overall, they are still relatively tough.

When I came to the Han car, the interior of Han adopted a sharp shape, which made people feel very young and fashionable. The steering wheel design of this car is very dignified, and it is made of genuine leather, which gives people an impulse to control it. Let’s take a look at the central control, with a 15.6-inch central control screen, which makes the interior design quite layered and meets the aesthetic standards of most consumers. Let Xiaobian introduce the dashboard and seats. The dashboard design is remarkable and the sports atmosphere is in place. The car uses a leather/suede mix seat, which is wide and thick and has good overall comfort.

The car is equipped with car networking, driving mode selection, remote control key, Bluetooth key, NFC/RFID key, UWB digital key, indoor atmosphere light, traction control (ASR/TCS, etc.) and other configurations, and the configuration has reached the mainstream level of the same level.

The car introduced today is not only eye-catching in space, but also has reached the mainstream level in various configurations, and there is nothing to be picky about driving experience and space experience. If you like, you can pay more attention to it!

通过admin

BYD Tang real car appearance map exposure 7-seat layout

Spy photos Recently, the domestic media exposed a set of pictures of a brand-new BYD Tang real car. Before that, we have exposed the interior part. The new car has been greatly upgraded both inside and outside, and it is expected to be released and listed in 2018.


If you take a spy photo of a new car, please submit it to spyphotos@bitauto.com. If it is adopted, we will provide remuneration. Everyone can be the media, looking forward to your exclusive spy photos, welcome to join the big family.


The appearance of the new car adopts the "Dragon Face" design, and the overall look is more refined. The large mouth air intake grille is very family-recognizable, and the air inlets on both sides are increased.Transverse width, giving the front impact. The headlight design of the new car is sharper. The interior of the lamp group or the matrix shape of three LEDs is adopted, and the Chinese character "Tang" LOGO is hung in the center of the net.

The "Build Your Dreams" logo was adopted at the rear of the new car for the first time, and the penetrating rear taillights also catered to the current design trend. At the ends of the taillights, symmetrical winding design is adopted, which makes the rear of the taillights look more exquisite. In terms of dimensions, the new width and height are 4870×1940×1720mm and 2820mm respectively, and the layout of 7 seats is standard. In addition, the high-profile models will also be equipped with high performance from the Brebo brand.

In the power part, the new Tang will continue to be equipped with a 2.0T plug-in hybrid system, and the system integration will exceed 368kW, and the 0-100km/h of high-profile models is expected to be shortened to 4.5 seconds. In addition, the new Tang also has a single-drive model and a pure electric version, of which the pure fuel version will be equipped with a 2.0T, 151kW.

通过admin

BYD Qin L interior official map released: "landscape painting" cockpit, positioning "intermediate car"

On April 19th, the IT House reported that BYD announced the official picture of the interior of the Qin L model today, showing the interior details of the new car.

As can be seen from the picture, BYD Qin L is equipped with a full LCD instrument panel and a large-size central control screen. Officially, it is called "landscape painting, spacious cockpit, elegant style and elegant atmosphere" and positioned as "intermediate car".

As can be seen from the figure, Qin L retains a number of physical buttons on the steering wheel, and the seat adopts line texture, which is relatively simple as a whole.

As can be seen in another picture, there are two wireless charging panels under the central control panel in the car.

In terms of appearance, the design of the new car is significantly different from that of Qin Plus. The front grille is wider, and the logo design is similar to that of Song L, which improves the recognition. The tail adopts the "Chinese knot" style with penetrating taillights and the same Chinese style, which has a higher value. The body size of Qin L is 4830mm x 1900mm x 1495mm, and the wheelbase is 2790mm.

Qin L is expected to be equipped with the 5th-generation DM-i hybrid system, with a brand-new hybrid chassis code-named "P5" and a front McPherson rear four-bar independent suspension. As a plug-in hybrid vehicle, the new car offers two battery capacities of 10.08kWh and 15.87kWh, with a pure electric cruising range of 60 km and 90 km respectively. IT House will follow up the subsequent sale information.

通过admin

Huawei ADS 2.0 Smart Drive High-end Package launched a limited-time discount with a one-time purchase price of 26,000 yuan.

Yichexun On December 23rd, AITO Automobile announced in WeChat official account that the HUAWEI ADS 2.0 smart driving premium package will usher in a major upgrade, supporting many major new functions of smart driving pilot NCA, such as "it can be opened all over the country, and the more it is opened, the better it is opened". In addition, it is also announced that HUAWEI ADS 2.0 Smart Drive Premium Package will launch a limited-time discount, with a one-time purchase price of 26,000 yuan, and the discount period is from January 1, 2024 to March 31, 2024.

AITO Automobile said that the HUAWEI ADS intelligent driving system carried by HarmonyOS Zhixing series products has been well received by consumers since it came out. On the occasion of the end of this year and the beginning of this year, HUAWEI ADS is about to upgrade to users and support many major new functions such as intelligent driving and piloting NCA "the whole country can open, the more it opens, the better it opens" and parking and driving. At the same time, relying on Huawei’s strong investment in cloud computing power and AI cluster training, we can realize the rapid evolution of intelligent driving ability and experience, and continue to bring users a better, safer and smarter intelligent driving experience.

In addition, in order to thank consumers for their support to HarmonyOS Zhixing, we continue to offer a limited-time discount on ADS 2.0 premium package, with a one-time purchase price of 26,000 yuan, and the discount period is from January 1, 2024 to March 31, 2024.

通过admin

Do you really understand the advantages and disadvantages of Qin PLUS EV? What is BYD’s confidence in hitting the high end?

Careful, you can easily find that BYD’s EV models are generally more expensive than the DM-i of the same model. The reason is that, first of all, the cost of EV models is higher, especially the power battery cost of pure electric models. Besides, what are the highlights and shortcomings of BYD’s EV models?

Teacher Bang also borrowed one recently to see if he could see some clues in it.

There are many small flaws in big advantages.

When I sat in the driver’s seat, what caught my eye was this instrument embedded in the center console. This is also one of the few small and exquisite instruments that Mr. Bang has seen in his many years of experience in reading cars. In terms of functionality alone, the information displayed by the instrument is rich enough, but in terms of grade sense, there is indeed room for improvement.

Coming to the back row of Qin PLUS EV, the longitudinal space performance of the legs is acceptable. The head space is really big, and the teacher Bang, with a net height of 170cm, is slightly unhappy. Coupled with the short cushion, the comfort of riding in the back row for a long time is really poor.

In addition, many state friends think that BYD’s EV models are on the high side, and the price of the flagship model of 145,800 yuan can only buy the 500KM endurance version of Qin PLUS EV. In fact, in addition to the price difference at the battery level, Mr. Bang also found the difference in chassis design between the two cars.

Qin PLUS EV rear suspension adopts multi-link form, while DM-i adopts torsion beam. Of course, it does not mean that the multi-link independent suspension is necessarily better than the non-independent suspension torsion beam, which has a great relationship with the adjustment of the whole chassis. However, in terms of comfort and cost, independent suspension is generally more advantageous.

At this point, Qin PLUS EV has more advantages than competing products such as Aion S and geometric A Pro.

During the actual experience, Qin PLUS EV chassis has a strong sense of weight and excellent vibration filtering performance, and the chassis can filter out the fine bumps on the road very well. When passing through the speed bump, the car’s shock absorption rebound is also very crisp, there is no unnecessary vibration, and it is also very resilient.

We also tried to drive the Qin PLUS EV for emergency merging. At this time, the car still has a certain roll range. After all, as a family car, the overall suspension setting is also biased towards a comfortable orientation.

Qin PLUS EV equipped with BYD’s latest Ferrous lithium phosphate blade battery makes up for the short battery life of lithium iron phosphate batteries in the past, and at the same time gives consideration to safety. The battery capacity of Qin PLUS EV 71.7 degrees, and the battery life reaches 600km. With the control strategy and energy recovery technology, the power consumption per 100 kilometers can be as low as 12.9 kWh.

During these two days’ experience, my driving conditions include high speed and urban congestion. Personally, I think there is not much difference between the actual mileage of Qin PLUS EV and the remaining cruising range of the watch when the air conditioner and music are turned on all the time.

Of course, in order to ensure the rigor, the electric state also made an objective EVRI endurance test for this car. What is the real endurance performance of Qin PLUS EV? Please pay attention to the subsequent test content of Qin PLUS EV of the electric state.

Another point that Mr. Bang agrees with is the design of Qin PLUS EV. BYD’s latest design language was well received when it was launched in Han. And this car follows the design of BYD Han, just like a small version of "Han EV".

Highlights of detail design include arrow-feather-shaped LED headlights, coupe-type sliding back design, through LED taillights, and 18-inch wheels at the top. The interior shape is very simple, and most functions are integrated on the central control panel.

Whether the design level is good or not is a matter of different opinions, but as far as the shape of BYD’s new car is concerned, I believe it is in line with the aesthetics of most Chinese people.

The 12.8-inch suspended central control panel in Qin PLUS EV car is very playable. First of all, the performance of this screen is excellent enough in clarity and fluency, and the rotatable design is also its highlight. The central control panel is equipped with DiLink 3.0 Zhilian system, which supports voice interaction, and third-party applications are also very rich.

What are the reasons for the excellent sales?

Having experienced Qin PLUS EV, this car does have some shortcomings, but overall, the advantages are obvious. Let’s discuss BYD’s sales performance again. It can be said that no matter what new car is launched, BYD now seems to have no shortage of fans and attention.

Recently, BYD announced its sales in May, and its new energy passenger car sales reached 31,681, up 198.8% year-on-year. Among them, BYD’s pure electric vehicle sales accounted for 18,711 vehicles, up 126% year-on-year, and plug-in hybrid vehicles accounted for 12,970 vehicles, up 458.3% year-on-year.

Super hybrid products such as Qin PLUS DM-i and Song PLUS DM-i just launched this year have also brought over 10,000 sales to BYD, and even the demand exceeds supply.

Since 2021, BYD has made frequent moves. First, the super hybrid DM-i products were launched one by one, and all its pure electric models also completed the "sabre" (equipped with brand-new blade batteries). On May 19, with a Han EV slowly driving off the production line, BYD also became the first member of the "Million Clubs" of new energy. Recently, it has been reported that BYD will release high-end brands in the fourth quarter, and the price range of the first model is 500,000-800,000 yuan.

BYD in 2021 is destined to be extraordinary!

In May, BYD Han sold 8,214 vehicles, and the cumulative sales volume also exceeded 80,000 vehicles, which is already a very good sales level. BYD’s flagship SUV, Tang, sold 2,301 vehicles in May. Among them, Tang EV increased by 80.1% and Tang DM increased by 66.1%.

BYD’s DM-i model can be said to be popular with its product strength. BYD Qin PLUS DM-i has a power loss of 3.8L per 100 kilometers and a long battery life of more than 1,000 kilometers, which is hot in the market. Qin Plus DM-I sold 10,566 vehicles in May, up 53.8% from the previous month. Song PLUS DM-i received a total of more than 30,000 orders in four months.

At the same time, BYD’s EV model has not only improved its cruising range, but also performed better in battery safety after the "Sabre", and these are exactly the issues that users care about. Today’s BYD, regardless of DM-i or EV, has been recognized by the majority of users.

What do you think of BYD’s brand-new high-end brand?

Let’s take a look at BYD’s brand new brand. Recently, it is reported that BYD will release a brand new high-end brand in the fourth quarter, including a brand new brand logo. The brand will also be an independent brand, an independent team and an independent sales channel. It is reported that the first model will be released later, and the model has a high-end positioning, and the price range is expected to be 500,000-800,000 yuan.

In fact, it is nothing new for China brands to constantly improve their brand positioning and brand image, which is also what most brands are doing. Nowadays, we can no longer measure China brand with the eyes of "domestic cars" many years ago, especially in the field of new energy. We are familiar with Weilai, Ideality, Gaohe, Extremely Fox and Lantu, which all have good reputation and products.

For example, the average selling price of Weilai has exceeded 400,000, and the price is not lower than that of BBA models of the same level. Of course, it does not mean that selling more than BBA is a high-end brand. High-end brands often mean reliable quality, advanced technology, luxurious design and excellent service, which is a very comprehensive thing.

Bangpingdian

BYD’s mainstream new energy products are mainly concentrated inIn the range of 100,000-300,000 yuan, its products also have stable sales and high recognition. And if BYD will build high-end brands and models of 500,000-800,000 yuan, its greatest strength naturally comes from the stable sales volume and strong technical strength at this stage.

通过admin

Second light! Huawei, suddenly announced

China Fund News reporter Wen Xi

On the morning of April 18th, Huawei Terminal Weibo suddenly announced the "Pioneer Plan" of Pura 70 series, namely Pura 70 Ultra and Pura 70 Pro, which were put on sale at 10:08 on April 18th. On April 22nd, the Pura70 Pro+ and Pura 70 versions were subsequently put on sale.

Huawei Mall APP shows that Pura 70 series has the above four versions, among which Pura 70 Ultra and Pura 70 Pro have been put on sale. The lowest price of Pura 70 Pro is 6,499 yuan, and the highest price of the highest version of Pura 70 Ultra reaches 10,999 yuan.

In addition, the Pura 70 version on sale on April 22 is an entry-level version, and the price shows 5499 yuan.

After the Pura 70 series was released, the share prices of several Huawei concept stocks rose. At the time of writing, Shengyi Electronics rose more than 9%, Anjie Technology rose more than 7%, and Xinwei Communication and Shuobeide also rose.

Sold out in one minute "out of stock"

On the morning of April 18th, Weibo, a Huawei terminal, released a letter to Huawei users before 10 o’clock. In the letter, Huawei terminal mentioned, "On April 18, 2012, HUAWEI Ascend P1 was officially listed, thus opening a new era of intelligent imaging and scientific aesthetics."

Huawei Terminal also said in the letter, "Infinite imagination will take Huawei P series to a new height. The HUAWEI P series has been fully upgraded to HUAWEl Pura, and it will start again with a new attitude. "

Subsequently, Huawei announced the "Pura 70 Series Pioneer Plan", that is, Pura 70 Ultra and Pura 70 Pro went on sale at 10:08 on the same day. A few minutes later, Huawei announced that the Pura70 Pro+ and Pura 70 versions will be on sale at 10:08 on April 22nd.

It is reported that the Pura 70 series is equipped with the new HarmonyOS 4.2. At the same time, the Beidou satellite message was upgraded to support sending picture messages.

It is worth mentioning that AI has become the biggest selling point of Pura 70 series. The whole system supports AI remote control and intelligent payment, and it is also connected to Pangu model, bringing more intelligent applications such as AI elimination and AI cloud enhancement.

At present, according to the official APP, it was put on the shelves at 10: 08, and in less than one minute, many models of Pura 70 series have been "robbed", and the words "temporarily not for sale" or "temporarily out of stock" appeared in succession, and then the system gave the words "sold separately at 16:08".

Just "transformed" three days ago.

On April 15th, Huawei official Weibo released several videos about Huawei P series. Yu Chengdong, managing director of Huawei and CEO of BG, announced that Huawei P series has been officially upgraded to "Huawei Pura".

This also means that the P70 model that has attracted much attention will be renamed as Pura 70, which is also the first product of Pura’s new series.

According to Counterpoint Research data, Huawei returned strongly in the first two weeks of 2024, ranking first in smartphone sales. In the first six weeks of 2024, the overall sales of smartphones in China decreased by 7% year-on-year, but Huawei’s mobile phones increased by 64% year-on-year, ranking second with a market share of 17%.

Among them, Huawei Mate 60 series became one of the few highlights at the beginning of this year. In addition, the data shows that Huawei’s folding screen mobile phone shipments ranked first in the fourth quarter of last year, with a market share of 51.2%.

Guo Ming, a well-known analyst, predicts that the shipment of Huawei P70 series may increase by 230% year-on-year in 2024, reaching 13 million to 15 million units. Even if demand slows down, shipments are expected to increase by 150% year-on-year to 10 million to 12 million units.

Image and AI functions become highlights

Pura 70 series has been widely concerned by the market before it has been "transformed" According to past experience, Huawei P series is generally unveiled at the spring conference in March each year.

The market had expected that the P70 would be released in Shanghai in early April. Some market participants also believe that Huawei will pre-sell P70 in April through the "Pioneer Plan" and other means.

In addition to the release date, the market also made extensive speculation on its performance, function and configuration. Shanghai Securities analyzed in a research report that in terms of performance, all P70 systems support 5G, and there is a new satellite communication technology, and the network will be upgraded to 5.5G.

In terms of images, the P70 Standard Edition will adopt domestic sensors, and all the systems will be equipped with periscope telephoto lenses, which support variable aperture and OIS optical image stabilization technology. In addition, the P70 series has also been upgraded in lens, spin-on filter, microprism, motor and CIS.

In terms of AI, the agency mentioned that the P70 is built with Huawei’s self-developed Pangu model, with AI photography as the core highlight, and the functions of voice assistant, copy generation, picture and video generation can be greatly improved. In addition, the agency also expects that its built-in HarmonyOS OS will bring some features of the HarmonyOS Galaxy version.

Editor: Huang Mei

Audit: Muyu

copyright statement

China Fund Newspaper enjoys the copyright of the original content published on this platform, and it is forbidden to reprint it without authorization, otherwise it will be investigated for legal responsibility.

Authorized Reprinting Cooperation Contact: Yu Xiansheng (Tel: 0755-82468670)

Continue to slide to see the next touch to read the original text.

China fund newspaper slides up to see the next one.

Original title: "Second light! Huawei, sudden official announcement "

Read the original text

通过admin

The bathroom in the mall was occupied by "online celebrity" for a few hours, and the cleaning aunt was worried.

  In Hangzhou, it seems that you can meet Miss online celebrity, who looks good everywhere, and all kinds of online celebrity punching places. Wave after wave of street beats often attract people to stop and watch. However, this place is a little special — — The bathroom in a shopping mall.

  Some readers broke the news that the bathroom in 501 City Square of Hangzhou Tower was "occupied" by a group of online celebrity with big bags and small bags, and they changed their clothes and took pictures in it for hours.

  Yesterday at noon, our reporter came to the shopping mall, and the bathroom was really tall: the floor was neat, soft chairs and high stools, with plenty of light, the whole area was large and spacious, with glass mirrors on the whole wall and simple lines of tiles, without a trace of odor. No wonder online celebrity ladies are willing to take pictures here. Maybe it’s the weekend. It’s said that there are busy toilets on the second and third floors, and people who haven’t taken pictures appear around two o’clock in the afternoon.

  The reporter met two groups of little online celebrity who took pictures, one in a bathroom on the fourth floor that has not yet been activated; There are two girls taking pictures of each other. There are several big bags of clothes on the ground. There are clothes and shoes on the table and on the ground.

  Free, good environment and high value.

  The bathroom in the shopping mall has become a photography shed.

  As soon as she stepped into this unused bathroom, a girl who was taking pictures kindly reminded the reporter, "It’s not available here yet, and there is another bathroom next door." The reporter saw that there were two big black plastic bags in the corner of the bathroom door, and some clothes were piled on the ground, which looked like they were replaced after shooting. They shoot autumn and winter clothes, including sweaters, coats, etc., which are very fast, or stand or sit. After a few movements, a suit is finished. These two said that they are just shop assistants, so they came here to shoot because they are new in different seasons.

  The reporter found that the two bathrooms were a little messy, and the entrance and exit were not affected. This is not enabled, and the girl will remind the customers who come in from time to time that they can’t use it yet. Another normal bathroom was not greatly affected yesterday. A girl surnamed Mu told reporters that they run a physical store. "Because the environment here is good and there is no charge, I came here to take pictures." Between talking to the reporter, she cut the photos conveniently.

  "These photos are for customers and friends." Mu Girl said, "Taobao people generally don’t come here to shoot, but go to those paid shooting bases." She said that she was a wholesaler in Sijiqing clothing market, and she had taken photos outside before, but it was inconvenient to change clothes, so she chose the bathroom in the shopping mall.

  There are too many things to waste.

  Aunt cleaning should wipe the floor with a towel.

  "I often come here, and I always see people taking pictures in it, which has a little influence." Ms. Gu said.

  Many shopping guides and waiters in the shopping mall also said that they can often see these girls taking pictures. "Sometimes there are many people, sometimes there are few people, not necessarily." Aunt Wu is a cleaning staff in the shopping mall. She started to work in the shopping mall last year. "They all put on makeup, and they changed clothes and took photos as soon as they came." At most, Aunt Wu has seen three or four people taking pictures together. "Sometimes, the bathroom is all things they bring from here to there, and they can’t walk away."

  Some people have less clothes and shoot fast. "Some people leave after shooting for more than an hour; Some people have a lot of goods, three or four bags, shoes and hats, and it takes several hours to shoot. " Aunt Wu generally advises them not to occupy a stool and leave it to customers in need as much as possible. "Some people will say hello to me when they leave, saying that aunt I am leaving, so please. Some are not very polite. "

  What bothers Aunt Wu most is the "garbage" they left behind. "It was not intentionally lost, and some tags, labels and stickers fell to the ground. The label is ok. Yesterday, there were two round things stuck on the ground and I couldn’t pick them up for a long time. " There are many furry clothes in autumn and winter. Aunt Wu said that at the end of the day, "Little Mao Mao is everywhere, and some sweaters are good at shedding hair. Look at nothing. When the towel is wiped, it’s all dirty. The hair on the ground, we are not allowed to use a sponge mop, we can only wipe it with a towel, and the towels can’t be cleaned. "

  There are also complaints from customers that girls who want to take pictures should not occupy the bathroom. Aunt Wu smiled bitterly. "It’s useless for me to persuade, but I still want to come."

  Shopping mall management is very helpless.

  Many places in Hangzhou have been "occupied"

  This phenomenon is not unique to the 501 City Plaza of Hangzhou Tower. Besides occupying the bathroom, some people even make up and change clothes in the maternal and child room. Vientiane City, in77, and Leti Port, many high-value toilets or maternity rooms have the helplessness of "blaming me for the decoration". Some readers left a message, and I met it in Vientiane City before. The photographer patted it there regardless of the people around him who were eating, and he also used the flash. It was really unpleasant to sit next to him and eat.

  Mummy, a netizen, complained that she was once in the maternal and child room of Yintai in77 on the lakeside. She originally wanted to change the baby’s diaper, and waited at the door for a long time, but no one paid attention to knocking at the door. "Later, a girl in baby clothes came to knock at the door, and the door opened, and there was also a cosplay costume inside. I said that you are not a mother and baby, what are you doing in the mother and baby room? " As a result, the other party said that there was something wrong.

  Some netizens also put forward various suggestions. Aunt cleaning has been working very hard all day, so please keep these online celebrity girls as clean as possible.

  Does the mall know about this situation? How is it managed? A staff member surnamed Tong said, "As a shopping mall, we can only say that customers are welcome to come, and it is not good to label others. After all, they are also customers who come to spend, so we are not good at driving them away."

  Ms. Tong said that the shopping mall welcomes all customers to come. As for the use of the bathroom, the shopping mall is also trying its best to guide them. "There will be staff to inspect at ordinary times, and people have always taken pictures. On weekends, the passenger flow in shopping malls is relatively large, and customers will use the bathroom more frequently, which will still have an impact. "

  Some netizens suggested that monitoring should be installed in public areas such as toilets to put an end to this phenomenon. Ms. Tong said that this is more difficult to achieve. "The bathroom is a relatively private space after all, and it is impossible to install monitoring even in public areas such as the sink."

通过admin

Counting China | Ten Data Perspectives Statistical Bulletin on National Economic and Social Development in 2020

  The National Bureau of Statistics released a statistical bulletin on national economic and social development in 2020 on the 28th. The economy shows resilience, the people’s livelihood is strongly guaranteed, the market stimulates vitality, and the scientific and technological strength is enhanced … … A series of data disclosed in the communique outlined a new picture of China’s economic and social development in 2020.

  1. Per capita GDP has exceeded $10,000 for two consecutive years.

  According to the communique, the annual per capita GDP is estimated to be 72,447 yuan, an increase of 2% over the previous year.

  Xinhua News Agency issued a report for preparation.

  Sheng Laiyun, deputy director of the National Bureau of Statistics, said that China’s total economic output exceeded 100 trillion yuan, and the per capita GDP exceeded 10,000 US dollars for two consecutive years. According to the annual average exchange rate, the proportion of China’s total economic output in the world economy is expected to exceed 17% in 2020.

  2. There were 11.86 million new jobs in cities and towns in the whole year.

  According to the communique, 11.86 million new jobs were created in cities and towns, an increase of 1.66 million over the previous year.

  According to Sheng Laiyun’s analysis, the new employment in cities and towns exceeded the expected target at the beginning of the year. The annual consumer price rose by an average of 2.5%, which was lower than the expected target of about 3.5%. The security of the whole country was strengthened, and the per capita net transfer income of the national residents increased by 8.7% in nominal terms over the previous year. Ensuring residents’ employment and basic people’s livelihood is solid and powerful.

  3. At the end of the year, the total number of market players reached 140 million.

  According to the communique, there were 25.02 million newly registered market entities in the whole year, with an average of 22,000 newly registered enterprises per day, and the total number of market entities reached 140 million at the end of the year.

  Xinhua News Agency reporter Song Weiwei photo

  4. R&D funds increased by 10.3%.

  According to the communique, the expenditure on research and experimental development (R&D) in 2020 was 2,442.6 billion yuan, an increase of 10.3% over the previous year, accounting for 2.4% of the GDP.

  Image source: Statistical Bulletin on National Economic and Social Development in 2020

  5. The number of patents granted increased by 40.4% over the previous year.

  According to the communique, 3.639 million patents were granted in the whole year, an increase of 40.4% over the previous year. By the end of the year, the number of invention patents per 10,000 population is expected to reach 15.8, an increase of 2.5 over the end of last year.

  Sheng Laiyun said that "Chang ‘e IV" landed on the back of the moon for the first time, "Chang ‘e V" completed the sampling of the lunar surface, "Tianwen-1" was successfully launched, "Endeavor" completed the 10,000-meter manned deep dive, Beidou navigation was networked globally, the prototype system of quantum computing was successfully developed, and the 500-meter spherical radio telescope was officially opened for operation. Major scientific and technological achievements are constantly emerging, and the scientific and technological strength has been significantly enhanced.

  6、The number of people participating in the basic old-age insurance in China is nearly 1 billion.

  Sheng Laiyun introduced that the coverage of social insurance has been further expanded. At the end of the year, the number of people participating in basic old-age insurance for urban workers, basic old-age insurance for urban and rural residents, basic medical insurance and unemployment insurance increased by 21.5 million, 9.78 million, 6.93 million and 11.47 million respectively. The number of people participating in basic old-age insurance in China is nearly 1 billion, and the participation rate of basic medical insurance is stable at over 95%.

  Xinhua News Agency reporter Lu Boan photo

  The communique also shows that 2.09 million sets of shantytown renovation were started throughout the country, and 2.03 million sets were basically completed.

  7. The median per capita disposable income of national residents is 27,540 yuan.

  According to the communique, the per capita disposable income of the national residents in the whole year was 32,189 yuan, a real increase of 2.1% after deducting the price factor. The national average per capita disposable income was 27,540 yuan, an increase of 3.8%. According to the place of permanent residence, the median per capita disposable income of urban residents was 40,378 yuan, an increase of 2.9%; The median per capita disposable income of rural residents was 15,204 yuan, an increase of 5.7%.

  Image source: Statistical Bulletin on National Economic and Social Development in 2020

  8. The number of sports venues nationwide increased by 169,000 compared with the end of last year.

  In terms of sports, there were 3.713 million sports venues nationwide at the end of the year, an increase of 169,000 over the end of last year. In the whole year, the proportion of people aged 7 and above who regularly participate in physical exercise reached 37.2%.

  In education, the consolidation rate of nine-year compulsory education was 95.2%, an increase of 0.4 percentage points over the previous year; The gross enrollment rate in senior high school was 91.2%, up by 1.7 percentage points.

  In terms of medical care, there were 1.023 million medical and health institutions and 10.66 million health technicians at the end of the year, an increase of 510,000 over the end of last year. By the end of the year, there were 8,177 medical and health institutions in China providing novel coronavirus nucleic acid detection services, with a total detection capacity of 11.53 million copies per day.

  9. There are 986 million mobile Internet users.

  According to the communique, there were 989 million Internet users at the end of the year, including 986 million mobile Internet users. The postal industry completed 83.36 billion pieces of express delivery business in the whole year.

  Image source: Statistical Bulletin on National Economic and Social Development in 2020

  10. 59.9% of the 337 cities at prefecture level and above met the air quality standards.

  Among the 337 monitored cities at prefecture level and above, 59.9% of them met the air quality standards in the whole year, up 13.3 percentage points over the previous year. The average annual concentration of fine particulate matter (PM2.5) in cities that failed to meet the standards was 37 μ g/m3, down 7.5% from the previous year.

通过admin

Hot search! Netizen: No wonder I am so sleepy.

Nehe city Rong media center

"I’m so sleepy recently.

I want to sleep when I have a little time. "

"Am I the only one who can’t sleep these two days?"

"Not only drowsiness but also eating, is this normal?"

……

these two days

Netizens frequently discuss their abnormal state.

Sleepiness, insomnia

Oversleeping at work and not wanting to go to school.

Everyone found out that it was always like this!

This is all because of geomagnetic storms?

↓↓↓ Click to review related reports ↓↓↓

Aurora appeared in Qiqihar, like "blush". "Does the magnetic storm have an impact on the human body?"

"Will magnetic storms affect sleep?"

It has become a topic of concern to many people.

The topic # geomagnetic storm sleepiness # was once boarded.

Weibo ranks first in the hot search list.

According to the China Meteorological Bureau

Bulletin of National Space Weather Monitoring and Early Warning Center

09: 16 Beijing time on March 23rd.

Solar flare activity

X-ray flux reached its maximum at 09: 33.

The peak intensity of flare is X1.1

According to analysis

It is expected that the earth will usher in a medium-to-earth magnetic storm.

↓↓↓

Solar monitoring picture of flare explosion SDO satellite

According to the news of China Meteorological Bureau, there will be geomagnetic activity on March 24th, 25th and 26th, among which a moderate geomagnetic storm or even a geomagnetic storm may occur on March 25th, and it is expected that geomagnetic activity will last until March 26th.

Under this influence, the orbital height of the space station may decrease due to atmospheric drag, and the positioning error of satellite navigation equipment will increase, and aviation flight will face the dual risks of poor communication environment and trans-polar radiation. For the public, especially homing pigeon players and aurora lovers, we should always pay attention to space weather information in the next few days.

Source/CCTV News

Geomagnetic monitoring data show that from 23: 00 Beijing time on March 24th to 23: 00 on March 25th, there were 3-hour extra-large geomagnetic storms, 6-hour moderate geomagnetic storms and 3-hour small geomagnetic storms.

This is the same as that released on March 24.

The early warning results of geomagnetic storms are basically the same.

Under the strong bombardment of this energy from the sun, the earth’s magnetic field has undergone drastic short-term changes, accompanied by numerous collisions between the earth’s atmosphere and the high-energy particles of the sun, and the result is the formation of aurora.

Wu Rui, chief service officer of Shanghai Meteorological Bureau, told reporters that high-energy particles interfere with geomagnetic storms generated by the earth’s magnetic field, which has little impact on human health, but will have an impact on mobile phone signals, navigation, satellite TV and aviation. Huang Yu, a researcher at the Purple Mountain Observatory’s solar high-energy and related physical processes research group, also said that magnetic storms have little impact on human health.

What is geomagnetic storm?

What impact will it have on our lives?

↓↓↓ Click the roller to see the details ↓↓↓

it is reported (that)

Geomagnetic storms are not harmful to human health.

exert an influence

Nor will it affect human life.

Have too much influence

At present, there is no scientific research to show that

Geomagnetic storms can cause

Symptoms such as drowsiness and insomnia.

Original title: "Hot Search! Netizen: No wonder I’m so sleepy.

Read the original text