分类归档 C3

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Xiaomi SU7 lost an average of 6,800 yuan when selling one.

At the press conference of Xiaomi SU7, Lei Jun said frankly that the sales strategy of this model is to "sell one and lose one".

According to the latest Citigroup report, the estimated delivery volume of SU7 of Xiaomi Group will be between 5,000 and 6,000 units in April, while the annual delivery volume is expected to be about 55,000 to 70,000 units.

At present, the delivery time of Xiaomi SU7 has been as long as 6 months, which has aroused the market’s concern about its production capacity. If the production capacity can’t keep up with the market demand, Xiaomi may face a growth challenge similar to last year’s G6 in Tucki. It is estimated that for every SU7 sold by Xiaomi in 2024, it will lose an average of 6 800 yuan, and the whole car-making business is expected to lose as much as 4.1 billion yuan.

However, some bloggers broke the news that the production capacity of Xiaomi SU7 began to increase this week. It is estimated that the daily production capacity will increase to more than 400 units, and the monthly output will directly jump to 12,000 units. This is undoubtedly a positive signal for SU7, a high-positioning model.

Looking into the future, it is predicted that by April 2024, Xiaomi SU7 is expected to rank among the top three in the pure electric car market with a price of over 200,000 yuan in China.

Lei Jun mentioned in his previous speech: "Our original standard version was priced at 229,000 yuan, while the top version was priced at 350,000 yuan. However, considering the price reduction strategies of other car companies, we decided to adopt a more sincere pricing strategy. Therefore, the standard version is priced 30,000 yuan lower than Tesla Model 3, while the Max version is priced at 299,000 yuan. "

For this report, Xu Jieyun, Special Assistant to the Chairman of Xiaomi Group and Deputy General Manager of China Marketing Department, quickly responded at the Weibo, saying that there may be a big deviation in this information.

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Secret of Xiaomi SU7 Intelligent Driving: Driving without a map comes true with only a light map.

Fast technology news on April 5,Xiaomi SU7Car series will be fully equipped.Intelligent DriveFunction, but consumers have doubts about whether it depends on map data.

In this regard,Xiaomi automobileThe official gave a clear answer.

According to the official statement,Xiaomi intelligent driving city navigation function is adoptedLight map schemeIn some complex scenes, the performance of this function will be optimized by combining prior information, and other scenes can be completed by real-time perception and planning at the vehicle end.

In other words, Xiaomi SU7 can realize intelligent driving without map data in most cases, but it still needs map support in certain scenarios.

Lei Jun announced at the press conference that,Xiaomi SU7 is scheduled to open in April.User testing10 cities will be opened in May, and eventually it will be opened all over the country.

Xiaomi’s delivery schedule shows that the standard version and Max version will be delivered at the end of April, while the Pro version is scheduled to be delivered at the end of May. This means that the owner of Xiaomi SU7 can immediately experience the NOA (automatic navigation) function of the city when receiving the vehicle.

It is reported that Xiaomi’s initial investment in full-link self-developed intelligent driving technology is RMB 3.3 billion, which has been increased to RMB 4.7 billion, and the size of the R&D team has exceeded 1,000.

Lei Jun further stated that Xiaomi’s goal is to enter the first camp of the intelligent driving industry by 2024.

Secret of Xiaomi SU7 Intelligent Driving: Driving without a map comes true with only a light map.

(reporting)

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Analyze the difference between live delivery and TV shopping.

TV shopping and live e-commerce, the essence of both is video+buying goods, using emotions for marketing. However, different carriers, scenes and prices make live delivery more popular.

  • In 1992, the Pearl River Channel in Guangdong Province broadcasted the first TV shopping program in Chinese mainland.
  • In 1996, Beijing BTV opened the first professional TV shopping channel in mainland China, and TV shopping has been in Chinese mainland for 24 years.
  • In 2016, Taobao live broadcast was launched, positioning "consumer live broadcast". In 2019, the turnover of Tmall double 11 was 268.4 billion, a record high, and the turnover of Taobao live broadcast was nearly 20 billion, which enabled more than 50% businesses to achieve new growth through live broadcast.
  • On March 15th, 2020, CCTV 315 conducted an investigation, and the live broadcast was chaotic: online celebrity and e-commerce teamed up to cheat fans.

Online celebrity’s new shopping mode-bringing goods, even if you don’t pay attention to it deliberately, keywords such as live selling goods in Li Jiaqi and Luo Yonghao have been passively accepted. The live broadcast of goods has set off a gust of wind, which seems to be the next outlet. This reminds me of TV shopping many years ago. What are the similarities and differences between them? Is there anything worth learning from and avoiding with live broadcast?

In order to solve the doubts in my heart, I made a small survey.

I interviewed colleagues and friends around me about the intuitive impressions of TV shopping and live broadcast, and got a lot of information to form a keyword collection.

Classify, sort out and duplicate the keyword set, and finally get five keywords for TV shopping and live delivery, showing their intuitive impressions in the public’s mind at present.

Needless to say, you also know which group is TV shopping and which group is live broadcast with goods. There has been a one-sided situation, and people are generally optimistic about live broadcast with goods, expressing recognition and encouragement; And TV shopping has become synonymous with "liar", which is negative, disgusting and distrustful. In the interview, many people said that relatives and friends have been subjected to TV shopping routines.

People have a bad impression on TV shopping now, but it can’t be denied that it was also expected when it rose. It was also the birth of such an excellent enterprise as Acorn International and its well-known brands: easy to remember stars, good back and oxygen stand. And so far, TV shopping is still an important channel for consumers to buy goods in the United States, Japan, South Korea, etc. In this way, merchants continue to provide high-quality products and distribution services to consumers in front of TV sets, and the sales of TV shopping on American cable TV networks alone reach tens of billions of dollars a year.

They have a common theoretical basis, the same form, all video+selling goods, the same underlying principle, and all use emotions for marketing.

Psychological emotional law:The law of emotions tells us that people are 100% emotional. Even if some people say that someone is rational, in fact, when this person thinks rationally, it is also influenced by his emotional state at that time. "Thinking rationally" is itself an emotional state. Therefore, people are 100% emotional animals, and decisions at any time are emotional decisions.

By arousing your high arousal emotions such as happiness, anger and disgust, or by negative picture description, you can completely break away from the status quo, or by depicting a bright future, you can make your freshmen yearn for it (remember the washing powder advertisement? A Xiong Haizi is covered in dirt, which may not be so dirty in reality). It can be said that TV shopping and live broadcast with goods are the same gameplay under different traffic carriers.

One happened in the past, and the other happened in the present. The more differences are often caused by the different technical resources and scientific knowledge in different times. How much has the consumer’s cognition changed compared with 20 years ago? There may be great differences, but the most basic human needs and emotions depend on these lowest things. I am afraid that only twenty years will not bring much change, and the psychology textbooks are basically the same. Therefore, the rollover of TV shopping in China is more of a man-made disaster.

TV shopping is on TV, which requires cooperation with TV stations and media centralization. Live broadcast with goods spread by the Internet, pc Internet, mobile Internet, where there is a network, everyone can participate, and the media is decentralized.

Tv shopping is generally an obstacle, and live broadcast with goods is a promotion. Why?

People turn on the TV to either follow the drama or watch entertainment programs, and anyone’s goal is to watch sales promotion. Not the target in people’s scenes, then his appearance will form interference and become an obstacle. The environment where the live broadcast takes the goods is e-commerce. The scene is that users have clear shopping goals or just stroll around. In short, they are all on the same side. The anchors with the goods are often knowledgeable and researched. What you recommend is something you want to buy. You must pay attention to see if there is a discount. If you don’t want to buy it, you won’t be disgusted. After all, I just come to stroll, not to mention that the anchors are either floating or handsome and won’t cause physical discomfort.

Tv shopping is the cooperation between manufacturers and TV stations, and live broadcast with goods is the cooperation between manufacturers and anchors with goods. There is basically no threshold between anchors and platforms, and at most, it is divided into several parts, and the big part is in the anchor.

Manufacturers spend a lot of money to buy the broadcast time of TV stations. In order to return to their own companies, they will use this time to the extreme. Manufacturers have no obligation to maintain the reputation of TV stations. The goal is to sell more goods in a limited time, so it is not surprising that the quality of deceptive marketing products is inferior. At that time, people didn’t have so many kinds of entertainment as they do now, and they could only watch TV to kill time when they were at home. In addition to the top few TV stations, there are a lot of idle broadcast time in other stations. Therefore, TV shopping, which seems to be inaction and criticized by people, has always existed. This is also an inevitable phenomenon in the era when channels are king.

On the contrary, the live broadcast brings goods. The anchor pays more attention to its own reputation and even only its reputation goes to the world. Why? The era of live broadcast with goods is the era of decentralized media. Users’ needs can be met by TV, mobile Internet, pc Internet and even car Internet at the same time. Users have more choices, so a good reputation in e-commerce will increase the differentiated competitive advantage, and selling fakes is tantamount to death. Therefore, the TV shopping manufacturer’s extreme use of radio reputation is completely opposite, and the probability of selling fakes in live video is lower now.

How did the lowest price of the whole network come from? This is the empowerment of the development of the times and the power of modern supply chain integration behind it. The production paradigm of human society has evolved from small-scale peasant economy, handicraft workshop to modern industrialized assembly line production for three generations. With the development of information technology, the fourth generation of production mode has actually appeared in the live broadcast industry, that is, industrialized customized production. The cost reduction brought by information technology will further expand the price competitive advantage, which was not available a few years ago.

The live broadcast with goods uses Internet technology to realize the real-time interaction between the audience and the anchor, and the anchor can immediately perceive the subtle changes of the user and make adjustments, while TV shopping does not have this, so it can only go down step by step according to the previously prepared desktop. The more interactive, the higher the purchase conversion rate will be.

To sum up, let’s look at the problems that need to be solved when TV shopping is close to live broadcast:

  1. The first is the TV station.Change the modeThe advertising broadcast time is close to free opening to the outside world, and the income comes from the anchor’s share of goods. The risk of TV stations has to be diluted by high-flow well-known anchors, and the narrowing of cooperation scope is inevitable. The marginal cost of anchors is extremely low and the cooperation intention is higher.
  2. nextUser group problemThe product ordering process needs to be very streamlined, whether it’s a phone call or a code scan, it needs to be simple enough for parents’ generations to complete, and it needs more efforts at the product level to customize the TV channel.
  3. Word of mouth problemThis feeling is also the most difficult. Over the years, TV shopping has been broken. How to change people’s perception of TV shopping "deceptive marketing" in a short time and at low cost is a bit difficult.
  4. As for the above.Scene problemI think it can be alleviated through program arrangement, such as arranging the live broadcast of outdoor products after the outdoor reality show and arranging clothes and cosmetics after the emotional TV series. Does it also eliminate the "obstacles" brought to users in the scene to some extent?

If TV shopping wants to enter the second spring, it is inevitable to deal with the operation mode, product design, word of mouth and scene problems. No one wants to be cannon fodder, and this comeback will become extremely difficult.

Now is the era of multi-channel decentralized media, and it is no longer the era when TV channels are king. It is definitely impossible to resurrect TV shopping with blood. It is unknown how much money you can get in the torrent and how many cakes you can get. One day, live broadcast will be as old as TV shopping, but we must avoid premature decline into TV shopping in the life cycle of live broadcast.

 

This article was originally published by @ 亵亵亵亵亵. Everyone is a product manager, and it is forbidden to reprint without the permission of the author.

The title map comes from Unsplash and is based on CC0 protocol.

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Geely Xingyue L has reached the "five-star" standard of C-NCAP.

  [car home Crash Results] Recently, Geely Xingyue L 2.0T DCT EVO Zhizun has completed all the evaluation items according to the management rules of C-NCAP(2021 edition), and the evaluation results are now announced after being audited by the Automobile Evaluation Management Center of China Automobile Center. According to the summation results of the scores of each part multiplied by their respective weight coefficients, the comprehensive score rate of this model is 85.7%, reaching the "five-star" of C-NCAP.

Home of the car

Home of the car

Home of the car

  With strict and comprehensive requirements, C-NCAP conducted an all-round safety performance test on Geely Xingyue L, including occupant protection, pedestrian protection and active safety. The specific evaluation is as follows:

project score scoring average Member protection evaluation 76.964 89.49% Pedestrian protection evaluation 11.521 76.81% Active safety evaluation 54.613 82.01%

★ Occupant protection

  In terms of occupant protection, Geely Xingyue scored 76.964 points, with a scoring rate of 89.49%.

  Frontal 100% overlapping rigid barrier collision test (score: 20.587/24)

  (Note: If the automatic locking function is not released after the frontal collision test, 1 point will be punished; MPDB collision compatibility evaluation, with a penalty of 0.861. )

Home of the car

  Frontal 50% overlapping moving progressive deformation barrier (MPDB) collision test (score: 20.427/24)

Home of the car

  Side impact test of deformable moving barrier (score: 20.000/20)

Home of the car

  Neck protection test after low-speed collision (whipping test) (score: 5.450/7)

Home of the car

★ Pedestrian protection

  In terms of pedestrian protection, Geely Xingyue scored 11.521 points, with a scoring rate of 76.81%.

  To evaluate the protective effect of vehicle front structure (front bumper, hood, windshield, etc.) on external vulnerable traffic participants (pedestrians, two-wheeled cyclists) in collision accidents.

Home of the car

★ Active safety

  In terms of active safety, Geely Xingyue scored 54.613 points with a scoring rate of 82.01%.

  Functional design to evaluate the vehicle’s initiative to avoid collision accidents or reduce the severity of collision accidents.

Home of the car

  To sum up, the performance portrait of Geely Xingyue L safety crash test is as follows:

Home of the car

  In the test of C-NCAP, the weight of the vehicle’s occupant protection, pedestrian protection and active safety are 60%, 15% and 25% respectively, while the scores of Geely Xingyue L in these three items are 89.49%, 76.81% and 82.01% respectively. Therefore, the vehicle has reached the "five-star" standard of C-NCAP and performed well on the whole. (Text/car home graduated)

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[Looking back at 2019] Comprehensive layout of artificial intelligence: from cooking jiaozi to cloud chips

       CCTV News:"Artificial intelligence" is the strategic direction for countries to lay out a new round of scientific and technological revolution and industrial transformation. In 2019, the state issued guidance documents to encourage the development of artificial intelligence industry. Looking back on the past 2019, let’s take a look at the story of artificial intelligence practitioners in this year.

       When I met Wu Xindong, he was doing research in a dumpling restaurant in Beijing. This store introduced the artificial intelligence dining system developed by Professor Wu’s team this year, which is "face recognition" for jiaozi.

       Wu Xindong, Chief Scientist of Mingluo Technology:Jiaozi’s quality inspection, when a set of jiaozi is released, we can see how much jiaozi in this jiaozi is completely qualified through our inspection technology.

one

       Under each food outlet, there is such real-time monitoring equipment, which captures the final state of jiaozi in one second, one is to see the fullness of jiaozi, the other is to see the color, and all the data is transmitted to the background to help the store manager monitor the quality of each jiaozi.

       Wu Xindong, Chief Scientist of Mingluo Technology:What makes me feel very excited is the domestic artificial intelligence business community. We have done a lot of things and made many applications, which are being implemented in thousands of households.

one

       In 2019, the state issued the "Guiding Opinions on Promoting the Deep Integration of Artificial Intelligence and the Real Economy", in which the phrase "Promoting the Deep Integration of Artificial Intelligence and the Real Economy with Industrial Application as the Target" excited the whole artificial intelligence industry. Wu Xindong, who made a name for himself in the eyes of outsiders, also left the foreign university laboratory where he worked for 27 years last year and returned to China to join a private enterprise as the chief scientist.

       In this year, Wu Xindong’s enterprise became a national new generation artificial intelligence open innovation platform guided by the Ministry of Science and Technology. On this national platform, more technical resources, industrial chain resources and financial resources are gathered and shared.

       Wu Xindong, Chief Scientist of Mingluo Technology:(2019) two keywords, one is busy and the other is happy. Catch up with this excellent situation, because the country is now vigorously promoting the deep integration of artificial intelligence and economic entities.

one

       If Dr. Wu’s jiaozi Shop found a landing scene in the upsurge of artificial intelligence in 2019, then Dr. Leo Zhu has made a breakthrough in the infrastructure of artificial intelligence.

       Leo Zhu, co-founder of Yitu Technology:The chip is probably in a place as big as the fingernail, so that a complete operating system, including AI algorithms and models, runs into it.

       In 2019, Leo Zhu team developed the first domestic artificial intelligence cloud chip — — "seeking". In order to prove the real strength of the chip, Dr. Leo Zhu simply turned the conference into an examination room, demonstrated the computing power of the chip on the spot, let the chip "run" on the spot, capture the facial features of hundreds of guests in real time, and then directly screen and compare them on the big screen.

one

       Leo Zhu, co-founder of Yitu Technology:(On-site) Six or seven hundred people enter 200 cameras and then analyze them in real time. That’s right or wrong, and all of them can be seen on the big screen.

one

       Leo Zhu said that in recent years, the talent, technology and production capacity accumulated by the country in the semiconductor industry have laid a solid foundation for innovation, providing opportunities and conditions for overtaking in corners in the field of artificial intelligence chips, and the "Soso" chip was successfully introduced. It is this small chip that has gained the confidence not to be "stuck in the neck" by others, and also fulfilled his dream of making world-class innovation.

one

       Leo Zhu, co-founder of Yitu Technology:Science and technology has never played such an important role in China’s economy or society as it is today, not only in 2019, but I think the next decade is really called an unparalleled era.

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People-oriented, multi-party governance, providing a Chinese solution for global artificial intelligence governance.

  BEIJING, Beijing, Oct. 26 (Xinhua)-It’s a familiar poem that apes say goodbye to each other. Man is the spirit of all things, benefiting from and growing up in nature, creating and using different tools to face vicissitudes of life, and only then can there be a great beauty room on which to live today. Today, everyone will regard artificial intelligence technology as the strongest innovative application cultivated by human beings. Indeed, artificial intelligence is leading a new round of industrial transformation and bringing great development opportunities to the world, but at the same time it has also triggered a series of new risks and challenges, and may even pose a devastating threat to the future survival of mankind. Whether we live in the "human world" or in the "artificial intelligence room" is a human problem. All countries are talking about artificial intelligence ethics, but what will happen in the future if it goes against the basic rule of "people-oriented", the development and application tool of human society? Exploring reasonable and effective governance schemes to realize the healthy and orderly development of artificial intelligence has become an important issue in the world. At the third "Belt and Road" international cooperation summit forum, China released the Global Artificial Intelligence Governance Initiative (hereinafter referred to as the Initiative), which won wide acclaim from the international community. Standing at the historical height of building a community of human destiny and safeguarding the well-being of all mankind, the Initiative puts forward constructive solutions in three aspects of artificial intelligence development, security and governance fairly and fairly, and provides a Chinese solution for global artificial intelligence governance.

  First, build a safe bottom line and effectively respond to the general concerns of the international community.

  As China’s centralized response to the global artificial intelligence governance, the Initiative emphasizes security controllability, privacy protection, fairness and non-discrimination, and gives countermeasures and methods based on the actual situation of related issues and the governance work in China, which effectively responds to the issues that the international community is most concerned about on the safety of artificial intelligence and provides a blueprint for all parties to carry out the safety governance of artificial intelligence. Among them, the core problem of safety and controllability is to improve the interpretability and predictability of artificial intelligence and ensure that human beings can trust the behavior of machines, which is a prerequisite for human beings to promote the development of artificial intelligence. In practice, with the wide application of deep learning and other technologies, the self-iterative ability of artificial intelligence has been continuously enhanced, and its dependence on human beings has been continuously reduced in the process of training and training; The more complex internal network structure also makes the black box attribute of artificial intelligence technology continuously enhanced, and the balance of human trust in the output results of artificial intelligence by mastering its own operating rules becomes more fragile. The relatively opaque artificial intelligence will make it difficult to guarantee the security and fairness of its related data processing behavior, and the accountability mechanism will also be affected in some complex applications. Based on reality, the Initiative takes improving interpretability and predictability as the key work of artificial intelligence research and development, ensures the authenticity and accuracy of relevant data, and puts forward practical and feasible measures for the safety management of artificial intelligence. In practice, focusing on improving the transparency and reliability of artificial intelligence data sources, system management and other fields based on this proposition will not only help to realize auditable, supervised, traceable and reliable artificial intelligence technology,It will also better meet the needs of data and personal information security, fairness and non-discrimination in the field of artificial intelligence on the premise of enhancing human trust in artificial intelligence.

  Second, focus on the governance mechanism and actively promote the cooperation framework of joint construction.

  After recognizing many risks and difficulties in the development and application of artificial intelligence, the international community has begun to actively explore and promote the work related to artificial intelligence governance. At present, the initiatives, guidelines and suggestions issued by governments, international organizations, enterprises and people from all walks of life have their own emphases, and there is still a significant distance from the formation of a unified rule system and governance mechanism recognized by the international community. Based on this, the Initiative issued the idea of collaborative governance and the establishment of an international artificial intelligence governance institution. It is hoped that by coordinating countries to strengthen communication and dialogue, multi-stakeholders will be promoted to participate in governance matters in depth, and major issues related to the development, safety and governance of artificial intelligence will be coordinated, and the global artificial intelligence governance process will be continuously promoted. The above claims can directly hit the two major pain points of the current artificial intelligence governance work. First, different countries have different understanding, development, application ideas and methods of artificial intelligence technology. For a long time, they have formed an artificial intelligence ecosystem with different levels and characteristics, with different emphasis capabilities and development directions. Therefore, there are also many differences in the artificial intelligence governance strategies designed. By coordinating the communication mechanism and sharing the best operational practices, it can not only promote all parties to achieve a broad consensus on artificial intelligence governance, but also form universal theoretical rules that reflect the wishes and respect the interests of all parties, and also brainstorm practical measures to effectively prevent and deal with artificial intelligence risks, greatly improving the overall international level of artificial intelligence governance. Second, the huge risk of uncontrollable artificial intelligence technology has become a key issue for the international community to carry out artificial intelligence governance.Therefore, it is inevitable to adhere to multilateralism, set up international governance institutions and discuss risk coping strategies. Considering the great influence of artificial intelligence on today’s society, we can take the establishment of nuclear energy governance mechanism as a reference. With the establishment of the International Atomic Energy Agency and the promulgation of the Nuclear Non-Proliferation Treaty and other documents, through decades of long-term coordination and cooperation among all parties in the international community, the application of nuclear weapons has gradually shifted from military confrontation to social welfare, contributing to the well-being of mankind. We can learn from relevant work experience, establish an international artificial intelligence governance organization based on the "Initiative", advocate the establishment of an artificial intelligence governance cooperation framework, promote mutual trust and mutual trust, and effectively achieve the balance between artificial intelligence development and security in the future.

  Third, clarify the principles of development, promote artificial intelligence to enhance human welfare

  Due to the differences in geography, culture, economy, productivity and other factors, countries and regions in the world have different production forms, lifestyles and group values, and there are also obvious differences in the cognition and usage habits of a certain technology and tool among different civilizations and governments, resulting in new difficulties and challenges. The development of artificial intelligence is also facing this situation. With the development of technology, risks and challenges are gradually increasing. On the one hand, artificial intelligence technology is constantly evolving due to its integration with algorithms and data, but the risk of technology-related uncertainty also increases in the process of evolution. Some technical achievements developed for specific scenarios have not yet formed effective governance ideas, even the most developed and active countries and economies today cannot guarantee that artificial intelligence is fully understood, mastered and controlled by human beings, and effectively control the risks and threats caused by technology; On the other hand, a digital divide and a technological divide have emerged in the field of artificial intelligence. Some developed countries make use of their first-Mover advantages in technological innovation, product research and development, ecological creation and other fields to use artificial intelligence at will, and some groups even directly use it to manipulate public opinion, interfere in other countries’ internal affairs, infringe on their sovereignty, threaten the security of cyberspace, and endanger people’s peace of life and the stability of international order.

  Faced with the above problems, it is necessary to form a unified concept and understanding from the perspective of all mankind, design the governance rules and order to be followed in the development and application of technology in the era of digital, network and intelligence with common values, and form a global consensus so as to coordinate and discuss the controllable development direction of artificial intelligence more effectively. To this end, from the perspective of respecting human rights and ensuring human security, the "Initiative" puts forward the proposition of people-oriented, intelligent goodness and respect for sovereignty, clarifies the relationship between artificial intelligence and human beings, and gives basic principles for the future development direction of artificial intelligence. Among them, the central idea of people-oriented and intelligence-oriented is that the development and utilization of artificial intelligence technology should adhere to the basic principle of promoting the growth and progress of human society and enhancing the common well-being of mankind; Respect for sovereignty focuses on the development and application practice of artificial intelligence technology, emphasizing that the development of artificial intelligence should respect the global order and safeguard the sovereignty of all countries. The "Initiative" will play a great role in promoting the development and utilization of artificial intelligence by countries and institutions around the world, preventing malicious organizations and lawless elements from abusing artificial intelligence technology, and ensuring that artificial intelligence technology cannot become a weapon and tool for attacking human beings. (Author: Li Yuxiao Secretary General of China Cyberspace Security Association)

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China Film (600977) sold 17,921,300 yuan of main funds on March 21st.

According to Securities Star, as of the close of March 21st, 2024, China Film (600977) closed at 12.92 yuan, up by 0.08%, with a turnover rate of 1.45%, with a turnover of 269,800 lots and a turnover of 351 million yuan.

As for the data of capital flow on March 21st, the net outflow of main funds was 17,921,300 yuan, accounting for 5.1% of the total turnover, the net inflow of hot money was 4,956,100 yuan, accounting for 1.41% of the total turnover, and the net inflow of retail funds was 12,965,200 yuan, accounting for 3.69% of the total turnover.

The third quarterly report of China Film in 2023 showed that the company’s main income was 4.21 billion yuan, up 88.65% year-on-year; The net profit of returning to the mother was 471 million yuan, up 79,104.1% year-on-year; Deducting non-net profit was 404 million yuan, up 640.2% year-on-year; In the third quarter of 2023, the company’s main revenue in a single quarter was 1.353 billion yuan, up 90.13% year-on-year; The net profit returned to the mother in a single quarter was 111 million yuan, up 664.79% year-on-year; The non-net profit deducted in a single quarter was 81.2009 million yuan, up 413.94% year-on-year; The debt ratio is 41.93%, the investment income is 53.3798 million yuan, the financial expenses are-44.4104 million yuan, and the gross profit margin is 26.39%. China Film (600977) is mainly engaged in six sectors: creation, distribution, projection, science and technology, service and innovation, covering film drama production and post-film product management; Domestic and imported films are publicized and distributed, and are distributed in the secondary market; Cinema investment and management, cinema management; Film technology research and development, film and television equipment production and sales and technical services; Film and television production, ticketing platform and financial leasing services.

In the last 90 days, the stock has been rated by 5 institutions, with 4 buy ratings and 1 overweight rating; The average institutional target price in the past 90 days was 13.9.

Explanation of the term "capital flow": refers to the reversal of capital flow through price changes. When the stock price is in a rising state, the turnover formed by active buying orders is the driving force for the stock price to rise, which is defined as capital inflow, and when the stock price is in a falling state, the turnover generated by active selling orders is the driving force for the stock price to fall, which is defined as capital outflow. The difference between the two forces on that day is the net force left to push the stock price up after the two forces offset each other on that day. Calculate the main capital flow, hot money flow and retail capital flow through the transaction amount of each transaction.

Note: The main funds are large single transactions, the hot money is large single transactions, and the retail investors are small and medium single transactions.

The above contents are compiled by Securities Star according to public information and generated by algorithm, which has nothing to do with the position of this website. Securities Star strives for but does not guarantee the accuracy, completeness, effectiveness and timeliness of all or part of this information (including but not limited to text, video, audio, data and charts). Please contact us if you have any questions. This article is for data collation, and does not constitute any investment advice for you. Investment is risky, so please make a careful decision.

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"the glory of the king" or "King Pesticide": Healthy games are more than addiction prevention.

  Xinhua News Agency, Guangzhou, July 7th Title: "the glory of the king" or "King Pesticide": Healthy games are more than anti-addiction.

  Xinhua News Agency "China Net" reporter Ye Qian Yan Zhihong

  The explosive game the glory of the king once again ignited the controversy of mobile games, and even was criticized as "pesticide of the king" and "poison of the dead" due to some extreme cases. In fact, not only this game, but also the whole mobile game market is very popular in recent years, which has almost become a new way of entertainment for all. How does mobile games affect minors? Can the anti-addiction system work? Can healthy games be realized?

  How many minors are playing?

  Random street question, what is the glory of the king? Most people know that it is a multiplayer online tactical competitive game (MOBA). In the game, the heroes of No.5, No.3 or No.1 display their skills, upgrade their levels and kill each other on the map, with the ultimate goal of taking the lead in destroying the crystal tower of the enemy base.

  It is often seen that in front of restaurants and cinemas, three or five young people get together and fiddle with their mobile phones with their heads down. Nine times out of ten, it is a "black-out" (starting a game in teams), and from time to time, you can hear game lines such as "I have one skill and one thousand blood".

  According to the data released at the annual conference of Tencent Interactive Entertainment in April 2017, the glory of the king has accumulated more than 200 million registered users, making it the MOBA mobile game with the largest number of users in the world. According to Tencent’s data, its daily active users reach 50 million.

  Xie Meilan, the sixth-grade head teacher of Haicang Yankui Primary School in Xiamen, made a small survey in the class and found that half of the 41 students in the class were playing this game. Some parents questioned that a large number of primary and secondary school students are addicted to this game, and even some media reported that more than half of the users of this game are primary and secondary school students.

  Tencent denied the question that "more than half of users are primary and secondary school students". The the glory of the king Research Report released by Aurora Big Data, a market research organization, shows that users under the age of 14 account for 3.5%; 15-19 years old accounted for 22.2%.

  Tencent did not reply to the user data information of the game under the age of 18 when interviewed by reporters, and said that such official data has never been released.

  Can the anti-addiction three-axe work

  A teacher in Hangzhou, Ms. Lan, said that the children’s class organized a doctor to talk about eye knowledge. The doctor said that it was best not to look at the computer and mobile phone for more than 15 minutes at a time. As a result, a child said that "15 minutes is not enough to play a game of the glory of the king". It is precisely because of the addiction of underage players that this explosive mobile game has caused great social controversy.

  On July 4th, Tencent launched the "the glory of the king" health system, which is known as the "anti-addiction" measure. It is clearly stipulated that minors under the age of 12 (including 12 years old) are limited to play for one hour a day, and minors over the age of 12 are limited to play for two hours a day.

  According to the background data provided by Tencent, as of July 6, in the two days after the system was launched, its "growth guardian platform" added more than 700,000 new bound accounts. That is to say, according to the setting, once the time limit is reached, these accounts will be offline.

  Despite this, industry insiders and parents report that anti-addiction measures have limited effect.

  A parent in Guangzhou reported that this game has not been certified by real-name registration system, and it can be played without submitting information. Tencent also said that the background is based on the information submitted by users and comprehensive credit information to judge whether it is 12 years old.

  More importantly, most users log in to the game through WeChat or QQ account. In this case, the information used to judge in the background is the information of WeChat or QQ users. Many parents reported that children can play games through their parents’ mobile phone WeChat. Even if they are given mobile phones, their accounts are often opened in the real name of their parents.

  Wan Liyong, deputy director of public relations of Duoyi Network Company, who developed the mobile game "SHEN WOO 2", told reporters that the users of mobile games are mainly 16 to 26 years old, and there is still no effective way to restrict underage users.

  Many of the best-selling mobile games in China, including the glory of the king, have the function of forcing players to go offline. No matter for minors or adults, when the game is online for 2 hours, it will remind you to rest, and when the game is online for 5 hours, it will force you to go offline to rest.

  How to Realize "Healthy Games"

  In order to upgrade and buy equipment, some students spend thousands of yuan … … It is often reported that teenagers, especially minors, spend a lot of money on mobile games, which makes the parents miserable. In addition, pornography, violence and incorrect historical descriptions have aroused social concern.

  Correspondingly, many post-80s and post-90s netizens said that they also played online games when they were growing up, and they also encountered similar criticisms at that time. Games were just a form of entertainment. Many game teenagers in those years have now made many contributions to the country and society in various posts.

  Aside from these, experts believe that regulators, parents and game development operators should work together to take due responsibility for preventing addiction, especially for minors.

  Feng Gang, a professor of sociology at Zhejiang University, believes that parents must bear the responsibility of family education. "Some parents feel that they have no time to accompany their children and hope that enterprises or society will assume the responsibility of supervision, but in the process of children’s growth, family education is still the most important and irreplaceable part."

  In the Apple App Store, the glory of the king is rated as "17+".According to Apple’s evaluation system, it is recommended that you should be over 17 to play this game.

  In this regard, industry experts suggest that the regulatory authorities should explore the game grading system in China, providing a basis for future supervision and setting boundaries for game developers. Lu Xiaokun, executive director of Guangdong Game Industry Association, said that the game grading system currently implemented in Europe and the United States is mainly based on the entry threshold of application stores such as Apple Store, Android Store or Google Store. When the game enters the application store, it is necessary to declare whether the game involves violence, drugs, gambling and other content. The relevant stores will grade the game according to the content of the questionnaire and set a suitable age range accordingly.

  "This problem should be sparse and not blocked." Zhong Hong, vice president of Guangzhou Baitian Information Technology Co., Ltd., a mobile game company, said that it is necessary for the government, enterprises and society to work together to make teenagers play healthy games.

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Night reading: There is a story that I want to tell you …

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  CCTV News:He is a storyteller and a very good storyteller. He is the first China-born writer to win the Nobel Prize in Literature, and he has "local feelings" hovering between nostalgia and escape; He once said, "Earth is an important reason for me to go to the world". On October 11th, four years ago, Mo Yan won the 2012 Nobel Prize in Literature, which was the first time for China to win an award in this world. Today, let’s review his literary speech at the Swedish Academy and listen to his understanding of literature and his memory of his mother … …

  Storyteller

  (Excerpt) Author/Mo Yan

  What I tell when I stand on the earth is what I tell my mother.

  Mother was born in 1922 and died in 1994. Her ashes are buried in the Taoyuan in the east of the village. Because a railway is going to cross there, we have to move her grave farther from the village. After digging the grave, we saw that the coffin had rotted and the mother’s bone had been mixed with the soil. From that moment on, I felt that my mother was a part of the earth, and what I said when I stood on the earth was what I said to my mother.

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△ Data Map: Entering Gaomi Northeast Township

  The most painful thing in my memory is to follow my mother to pick up wheat ears in the field. When the people who looked at the wheat fields came, the people who picked up the ears of wheat fled one after another. My mother couldn’t run fast with her little feet, so she was caught and slapped and fell to the ground. Many years later, the man who looked at the wheat field became a white-haired old man and met me at the market. I rushed up to get revenge on him. My mother took hold of me and said calmly, "The man who hit me was not alone with this old man."

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△ Data Map: Mo Yan’s parents

  One thing I regret most is that when I followed my mother to sell cabbage, I intentionally or unintentionally overcharged an old man who bought cabbage by ten cents. When I came home from school, I saw my mother, who seldom shed tears, was in tears. She gently said to me, "Son, you humiliated your mother."

  Sometimes she does what she likes, makes up some plots and even changes the ending of the story.

  Although my mother can’t read, she has great respect for those who can read. My family’s life is difficult, and I often eat every meal, but as long as I ask for books and stationery, she will always satisfy me and never criticize me for delaying my work because I read.

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△ Data Map: Mo Yan’s 8-year-old photo (left)

  For a time, I liked listening to books, and after listening to them, I would tell her stories vividly. But soon, I was not satisfied with retelling the story of the storyteller. I began to follow my mother’s wishes, making up some plots and even changing the ending of the story. After listening to it, my mother sometimes worries, like telling me or talking to herself: "Son, what will you be when you grow up?" Do you have to eat by playing loquacious? "

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△ data map: Mo Yan’s former residence

  I understand my mother’s concern, because in the village, a talkative child is boring. The child who was hated by the villagers because of his words in my novel Niu has the shadow of my childhood.

  At that time, I thought that literature was about writing good deeds and heroic models.

  "A leopard cannot change his spots, but a leopard cannot change his spots". I haven’t changed my nature of liking to talk, which makes my name "Mo Yan" like a satire on myself. Although I dropped out of school in my childhood and suffered from hunger, loneliness and no books to read, I started reading this big book of social life as early as possible. In February 1976, I was drafted into the army, and I walked out of the northeast township of Gaomi, which made me love and hate, and started an important period of my life.

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△ data map: Mo Yan is in the army

  In the military camp, I changed from a child who listened to stories with his ears and told stories with his mouth to a person who began to try to tell stories with a pen. At that time, I didn’t realize that rural life for more than 20 years was a rich mine of literature. I thought literature was about writing good deeds and heroes.

  A literary tramp finally has a place to settle down.

  In the autumn of 1984, I was admitted to the Literature Department of PLA Art College. Under the guidance of the famous writer Xu Huaizhong, he wrote a number of short stories such as Autumn Water, Dry River, Transparent Carrots and Red Sorghum. In Autumn Water, the word "Gaomi Northeast Township" appeared for the first time. Since then, just like a wandering farmer has a piece of land, a literary tramp like me finally has a place to settle down, and I also understand what I should do and how to do it.

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△ data map

  I began to tell my own story in my own way. My way is actually the way of storytellers in the market, that is, the way my grandparents and the old people in the village tell stories. My own story is my personal experience, such as the child who didn’t say a word from beginning to end in Transparent Carrots.

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△ data map

  I think Transparent Carrots is the most symbolic and meaningful of my works. The child, who is dark and has extraordinary ability to endure pain and feelings, is the soul of all my novels. It can be said that among the characters created by a writer, there is always a leader. This silent child is a leader. He doesn’t say a word, but he effectively leads all kinds of characters.

  Novelists must stand on the standpoint of human beings and write about all people as human beings.

  The writer’s creative process has its own characteristics, and the conception and inspiration trigger of each of my books are also different. Some originated from dreams, and some originated from reality — — Such as the song of garlic shoots in heaven.

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△ Data Map: Mo Yan (left) and his wife and daughter

  When writing a novel close to social reality, such as Song of Garlic in Heaven, my biggest problem is not whether I dare to criticize the dark phenomenon in society, but that this burning passion and anger will make politics overwhelm literature and turn this novel into a documentary report of social events.

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△ The award certificate designed by Swedish painter John Stenborg for Mo Yan.

  Novelists are people in society and naturally have their own positions and viewpoints. But when a novelist writes, he must stand on the standpoint of human beings and write as human beings.

  I am a storyteller, and stories make me firmly believe that truth and justice exist.

  My life is closely linked with my works. In my early works, as a modern storyteller, I hid behind the text, but from Sandalwood Punishment, I jumped to the foreground. If my early works are talking to myself and ignoring readers, then from the beginning of this book, I feel that I am standing in a square, facing many audiences and telling them vividly.

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△ Sweden: Mo Yan was awarded the Nobel Prize in Literature

  I am a storyteller, because I won the Nobel Prize in Literature by telling stories. These stories make me firmly believe that truth and justice exist. I will continue to tell my story in the years to come.

  On the morning of December 8, 2012, Beijing time,

  Mo Yan’s Literary Speech at Swedish Academy

  Story ● Life

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  Mo Yan, born in Gaomi, Shandong Province in 1955, was the first China-born writer to win the Nobel Prize in Literature. In 1984, Transparent Carrots became famous, and the novel Frog won the Mao Dun Literature Prize. Red Sorghum, published in 1986, became his most famous masterpiece, and became the only Chinese novel selected as one of the 40 world-class literary masterpieces in the 75 years (1927-2001) by World Literature Today. His works have been translated into more than 20 foreign languages and more than 100 versions have been distributed in more than 40 countries and regions.

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△ Data Map: Location of "Red Sorghum"

  Mo Yan’s childhood coincided with the so-called "three-year difficult period" in China’s modern history. In the fifth grade of primary school, Mo Yan dropped out of school because of the Cultural Revolution and worked in the countryside for 10 years. When there were no books to read during the Cultural Revolution, he even read Xinhua Dictionary.

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  Mo Yan joined the army in 1976. During his tenure as a librarian in the army, he read a large number of literary books, and he read all the more than 1,000 literary books in the library.

  In 1992, the first English translation of Mo Yan’s works, the collection of short stories "Explosion", was published in the United States. World Literature Today, an American heavyweight literary criticism magazine, commented: "Like Faulkner, Mo Yan led readers into a world with vivid imagination and complete self-sufficiency."

  # Recommended reading #

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  Red Sorghum Family: A Tragic Dance Drama of the Heroes in the Northeast Township of Gaomi against the Japanese Invaders

  The novel consists of five parts: Red Sorghum, Sorghum Liquor, Sorghum Funeral, Dog Way and Strange Death. Mo Yan created his literary kingdom "Gaomi Northeast Township" in this article, and described the vigorous, heroic and tragic dance dramas staged by my ancestors in Gaomi Northeast Township during War of Resistance against Japanese Aggression. With Wang Yang’s wanton pen, the novel fully publicizes the vigorous vitality of the Chinese nation, which is an epoch-making epic in contemporary literature.

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  Big breasts and fat buttocks: eulogizing the meaning of life and great motherhood

  The main body of the novel is to show the process of life, eulogize the ontological meaning of life and the greatness of mother. What the author focuses on with his pen is the subject of history: people. This work has considerable strength and thickness, which contains the writer’s deep thinking on life, mother and history, and his thinking and exploration on social history and times.

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  Sandalwood Punishment: Reproducing the Anti-colonial Struggle of Shandong Peninsula in the Late Qing Dynasty

  The novel truly reproduces a civil anti-colonial struggle in Shandong Peninsula in the late Qing Dynasty. Focusing on the implementation of sandalwood punishment, the novel vividly shows the cruelty and inhumanity of the struggle between feudal kingship and power, and also highlights the historical mechanism of autocratic power acting on individuals, successfully reflecting the black soil and dark laws on which authoritarian power depends.

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  Frog: the ups and downs of rural fertility history in New China in recent 60 years

  The novel is closer to the historical reality. By telling the life experiences of rural female doctors and aunts who have been engaged in obstetrics and gynecology for more than 50 years, it reflects the ups and downs of rural fertility history in New China in recent 60 years, and describes the arduous and complicated historical process that the country has gone through in order to control the dramatic population growth and implement the national policy of family planning.

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  Fatigue of Life and Death: Ode and elegy of farmers’ persistent life.

  This is a great book that pays tribute to the great tradition of China’s classical novels and folk narration. In this sacred ceremony, The six great divisions in the wheel of karma, the oriental imagination, was hidden between the lines of the book, and the peasants’ persistent ode and elegy to life were written.

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  Wine Country: An Anti-corruption Novel Expressing Officialdom Wine Culture

  The reason why the officials in the article are officials is not because they are superior to others, but because they are massive and have a strong appetite. This is not an anti-corruption novel in the usual sense, but a parody of almost all kinds of novels in China in the 20th century, from the diary of a madman to martial arts novels, to magic novels and avant-garde novels.

  Text/Comprehensive Nobel Prize in Literature official website, Xinhuanet

  Figures/Unless specially marked, the rest are from the Internet, and the copyright belongs to the original author.