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Do you really understand the advantages and disadvantages of Qin PLUS EV? What is BYD’s confidence in hitting the high end?

Careful, you can easily find that BYD’s EV models are generally more expensive than the DM-i of the same model. The reason is that, first of all, the cost of EV models is higher, especially the power battery cost of pure electric models. Besides, what are the highlights and shortcomings of BYD’s EV models?

Teacher Bang also borrowed one recently to see if he could see some clues in it.

There are many small flaws in big advantages.

When I sat in the driver’s seat, what caught my eye was this instrument embedded in the center console. This is also one of the few small and exquisite instruments that Mr. Bang has seen in his many years of experience in reading cars. In terms of functionality alone, the information displayed by the instrument is rich enough, but in terms of grade sense, there is indeed room for improvement.

Coming to the back row of Qin PLUS EV, the longitudinal space performance of the legs is acceptable. The head space is really big, and the teacher Bang, with a net height of 170cm, is slightly unhappy. Coupled with the short cushion, the comfort of riding in the back row for a long time is really poor.

In addition, many state friends think that BYD’s EV models are on the high side, and the price of the flagship model of 145,800 yuan can only buy the 500KM endurance version of Qin PLUS EV. In fact, in addition to the price difference at the battery level, Mr. Bang also found the difference in chassis design between the two cars.

Qin PLUS EV rear suspension adopts multi-link form, while DM-i adopts torsion beam. Of course, it does not mean that the multi-link independent suspension is necessarily better than the non-independent suspension torsion beam, which has a great relationship with the adjustment of the whole chassis. However, in terms of comfort and cost, independent suspension is generally more advantageous.

At this point, Qin PLUS EV has more advantages than competing products such as Aion S and geometric A Pro.

During the actual experience, Qin PLUS EV chassis has a strong sense of weight and excellent vibration filtering performance, and the chassis can filter out the fine bumps on the road very well. When passing through the speed bump, the car’s shock absorption rebound is also very crisp, there is no unnecessary vibration, and it is also very resilient.

We also tried to drive the Qin PLUS EV for emergency merging. At this time, the car still has a certain roll range. After all, as a family car, the overall suspension setting is also biased towards a comfortable orientation.

Qin PLUS EV equipped with BYD’s latest Ferrous lithium phosphate blade battery makes up for the short battery life of lithium iron phosphate batteries in the past, and at the same time gives consideration to safety. The battery capacity of Qin PLUS EV 71.7 degrees, and the battery life reaches 600km. With the control strategy and energy recovery technology, the power consumption per 100 kilometers can be as low as 12.9 kWh.

During these two days’ experience, my driving conditions include high speed and urban congestion. Personally, I think there is not much difference between the actual mileage of Qin PLUS EV and the remaining cruising range of the watch when the air conditioner and music are turned on all the time.

Of course, in order to ensure the rigor, the electric state also made an objective EVRI endurance test for this car. What is the real endurance performance of Qin PLUS EV? Please pay attention to the subsequent test content of Qin PLUS EV of the electric state.

Another point that Mr. Bang agrees with is the design of Qin PLUS EV. BYD’s latest design language was well received when it was launched in Han. And this car follows the design of BYD Han, just like a small version of "Han EV".

Highlights of detail design include arrow-feather-shaped LED headlights, coupe-type sliding back design, through LED taillights, and 18-inch wheels at the top. The interior shape is very simple, and most functions are integrated on the central control panel.

Whether the design level is good or not is a matter of different opinions, but as far as the shape of BYD’s new car is concerned, I believe it is in line with the aesthetics of most Chinese people.

The 12.8-inch suspended central control panel in Qin PLUS EV car is very playable. First of all, the performance of this screen is excellent enough in clarity and fluency, and the rotatable design is also its highlight. The central control panel is equipped with DiLink 3.0 Zhilian system, which supports voice interaction, and third-party applications are also very rich.

What are the reasons for the excellent sales?

Having experienced Qin PLUS EV, this car does have some shortcomings, but overall, the advantages are obvious. Let’s discuss BYD’s sales performance again. It can be said that no matter what new car is launched, BYD now seems to have no shortage of fans and attention.

Recently, BYD announced its sales in May, and its new energy passenger car sales reached 31,681, up 198.8% year-on-year. Among them, BYD’s pure electric vehicle sales accounted for 18,711 vehicles, up 126% year-on-year, and plug-in hybrid vehicles accounted for 12,970 vehicles, up 458.3% year-on-year.

Super hybrid products such as Qin PLUS DM-i and Song PLUS DM-i just launched this year have also brought over 10,000 sales to BYD, and even the demand exceeds supply.

Since 2021, BYD has made frequent moves. First, the super hybrid DM-i products were launched one by one, and all its pure electric models also completed the "sabre" (equipped with brand-new blade batteries). On May 19, with a Han EV slowly driving off the production line, BYD also became the first member of the "Million Clubs" of new energy. Recently, it has been reported that BYD will release high-end brands in the fourth quarter, and the price range of the first model is 500,000-800,000 yuan.

BYD in 2021 is destined to be extraordinary!

In May, BYD Han sold 8,214 vehicles, and the cumulative sales volume also exceeded 80,000 vehicles, which is already a very good sales level. BYD’s flagship SUV, Tang, sold 2,301 vehicles in May. Among them, Tang EV increased by 80.1% and Tang DM increased by 66.1%.

BYD’s DM-i model can be said to be popular with its product strength. BYD Qin PLUS DM-i has a power loss of 3.8L per 100 kilometers and a long battery life of more than 1,000 kilometers, which is hot in the market. Qin Plus DM-I sold 10,566 vehicles in May, up 53.8% from the previous month. Song PLUS DM-i received a total of more than 30,000 orders in four months.

At the same time, BYD’s EV model has not only improved its cruising range, but also performed better in battery safety after the "Sabre", and these are exactly the issues that users care about. Today’s BYD, regardless of DM-i or EV, has been recognized by the majority of users.

What do you think of BYD’s brand-new high-end brand?

Let’s take a look at BYD’s brand new brand. Recently, it is reported that BYD will release a brand new high-end brand in the fourth quarter, including a brand new brand logo. The brand will also be an independent brand, an independent team and an independent sales channel. It is reported that the first model will be released later, and the model has a high-end positioning, and the price range is expected to be 500,000-800,000 yuan.

In fact, it is nothing new for China brands to constantly improve their brand positioning and brand image, which is also what most brands are doing. Nowadays, we can no longer measure China brand with the eyes of "domestic cars" many years ago, especially in the field of new energy. We are familiar with Weilai, Ideality, Gaohe, Extremely Fox and Lantu, which all have good reputation and products.

For example, the average selling price of Weilai has exceeded 400,000, and the price is not lower than that of BBA models of the same level. Of course, it does not mean that selling more than BBA is a high-end brand. High-end brands often mean reliable quality, advanced technology, luxurious design and excellent service, which is a very comprehensive thing.

Bangpingdian

BYD’s mainstream new energy products are mainly concentrated inIn the range of 100,000-300,000 yuan, its products also have stable sales and high recognition. And if BYD will build high-end brands and models of 500,000-800,000 yuan, its greatest strength naturally comes from the stable sales volume and strong technical strength at this stage.

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Zhiji Automobile and MasterGo: Follow the trend and cooperate with wisdom.

Zhiji Automobile is a brand-new user-oriented automobile science and technology company jointly built by SAIC, Zhangjiang Hi-Tech and Alibaba Group, which was established in 2020. As the implementer of travel change in the intelligent era, Zhiji Automobile is committed to exploring more advanced intelligent driving solutions to create a better future travel mode.

▲ Photo: Zhiji Automobile

For Zhiji automobile design team, the most important task is to bring a good experience to the interaction between people and cars through high-quality on-board human-computer interaction (HMI) design. Guan Chaoxiong, the software design director of Zhiji car cockpit, once said, "High-quality HMI design is one of the reasons why many consumers choose Zhiji. The rapid iteration of HMI design is inseparable from advanced design tools, and the characteristics of MasterGo, such as efficient collaboration and intelligent delivery, provide key support for us to realize the agile development of HMI design. Zhiji Automobile will also continue to bring more new experiences of intelligent driving to users in the process of deep creation with MasterGo. "

Smooth coordination, with an efficiency increase of more than 30%

MasterGo has fast response speed, many preset materials and rich community resources, and soon spread in the design department of Zhiji. Interaction and products have become the two most used teams. According to Zhou Pingxuan, the designer of Zhiji Automobile, the company highly recognizes the efficient collaborative work mode brought by MasterGo, which makes the communication between upstream and downstream of production, design and research become smooth and improves the overall design and development efficiency by 30%-40%.

The design of HMI is complex. It should adopt multi-sensory interaction mode, transmit and feedback information by visual, auditory and tactile means, and adapt to different application scenarios and environments. Therefore, the design file has many modules and versions. In the past, designers had to export the design draft first, then submit it to R&D for review, and then repeatedly take screenshots to make comparison and modification according to their feedback. After the modification, they had to re-transmit it. Only the time for exporting, uploading and downloading files should be calculated by the day.

▲ Photo: Zhiji Automobile

Nowadays, a link of MasterGo can solve the above problems. Project members operate in the same link, and internal collaboration and external sharing are extremely simple. When the design documents are changed, everyone will see the latest draft anytime and anywhere, and there will be no different versions of the documents. Computers and mobile phones can view them in real time, and the styles can be reused when the permissions are opened. When reviewing the design draft, if you have any suggestions, you can mark comments in the corresponding position through the comment function, and the designer can make targeted modifications and adjustments without waiting for the file transmission and editing process of traditional design tools.

"The most valuable thing about MasterGo is that it no longer needs a group of us to find a design element together, but can find what we need directly from the resource library." For example, to find a module component, in the past, it was necessary to find another module associated with this module and find the corresponding person in charge, and then the person in charge went to his own module library to find it, and so on.

▲ Figure: Zhiji car designers use MasterGo.

In addition to greatly improving the team’s collaboration efficiency, Zhou Pingxuan also mentioned the advantages of MasterGo in system management and design assets. "The document presentation in the MasterGo workbench can also be set regularly, and every document can be followed. We can see that the whole process from 0 to 1, from birth to growth, can directly trace its source and improve the unity of asset management of the whole team."

Create an excellent HMI design system to enhance the product interaction experience.

Xiao Rui, the designer in charge of building the control library of Zhiji Automobile, believes that AIGC technology can quickly generate various design materials, but it is not suitable for HMI design scenarios. He explained that AIGC technology is more suitable for users who have a lot of marketing needs at the C end, and they often need to do a lot of banner or other short and fast promotional materials without too much refinement and personalization.

"The car model needs very high and accurate design. We have a special modeling department, which will render different interior decoration drawings according to different models. We have strict requirements for details such as light and texture. We need intelligence, but we are more focused and accurate. At this point, MasterGo meets our needs well." Xiao Rui said.

▲ Photo: Zhiji car designers discuss the MasterGo design draft.

Xiao Rui also said that MasterGo’s support for control selection also brought them great convenience. He said that when calling controls, colleagues in the application team liked MasterGo’s control selection very much. It is not only convenient to adjust the control, but also has a variety of options. If you mark the properties, you can choose the style you need according to different parameters, which can greatly improve the design efficiency and consistency.

"For HMI design, we need to consider things from the system level rather than a single application level, so we emphasize unity and consistency. Unifying component libraries and design specifications in MasterGo is the basis for achieving standardized management. " Xiao Rui said. He believes that on the basis of standardized management, collaborative efficiency improvement brings designers more creative space. "This will allow us to have more time and energy to focus on innovating and optimizing HMI design, and bring better interactive experience to our users."

"Internal" worries about "external" troubles, and localization and migration follow the trend.

Internet product designers are no strangers to foreign collaborative design software. After the outbreak of supply interruption, the designers of Zhiji Automobile paid more attention to the security of design software and began to look for the optimal solution in domestic software.

When Xiao Rui talked about local design software, he felt that it would greatly slow down the efficiency of designers. For example, when the document versions of the sender and the receiver are different, updating the material library will automatically break the links of some controls; If you open the same file with different software versions, the layout will be misplaced and you can only reassemble the elements; If the file version update is not synchronized, the file transfer process will be interrupted for no reason, and it will be impossible to download after the time limit; Publishing new files must be exported and imported locally, and then manually downloaded and updated, which is a complicated and time-consuming process.

▲ Photo: Zhiji car designer computer desktop

After comprehensively comparing the collaborative design software on the market, Xiao Rui decided to introduce MasterGo into the Zhiji design team. "Sketch to MasterGo has the highest degree of file restoration, and the overall migration cost of our team is very low." After the privatization deployment, the efficiency and professionalism of the MasterGo team made Xiao Rui firm his choice. "On one occasion, we put forward two requirements, one is to copy and paste as it is, and the other is to share files in HTM, PNG, PDF and other formats. The MasterGo team responded quickly and gave us a lot of positive feedback. No matter the product manager or the front-end developer, they were sincere and professional, and they helped us solve very difficult problems in the shortest time."

▲ Figure: Zhiji car designers use MasterGo.

As an online product design tool to achieve "synergy and efficiency improvement", MasterGo’s increasingly excellent product performance and details exactly fit the brand connotation of Zhiji Automobile. It is simple and simple, which not only unifies the overall situation but also polishes the details, and is convenient and changeable. When asked about the expectation of MasterGo, the UED team of Zhiji Automobile believes that "online collaboration is bound to become the mainstream trend in the future, and learning and adapting to online collaboration tools is a skill that every designer must master. MasterGo is a tool, a platform and an opportunity. MasterGo has opened the door to China’s collaborative era and is gradually changing the way China designers work! "

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Geely Raytheon Power DHT was copied from Chery because it was all in third gear? Official: We are different.

Recently, there are rumors that Geely Raytheon Power DHT technology copied Chery and registered the patent first. On August 2nd, the official account of Geely Network False Information Reporting Center issued a clarification, saying that the news on the Internet that "Geely Raytheon Power DHT technology copied Chery and registered the patent first" was seriously inaccurate, and the relevant content was wrongly quoted, which seriously damaged the reputation of Geely brand. The company has collected and fixed relevant evidence and reserved the right to investigate the responsibility of the infringer.

Geely issued a statement as follows:

1. The statement that "Geely hybrid car copied Chery car technology" in the online content is seriously inaccurate.

2. The part about "Geely 3-speed hybrid electric drive DHT Pro patent drawing (CN202120284735.7)" appearing in the network content is not a patent of Geely 3-speed hybrid electric drive DHT Pro scheme, but a patent of other Geely projects.

The domestic patent of Geely DHT Pro scheme (CN201810943518.7) was applied in August 2018 and published in January 2019; International patent (PCT/CN2019/078178) was filed in March 2019 and published in February 2020.

In addition, Geely’s 3-speed hybrid electric drive DHT Pro scheme uses the transmission of double planetary mechanisms+clutch+brake, and adopts two planetary gear mechanisms to realize different transmission ratios in the third gear of the power system, improving fuel economy and accelerating power performance of the power system. The planetary gear mechanisms realize different motion states to provide different transmission ratios through the combination or disengagement of the brake and clutch, which makes the power system not only simple in structure, competitive in cost, but also more adaptable. It is different from the transmission path of the "patent (CN201910360258.5) applied by Chery in 2019" quoted in the false content of the network transmission.

3. The statement that the patent nature of Geely DHT Pro is "utility patent" and "Geely dare not apply for invention patent" is seriously untrue. Geely’s DHT Pro technology has applied for an invention patent in August 2018, and our company has complete intellectual property rights for the patent of the 3-speed hybrid electric drive DHT Pro scheme. The patents of this scheme have been authorized in China, the United States and Japan, and the power products have been mass-produced by the end of 2021. The hybrid models of Xingyue L Raytheon Hi·F and Emgrand L Raytheon Hi·P have been delivered.

It is worth mentioning that this statement is the first statement analogy issued since the establishment of this account, which shows that Geely Automobile attaches importance to its power technology brand Raytheon Power.

According to the "Talk on Automobile Pulling", the reason why Raytheon hybrid technology was plagiarized was because both Geely and Chery hybrid transmissions used three gears, but the difference was that Chery’s hybrid technology Kunpeng e+ was a two-way balanced design structure, while Geely’s hybrid technology Raytheon engine was a planetary gear structure, which was exactly the difference between the two transmission paths mentioned in Geely’s statement. Moreover, Geely’s Lei Shenqing engine supports FOTA upgrade in the later stage, and more functions can be unlocked in the future.

In addition, rumors can’t stand scrutiny in time. Geely’s hybrid technology Lei Shenqing applied for a patent in 2018, while Chery applied for a patent in 2019.

At present, the domestic hybrid market is full of flowers, and each family has its own specialty skills. BYD’s DM-i, Great Wall’s lemon DHT, Geely’s Lei Shenqing Hi·X and Chery’s Kunpeng DHT have all been put on specific models and achieved mass production. Rumors and excuses are not enough to destroy technology, which is stronger, and the real market will give an answer sooner or later.

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Secret of Xiaomi SU7 Intelligent Driving: Driving without a map comes true with only a light map.

Fast technology news on April 5,Xiaomi SU7Car series will be fully equipped.Intelligent DriveFunction, but consumers have doubts about whether it depends on map data.

In this regard,Xiaomi automobileThe official gave a clear answer.

According to the official statement,Xiaomi intelligent driving city navigation function is adoptedLight map schemeIn some complex scenes, the performance of this function will be optimized by combining prior information, and other scenes can be completed by real-time perception and planning at the vehicle end.

In other words, Xiaomi SU7 can realize intelligent driving without map data in most cases, but it still needs map support in certain scenarios.

Lei Jun announced at the press conference that,Xiaomi SU7 is scheduled to open in April.User testing10 cities will be opened in May, and eventually it will be opened all over the country.

Xiaomi’s delivery schedule shows that the standard version and Max version will be delivered at the end of April, while the Pro version is scheduled to be delivered at the end of May. This means that the owner of Xiaomi SU7 can immediately experience the NOA (automatic navigation) function of the city when receiving the vehicle.

It is reported that Xiaomi’s initial investment in full-link self-developed intelligent driving technology is RMB 3.3 billion, which has been increased to RMB 4.7 billion, and the size of the R&D team has exceeded 1,000.

Lei Jun further stated that Xiaomi’s goal is to enter the first camp of the intelligent driving industry by 2024.

Secret of Xiaomi SU7 Intelligent Driving: Driving without a map comes true with only a light map.

(reporting)

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Analyze the difference between live delivery and TV shopping.

TV shopping and live e-commerce, the essence of both is video+buying goods, using emotions for marketing. However, different carriers, scenes and prices make live delivery more popular.

  • In 1992, the Pearl River Channel in Guangdong Province broadcasted the first TV shopping program in Chinese mainland.
  • In 1996, Beijing BTV opened the first professional TV shopping channel in mainland China, and TV shopping has been in Chinese mainland for 24 years.
  • In 2016, Taobao live broadcast was launched, positioning "consumer live broadcast". In 2019, the turnover of Tmall double 11 was 268.4 billion, a record high, and the turnover of Taobao live broadcast was nearly 20 billion, which enabled more than 50% businesses to achieve new growth through live broadcast.
  • On March 15th, 2020, CCTV 315 conducted an investigation, and the live broadcast was chaotic: online celebrity and e-commerce teamed up to cheat fans.

Online celebrity’s new shopping mode-bringing goods, even if you don’t pay attention to it deliberately, keywords such as live selling goods in Li Jiaqi and Luo Yonghao have been passively accepted. The live broadcast of goods has set off a gust of wind, which seems to be the next outlet. This reminds me of TV shopping many years ago. What are the similarities and differences between them? Is there anything worth learning from and avoiding with live broadcast?

In order to solve the doubts in my heart, I made a small survey.

I interviewed colleagues and friends around me about the intuitive impressions of TV shopping and live broadcast, and got a lot of information to form a keyword collection.

Classify, sort out and duplicate the keyword set, and finally get five keywords for TV shopping and live delivery, showing their intuitive impressions in the public’s mind at present.

Needless to say, you also know which group is TV shopping and which group is live broadcast with goods. There has been a one-sided situation, and people are generally optimistic about live broadcast with goods, expressing recognition and encouragement; And TV shopping has become synonymous with "liar", which is negative, disgusting and distrustful. In the interview, many people said that relatives and friends have been subjected to TV shopping routines.

People have a bad impression on TV shopping now, but it can’t be denied that it was also expected when it rose. It was also the birth of such an excellent enterprise as Acorn International and its well-known brands: easy to remember stars, good back and oxygen stand. And so far, TV shopping is still an important channel for consumers to buy goods in the United States, Japan, South Korea, etc. In this way, merchants continue to provide high-quality products and distribution services to consumers in front of TV sets, and the sales of TV shopping on American cable TV networks alone reach tens of billions of dollars a year.

They have a common theoretical basis, the same form, all video+selling goods, the same underlying principle, and all use emotions for marketing.

Psychological emotional law:The law of emotions tells us that people are 100% emotional. Even if some people say that someone is rational, in fact, when this person thinks rationally, it is also influenced by his emotional state at that time. "Thinking rationally" is itself an emotional state. Therefore, people are 100% emotional animals, and decisions at any time are emotional decisions.

By arousing your high arousal emotions such as happiness, anger and disgust, or by negative picture description, you can completely break away from the status quo, or by depicting a bright future, you can make your freshmen yearn for it (remember the washing powder advertisement? A Xiong Haizi is covered in dirt, which may not be so dirty in reality). It can be said that TV shopping and live broadcast with goods are the same gameplay under different traffic carriers.

One happened in the past, and the other happened in the present. The more differences are often caused by the different technical resources and scientific knowledge in different times. How much has the consumer’s cognition changed compared with 20 years ago? There may be great differences, but the most basic human needs and emotions depend on these lowest things. I am afraid that only twenty years will not bring much change, and the psychology textbooks are basically the same. Therefore, the rollover of TV shopping in China is more of a man-made disaster.

TV shopping is on TV, which requires cooperation with TV stations and media centralization. Live broadcast with goods spread by the Internet, pc Internet, mobile Internet, where there is a network, everyone can participate, and the media is decentralized.

Tv shopping is generally an obstacle, and live broadcast with goods is a promotion. Why?

People turn on the TV to either follow the drama or watch entertainment programs, and anyone’s goal is to watch sales promotion. Not the target in people’s scenes, then his appearance will form interference and become an obstacle. The environment where the live broadcast takes the goods is e-commerce. The scene is that users have clear shopping goals or just stroll around. In short, they are all on the same side. The anchors with the goods are often knowledgeable and researched. What you recommend is something you want to buy. You must pay attention to see if there is a discount. If you don’t want to buy it, you won’t be disgusted. After all, I just come to stroll, not to mention that the anchors are either floating or handsome and won’t cause physical discomfort.

Tv shopping is the cooperation between manufacturers and TV stations, and live broadcast with goods is the cooperation between manufacturers and anchors with goods. There is basically no threshold between anchors and platforms, and at most, it is divided into several parts, and the big part is in the anchor.

Manufacturers spend a lot of money to buy the broadcast time of TV stations. In order to return to their own companies, they will use this time to the extreme. Manufacturers have no obligation to maintain the reputation of TV stations. The goal is to sell more goods in a limited time, so it is not surprising that the quality of deceptive marketing products is inferior. At that time, people didn’t have so many kinds of entertainment as they do now, and they could only watch TV to kill time when they were at home. In addition to the top few TV stations, there are a lot of idle broadcast time in other stations. Therefore, TV shopping, which seems to be inaction and criticized by people, has always existed. This is also an inevitable phenomenon in the era when channels are king.

On the contrary, the live broadcast brings goods. The anchor pays more attention to its own reputation and even only its reputation goes to the world. Why? The era of live broadcast with goods is the era of decentralized media. Users’ needs can be met by TV, mobile Internet, pc Internet and even car Internet at the same time. Users have more choices, so a good reputation in e-commerce will increase the differentiated competitive advantage, and selling fakes is tantamount to death. Therefore, the TV shopping manufacturer’s extreme use of radio reputation is completely opposite, and the probability of selling fakes in live video is lower now.

How did the lowest price of the whole network come from? This is the empowerment of the development of the times and the power of modern supply chain integration behind it. The production paradigm of human society has evolved from small-scale peasant economy, handicraft workshop to modern industrialized assembly line production for three generations. With the development of information technology, the fourth generation of production mode has actually appeared in the live broadcast industry, that is, industrialized customized production. The cost reduction brought by information technology will further expand the price competitive advantage, which was not available a few years ago.

The live broadcast with goods uses Internet technology to realize the real-time interaction between the audience and the anchor, and the anchor can immediately perceive the subtle changes of the user and make adjustments, while TV shopping does not have this, so it can only go down step by step according to the previously prepared desktop. The more interactive, the higher the purchase conversion rate will be.

To sum up, let’s look at the problems that need to be solved when TV shopping is close to live broadcast:

  1. The first is the TV station.Change the modeThe advertising broadcast time is close to free opening to the outside world, and the income comes from the anchor’s share of goods. The risk of TV stations has to be diluted by high-flow well-known anchors, and the narrowing of cooperation scope is inevitable. The marginal cost of anchors is extremely low and the cooperation intention is higher.
  2. nextUser group problemThe product ordering process needs to be very streamlined, whether it’s a phone call or a code scan, it needs to be simple enough for parents’ generations to complete, and it needs more efforts at the product level to customize the TV channel.
  3. Word of mouth problemThis feeling is also the most difficult. Over the years, TV shopping has been broken. How to change people’s perception of TV shopping "deceptive marketing" in a short time and at low cost is a bit difficult.
  4. As for the above.Scene problemI think it can be alleviated through program arrangement, such as arranging the live broadcast of outdoor products after the outdoor reality show and arranging clothes and cosmetics after the emotional TV series. Does it also eliminate the "obstacles" brought to users in the scene to some extent?

If TV shopping wants to enter the second spring, it is inevitable to deal with the operation mode, product design, word of mouth and scene problems. No one wants to be cannon fodder, and this comeback will become extremely difficult.

Now is the era of multi-channel decentralized media, and it is no longer the era when TV channels are king. It is definitely impossible to resurrect TV shopping with blood. It is unknown how much money you can get in the torrent and how many cakes you can get. One day, live broadcast will be as old as TV shopping, but we must avoid premature decline into TV shopping in the life cycle of live broadcast.

 

This article was originally published by @ 亵亵亵亵亵. Everyone is a product manager, and it is forbidden to reprint without the permission of the author.

The title map comes from Unsplash and is based on CC0 protocol.

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Ideal official: MEGA is expected to sell within 600,000 yuan.

  [car home Information] Recently, we learned from the ideal official that the estimated price of (|) Max is less than 600,000 yuan (presumably Max is a top model, and ideal models are generally divided into Air, Pro and Max versions), and the official price will be announced at the press conference in December 2023. The ideal MEGA reservation will be opened at 9:40 on November 17th, with a deposit of 5,000 yuan, and the reservation fee can be refunded. The first batch of test drive will be opened on January 13th, 2024, and the order will be confirmed after opening, with priority delivery on January 31st. In January, 2024, the ideal MEGA show car and test drive car will arrive at the retail center in LI, a city. MEGA delivery will start in late February.

Home of the car

  Just yesterday, we just saw the interior declaration map of the ideal MEGA in the Ministry of Industry and Information Technology, including relevant parameters. Let’s review it again. According to the application information, the length, width and height of the new car are 5350/1965/1850mm and the wheelbase is 3300mm respectively. The size of this model has exceeded the ideal L9. Compared with L9, the length of MEGA is 132mm, the width is 33mm, the height is 50mm and the wheelbase is 195mm. It can be seen that the size of this car will be very large, and such a large wheelbase will increase the space experience inside the car, but it will be a test for turning around at the intersection.

Home of the car

Home of the car

  The focus of this time is that the new car declared a picture taken from the trunk. It can be seen that the new car still adopts three rows and seven seats, and adopts the traditional MPV layout mode of 2+2+3. However, due to the long length of the car, a considerable space is reserved in the trunk. Under normal circumstances, the longitudinal length of the trunk is 680 mm.. The third row of seats is more interesting. Not only can the backrest be folded forward to expand the space, but it can also be turned forward completely to form a longer storage space. After the three rows of seats are folded and turned over, the depth of the luggage compartment reaches 1066 mm.

Home of the car

Home of the car

  Judging from the interior, although it is not very clear, there is a high probability that the center console may continue the interior design and layout of the ideal family model. At the same time, the new car adopts a split skylight design, and the second row should also provide an independent screen. The picture does not show the luxury of the second row of seats, but you can see that there are independent handrails on both sides and a wide aisle in the center.

Home of the car

  In terms of power, according to the application information, the new car uses motors from Huawei Technologies Co., Ltd. and United Automotive Electronics Co., Ltd., with maximum power of 155 kW and 245 kW, and is equipped with ternary lithium batteries from Contemporary Amperex Technology Co., Limited. According to the previous information, the new car will be built on an 800V platform, equipped with a 5C Kirin battery, with a charging power of 500 kilowatts, a battery life of 400 kilometers in 9 minutes and 30 seconds, and a battery life of 600 kilometers in 22 minutes. (Text/car home Qin Chao)

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Geely Xingyue L has reached the "five-star" standard of C-NCAP.

  [car home Crash Results] Recently, Geely Xingyue L 2.0T DCT EVO Zhizun has completed all the evaluation items according to the management rules of C-NCAP(2021 edition), and the evaluation results are now announced after being audited by the Automobile Evaluation Management Center of China Automobile Center. According to the summation results of the scores of each part multiplied by their respective weight coefficients, the comprehensive score rate of this model is 85.7%, reaching the "five-star" of C-NCAP.

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  With strict and comprehensive requirements, C-NCAP conducted an all-round safety performance test on Geely Xingyue L, including occupant protection, pedestrian protection and active safety. The specific evaluation is as follows:

project score scoring average Member protection evaluation 76.964 89.49% Pedestrian protection evaluation 11.521 76.81% Active safety evaluation 54.613 82.01%

★ Occupant protection

  In terms of occupant protection, Geely Xingyue scored 76.964 points, with a scoring rate of 89.49%.

  Frontal 100% overlapping rigid barrier collision test (score: 20.587/24)

  (Note: If the automatic locking function is not released after the frontal collision test, 1 point will be punished; MPDB collision compatibility evaluation, with a penalty of 0.861. )

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  Frontal 50% overlapping moving progressive deformation barrier (MPDB) collision test (score: 20.427/24)

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  Side impact test of deformable moving barrier (score: 20.000/20)

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  Neck protection test after low-speed collision (whipping test) (score: 5.450/7)

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★ Pedestrian protection

  In terms of pedestrian protection, Geely Xingyue scored 11.521 points, with a scoring rate of 76.81%.

  To evaluate the protective effect of vehicle front structure (front bumper, hood, windshield, etc.) on external vulnerable traffic participants (pedestrians, two-wheeled cyclists) in collision accidents.

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★ Active safety

  In terms of active safety, Geely Xingyue scored 54.613 points with a scoring rate of 82.01%.

  Functional design to evaluate the vehicle’s initiative to avoid collision accidents or reduce the severity of collision accidents.

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  To sum up, the performance portrait of Geely Xingyue L safety crash test is as follows:

Home of the car

  In the test of C-NCAP, the weight of the vehicle’s occupant protection, pedestrian protection and active safety are 60%, 15% and 25% respectively, while the scores of Geely Xingyue L in these three items are 89.49%, 76.81% and 82.01% respectively. Therefore, the vehicle has reached the "five-star" standard of C-NCAP and performed well on the whole. (Text/car home graduated)

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The bathroom in the mall was occupied by "online celebrity" for a few hours, and the cleaning aunt was worried.

  In Hangzhou, it seems that you can meet Miss online celebrity, who looks good everywhere, and all kinds of online celebrity punching places. Wave after wave of street beats often attract people to stop and watch. However, this place is a little special — — The bathroom in a shopping mall.

  Some readers broke the news that the bathroom in 501 City Square of Hangzhou Tower was "occupied" by a group of online celebrity with big bags and small bags, and they changed their clothes and took pictures in it for hours.

  Yesterday at noon, our reporter came to the shopping mall, and the bathroom was really tall: the floor was neat, soft chairs and high stools, with plenty of light, the whole area was large and spacious, with glass mirrors on the whole wall and simple lines of tiles, without a trace of odor. No wonder online celebrity ladies are willing to take pictures here. Maybe it’s the weekend. It’s said that there are busy toilets on the second and third floors, and people who haven’t taken pictures appear around two o’clock in the afternoon.

  The reporter met two groups of little online celebrity who took pictures, one in a bathroom on the fourth floor that has not yet been activated; There are two girls taking pictures of each other. There are several big bags of clothes on the ground. There are clothes and shoes on the table and on the ground.

  Free, good environment and high value.

  The bathroom in the shopping mall has become a photography shed.

  As soon as she stepped into this unused bathroom, a girl who was taking pictures kindly reminded the reporter, "It’s not available here yet, and there is another bathroom next door." The reporter saw that there were two big black plastic bags in the corner of the bathroom door, and some clothes were piled on the ground, which looked like they were replaced after shooting. They shoot autumn and winter clothes, including sweaters, coats, etc., which are very fast, or stand or sit. After a few movements, a suit is finished. These two said that they are just shop assistants, so they came here to shoot because they are new in different seasons.

  The reporter found that the two bathrooms were a little messy, and the entrance and exit were not affected. This is not enabled, and the girl will remind the customers who come in from time to time that they can’t use it yet. Another normal bathroom was not greatly affected yesterday. A girl surnamed Mu told reporters that they run a physical store. "Because the environment here is good and there is no charge, I came here to take pictures." Between talking to the reporter, she cut the photos conveniently.

  "These photos are for customers and friends." Mu Girl said, "Taobao people generally don’t come here to shoot, but go to those paid shooting bases." She said that she was a wholesaler in Sijiqing clothing market, and she had taken photos outside before, but it was inconvenient to change clothes, so she chose the bathroom in the shopping mall.

  There are too many things to waste.

  Aunt cleaning should wipe the floor with a towel.

  "I often come here, and I always see people taking pictures in it, which has a little influence." Ms. Gu said.

  Many shopping guides and waiters in the shopping mall also said that they can often see these girls taking pictures. "Sometimes there are many people, sometimes there are few people, not necessarily." Aunt Wu is a cleaning staff in the shopping mall. She started to work in the shopping mall last year. "They all put on makeup, and they changed clothes and took photos as soon as they came." At most, Aunt Wu has seen three or four people taking pictures together. "Sometimes, the bathroom is all things they bring from here to there, and they can’t walk away."

  Some people have less clothes and shoot fast. "Some people leave after shooting for more than an hour; Some people have a lot of goods, three or four bags, shoes and hats, and it takes several hours to shoot. " Aunt Wu generally advises them not to occupy a stool and leave it to customers in need as much as possible. "Some people will say hello to me when they leave, saying that aunt I am leaving, so please. Some are not very polite. "

  What bothers Aunt Wu most is the "garbage" they left behind. "It was not intentionally lost, and some tags, labels and stickers fell to the ground. The label is ok. Yesterday, there were two round things stuck on the ground and I couldn’t pick them up for a long time. " There are many furry clothes in autumn and winter. Aunt Wu said that at the end of the day, "Little Mao Mao is everywhere, and some sweaters are good at shedding hair. Look at nothing. When the towel is wiped, it’s all dirty. The hair on the ground, we are not allowed to use a sponge mop, we can only wipe it with a towel, and the towels can’t be cleaned. "

  There are also complaints from customers that girls who want to take pictures should not occupy the bathroom. Aunt Wu smiled bitterly. "It’s useless for me to persuade, but I still want to come."

  Shopping mall management is very helpless.

  Many places in Hangzhou have been "occupied"

  This phenomenon is not unique to the 501 City Plaza of Hangzhou Tower. Besides occupying the bathroom, some people even make up and change clothes in the maternal and child room. Vientiane City, in77, and Leti Port, many high-value toilets or maternity rooms have the helplessness of "blaming me for the decoration". Some readers left a message, and I met it in Vientiane City before. The photographer patted it there regardless of the people around him who were eating, and he also used the flash. It was really unpleasant to sit next to him and eat.

  Mummy, a netizen, complained that she was once in the maternal and child room of Yintai in77 on the lakeside. She originally wanted to change the baby’s diaper, and waited at the door for a long time, but no one paid attention to knocking at the door. "Later, a girl in baby clothes came to knock at the door, and the door opened, and there was also a cosplay costume inside. I said that you are not a mother and baby, what are you doing in the mother and baby room? " As a result, the other party said that there was something wrong.

  Some netizens also put forward various suggestions. Aunt cleaning has been working very hard all day, so please keep these online celebrity girls as clean as possible.

  Does the mall know about this situation? How is it managed? A staff member surnamed Tong said, "As a shopping mall, we can only say that customers are welcome to come, and it is not good to label others. After all, they are also customers who come to spend, so we are not good at driving them away."

  Ms. Tong said that the shopping mall welcomes all customers to come. As for the use of the bathroom, the shopping mall is also trying its best to guide them. "There will be staff to inspect at ordinary times, and people have always taken pictures. On weekends, the passenger flow in shopping malls is relatively large, and customers will use the bathroom more frequently, which will still have an impact. "

  Some netizens suggested that monitoring should be installed in public areas such as toilets to put an end to this phenomenon. Ms. Tong said that this is more difficult to achieve. "The bathroom is a relatively private space after all, and it is impossible to install monitoring even in public areas such as the sink."

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Primary school girls rewarded the anchor with more than 70,000 yuan, and brushed away three "1888" at most one day.

  Comics from Xinhua News Agency

  (Reporter Zhao Liuying text/map) With the rise and development of the webcast platform, the events of "Xiong Haizi" spending huge sums of money to reward anchors frequently occur, and the amount of rewards ranges from tens of thousands to hundreds of thousands.

  Ms. Chen, a citizen engaged in the clothing business, has recently encountered such "troubles". Since September last year, Han Han, an 11-year-old daughter, has frequently recharged and rewarded the live broadcast platform in the United States, spending a total of more than 70,000 yuan.

  Primary school girls reward network anchors for more than 70 thousand yuan

  "I didn’t expect that she would spend so much money on the live broadcast platform, which I don’t understand." Ms. Chen said that her daughter is usually very sensible and studies well, and she is also the monitor of the class.

  Since last year, Ms. Chen has found that her daughter always plays mobile phones and has been educated several times, but she has not taken it to heart. "Now children like to play mobile phones, and they think that their daughters are also very obedient at ordinary times. They have not done anything out of the ordinary, so it is no harm to play during the holidays."

  However, just during the holiday, the webcast platform "took advantage of it". Han Han registered a Meipai account with his own QQ number, without real-name authentication, and registered with his own mobile phone number and authenticated his identity.

  The reporter inquired about the reward record of Han Han in the beauty auction. The account bound by QQ number was rewarded with a total of 14,806 yuan, and the account bound by mobile phone number was rewarded with a total of 61,988 yuan. Reward records are mostly concentrated in the evening, especially during holidays.

  "The amount of rewards on weekdays is relatively small, mostly 30 to 50 yuan. The large amount of rewards is mainly concentrated in holidays. In October last year alone, more than a dozen 1888 yuan were rewarded, including three 1888 yuan on October 8, and the reward amount in October was nearly 30,000 yuan." Ms. Chen said that in addition, in February and May this year, there were also a large number of rewards.

  "When I usually use WeChat to pay, my daughter is beside me, and I didn’t deliberately avoid it. It is estimated that my daughter secretly wrote down the payment password." Ms. Chen said that in addition to the usual pocket money, there is no large amount of cash in her daughter’s WeChat account, and the money for rewarding the anchor is that her daughter steals her mobile phone and makes red packets and transfers on WeChat.

  Ms. Chen said that when doing business, many customers will put money into their WeChat accounts, and they will also use it on weekdays. In addition, her daughter deleted the record of red envelopes and transfers, so for a long time, Ms. Chen did not find it. At present, Ms. Chen hopes that Mei Pai can refund her daughter’s reward.

  Live broadcast platform: only when the user is a minor can the money be refunded.

  So, what is the response of the US film to this matter? The reporter contacted Xiamen Meitu Net Technology Co., Ltd., a subsidiary of Meipai, for the first time.

  "At present, this matter is under investigation. First, we have to confirm whether the user is really a minor, and then we can refund the reward." Zhang Kai, the marketing department of Meitu, said that it takes evidence to confirm the identity of minors and time to communicate with users. As long as the evidence is perfect, you can get a refund.

  It is reported that one of Hanhan’s Meipai accounts has been authenticated, and the ID number entered can confirm his minor status; Most of the other accounts use WeChat payment for rewards, and WeChat payment has been authenticated by real name. Can it be confirmed that Han Han is a minor?

  Zhang Wei said that WeChat’s real-name authentication, they can’t see the background data, but also need to check the user’s usual records and live content on the platform to confirm whether the US pat account and the payment account are the same person and both are minors.

  Prove that "rewarding people" is a difficult problem for minors to protect their rights.

  It is understood that to enter the live broadcast platform of the United States, you only need to enter the mobile phone number, or bind the micro signal and QQ number to enter, and you don’t need real-name authentication, so minors are not restricted to register. Then, how to manage the platform for blind consumption of minors?

  Zhang Kai said that when giving a gift to the anchor for consumption, he will jump to a recharge page. At the top of the page, he will be prompted whether it is a guardian companion mode. Once this mode is selected, he will not be able to provide a recharge service.

  However, although the platform has set this restriction, it is not a rigid requirement. For many minors, the guardian companionship mode will not be actively turned on, and the behavior of recharging and rewarding can still be carried out.

  With the popularity of live broadcast platforms, it frequently happens that minors spend huge sums of money to reward anchors all over the country. Faced with this problem, almost all live broadcast platforms will require proof that users are minors when rewarding anchors. However, how to prove it? This has also become a major problem for parents of minors to defend their rights and recover rewards.

  Lawyer: Civil acts beyond the capacity of minors are invalid.

  In recent years, with the rapid development of webcasting platform, the problem of lack of supervision has been frequently exposed, which is not only the hardest hit area for the spread of obscene articles, but also the lack of defense lines for minors, which leads to the addiction of minors to live broadcasting platform, and frequent incidents of rewarding anchors with huge sums of money.

  "Minors have poor self-control ability, and many behaviors need to be under the supervision of parents. Even if they voluntarily reward the anchor, this behavior of minors is invalid." Mr. Chu, a lawyer in Zhengzhou, said that according to Chinese laws, a minor over 10 years old but under 18 years old is a person with limited capacity for civil conduct, and can engage in civil activities appropriate to his age and intelligence. Other civil activities are represented by his legal representative or with the consent of his legal representative. If the capacity is exceeded, the civil act is invalid unless the parents ratify it.

  Indeed, minors are unable to dispose of large amounts of property. On the one hand, parents should take good care of their children, on the other hand, the webcast platform should be gradually improved. "The next step for the regulatory authorities should focus on whether some network anchors have induced users, especially minors." Mr. Chu said that the webcast platform should gradually improve the risk warning and fulfill the obligation of auditing and verifying identity.

  In addition, some insiders believe that with the popularity of mobile Internet, payment methods have become faster. Parents should also strengthen safety precautions for their children to play mobile phones and guide their children to develop healthy and positive Internet usage habits.

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Geely compact SUV Xingyue L comes standard with 2.0T, and Aisin 8AT is optional.

On the morning of March 4th, Master Jiao received official news from Geely, saying that the powertrain information of the Star Yue L, which has attracted much attention, has been confirmed. The Star Yue L will be equipped with Volvo Drive-E 2.0TD engine as standard, with two kinds of power.

Xingyue L, from the CMA framework, has officially released a high-definition exterior photo of the car, and its super-long central control LCD screen running through the main and co-pilot has become one of the biggest highlights of the interior. In the last official announcement of Xingyue L, the car body size was 4770mm× long × 1895mm× wide× 1689mm high and the wheelbase was 2845 mm. This is clearly the size parameter of the intermediate SUV, but Geely said that Xingyue L will "reduce the dimension", which is positioned in the compact SUV. Some students may not believe it, but the official information does mark the information point of "New Compact SUV Xingyue L under CMA high-end series products".

Xingyue L is equipped with Volvo Drive-E’s high-end power product, 2.0T VEP4 inline four-cylinder all-aluminum supercharged mid-range direct injection gasoline engine, which has won the title of "Ward Top Ten Engine" for three consecutive years. The medium power version is 2.0TD-T4 EVO, with a maximum power of 160 kW and a maximum torque of 325 Nm. So now, looking back at the 300 Nm 2.0T on Xingrui, it is obviously a low-power version. Matching with this set of power is a 7-speed wet powershift, with a transmission efficiency of 97.2%. Just as Master Jiao had guessed before.

The Xingyue L will also be equipped with a 2.0TD-T5 high-power 2.0T engine, with a maximum power of 175 kW and a maximum torque of 350 Nm. What is very much expected is that this set of power will match the Aisin 8AT gearbox. Obviously, the whole powertrain has been moved from the Xingyue model.

Changan UNI-K

Great wall WEY mocha

Starway to the moon

In this way, the final price of Xingyue L will become the most anticipated link. In the last article, Master Jiao tried to interpret the future market competitiveness of Xingyue L. First of all, from the big background, at present, some domestic independent brands really focus on developing 2.0T power, including Great Wall Motor, Changan Automobile and Chery, and all of them have begun to lay out their own new flagship SUV models. For example, Mocha in the Great Wall, UNI-K in Chang ‘an and the moon in the stars. Great Wall Mocha has WEY brand genes and its own "high-end" temperament. Therefore, positioning its opponents as joint venture high-end models will not look at its own brand rivals at the same level at all, but the media people will compare each other with their own wishful thinking. Changan UNI-K is also trying to move in the high-end direction, but it is not as high-profile as WEY brand.

At the beginning of March, Changan Automobile announced the pre-sale price of UNI-K. The pre-sale price of 157,900-188,900 yuan really needs some time for the market to digest. In addition, the current market doubts about Changan 2.0T engine are very heavy, and too many negative emotions directly affect the subsequent performance of UNI-K. At the same time, the "weak" Chang ‘an 2.0T engine has inadvertently held up the star path to capture the moon, which means that there is no harm without comparison.

Everyone should know the news of the 2.0T horsepower machine for the moon! According to Chery’s official introduction, this 2.0T engine has a maximum power of 187kW(254Ps) and a peak torque of 390 N m.. However, a domestic self-media has tested its horsepower machine. In their horsepower machine test, in the original factory state, the measured horsepower is 253.83 horsepower and the peak torque is 448.06 Nm. When using the plug-in computer to "unseal" the test potential, the engine broke out with 280.73 horsepower and the peak torque was as high as 489.23 Nm, even more powerful than BMW Gaogong 2.0T.

Obviously, Geely is very smart. After tasting the sweetness of "dimensionality reduction" with Xingrui, the upcoming Xingyue L will not directly compete with its own brand rivals in the same field. Starting from 2.0T, the price of Xingtu Lanyue has reached 190,000 yuan. Although the car is good, it has become a new commanding height in Chery’s car series.

Since Xingyue L is positioned as a compact SUV, the price will definitely be locked in the acceptable price range of the compact SUV market. Previously, the positioning of the Star Yue SUV itself was compact, so the corner master personally guessed that the starting price of the Star Yue L might be slightly higher than that of the 1.5T with 7-speed dual-clutch Star Yue. After all, it left some face for the Star Yue 1.5T low-equipped model, which is expected to be around 135,000 yuan. The price vacuum area between the Star Yue 1.5T and 2.0T is filled with medium power 2.0T, and there will not be many models. The rest is the world of 2.0T high power, and the starting price is closer to or even with the star. Personally, I guess Geely may set its price threshold at 150 thousand yuan.

Conclusion:

Geely and Volvo have reached a merger plan. In the future, they will jointly develop a new generation of dual-motor hybrid system and high-efficiency internal combustion engine, and the next generation of pure electric platform architecture will also be born. The highly automatic driving assistance solution developed by Volvo will be used by more Geely products. Whether Geely Xingyue L can break the conventional thinking of the market like Xingrui will not be known until it is finally listed. Let’s wait and see.