Xiaomi SU7 lost an average of 6,800 yuan when selling one.


Xiaomi SU7 lost an average of 6,800 yuan when selling one.

At the press conference of Xiaomi SU7, Lei Jun said frankly that the sales strategy of this model is to "sell one and lose one".

According to the latest Citigroup report, the estimated delivery volume of SU7 of Xiaomi Group will be between 5,000 and 6,000 units in April, while the annual delivery volume is expected to be about 55,000 to 70,000 units.

At present, the delivery time of Xiaomi SU7 has been as long as 6 months, which has aroused the market’s concern about its production capacity. If the production capacity can’t keep up with the market demand, Xiaomi may face a growth challenge similar to last year’s G6 in Tucki. It is estimated that for every SU7 sold by Xiaomi in 2024, it will lose an average of 6 800 yuan, and the whole car-making business is expected to lose as much as 4.1 billion yuan.

However, some bloggers broke the news that the production capacity of Xiaomi SU7 began to increase this week. It is estimated that the daily production capacity will increase to more than 400 units, and the monthly output will directly jump to 12,000 units. This is undoubtedly a positive signal for SU7, a high-positioning model.

Looking into the future, it is predicted that by April 2024, Xiaomi SU7 is expected to rank among the top three in the pure electric car market with a price of over 200,000 yuan in China.

Lei Jun mentioned in his previous speech: "Our original standard version was priced at 229,000 yuan, while the top version was priced at 350,000 yuan. However, considering the price reduction strategies of other car companies, we decided to adopt a more sincere pricing strategy. Therefore, the standard version is priced 30,000 yuan lower than Tesla Model 3, while the Max version is priced at 299,000 yuan. "

For this report, Xu Jieyun, Special Assistant to the Chairman of Xiaomi Group and Deputy General Manager of China Marketing Department, quickly responded at the Weibo, saying that there may be a big deviation in this information.


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