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Do you really understand the advantages and disadvantages of Qin PLUS EV? What is BYD’s confidence in hitting the high end?

Careful, you can easily find that BYD’s EV models are generally more expensive than the DM-i of the same model. The reason is that, first of all, the cost of EV models is higher, especially the power battery cost of pure electric models. Besides, what are the highlights and shortcomings of BYD’s EV models?

Teacher Bang also borrowed one recently to see if he could see some clues in it.

There are many small flaws in big advantages.

When I sat in the driver’s seat, what caught my eye was this instrument embedded in the center console. This is also one of the few small and exquisite instruments that Mr. Bang has seen in his many years of experience in reading cars. In terms of functionality alone, the information displayed by the instrument is rich enough, but in terms of grade sense, there is indeed room for improvement.

Coming to the back row of Qin PLUS EV, the longitudinal space performance of the legs is acceptable. The head space is really big, and the teacher Bang, with a net height of 170cm, is slightly unhappy. Coupled with the short cushion, the comfort of riding in the back row for a long time is really poor.

In addition, many state friends think that BYD’s EV models are on the high side, and the price of the flagship model of 145,800 yuan can only buy the 500KM endurance version of Qin PLUS EV. In fact, in addition to the price difference at the battery level, Mr. Bang also found the difference in chassis design between the two cars.

Qin PLUS EV rear suspension adopts multi-link form, while DM-i adopts torsion beam. Of course, it does not mean that the multi-link independent suspension is necessarily better than the non-independent suspension torsion beam, which has a great relationship with the adjustment of the whole chassis. However, in terms of comfort and cost, independent suspension is generally more advantageous.

At this point, Qin PLUS EV has more advantages than competing products such as Aion S and geometric A Pro.

During the actual experience, Qin PLUS EV chassis has a strong sense of weight and excellent vibration filtering performance, and the chassis can filter out the fine bumps on the road very well. When passing through the speed bump, the car’s shock absorption rebound is also very crisp, there is no unnecessary vibration, and it is also very resilient.

We also tried to drive the Qin PLUS EV for emergency merging. At this time, the car still has a certain roll range. After all, as a family car, the overall suspension setting is also biased towards a comfortable orientation.

Qin PLUS EV equipped with BYD’s latest Ferrous lithium phosphate blade battery makes up for the short battery life of lithium iron phosphate batteries in the past, and at the same time gives consideration to safety. The battery capacity of Qin PLUS EV 71.7 degrees, and the battery life reaches 600km. With the control strategy and energy recovery technology, the power consumption per 100 kilometers can be as low as 12.9 kWh.

During these two days’ experience, my driving conditions include high speed and urban congestion. Personally, I think there is not much difference between the actual mileage of Qin PLUS EV and the remaining cruising range of the watch when the air conditioner and music are turned on all the time.

Of course, in order to ensure the rigor, the electric state also made an objective EVRI endurance test for this car. What is the real endurance performance of Qin PLUS EV? Please pay attention to the subsequent test content of Qin PLUS EV of the electric state.

Another point that Mr. Bang agrees with is the design of Qin PLUS EV. BYD’s latest design language was well received when it was launched in Han. And this car follows the design of BYD Han, just like a small version of "Han EV".

Highlights of detail design include arrow-feather-shaped LED headlights, coupe-type sliding back design, through LED taillights, and 18-inch wheels at the top. The interior shape is very simple, and most functions are integrated on the central control panel.

Whether the design level is good or not is a matter of different opinions, but as far as the shape of BYD’s new car is concerned, I believe it is in line with the aesthetics of most Chinese people.

The 12.8-inch suspended central control panel in Qin PLUS EV car is very playable. First of all, the performance of this screen is excellent enough in clarity and fluency, and the rotatable design is also its highlight. The central control panel is equipped with DiLink 3.0 Zhilian system, which supports voice interaction, and third-party applications are also very rich.

What are the reasons for the excellent sales?

Having experienced Qin PLUS EV, this car does have some shortcomings, but overall, the advantages are obvious. Let’s discuss BYD’s sales performance again. It can be said that no matter what new car is launched, BYD now seems to have no shortage of fans and attention.

Recently, BYD announced its sales in May, and its new energy passenger car sales reached 31,681, up 198.8% year-on-year. Among them, BYD’s pure electric vehicle sales accounted for 18,711 vehicles, up 126% year-on-year, and plug-in hybrid vehicles accounted for 12,970 vehicles, up 458.3% year-on-year.

Super hybrid products such as Qin PLUS DM-i and Song PLUS DM-i just launched this year have also brought over 10,000 sales to BYD, and even the demand exceeds supply.

Since 2021, BYD has made frequent moves. First, the super hybrid DM-i products were launched one by one, and all its pure electric models also completed the "sabre" (equipped with brand-new blade batteries). On May 19, with a Han EV slowly driving off the production line, BYD also became the first member of the "Million Clubs" of new energy. Recently, it has been reported that BYD will release high-end brands in the fourth quarter, and the price range of the first model is 500,000-800,000 yuan.

BYD in 2021 is destined to be extraordinary!

In May, BYD Han sold 8,214 vehicles, and the cumulative sales volume also exceeded 80,000 vehicles, which is already a very good sales level. BYD’s flagship SUV, Tang, sold 2,301 vehicles in May. Among them, Tang EV increased by 80.1% and Tang DM increased by 66.1%.

BYD’s DM-i model can be said to be popular with its product strength. BYD Qin PLUS DM-i has a power loss of 3.8L per 100 kilometers and a long battery life of more than 1,000 kilometers, which is hot in the market. Qin Plus DM-I sold 10,566 vehicles in May, up 53.8% from the previous month. Song PLUS DM-i received a total of more than 30,000 orders in four months.

At the same time, BYD’s EV model has not only improved its cruising range, but also performed better in battery safety after the "Sabre", and these are exactly the issues that users care about. Today’s BYD, regardless of DM-i or EV, has been recognized by the majority of users.

What do you think of BYD’s brand-new high-end brand?

Let’s take a look at BYD’s brand new brand. Recently, it is reported that BYD will release a brand new high-end brand in the fourth quarter, including a brand new brand logo. The brand will also be an independent brand, an independent team and an independent sales channel. It is reported that the first model will be released later, and the model has a high-end positioning, and the price range is expected to be 500,000-800,000 yuan.

In fact, it is nothing new for China brands to constantly improve their brand positioning and brand image, which is also what most brands are doing. Nowadays, we can no longer measure China brand with the eyes of "domestic cars" many years ago, especially in the field of new energy. We are familiar with Weilai, Ideality, Gaohe, Extremely Fox and Lantu, which all have good reputation and products.

For example, the average selling price of Weilai has exceeded 400,000, and the price is not lower than that of BBA models of the same level. Of course, it does not mean that selling more than BBA is a high-end brand. High-end brands often mean reliable quality, advanced technology, luxurious design and excellent service, which is a very comprehensive thing.

Bangpingdian

BYD’s mainstream new energy products are mainly concentrated inIn the range of 100,000-300,000 yuan, its products also have stable sales and high recognition. And if BYD will build high-end brands and models of 500,000-800,000 yuan, its greatest strength naturally comes from the stable sales volume and strong technical strength at this stage.

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Second light! Huawei, suddenly announced

China Fund News reporter Wen Xi

On the morning of April 18th, Huawei Terminal Weibo suddenly announced the "Pioneer Plan" of Pura 70 series, namely Pura 70 Ultra and Pura 70 Pro, which were put on sale at 10:08 on April 18th. On April 22nd, the Pura70 Pro+ and Pura 70 versions were subsequently put on sale.

Huawei Mall APP shows that Pura 70 series has the above four versions, among which Pura 70 Ultra and Pura 70 Pro have been put on sale. The lowest price of Pura 70 Pro is 6,499 yuan, and the highest price of the highest version of Pura 70 Ultra reaches 10,999 yuan.

In addition, the Pura 70 version on sale on April 22 is an entry-level version, and the price shows 5499 yuan.

After the Pura 70 series was released, the share prices of several Huawei concept stocks rose. At the time of writing, Shengyi Electronics rose more than 9%, Anjie Technology rose more than 7%, and Xinwei Communication and Shuobeide also rose.

Sold out in one minute "out of stock"

On the morning of April 18th, Weibo, a Huawei terminal, released a letter to Huawei users before 10 o’clock. In the letter, Huawei terminal mentioned, "On April 18, 2012, HUAWEI Ascend P1 was officially listed, thus opening a new era of intelligent imaging and scientific aesthetics."

Huawei Terminal also said in the letter, "Infinite imagination will take Huawei P series to a new height. The HUAWEI P series has been fully upgraded to HUAWEl Pura, and it will start again with a new attitude. "

Subsequently, Huawei announced the "Pura 70 Series Pioneer Plan", that is, Pura 70 Ultra and Pura 70 Pro went on sale at 10:08 on the same day. A few minutes later, Huawei announced that the Pura70 Pro+ and Pura 70 versions will be on sale at 10:08 on April 22nd.

It is reported that the Pura 70 series is equipped with the new HarmonyOS 4.2. At the same time, the Beidou satellite message was upgraded to support sending picture messages.

It is worth mentioning that AI has become the biggest selling point of Pura 70 series. The whole system supports AI remote control and intelligent payment, and it is also connected to Pangu model, bringing more intelligent applications such as AI elimination and AI cloud enhancement.

At present, according to the official APP, it was put on the shelves at 10: 08, and in less than one minute, many models of Pura 70 series have been "robbed", and the words "temporarily not for sale" or "temporarily out of stock" appeared in succession, and then the system gave the words "sold separately at 16:08".

Just "transformed" three days ago.

On April 15th, Huawei official Weibo released several videos about Huawei P series. Yu Chengdong, managing director of Huawei and CEO of BG, announced that Huawei P series has been officially upgraded to "Huawei Pura".

This also means that the P70 model that has attracted much attention will be renamed as Pura 70, which is also the first product of Pura’s new series.

According to Counterpoint Research data, Huawei returned strongly in the first two weeks of 2024, ranking first in smartphone sales. In the first six weeks of 2024, the overall sales of smartphones in China decreased by 7% year-on-year, but Huawei’s mobile phones increased by 64% year-on-year, ranking second with a market share of 17%.

Among them, Huawei Mate 60 series became one of the few highlights at the beginning of this year. In addition, the data shows that Huawei’s folding screen mobile phone shipments ranked first in the fourth quarter of last year, with a market share of 51.2%.

Guo Ming, a well-known analyst, predicts that the shipment of Huawei P70 series may increase by 230% year-on-year in 2024, reaching 13 million to 15 million units. Even if demand slows down, shipments are expected to increase by 150% year-on-year to 10 million to 12 million units.

Image and AI functions become highlights

Pura 70 series has been widely concerned by the market before it has been "transformed" According to past experience, Huawei P series is generally unveiled at the spring conference in March each year.

The market had expected that the P70 would be released in Shanghai in early April. Some market participants also believe that Huawei will pre-sell P70 in April through the "Pioneer Plan" and other means.

In addition to the release date, the market also made extensive speculation on its performance, function and configuration. Shanghai Securities analyzed in a research report that in terms of performance, all P70 systems support 5G, and there is a new satellite communication technology, and the network will be upgraded to 5.5G.

In terms of images, the P70 Standard Edition will adopt domestic sensors, and all the systems will be equipped with periscope telephoto lenses, which support variable aperture and OIS optical image stabilization technology. In addition, the P70 series has also been upgraded in lens, spin-on filter, microprism, motor and CIS.

In terms of AI, the agency mentioned that the P70 is built with Huawei’s self-developed Pangu model, with AI photography as the core highlight, and the functions of voice assistant, copy generation, picture and video generation can be greatly improved. In addition, the agency also expects that its built-in HarmonyOS OS will bring some features of the HarmonyOS Galaxy version.

Editor: Huang Mei

Audit: Muyu

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Analyze the difference between live delivery and TV shopping.

TV shopping and live e-commerce, the essence of both is video+buying goods, using emotions for marketing. However, different carriers, scenes and prices make live delivery more popular.

  • In 1992, the Pearl River Channel in Guangdong Province broadcasted the first TV shopping program in Chinese mainland.
  • In 1996, Beijing BTV opened the first professional TV shopping channel in mainland China, and TV shopping has been in Chinese mainland for 24 years.
  • In 2016, Taobao live broadcast was launched, positioning "consumer live broadcast". In 2019, the turnover of Tmall double 11 was 268.4 billion, a record high, and the turnover of Taobao live broadcast was nearly 20 billion, which enabled more than 50% businesses to achieve new growth through live broadcast.
  • On March 15th, 2020, CCTV 315 conducted an investigation, and the live broadcast was chaotic: online celebrity and e-commerce teamed up to cheat fans.

Online celebrity’s new shopping mode-bringing goods, even if you don’t pay attention to it deliberately, keywords such as live selling goods in Li Jiaqi and Luo Yonghao have been passively accepted. The live broadcast of goods has set off a gust of wind, which seems to be the next outlet. This reminds me of TV shopping many years ago. What are the similarities and differences between them? Is there anything worth learning from and avoiding with live broadcast?

In order to solve the doubts in my heart, I made a small survey.

I interviewed colleagues and friends around me about the intuitive impressions of TV shopping and live broadcast, and got a lot of information to form a keyword collection.

Classify, sort out and duplicate the keyword set, and finally get five keywords for TV shopping and live delivery, showing their intuitive impressions in the public’s mind at present.

Needless to say, you also know which group is TV shopping and which group is live broadcast with goods. There has been a one-sided situation, and people are generally optimistic about live broadcast with goods, expressing recognition and encouragement; And TV shopping has become synonymous with "liar", which is negative, disgusting and distrustful. In the interview, many people said that relatives and friends have been subjected to TV shopping routines.

People have a bad impression on TV shopping now, but it can’t be denied that it was also expected when it rose. It was also the birth of such an excellent enterprise as Acorn International and its well-known brands: easy to remember stars, good back and oxygen stand. And so far, TV shopping is still an important channel for consumers to buy goods in the United States, Japan, South Korea, etc. In this way, merchants continue to provide high-quality products and distribution services to consumers in front of TV sets, and the sales of TV shopping on American cable TV networks alone reach tens of billions of dollars a year.

They have a common theoretical basis, the same form, all video+selling goods, the same underlying principle, and all use emotions for marketing.

Psychological emotional law:The law of emotions tells us that people are 100% emotional. Even if some people say that someone is rational, in fact, when this person thinks rationally, it is also influenced by his emotional state at that time. "Thinking rationally" is itself an emotional state. Therefore, people are 100% emotional animals, and decisions at any time are emotional decisions.

By arousing your high arousal emotions such as happiness, anger and disgust, or by negative picture description, you can completely break away from the status quo, or by depicting a bright future, you can make your freshmen yearn for it (remember the washing powder advertisement? A Xiong Haizi is covered in dirt, which may not be so dirty in reality). It can be said that TV shopping and live broadcast with goods are the same gameplay under different traffic carriers.

One happened in the past, and the other happened in the present. The more differences are often caused by the different technical resources and scientific knowledge in different times. How much has the consumer’s cognition changed compared with 20 years ago? There may be great differences, but the most basic human needs and emotions depend on these lowest things. I am afraid that only twenty years will not bring much change, and the psychology textbooks are basically the same. Therefore, the rollover of TV shopping in China is more of a man-made disaster.

TV shopping is on TV, which requires cooperation with TV stations and media centralization. Live broadcast with goods spread by the Internet, pc Internet, mobile Internet, where there is a network, everyone can participate, and the media is decentralized.

Tv shopping is generally an obstacle, and live broadcast with goods is a promotion. Why?

People turn on the TV to either follow the drama or watch entertainment programs, and anyone’s goal is to watch sales promotion. Not the target in people’s scenes, then his appearance will form interference and become an obstacle. The environment where the live broadcast takes the goods is e-commerce. The scene is that users have clear shopping goals or just stroll around. In short, they are all on the same side. The anchors with the goods are often knowledgeable and researched. What you recommend is something you want to buy. You must pay attention to see if there is a discount. If you don’t want to buy it, you won’t be disgusted. After all, I just come to stroll, not to mention that the anchors are either floating or handsome and won’t cause physical discomfort.

Tv shopping is the cooperation between manufacturers and TV stations, and live broadcast with goods is the cooperation between manufacturers and anchors with goods. There is basically no threshold between anchors and platforms, and at most, it is divided into several parts, and the big part is in the anchor.

Manufacturers spend a lot of money to buy the broadcast time of TV stations. In order to return to their own companies, they will use this time to the extreme. Manufacturers have no obligation to maintain the reputation of TV stations. The goal is to sell more goods in a limited time, so it is not surprising that the quality of deceptive marketing products is inferior. At that time, people didn’t have so many kinds of entertainment as they do now, and they could only watch TV to kill time when they were at home. In addition to the top few TV stations, there are a lot of idle broadcast time in other stations. Therefore, TV shopping, which seems to be inaction and criticized by people, has always existed. This is also an inevitable phenomenon in the era when channels are king.

On the contrary, the live broadcast brings goods. The anchor pays more attention to its own reputation and even only its reputation goes to the world. Why? The era of live broadcast with goods is the era of decentralized media. Users’ needs can be met by TV, mobile Internet, pc Internet and even car Internet at the same time. Users have more choices, so a good reputation in e-commerce will increase the differentiated competitive advantage, and selling fakes is tantamount to death. Therefore, the TV shopping manufacturer’s extreme use of radio reputation is completely opposite, and the probability of selling fakes in live video is lower now.

How did the lowest price of the whole network come from? This is the empowerment of the development of the times and the power of modern supply chain integration behind it. The production paradigm of human society has evolved from small-scale peasant economy, handicraft workshop to modern industrialized assembly line production for three generations. With the development of information technology, the fourth generation of production mode has actually appeared in the live broadcast industry, that is, industrialized customized production. The cost reduction brought by information technology will further expand the price competitive advantage, which was not available a few years ago.

The live broadcast with goods uses Internet technology to realize the real-time interaction between the audience and the anchor, and the anchor can immediately perceive the subtle changes of the user and make adjustments, while TV shopping does not have this, so it can only go down step by step according to the previously prepared desktop. The more interactive, the higher the purchase conversion rate will be.

To sum up, let’s look at the problems that need to be solved when TV shopping is close to live broadcast:

  1. The first is the TV station.Change the modeThe advertising broadcast time is close to free opening to the outside world, and the income comes from the anchor’s share of goods. The risk of TV stations has to be diluted by high-flow well-known anchors, and the narrowing of cooperation scope is inevitable. The marginal cost of anchors is extremely low and the cooperation intention is higher.
  2. nextUser group problemThe product ordering process needs to be very streamlined, whether it’s a phone call or a code scan, it needs to be simple enough for parents’ generations to complete, and it needs more efforts at the product level to customize the TV channel.
  3. Word of mouth problemThis feeling is also the most difficult. Over the years, TV shopping has been broken. How to change people’s perception of TV shopping "deceptive marketing" in a short time and at low cost is a bit difficult.
  4. As for the above.Scene problemI think it can be alleviated through program arrangement, such as arranging the live broadcast of outdoor products after the outdoor reality show and arranging clothes and cosmetics after the emotional TV series. Does it also eliminate the "obstacles" brought to users in the scene to some extent?

If TV shopping wants to enter the second spring, it is inevitable to deal with the operation mode, product design, word of mouth and scene problems. No one wants to be cannon fodder, and this comeback will become extremely difficult.

Now is the era of multi-channel decentralized media, and it is no longer the era when TV channels are king. It is definitely impossible to resurrect TV shopping with blood. It is unknown how much money you can get in the torrent and how many cakes you can get. One day, live broadcast will be as old as TV shopping, but we must avoid premature decline into TV shopping in the life cycle of live broadcast.

 

This article was originally published by @ 亵亵亵亵亵. Everyone is a product manager, and it is forbidden to reprint without the permission of the author.

The title map comes from Unsplash and is based on CC0 protocol.

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"Far ahead" was ridiculed as a hot stalk, and Yu Chengdong responded: Only when there is a long lead …

Every edited Li Zedong    

As we all know, "Yu Chengdong‘ Far ahead ’"has become a hot spot in the domestic science and technology circle. Recently, it alsoSelected as one of the top ten online buzzwords in 2023.

At Huawei’s new M7 press conference on September 12th, Yu Chengdong mentioned "far ahead" for at least five times and "ahead" for more than 20 times in 90 minutes. In the earlier Huawei Mate 40 series conference, according to media statistics, Yu Chengdong said "far ahead" 14 times in a conference.

On December 9th, Yu Chengdong responded to the "far ahead" teased by netizens at Huawei Pollen Annual Meeting.Call yourself a press conference, sometimes at most one is far ahead, and sometimes even none at all, only when you are ahead in this field.

Image source: video screenshot

Yu Chengdong said,It is not easy to be "far ahead". Behind every lead is the result of R&D innovation, technical investment and continuous efforts.He said that he was born in R&D and knew how hard the partners of the R&D team had worked.

In addition, it is worth noting that Yu Chengdong said at the annual meeting,Next year, we will launch very leading, innovative and subversive products.Yu Chengdong bluntly said: "You can see how we can.Rewrite the history of this industry. I hope that I can continue to exceed everyone’s expectations and do things that others can’t think of or think of but can’t do, even things that they dare not think of. "

Yu Chengdong also predicted that Huawei will launch products with native applications and native experiences in HarmonyOS next year.That will be the real king in the entire China terminal operating system.”。

Image source: video screenshot

Earlier, it was reported that Huawei might launch an Android-incompatible version of HarmonyOS next year. On November 20th, according to a report in The Paper, a Huawei related person said that the launch time is still uncertain, and in the future, IOS, HarmonyOS and Android will be three independent systems.

Earlier, according to the Securities Times, some insiders also said: "Huawei does have this plan, that is, it will launch a HarmonyOS version that is incompatible with Android next year, but at present, no relevant notice has been issued internally, so it is not clear when it will be launched."

At the new product launch conference of Huawei’s autumn scene held on September 25th, Yu Chengdong, managing director of Huawei, CEO of BG and chairman of BU, a smart car solution, announced that the native application of HarmonyOS was fully launched, and the preview version of HarmonyOS NEXT developer will be open to developers in the first quarter of 2024.

National business daily comprehensive from the Securities Times, The Paper, public information.

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How does "online celebrity" become "long red" after a person and a song set a city on fire?

  Reading tips

  With the popularity of social media, a "online celebrity" character and a song can often make a place a punching place for "online celebrity". However, if online celebrity wants to have lasting vitality, it must not only rely on marketing innovation, but also have the competitiveness of product content, including the uniqueness of the product itself and the value it brings to tourists.

  After Ding Zhen became popular, Litang became famous, "going north to Cao" made Cao county out of the circle, and "Mohe Ballroom" brought fire to Mohe … … The emergence of "online celebrity" destinations has brought a new direction to the tourism industry.

  Gu Huimin, a professor at beijing international studies university College of Tourism Science, told Workers Daily that tourist cities can quickly attract attention with the help of the special influence of a special person, event and music, and play a good role in publicity and promotion. Therefore, it is advisable to use the unique advantages of social media to carry out marketing. However, it is an important task for some tourist cities to change "online celebrity" into "Long Red" after its sudden popularity.

  From "Ding Zhen Effect" to Mohe Out of Circle

  Ding Zhen has been popular for more than a year. Driven by the "Ding Zhen Effect", Litang, a small county located in Ganzi Tibetan Autonomous Prefecture, Sichuan, has become a "city of the sky" that many tourists yearn for.

  Affected by this, the local cultural tourism industry has developed rapidly. On October 8, the data released by Litang County Holiday Office showed that Litang County received 137,967 tourists during the "Eleventh" Golden Week, achieving a total tourism revenue of 152 million yuan, a year-on-year increase of 72.4%.

  According to the data of enterprise investigation, there are currently 896 catering-related enterprises in Litang County, with 287 newly registered in the first 11 months of this year, up 85.2% year-on-year; There are 151 tourism-related enterprises, with 26 newly registered in the first 11 months of this year, up 13% year-on-year.

  A person can bring a city with fire, so can a song. Because of a song "Mohe Ballroom", China is the "northernmost town" — — Mohe City, Heilongjiang Province, also made a successful exit.

  On November 17th, the 2021 Winter Tourism Bee Direction released by Ma Honeycomb Tourism and Tencent Travel Service showed that Mohe became the "online celebrity" destination in early winter with a song Mohe Ballroom. After the song was released, the search popularity of "Mohe Travel Guide" in Mahoneycomb Station increased by 166%, and the search popularity of "Mohe Ballroom" increased by 430%.

  In addition, since October 24th, more than 680,000 netizens have watched the Mohe scenery through Tik Tok live broadcast. From October 24th to November 6th, the search volume of "Mohe" in Tik Tok increased by 621% on a biweekly basis.

  Feng Guangqing, director of Mohe Municipal Bureau of Culture, Sports, Radio, Film and Tourism, said in an interview with the media that Mohe Ballroom, like the song Chengdu, can become a local cultural symbol. In the future, we plan to find a suitable location to restore the old ballroom and let this symbol continue to expand.

  The traffic password behind "online celebrity"

  There are many cases in which a song brings fire to a city. Previously, "Chengdu" with a high degree of popularity brought fire to Yulin Road and taverns in Chengdu, and "The Shepherd of Cocoto Sea" also made the beautiful scenery of Altay and Ili in Xinjiang known to more people … …

  "I just got hit by the song Chengdu ‘ Planting grass ’ I just went to Chengdu, especially that sentence ‘ Eager to take a walk in the streets of Chengdu ’ . I went to Chengdu in August last year, and I felt the amorous feelings of that city while listening to songs. It was very good. After listening to Mohe Ballroom, if it weren’t for the epidemic, I would have punched in Mohe. " Ms. Fang, who works in an Internet company in Beijing, told reporters.

  Some experts pointed out that a song can become the cultural brand of a city, and it can also make tourists know and remember the destination. At the same time, the popularity of short videos also enables more users to know more about each city through vivid and interesting content, leaving a beautiful and deep impression, and "weeding" offline through online "planting grass".

  Feng Guangqing said that short video has become a ubiquitous medium, with a huge potential customer base and a vibrant market. If the perspective of short video is human’s perspective, it will give people a sense of substitution and accomplishment. Then there is an array effect on the short video platform. Everyone shoots a punch point and spreads it repeatedly, which will make people want to imitate it.

  "One by one ‘ Online celebrity ’ The emergence of the destination relay has brought a new direction to the tourism industry, with local talents, ‘ Online celebrity ’ The huge economic effects produced by the brand began to appear. " Feng Rao, head of the Ma Honeycomb Tourism Research Center, told reporters.

  Let "online celebrity" City Become a "Long Red" City

  "online celebrity" can not be underestimated in promoting a destination and an experience, so how to cultivate "online celebrity" and make "online celebrity" a "long red" city?

  In order to cultivate a group of local cultural tourism "online celebrity" creators, in November this year, the Shandong Provincial Department of Culture and Tourism jointly launched the "Incubation of Shandong Treasure Players Project" with platforms such as Ma Honeycomb Tourism, and issued recruitment orders for cultural tourism industry practitioners in Shandong Province, such as tourism experts, tour guides, interpreters and non-genetic inheritors, as well as self-media and photographers, with the aim of creating new local tourism highlights and promoting the development of local cultural tourism industry through the local cultural tourism "online celebrity" creators.

  "Local talent itself lives in Shandong and has many conveniences in content creation and output. They not only have a deep understanding of Shandong culture, but also can unlock new ways of playing in time. I hope that by incubating local high-quality creators, they will give full play to the role of spokespersons for cultural tourism and continue to export Shandong’s play inspiration. " The relevant person in charge of the Shandong Provincial Department of Culture and Tourism said.

  However, Gu Huimin pointed out that how to stay popular for a long time after a sudden explosion is an important issue facing some tourist cities.

  "Every city has its own unique image of cultural tourism, which is worthy of further exploration. It can continuously enlarge the traffic by making movies and holding brand activities to create IP." Wei Xiang, a professor at national academy of economic strategy, said that, for example, Changsha Wenheyou has made catering IP very successful, and it has almost become a landmark that must be punched when traveling to Changsha.

  In Wei Xiang’s view, for the "online celebrity" city, if it wants to become a "long red" city, it needs to integrate the cultural tourism industry into the local public service system and supporting urban infrastructure construction. By enriching the supply of cultural tourism products, telling good urban cultural stories and optimizing the consumption environment of cultural tourism, it will bring a sense of gain and happiness to local residents and form an attraction to the outside world.

  Gu Huimin said that if online celebrity wants to have lasting vitality, it must not only rely on marketing innovation, but also have the competitiveness of product content, including the uniqueness of the product itself and the value it brings to tourists. Without innovative products, exciting tourism content, high-quality service, perfect infrastructure and sound market governance, it is difficult to last only through the "online celebrity" effect.

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"Live broadcast with goods" with fire consumption

  On April 9, in Qihe Big Cherry Planting Base in Lipanzhuang Village, Haiyang Town, Haigang District, Qinhuangdao City, villager Su Shiming used the online platform to promote big cherries live. People’s vision

  During the epidemic period, e-commerce services have made new achievements, and new consumption has accelerated, with live delivery, online group purchase and cloud travel … … These new online consumption formats show great vitality. The the Political Bureau of the Communist Party of China (CPC) Central Committee meeting held on March 27th demanded that the new online consumption enthusiasm be maintained.

  At present, where is the new online consumption? What are the advantages of these new online formats to expand household consumption? What other policies are needed to accelerate the development of new online consumption? Recently, our reporter approached some consumers and entrepreneurs and conducted an investigation and interview on new online consumption.

  — — Editor

  Zhao Xue, a consumer in Nanchang, Jiangxi — —

  Live broadcast makes people want to buy.

  "During the epidemic, I couldn’t go out shopping. Many friends around me recommended online live shopping. After I tried it, I found it was really good, and I gradually liked this new shopping method." Speaking of "live broadcast with goods", Zhao Xue, who lives in Taoyuan Street, Xihu District, Nanchang City, Jiangxi Province, suddenly opened the "chatterbox".

  Like many young female consumers, Zhao Xue is curious about new things and willing to try them early. After participating in online live broadcasts several times, it has become her living habit to choose goods from the live broadcast room.

  Open the live shopping cart in Zhao Xue. There are many kinds of goods, such as fresh food, clothing, daily necessities, food, beauty cosmetics and home appliances. Among them, fruit is the most frequently purchased. She loves to "watch" in the live broadcast room of agricultural products in Pinduoduo: "pineapple in Xuwen, Guangdong, orange in Danling, Sichuan, navel orange in Zigui, Hubei & HELIP; … I have bought all these special fruits, which are delicious and cheap. " Zhao Xue said.

  On the surface, "live broadcast with goods" is somewhat similar to traditional TV shopping: goods are displayed with pictures and videos, and delivered to your door after placing an order. So, why are more and more consumers willing to stare at the "live room"? In Zhao Xue’s view, live broadcast with goods is highly sought after because of its strong sense of participation and experience, which can make people trust and want to buy.

  — — More intuitive, more realistic and more three-dimensional product display can effectively reduce the trial and error rate.

  "A few days ago, I planned to buy a sweater through live broadcast. The anchor’s height, weight and skin color were similar to mine. I asked her to try on clothes of various colors and sizes, and finally found that a purple medium size had the best effect, so I was relieved to place an order." Zhao Xue said that girls love to buy clothes. In traditional online shopping, the product display area is static, which often makes people struggle in the selection of numbers and colors. The live broadcast room is more stereoscopic and real, and it is generally not wrong to buy it.

  — — Professionals explain online, which has stronger guidance and effectively reduces time costs.

  Last week, Zhao Xue was going to buy an oven and jumped back and forth between several live broadcasts. In the end, she couldn’t make up her mind which one to choose. But later, she found that there was a food "Daren" in the live broadcast room, which directly used the oven to make excellent and delicious bread. Many fans left messages: "Great, yeast and flour are ready, just wait for this ‘ Baby ’ Go home. " Zhao Xue decided to buy this one.

  — — Red envelope rain, shopping vouchers, spike full reduction … … More price concessions are attractive.

  "I am concerned that there is an air fryer in a live broadcast room. At some time from 8: 00 to 10: 00 every night, the anchor will distribute 50% discount coupons. This limited-time limited promotion is very attractive, and everyone wants to try their luck. Last week, I grabbed a half-price ticket and quickly placed an order. " Zhao Xue said.

  He Qinyao, the owner of Yichang live broadcast in Hubei — —

  Walk out of a new road of development

  Two small stores, during the epidemic, achieved sales of 500,000 yuan by live broadcast! This is the "report card" handed over by Hubei girl He Qinyao after 1980s. Compared with some online celebrity anchors, this figure may not be so amazing, but you know, He Qinyao started to broadcast live from scratch. When she first tried to walk into the studio, she didn’t even dare to look at the camera.

  He Qinyao is the head of two Tmall Premium Electrical Appliances Experience Stores in Yiling District and Zigui County, Yichang City, Hubei Province. During the epidemic, in order to stabilize the turnover, she began to test the new format of "live broadcast with goods".

  To this end, He Qinyao participated in the Taobao live training course, and the platform also provided him with professional equipment such as live support. In mid-February, He Qinyao started the first live broadcast.

  However, when the live broadcast started, she suddenly became very nervous, afraid to look directly at the camera, let alone speak vaguely. This is very different from what Kan Kan talked about when she usually introduced products to customers in the store.

  In order to overcome the camera fear, He Qinyao began to train herself by recording videos. For a week in a row, she adjusted the camera alone in the store to "simulate" the live broadcast. Record hundreds of videos at the end of the day, watch them again and again, improve them again and again, adjust your tone and speed, and design actions to make yourself look more natural.

  Gradually, He Qinyao let go of himself, and the live broadcast was smoother every time. Her fans in the live broadcast room quickly exceeded 1,000, and a live broadcast can sell nearly 10,000 yuan of goods.

  "As the turnover is getting higher and higher, you will become more and more confident, and now I can handle it freely in the live broadcast room." He Qinyao said.

  After tasting the sweetness, He Qinyao began to help other shop assistants walk into the live broadcast room. After several explorations, He Qinyao’s live broadcast of Tmall Premium Store formed a relatively fixed mode divided into three periods: the first period was operated by a male colleague to warm up and chat with fans in the live broadcast room; Then there is the live broadcast of the shop tour, in which the clerk recommends the products to consumers in the shop and answers the online questions of consumers; Finally, He Qinyao is the anchor himself.

  "Every business has its own live broadcast style, and our ‘ Syllogism ’ The model allows the clerk to participate, which improves everyone’s enthusiasm and the effect is good. " He Qinyao said.

  "During the epidemic, we found a new way to develop online live broadcast, and we intend to promote it normally in the future." He Qinyao said.

  Expert advice — —

  Improve the consumer rights protection mechanism.

  As a new online shopping method, "live broadcast+e-commerce" ushered in explosive growth during the epidemic.

  "Fire" is in the growth rate of fans. In 50 days, from 0 to 2.7 million fans, Li Jiwang, the owner of Pinduoduo live broadcast in Qinghe, Hebei Province, opened his cashmere clothing brand "Chuanger" to the live broadcast platform in Pinduoduo. Six anchors in the store broadcast live 24 hours a day, the store went online for 50 days, and "Chuanger" women’s wear sold 34,000 pieces.

  "Fire" is in the content of goods. On March 8th, Alibaba’s local life service platform was broadcast live by 24 well-known commercial complexes in 18 cities, including Hangzhou Crystal City, Shanghai Xingguangyao, Chongqing Banan Wanda and Guangzhou Modern Department Store, with nearly 50 live broadcasts, so that consumers in front of the screen could visit the national shopping malls without leaving home.

  "Fire" is in the ability to carry goods. On March 28th and 29th, Suning and his party came to Tianmu Mountain in Zhejiang Province to broadcast the process of farmers digging bamboo shoots live. According to statistics, the two-day live broadcast attracted more than 2 million people to watch, and nearly 150,000 buyers placed orders to buy bamboo shoots from Tianmu Mountain, with a cumulative sales of 700,000 Jin and sales of more than 4 million yuan.

  According to the consulting data of Ai Media, the number of users in the online live broadcast industry in China has increased to 504 million in 2019, with a growth rate of 10.6%. In 2020, it will maintain a rapid growth momentum, and the number of users is expected to reach 526 million, accounting for more than half of netizens.

  "Whether online celebrity brings goods or the clerk brings goods, this new form enriches the way of online sales of goods and makes users have a better consumption experience." Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, said.

  Zhu Wei believes that the live broadcast platform should always put the interests of consumers first, and further improve the consumer rights protection mechanism from the whole link such as supply chain and circulation chain.

  A few days ago, the "Online Survey Report on Consumer Satisfaction of Live E-commerce Shopping" released by China Consumers Association showed that from the perspective of the satisfaction of various nodes in the live e-commerce shopping process, such as publicity, live broadcast, goods, payment methods, logistics and after-sales, the highest degree of consumer satisfaction is the payment link, which is 79.1 points; The lowest degree of satisfaction is the publicity link, which is 64.7 points. The consumers interviewed have more opinions on two issues: the exaggeration and false propaganda of the anchor, and the sale of links that cannot explain the characteristics of the goods in the live broadcast room.

  "To guide the healthy and orderly development of the live e-commerce industry, it is necessary to promote social co-governance, severely crack down on all kinds of violations of laws and regulations, and also strengthen supervision and clarify the responsibilities and obligations of live e-commerce operators, especially live e-commerce platform operators. In particular, focus on key nodes and strengthen the standardized management of anchor groups. " Zhu Wei said.

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Xiaomi Automobile was released in the mainland and delivered 300,000 vehicles in 2026.

  [Xiaomi Auto successfully expects to deliver 300,000 vehicles in the Mainland by 2026] The latest research report released by Lyon Investment Bank pointed out that Xiaomi Group officially released the first electric vehicle, Xiaomi SU7, last week. This car will provide nine exterior colors and four cockpit colors to choose from, and it can also be linked with the Internet of Things products and intelligent voice assistant Xiaoai under Xiaomi Group. The car is also equipped with an assisted driving function, and the price range is set at 215,900 to 299,900 yuan, which is lower than the original target. According to the forecast of investment bank Lyon, Xiaomi will be able to deliver 60,000 millet SU7s this year, and this number will reach 300,000 by 2026. Lyon Investment Bank believes that Xiaomi Group is expected to compete with the new car-making forces in China and has the potential to further explore the global market. In view of the above factors, Lyon Investment Bank gave Xiaomi a buy rating. According to the research report of Lyon Investment Bank, Xiaomi SU7, the first electric vehicle released by Xiaomi Group, was warmly welcomed by the market. This model not only provides a variety of color choices, but also can be linked with other smart products of Xiaomi Group to bring users a more intelligent car experience. In addition, the car is also equipped with an assisted driving function, which improves the convenience and safety of driving. It is worth mentioning that the price of Xiaomi SU7 is relatively low, ranging from 215,900 yuan to 299,900 yuan, which is relatively close to the people. According to the forecast of investment bank Lyon, Xiaomi will be able to deliver 60,000 millet SU7s this year, and this number is expected to reach 300,000 by 2026.This means the gradual development and growth of Xiaomi Automobile in the mainland market. Lyon Investment Bank believes that Xiaomi Group has the strength to compete with China’s new car-making forces, and is expected to further expand the global market. To sum up, Lyon Investment Bank is optimistic about the prospect of Xiaomi Automobile and gives the company a buy rating. Xiaomi SU7, the first electric vehicle released by Xiaomi Group, has been enthusiastically sought after in the market, and its characteristics of intelligence, convenience and safety will make it the focus of investors in the secondary market. It is expected that with the passage of time, the delivery volume of Xiaomi Automobile in the mainland market will continue to increase, and it is expected to further expand the global market share.

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Geely Galaxy E5 will be unveiled at Beijing Auto Show, the first pure electric SUV of Galaxy.

A few days ago, Geely Galaxy officially released the official spy photos of its first pure electric SUV, and the new car will be officially named "Geely Galaxy E5". It is reported that the new car is expected to be launched at the 2024 Beijing Auto Show, which opened in April, and the estimated price is 150,000-200,000 yuan. It is worth mentioning that Geely Galaxy E5 is the first heavy new product of Geely Galaxy to anchor the global market. The left and right rudder vehicles are developed and tested at the same time, and will be sold to users around the world in the future.

In terms of appearance, although the new car is attached with camouflage, the outline of the car body line can be clearly distinguished. The new car adopts a closed front grille design, and the headlights on both sides adopt a long and narrow shape, which looks very sharp; On both sides of the front enclosure, there are C-shaped LED daytime running lights, and in the middle, there is a trapezoidal cooling opening, which makes the overall collocation more scientific and technological.

On the side of the car body, it can be seen that the overall size of the new car is not large, and it is expected that the compact SUV will be positioned. In terms of details, the new car is equipped with a hidden door handle. At the same time, the tail adopts the popular through taillight group, which has a strong sense of movement with the large spoiler above.

In terms of power, the rear-drive model adopts 400V architecture, with a maximum power of 200kW and a maximum torque of 343N·m;; The version adopts 800V architecture and is equipped with high-efficiency SiC electric drive. The maximum power of the front motor is 165kW, the maximum power of the rear motor is 310kW and the maximum torque is 710 N m. In terms of batteries, Galaxy E8 is equipped with 62kWh and 76kWh battery packs, with corresponding battery life of 550km, 665km and 620km respectively.

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Counting China | Ten Data Perspectives Statistical Bulletin on National Economic and Social Development in 2020

  The National Bureau of Statistics released a statistical bulletin on national economic and social development in 2020 on the 28th. The economy shows resilience, the people’s livelihood is strongly guaranteed, the market stimulates vitality, and the scientific and technological strength is enhanced … … A series of data disclosed in the communique outlined a new picture of China’s economic and social development in 2020.

  1. Per capita GDP has exceeded $10,000 for two consecutive years.

  According to the communique, the annual per capita GDP is estimated to be 72,447 yuan, an increase of 2% over the previous year.

  Xinhua News Agency issued a report for preparation.

  Sheng Laiyun, deputy director of the National Bureau of Statistics, said that China’s total economic output exceeded 100 trillion yuan, and the per capita GDP exceeded 10,000 US dollars for two consecutive years. According to the annual average exchange rate, the proportion of China’s total economic output in the world economy is expected to exceed 17% in 2020.

  2. There were 11.86 million new jobs in cities and towns in the whole year.

  According to the communique, 11.86 million new jobs were created in cities and towns, an increase of 1.66 million over the previous year.

  According to Sheng Laiyun’s analysis, the new employment in cities and towns exceeded the expected target at the beginning of the year. The annual consumer price rose by an average of 2.5%, which was lower than the expected target of about 3.5%. The security of the whole country was strengthened, and the per capita net transfer income of the national residents increased by 8.7% in nominal terms over the previous year. Ensuring residents’ employment and basic people’s livelihood is solid and powerful.

  3. At the end of the year, the total number of market players reached 140 million.

  According to the communique, there were 25.02 million newly registered market entities in the whole year, with an average of 22,000 newly registered enterprises per day, and the total number of market entities reached 140 million at the end of the year.

  Xinhua News Agency reporter Song Weiwei photo

  4. R&D funds increased by 10.3%.

  According to the communique, the expenditure on research and experimental development (R&D) in 2020 was 2,442.6 billion yuan, an increase of 10.3% over the previous year, accounting for 2.4% of the GDP.

  Image source: Statistical Bulletin on National Economic and Social Development in 2020

  5. The number of patents granted increased by 40.4% over the previous year.

  According to the communique, 3.639 million patents were granted in the whole year, an increase of 40.4% over the previous year. By the end of the year, the number of invention patents per 10,000 population is expected to reach 15.8, an increase of 2.5 over the end of last year.

  Sheng Laiyun said that "Chang ‘e IV" landed on the back of the moon for the first time, "Chang ‘e V" completed the sampling of the lunar surface, "Tianwen-1" was successfully launched, "Endeavor" completed the 10,000-meter manned deep dive, Beidou navigation was networked globally, the prototype system of quantum computing was successfully developed, and the 500-meter spherical radio telescope was officially opened for operation. Major scientific and technological achievements are constantly emerging, and the scientific and technological strength has been significantly enhanced.

  6、The number of people participating in the basic old-age insurance in China is nearly 1 billion.

  Sheng Laiyun introduced that the coverage of social insurance has been further expanded. At the end of the year, the number of people participating in basic old-age insurance for urban workers, basic old-age insurance for urban and rural residents, basic medical insurance and unemployment insurance increased by 21.5 million, 9.78 million, 6.93 million and 11.47 million respectively. The number of people participating in basic old-age insurance in China is nearly 1 billion, and the participation rate of basic medical insurance is stable at over 95%.

  Xinhua News Agency reporter Lu Boan photo

  The communique also shows that 2.09 million sets of shantytown renovation were started throughout the country, and 2.03 million sets were basically completed.

  7. The median per capita disposable income of national residents is 27,540 yuan.

  According to the communique, the per capita disposable income of the national residents in the whole year was 32,189 yuan, a real increase of 2.1% after deducting the price factor. The national average per capita disposable income was 27,540 yuan, an increase of 3.8%. According to the place of permanent residence, the median per capita disposable income of urban residents was 40,378 yuan, an increase of 2.9%; The median per capita disposable income of rural residents was 15,204 yuan, an increase of 5.7%.

  Image source: Statistical Bulletin on National Economic and Social Development in 2020

  8. The number of sports venues nationwide increased by 169,000 compared with the end of last year.

  In terms of sports, there were 3.713 million sports venues nationwide at the end of the year, an increase of 169,000 over the end of last year. In the whole year, the proportion of people aged 7 and above who regularly participate in physical exercise reached 37.2%.

  In education, the consolidation rate of nine-year compulsory education was 95.2%, an increase of 0.4 percentage points over the previous year; The gross enrollment rate in senior high school was 91.2%, up by 1.7 percentage points.

  In terms of medical care, there were 1.023 million medical and health institutions and 10.66 million health technicians at the end of the year, an increase of 510,000 over the end of last year. By the end of the year, there were 8,177 medical and health institutions in China providing novel coronavirus nucleic acid detection services, with a total detection capacity of 11.53 million copies per day.

  9. There are 986 million mobile Internet users.

  According to the communique, there were 989 million Internet users at the end of the year, including 986 million mobile Internet users. The postal industry completed 83.36 billion pieces of express delivery business in the whole year.

  Image source: Statistical Bulletin on National Economic and Social Development in 2020

  10. 59.9% of the 337 cities at prefecture level and above met the air quality standards.

  Among the 337 monitored cities at prefecture level and above, 59.9% of them met the air quality standards in the whole year, up 13.3 percentage points over the previous year. The average annual concentration of fine particulate matter (PM2.5) in cities that failed to meet the standards was 37 μ g/m3, down 7.5% from the previous year.

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Report on "Red Section" of Jiangmen Branch of China Mobile Guangdong Company

     





Lin, General Manager of Jiangmen Branch of China Mobile Guangdong Company? double







Zhang Guoxiong, Minister and Professor of Propaganda Department of Wuyi University Party Committee







    From left to right: Zhang Xin, Network Information Security Department of Telecommunications Administration of Ministry of Information Industry; Wang Lijian, Press Office of General Office of Ministry of Information Industry; Zhu Lu, Propaganda Department of Network Bureau of the State Council Press Office.


    The three activities are introduced respectively:


    1. "Cheer for Jiangmen-10,000 reasons why I love Wuyi" SMS solicitation activity.


    On October 8, 2006, the Sixth Plenary Session of the 16th CPC Central Committee was successfully held, and "studying and building a harmonious socialist society" was the main topic of the meeting. Social harmony will become the common aspiration of hundreds of millions of people. We believe that we should also do our best to build a harmonious society, and the best way is to give full play to the advantages of mobile communication at any time, anywhere and with us, carry forward the spirit of "great love" and preach excellent folk customs. So, in a short week, we planned to launch the "Cheer for Jiangmen-10,000 reasons why I love Wuyi" SMS MMS collection activity.


    The solicitation activity lasted for half a year and was divided into three stages:


    The first stage is the short message collection stage. Through active publicity, the company mobilized more than 2.5 million local customers of China Mobile to create healthy and uplifting short messages, without limiting the number of messages sent by each customer, and regularly arranged excellent short messages to be displayed in local mainstream media.


    The second stage is the short message audition stage. The company adopts the popular PK method, and the excellent SMS is selected by the public through SMS voting. The weekly award, monthly award, championship and other awards are all selected by the public. It can be said that our excellent short messages are "from the masses, to the masses".


    The third stage is the short message dissemination stage. The company will review and display the excellent short messages selected by the public, invite relevant experts to comment and summarize, and mobilize readers to disseminate excellent short messages. At the same time, the company also displays and publicizes short messages at bus stops in major streets of the city. By the end of the activity in March 2007, more than 80,000 customers had participated and 100,000 short messages had been collected. The activity received a warm social response. Under the extensive publicity of major media, "Cheering for Jiangmen" has become a beautiful cultural landscape, and "red jokes" have spread all over the hometown of overseas Chinese.


   Featured red paragraph works:


    "Ode to Jiangmen" shows Baishui Guifeng, and Yamen scolds Shi Xiong. China said that Jasper is more exquisite. The red joke "139 * * * 8777" was personally sent by Li Wei, our vice mayor in charge of science, education and culture in Jiangmen, which gave us great encouragement and support! Unfortunately, due to work reasons, Vice Mayor Li can’t be present today to share his creative experience with you.


    "Here are beautiful scenery, outstanding people and harmonious society. Ten years after I came here, I have fallen in love with this hot land! 134 * * * 2277 "is the first short message we collected. Its creator, Mr. Tan, came to Jiangmen from Guangxi more than ten years ago to start a business, and has regarded the hometown of overseas Chinese as his hometown. Our activities gave him a platform to express his thoughts, so he responded quickly.


    "Cheer for the New Eight Scenes in the Hometown of Overseas Chinese" East Lake is rippling with clear water, and birds of paradise attracts visitors. Goose Guifeng is nostalgic, and when Chuan Dao likes to fish. Diaolou beautiful scenery and garden paintings, fairyland hot springs looking for elegant poems. I can’t help loving my hometown, so don’t hesitate to applaud. (Note: the names of the new eight scenic spots are embedded in the poem) 135****1726 "The creator of this red paragraph is Mr. Lin Liang, an old friend of our company. Why do you say he is our old friend? Because from the very beginning of the activity, he paid close attention to us and gave us suggestions, suggestions and suggestions in various ways. What moved me in particular was that after sending the red paragraph, he was worried that we would not receive it in time, so he made a special trip to the company from Xinhui and personally delivered the red paragraph. The sincerity of the elderly not only moved us, but also made us realize that we should not only hold this activity, but also do it well!


    2. Seminar on "Jiangmen Contemporary Spirit"


    100,000 short messages triggered a heated discussion in the whole city. We quickly communicated with the Propaganda Department of the Municipal Party Committee and the Municipal Federation of Literary and Art Circles, and found that these 100,000 short messages reflected all aspects of Jiangmen people’s contemporary humanistic spirit and folk customs from different angles, which should be systematically discussed and summarized. So, on April 20, 2007, we held a grand seminar on "Jiangmen Contemporary Spirit". This is the first time to discuss Jiangmen spirit through such specific activities as "Cheering for Jiangmen" after Jiangmen’s reform and opening up.


    The seminar invited experts and scholars in history, sociology and mass communication to discuss the contemporary Jiangmen spirit displayed by people living in Wuyi area in the new fashion of contemporary harmonious society. The Jiangmen spirit, which is "inclusive, pragmatic, enterprising, sentimental and innovative", has once again inspired the spirit of unity and struggle of all the people in the hometown of overseas Chinese. Major local media have widely reported the activities in major time periods and major pages, and the social response has been very enthusiastic.


    3. Book publishing and new book release conference of "Wuyi Nine Chapters"


    The successful holding of the seminar "Jiangmen Contemporary Spirit" made the people in the hometown of overseas Chinese understand the deep meaning behind the short message "10,000 reasons why I love Wuyi". Inspired by the provincial company’s compilation of "Red Pieces" into a book, with the support of the municipal party committee and municipal government, we decided to select the excellent short messages of "Cheering for Jiangmen" into a book and named it "Wuyi Nine Chapters". "Nine Chapters of Wuyi" is divided into nine chapters, which include celebrities’ elegant traces, beautiful scenery, feelings of overseas Chinese in their hometown, and the new look of ancient cities. At the same time, it shows the folk customs such as dragon dance, three rivers, floating stones and singing songs in water towns.


    The book is prefaced by Mayor Wang Nanjian himself. In the editing process, we specially invited the Propaganda Minister and Vice Minister of the Municipal Party Committee and the Chairman of the Municipal Federation of Literary and Art Circles as general consultants, and invited professors from the Chinese Department, Philosophy Department and History Department of local universities and experts from the Municipal Federation of Literary and Art Circles as consultants, which integrated expert wisdom. As a tangible contribution to building a "famous cultural city" in cooperation with the municipal government, Wuyi Nine Chapters was praised by the Jiangmen Municipal Party Committee and Municipal Government as "a banner for building a" famous cultural city ",a business card for Jiangmen’s external publicity, and a picture showing folk customs", which was well received by the leaders of the National People’s Congress, the provincial party committee and the government at all levels in Jiangmen, and was recognized by international counterparts such as NTT DOCOMO in Japan.


    In addition, in the process of publishing the book, it coincides with the sprint stage of Kaiping Diaolou and villages applying for world cultural heritage. The Five Cities and Nine Chapters not only vividly shows Jiangmen’s historical background, folk customs and contemporary spirit with the handwriting of 100,000 people, but also guides healthy social public opinion by means of information technology, making contributions to the success of applying for the world heritage.


       4. Experience of "Cheer for Jiangmen" theme series of "Red Duanzi"


    The great success of the theme series of "Cheer for Jiangmen" can not be separated from the strong guidance and support of the Jiangmen Municipal Party Committee and Municipal Government, from the momentum promotion and spiritual inspiration of the "Red Piece" activities of provincial companies, and from the support and cooperation of the people in the hometown of overseas Chinese. In addition, Jiangmen Branch also summed up several experiences and insights:


    First, give full play to the advantages of mobility and fulfill corporate citizenship responsibilities.


    Jiangmen Branch of China Mobile Guangdong Company, as a leading communication enterprise in Jiangmen, has been actively exerting the advantages of "anytime, anywhere and with you", not only ensuring urban construction and optimizing investment environment with high-quality network and services, but also promoting the construction of "a famous cultural city" by means of informationization. The theme series of activities of "Cheer for Jiangmen" aims to achieve "zero distance" communication between citizens and the government by building an information platform for the public to communicate anytime and anywhere. We believe that excellent corporate citizens should bear such social responsibilities and make contributions to urban development and progress.


    The second is to carry forward the spirit of the times and help build a harmonious society.


    Building a harmonious society is the main theme of today’s times. On the one hand, the theme series of "Cheer for Jiangmen" mobilized the public to "talk about harmony" and "praise harmony", on the other hand, it "spread harmony" and "praise harmony" by downloading and forwarding short messages, which closely conforms to the spirit of the times and the will of the people.


    At the same time, young people are the future of the motherland. The "Cheer for Jiangmen" activity attracts young people to create and spread red jokes by themselves in the form of SMS and MMS, which are popular among young people. In the "Discover the Beauty of Diaolou" activity, more than 20,000 primary and secondary school students sang about Diaolou and praised their hometown, which promoted the innovation of youth education and helped to promote young people to establish a healthy and upward outlook on life and values.


    Third, combine the culture of the hometown of overseas Chinese and innovate the means of cultural propaganda.


    Wuyi, the hometown of overseas Chinese, has outstanding people and profound cultural heritage. The activity closely revolves around the spiritual culture and folk customs of the hometown of overseas Chinese, and at the same time, it grasps the characteristics of "rapid dissemination and real-time sharing" of online culture, innovates cultural propaganda means, occupies online culture with excellent cultural products, spreads the characteristic folk customs and humanistic feelings of the hometown of overseas Chinese, and dispels the discordant voices, which is warmly welcomed and positively responded by the public.


    Through this activity, Jiangmen Branch of China Mobile Guangdong Company deeply realized that network culture is an important part of socialist culture, and the innovation of network culture content and mechanism represented by "Red Duanzi" is a useful attempt and exploration to implement the spirit of promoting the great development and prosperity of socialist culture in the 17th National Congress. In the future work, Jiangmen Branch will continue to carry forward the good experience and good practices of this activity, cheering for urban homes, cheering for a better life and cheering for a harmonious society!


Editor: Chen Xixia