标签归档 西安耍耍

通过admin

Analyze the difference between live delivery and TV shopping.

TV shopping and live e-commerce, the essence of both is video+buying goods, using emotions for marketing. However, different carriers, scenes and prices make live delivery more popular.

  • In 1992, the Pearl River Channel in Guangdong Province broadcasted the first TV shopping program in Chinese mainland.
  • In 1996, Beijing BTV opened the first professional TV shopping channel in mainland China, and TV shopping has been in Chinese mainland for 24 years.
  • In 2016, Taobao live broadcast was launched, positioning "consumer live broadcast". In 2019, the turnover of Tmall double 11 was 268.4 billion, a record high, and the turnover of Taobao live broadcast was nearly 20 billion, which enabled more than 50% businesses to achieve new growth through live broadcast.
  • On March 15th, 2020, CCTV 315 conducted an investigation, and the live broadcast was chaotic: online celebrity and e-commerce teamed up to cheat fans.

Online celebrity’s new shopping mode-bringing goods, even if you don’t pay attention to it deliberately, keywords such as live selling goods in Li Jiaqi and Luo Yonghao have been passively accepted. The live broadcast of goods has set off a gust of wind, which seems to be the next outlet. This reminds me of TV shopping many years ago. What are the similarities and differences between them? Is there anything worth learning from and avoiding with live broadcast?

In order to solve the doubts in my heart, I made a small survey.

I interviewed colleagues and friends around me about the intuitive impressions of TV shopping and live broadcast, and got a lot of information to form a keyword collection.

Classify, sort out and duplicate the keyword set, and finally get five keywords for TV shopping and live delivery, showing their intuitive impressions in the public’s mind at present.

Needless to say, you also know which group is TV shopping and which group is live broadcast with goods. There has been a one-sided situation, and people are generally optimistic about live broadcast with goods, expressing recognition and encouragement; And TV shopping has become synonymous with "liar", which is negative, disgusting and distrustful. In the interview, many people said that relatives and friends have been subjected to TV shopping routines.

People have a bad impression on TV shopping now, but it can’t be denied that it was also expected when it rose. It was also the birth of such an excellent enterprise as Acorn International and its well-known brands: easy to remember stars, good back and oxygen stand. And so far, TV shopping is still an important channel for consumers to buy goods in the United States, Japan, South Korea, etc. In this way, merchants continue to provide high-quality products and distribution services to consumers in front of TV sets, and the sales of TV shopping on American cable TV networks alone reach tens of billions of dollars a year.

They have a common theoretical basis, the same form, all video+selling goods, the same underlying principle, and all use emotions for marketing.

Psychological emotional law:The law of emotions tells us that people are 100% emotional. Even if some people say that someone is rational, in fact, when this person thinks rationally, it is also influenced by his emotional state at that time. "Thinking rationally" is itself an emotional state. Therefore, people are 100% emotional animals, and decisions at any time are emotional decisions.

By arousing your high arousal emotions such as happiness, anger and disgust, or by negative picture description, you can completely break away from the status quo, or by depicting a bright future, you can make your freshmen yearn for it (remember the washing powder advertisement? A Xiong Haizi is covered in dirt, which may not be so dirty in reality). It can be said that TV shopping and live broadcast with goods are the same gameplay under different traffic carriers.

One happened in the past, and the other happened in the present. The more differences are often caused by the different technical resources and scientific knowledge in different times. How much has the consumer’s cognition changed compared with 20 years ago? There may be great differences, but the most basic human needs and emotions depend on these lowest things. I am afraid that only twenty years will not bring much change, and the psychology textbooks are basically the same. Therefore, the rollover of TV shopping in China is more of a man-made disaster.

TV shopping is on TV, which requires cooperation with TV stations and media centralization. Live broadcast with goods spread by the Internet, pc Internet, mobile Internet, where there is a network, everyone can participate, and the media is decentralized.

Tv shopping is generally an obstacle, and live broadcast with goods is a promotion. Why?

People turn on the TV to either follow the drama or watch entertainment programs, and anyone’s goal is to watch sales promotion. Not the target in people’s scenes, then his appearance will form interference and become an obstacle. The environment where the live broadcast takes the goods is e-commerce. The scene is that users have clear shopping goals or just stroll around. In short, they are all on the same side. The anchors with the goods are often knowledgeable and researched. What you recommend is something you want to buy. You must pay attention to see if there is a discount. If you don’t want to buy it, you won’t be disgusted. After all, I just come to stroll, not to mention that the anchors are either floating or handsome and won’t cause physical discomfort.

Tv shopping is the cooperation between manufacturers and TV stations, and live broadcast with goods is the cooperation between manufacturers and anchors with goods. There is basically no threshold between anchors and platforms, and at most, it is divided into several parts, and the big part is in the anchor.

Manufacturers spend a lot of money to buy the broadcast time of TV stations. In order to return to their own companies, they will use this time to the extreme. Manufacturers have no obligation to maintain the reputation of TV stations. The goal is to sell more goods in a limited time, so it is not surprising that the quality of deceptive marketing products is inferior. At that time, people didn’t have so many kinds of entertainment as they do now, and they could only watch TV to kill time when they were at home. In addition to the top few TV stations, there are a lot of idle broadcast time in other stations. Therefore, TV shopping, which seems to be inaction and criticized by people, has always existed. This is also an inevitable phenomenon in the era when channels are king.

On the contrary, the live broadcast brings goods. The anchor pays more attention to its own reputation and even only its reputation goes to the world. Why? The era of live broadcast with goods is the era of decentralized media. Users’ needs can be met by TV, mobile Internet, pc Internet and even car Internet at the same time. Users have more choices, so a good reputation in e-commerce will increase the differentiated competitive advantage, and selling fakes is tantamount to death. Therefore, the TV shopping manufacturer’s extreme use of radio reputation is completely opposite, and the probability of selling fakes in live video is lower now.

How did the lowest price of the whole network come from? This is the empowerment of the development of the times and the power of modern supply chain integration behind it. The production paradigm of human society has evolved from small-scale peasant economy, handicraft workshop to modern industrialized assembly line production for three generations. With the development of information technology, the fourth generation of production mode has actually appeared in the live broadcast industry, that is, industrialized customized production. The cost reduction brought by information technology will further expand the price competitive advantage, which was not available a few years ago.

The live broadcast with goods uses Internet technology to realize the real-time interaction between the audience and the anchor, and the anchor can immediately perceive the subtle changes of the user and make adjustments, while TV shopping does not have this, so it can only go down step by step according to the previously prepared desktop. The more interactive, the higher the purchase conversion rate will be.

To sum up, let’s look at the problems that need to be solved when TV shopping is close to live broadcast:

  1. The first is the TV station.Change the modeThe advertising broadcast time is close to free opening to the outside world, and the income comes from the anchor’s share of goods. The risk of TV stations has to be diluted by high-flow well-known anchors, and the narrowing of cooperation scope is inevitable. The marginal cost of anchors is extremely low and the cooperation intention is higher.
  2. nextUser group problemThe product ordering process needs to be very streamlined, whether it’s a phone call or a code scan, it needs to be simple enough for parents’ generations to complete, and it needs more efforts at the product level to customize the TV channel.
  3. Word of mouth problemThis feeling is also the most difficult. Over the years, TV shopping has been broken. How to change people’s perception of TV shopping "deceptive marketing" in a short time and at low cost is a bit difficult.
  4. As for the above.Scene problemI think it can be alleviated through program arrangement, such as arranging the live broadcast of outdoor products after the outdoor reality show and arranging clothes and cosmetics after the emotional TV series. Does it also eliminate the "obstacles" brought to users in the scene to some extent?

If TV shopping wants to enter the second spring, it is inevitable to deal with the operation mode, product design, word of mouth and scene problems. No one wants to be cannon fodder, and this comeback will become extremely difficult.

Now is the era of multi-channel decentralized media, and it is no longer the era when TV channels are king. It is definitely impossible to resurrect TV shopping with blood. It is unknown how much money you can get in the torrent and how many cakes you can get. One day, live broadcast will be as old as TV shopping, but we must avoid premature decline into TV shopping in the life cycle of live broadcast.

 

This article was originally published by @ 亵亵亵亵亵. Everyone is a product manager, and it is forbidden to reprint without the permission of the author.

The title map comes from Unsplash and is based on CC0 protocol.

通过admin

"Far ahead" was ridiculed as a hot stalk, and Yu Chengdong responded: Only when there is a long lead …

Every edited Li Zedong    

As we all know, "Yu Chengdong‘ Far ahead ’"has become a hot spot in the domestic science and technology circle. Recently, it alsoSelected as one of the top ten online buzzwords in 2023.

At Huawei’s new M7 press conference on September 12th, Yu Chengdong mentioned "far ahead" for at least five times and "ahead" for more than 20 times in 90 minutes. In the earlier Huawei Mate 40 series conference, according to media statistics, Yu Chengdong said "far ahead" 14 times in a conference.

On December 9th, Yu Chengdong responded to the "far ahead" teased by netizens at Huawei Pollen Annual Meeting.Call yourself a press conference, sometimes at most one is far ahead, and sometimes even none at all, only when you are ahead in this field.

Image source: video screenshot

Yu Chengdong said,It is not easy to be "far ahead". Behind every lead is the result of R&D innovation, technical investment and continuous efforts.He said that he was born in R&D and knew how hard the partners of the R&D team had worked.

In addition, it is worth noting that Yu Chengdong said at the annual meeting,Next year, we will launch very leading, innovative and subversive products.Yu Chengdong bluntly said: "You can see how we can.Rewrite the history of this industry. I hope that I can continue to exceed everyone’s expectations and do things that others can’t think of or think of but can’t do, even things that they dare not think of. "

Yu Chengdong also predicted that Huawei will launch products with native applications and native experiences in HarmonyOS next year.That will be the real king in the entire China terminal operating system.”。

Image source: video screenshot

Earlier, it was reported that Huawei might launch an Android-incompatible version of HarmonyOS next year. On November 20th, according to a report in The Paper, a Huawei related person said that the launch time is still uncertain, and in the future, IOS, HarmonyOS and Android will be three independent systems.

Earlier, according to the Securities Times, some insiders also said: "Huawei does have this plan, that is, it will launch a HarmonyOS version that is incompatible with Android next year, but at present, no relevant notice has been issued internally, so it is not clear when it will be launched."

At the new product launch conference of Huawei’s autumn scene held on September 25th, Yu Chengdong, managing director of Huawei, CEO of BG and chairman of BU, a smart car solution, announced that the native application of HarmonyOS was fully launched, and the preview version of HarmonyOS NEXT developer will be open to developers in the first quarter of 2024.

National business daily comprehensive from the Securities Times, The Paper, public information.

通过admin

How does "online celebrity" become "long red" after a person and a song set a city on fire?

  Reading tips

  With the popularity of social media, a "online celebrity" character and a song can often make a place a punching place for "online celebrity". However, if online celebrity wants to have lasting vitality, it must not only rely on marketing innovation, but also have the competitiveness of product content, including the uniqueness of the product itself and the value it brings to tourists.

  After Ding Zhen became popular, Litang became famous, "going north to Cao" made Cao county out of the circle, and "Mohe Ballroom" brought fire to Mohe … … The emergence of "online celebrity" destinations has brought a new direction to the tourism industry.

  Gu Huimin, a professor at beijing international studies university College of Tourism Science, told Workers Daily that tourist cities can quickly attract attention with the help of the special influence of a special person, event and music, and play a good role in publicity and promotion. Therefore, it is advisable to use the unique advantages of social media to carry out marketing. However, it is an important task for some tourist cities to change "online celebrity" into "Long Red" after its sudden popularity.

  From "Ding Zhen Effect" to Mohe Out of Circle

  Ding Zhen has been popular for more than a year. Driven by the "Ding Zhen Effect", Litang, a small county located in Ganzi Tibetan Autonomous Prefecture, Sichuan, has become a "city of the sky" that many tourists yearn for.

  Affected by this, the local cultural tourism industry has developed rapidly. On October 8, the data released by Litang County Holiday Office showed that Litang County received 137,967 tourists during the "Eleventh" Golden Week, achieving a total tourism revenue of 152 million yuan, a year-on-year increase of 72.4%.

  According to the data of enterprise investigation, there are currently 896 catering-related enterprises in Litang County, with 287 newly registered in the first 11 months of this year, up 85.2% year-on-year; There are 151 tourism-related enterprises, with 26 newly registered in the first 11 months of this year, up 13% year-on-year.

  A person can bring a city with fire, so can a song. Because of a song "Mohe Ballroom", China is the "northernmost town" — — Mohe City, Heilongjiang Province, also made a successful exit.

  On November 17th, the 2021 Winter Tourism Bee Direction released by Ma Honeycomb Tourism and Tencent Travel Service showed that Mohe became the "online celebrity" destination in early winter with a song Mohe Ballroom. After the song was released, the search popularity of "Mohe Travel Guide" in Mahoneycomb Station increased by 166%, and the search popularity of "Mohe Ballroom" increased by 430%.

  In addition, since October 24th, more than 680,000 netizens have watched the Mohe scenery through Tik Tok live broadcast. From October 24th to November 6th, the search volume of "Mohe" in Tik Tok increased by 621% on a biweekly basis.

  Feng Guangqing, director of Mohe Municipal Bureau of Culture, Sports, Radio, Film and Tourism, said in an interview with the media that Mohe Ballroom, like the song Chengdu, can become a local cultural symbol. In the future, we plan to find a suitable location to restore the old ballroom and let this symbol continue to expand.

  The traffic password behind "online celebrity"

  There are many cases in which a song brings fire to a city. Previously, "Chengdu" with a high degree of popularity brought fire to Yulin Road and taverns in Chengdu, and "The Shepherd of Cocoto Sea" also made the beautiful scenery of Altay and Ili in Xinjiang known to more people … …

  "I just got hit by the song Chengdu ‘ Planting grass ’ I just went to Chengdu, especially that sentence ‘ Eager to take a walk in the streets of Chengdu ’ . I went to Chengdu in August last year, and I felt the amorous feelings of that city while listening to songs. It was very good. After listening to Mohe Ballroom, if it weren’t for the epidemic, I would have punched in Mohe. " Ms. Fang, who works in an Internet company in Beijing, told reporters.

  Some experts pointed out that a song can become the cultural brand of a city, and it can also make tourists know and remember the destination. At the same time, the popularity of short videos also enables more users to know more about each city through vivid and interesting content, leaving a beautiful and deep impression, and "weeding" offline through online "planting grass".

  Feng Guangqing said that short video has become a ubiquitous medium, with a huge potential customer base and a vibrant market. If the perspective of short video is human’s perspective, it will give people a sense of substitution and accomplishment. Then there is an array effect on the short video platform. Everyone shoots a punch point and spreads it repeatedly, which will make people want to imitate it.

  "One by one ‘ Online celebrity ’ The emergence of the destination relay has brought a new direction to the tourism industry, with local talents, ‘ Online celebrity ’ The huge economic effects produced by the brand began to appear. " Feng Rao, head of the Ma Honeycomb Tourism Research Center, told reporters.

  Let "online celebrity" City Become a "Long Red" City

  "online celebrity" can not be underestimated in promoting a destination and an experience, so how to cultivate "online celebrity" and make "online celebrity" a "long red" city?

  In order to cultivate a group of local cultural tourism "online celebrity" creators, in November this year, the Shandong Provincial Department of Culture and Tourism jointly launched the "Incubation of Shandong Treasure Players Project" with platforms such as Ma Honeycomb Tourism, and issued recruitment orders for cultural tourism industry practitioners in Shandong Province, such as tourism experts, tour guides, interpreters and non-genetic inheritors, as well as self-media and photographers, with the aim of creating new local tourism highlights and promoting the development of local cultural tourism industry through the local cultural tourism "online celebrity" creators.

  "Local talent itself lives in Shandong and has many conveniences in content creation and output. They not only have a deep understanding of Shandong culture, but also can unlock new ways of playing in time. I hope that by incubating local high-quality creators, they will give full play to the role of spokespersons for cultural tourism and continue to export Shandong’s play inspiration. " The relevant person in charge of the Shandong Provincial Department of Culture and Tourism said.

  However, Gu Huimin pointed out that how to stay popular for a long time after a sudden explosion is an important issue facing some tourist cities.

  "Every city has its own unique image of cultural tourism, which is worthy of further exploration. It can continuously enlarge the traffic by making movies and holding brand activities to create IP." Wei Xiang, a professor at national academy of economic strategy, said that, for example, Changsha Wenheyou has made catering IP very successful, and it has almost become a landmark that must be punched when traveling to Changsha.

  In Wei Xiang’s view, for the "online celebrity" city, if it wants to become a "long red" city, it needs to integrate the cultural tourism industry into the local public service system and supporting urban infrastructure construction. By enriching the supply of cultural tourism products, telling good urban cultural stories and optimizing the consumption environment of cultural tourism, it will bring a sense of gain and happiness to local residents and form an attraction to the outside world.

  Gu Huimin said that if online celebrity wants to have lasting vitality, it must not only rely on marketing innovation, but also have the competitiveness of product content, including the uniqueness of the product itself and the value it brings to tourists. Without innovative products, exciting tourism content, high-quality service, perfect infrastructure and sound market governance, it is difficult to last only through the "online celebrity" effect.

通过admin

"Live broadcast with goods" with fire consumption

  On April 9, in Qihe Big Cherry Planting Base in Lipanzhuang Village, Haiyang Town, Haigang District, Qinhuangdao City, villager Su Shiming used the online platform to promote big cherries live. People’s vision

  During the epidemic period, e-commerce services have made new achievements, and new consumption has accelerated, with live delivery, online group purchase and cloud travel … … These new online consumption formats show great vitality. The the Political Bureau of the Communist Party of China (CPC) Central Committee meeting held on March 27th demanded that the new online consumption enthusiasm be maintained.

  At present, where is the new online consumption? What are the advantages of these new online formats to expand household consumption? What other policies are needed to accelerate the development of new online consumption? Recently, our reporter approached some consumers and entrepreneurs and conducted an investigation and interview on new online consumption.

  — — Editor

  Zhao Xue, a consumer in Nanchang, Jiangxi — —

  Live broadcast makes people want to buy.

  "During the epidemic, I couldn’t go out shopping. Many friends around me recommended online live shopping. After I tried it, I found it was really good, and I gradually liked this new shopping method." Speaking of "live broadcast with goods", Zhao Xue, who lives in Taoyuan Street, Xihu District, Nanchang City, Jiangxi Province, suddenly opened the "chatterbox".

  Like many young female consumers, Zhao Xue is curious about new things and willing to try them early. After participating in online live broadcasts several times, it has become her living habit to choose goods from the live broadcast room.

  Open the live shopping cart in Zhao Xue. There are many kinds of goods, such as fresh food, clothing, daily necessities, food, beauty cosmetics and home appliances. Among them, fruit is the most frequently purchased. She loves to "watch" in the live broadcast room of agricultural products in Pinduoduo: "pineapple in Xuwen, Guangdong, orange in Danling, Sichuan, navel orange in Zigui, Hubei & HELIP; … I have bought all these special fruits, which are delicious and cheap. " Zhao Xue said.

  On the surface, "live broadcast with goods" is somewhat similar to traditional TV shopping: goods are displayed with pictures and videos, and delivered to your door after placing an order. So, why are more and more consumers willing to stare at the "live room"? In Zhao Xue’s view, live broadcast with goods is highly sought after because of its strong sense of participation and experience, which can make people trust and want to buy.

  — — More intuitive, more realistic and more three-dimensional product display can effectively reduce the trial and error rate.

  "A few days ago, I planned to buy a sweater through live broadcast. The anchor’s height, weight and skin color were similar to mine. I asked her to try on clothes of various colors and sizes, and finally found that a purple medium size had the best effect, so I was relieved to place an order." Zhao Xue said that girls love to buy clothes. In traditional online shopping, the product display area is static, which often makes people struggle in the selection of numbers and colors. The live broadcast room is more stereoscopic and real, and it is generally not wrong to buy it.

  — — Professionals explain online, which has stronger guidance and effectively reduces time costs.

  Last week, Zhao Xue was going to buy an oven and jumped back and forth between several live broadcasts. In the end, she couldn’t make up her mind which one to choose. But later, she found that there was a food "Daren" in the live broadcast room, which directly used the oven to make excellent and delicious bread. Many fans left messages: "Great, yeast and flour are ready, just wait for this ‘ Baby ’ Go home. " Zhao Xue decided to buy this one.

  — — Red envelope rain, shopping vouchers, spike full reduction … … More price concessions are attractive.

  "I am concerned that there is an air fryer in a live broadcast room. At some time from 8: 00 to 10: 00 every night, the anchor will distribute 50% discount coupons. This limited-time limited promotion is very attractive, and everyone wants to try their luck. Last week, I grabbed a half-price ticket and quickly placed an order. " Zhao Xue said.

  He Qinyao, the owner of Yichang live broadcast in Hubei — —

  Walk out of a new road of development

  Two small stores, during the epidemic, achieved sales of 500,000 yuan by live broadcast! This is the "report card" handed over by Hubei girl He Qinyao after 1980s. Compared with some online celebrity anchors, this figure may not be so amazing, but you know, He Qinyao started to broadcast live from scratch. When she first tried to walk into the studio, she didn’t even dare to look at the camera.

  He Qinyao is the head of two Tmall Premium Electrical Appliances Experience Stores in Yiling District and Zigui County, Yichang City, Hubei Province. During the epidemic, in order to stabilize the turnover, she began to test the new format of "live broadcast with goods".

  To this end, He Qinyao participated in the Taobao live training course, and the platform also provided him with professional equipment such as live support. In mid-February, He Qinyao started the first live broadcast.

  However, when the live broadcast started, she suddenly became very nervous, afraid to look directly at the camera, let alone speak vaguely. This is very different from what Kan Kan talked about when she usually introduced products to customers in the store.

  In order to overcome the camera fear, He Qinyao began to train herself by recording videos. For a week in a row, she adjusted the camera alone in the store to "simulate" the live broadcast. Record hundreds of videos at the end of the day, watch them again and again, improve them again and again, adjust your tone and speed, and design actions to make yourself look more natural.

  Gradually, He Qinyao let go of himself, and the live broadcast was smoother every time. Her fans in the live broadcast room quickly exceeded 1,000, and a live broadcast can sell nearly 10,000 yuan of goods.

  "As the turnover is getting higher and higher, you will become more and more confident, and now I can handle it freely in the live broadcast room." He Qinyao said.

  After tasting the sweetness, He Qinyao began to help other shop assistants walk into the live broadcast room. After several explorations, He Qinyao’s live broadcast of Tmall Premium Store formed a relatively fixed mode divided into three periods: the first period was operated by a male colleague to warm up and chat with fans in the live broadcast room; Then there is the live broadcast of the shop tour, in which the clerk recommends the products to consumers in the shop and answers the online questions of consumers; Finally, He Qinyao is the anchor himself.

  "Every business has its own live broadcast style, and our ‘ Syllogism ’ The model allows the clerk to participate, which improves everyone’s enthusiasm and the effect is good. " He Qinyao said.

  "During the epidemic, we found a new way to develop online live broadcast, and we intend to promote it normally in the future." He Qinyao said.

  Expert advice — —

  Improve the consumer rights protection mechanism.

  As a new online shopping method, "live broadcast+e-commerce" ushered in explosive growth during the epidemic.

  "Fire" is in the growth rate of fans. In 50 days, from 0 to 2.7 million fans, Li Jiwang, the owner of Pinduoduo live broadcast in Qinghe, Hebei Province, opened his cashmere clothing brand "Chuanger" to the live broadcast platform in Pinduoduo. Six anchors in the store broadcast live 24 hours a day, the store went online for 50 days, and "Chuanger" women’s wear sold 34,000 pieces.

  "Fire" is in the content of goods. On March 8th, Alibaba’s local life service platform was broadcast live by 24 well-known commercial complexes in 18 cities, including Hangzhou Crystal City, Shanghai Xingguangyao, Chongqing Banan Wanda and Guangzhou Modern Department Store, with nearly 50 live broadcasts, so that consumers in front of the screen could visit the national shopping malls without leaving home.

  "Fire" is in the ability to carry goods. On March 28th and 29th, Suning and his party came to Tianmu Mountain in Zhejiang Province to broadcast the process of farmers digging bamboo shoots live. According to statistics, the two-day live broadcast attracted more than 2 million people to watch, and nearly 150,000 buyers placed orders to buy bamboo shoots from Tianmu Mountain, with a cumulative sales of 700,000 Jin and sales of more than 4 million yuan.

  According to the consulting data of Ai Media, the number of users in the online live broadcast industry in China has increased to 504 million in 2019, with a growth rate of 10.6%. In 2020, it will maintain a rapid growth momentum, and the number of users is expected to reach 526 million, accounting for more than half of netizens.

  "Whether online celebrity brings goods or the clerk brings goods, this new form enriches the way of online sales of goods and makes users have a better consumption experience." Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, said.

  Zhu Wei believes that the live broadcast platform should always put the interests of consumers first, and further improve the consumer rights protection mechanism from the whole link such as supply chain and circulation chain.

  A few days ago, the "Online Survey Report on Consumer Satisfaction of Live E-commerce Shopping" released by China Consumers Association showed that from the perspective of the satisfaction of various nodes in the live e-commerce shopping process, such as publicity, live broadcast, goods, payment methods, logistics and after-sales, the highest degree of consumer satisfaction is the payment link, which is 79.1 points; The lowest degree of satisfaction is the publicity link, which is 64.7 points. The consumers interviewed have more opinions on two issues: the exaggeration and false propaganda of the anchor, and the sale of links that cannot explain the characteristics of the goods in the live broadcast room.

  "To guide the healthy and orderly development of the live e-commerce industry, it is necessary to promote social co-governance, severely crack down on all kinds of violations of laws and regulations, and also strengthen supervision and clarify the responsibilities and obligations of live e-commerce operators, especially live e-commerce platform operators. In particular, focus on key nodes and strengthen the standardized management of anchor groups. " Zhu Wei said.

通过admin

Xiaomi Automobile was released in the mainland and delivered 300,000 vehicles in 2026.

  [Xiaomi Auto successfully expects to deliver 300,000 vehicles in the Mainland by 2026] The latest research report released by Lyon Investment Bank pointed out that Xiaomi Group officially released the first electric vehicle, Xiaomi SU7, last week. This car will provide nine exterior colors and four cockpit colors to choose from, and it can also be linked with the Internet of Things products and intelligent voice assistant Xiaoai under Xiaomi Group. The car is also equipped with an assisted driving function, and the price range is set at 215,900 to 299,900 yuan, which is lower than the original target. According to the forecast of investment bank Lyon, Xiaomi will be able to deliver 60,000 millet SU7s this year, and this number will reach 300,000 by 2026. Lyon Investment Bank believes that Xiaomi Group is expected to compete with the new car-making forces in China and has the potential to further explore the global market. In view of the above factors, Lyon Investment Bank gave Xiaomi a buy rating. According to the research report of Lyon Investment Bank, Xiaomi SU7, the first electric vehicle released by Xiaomi Group, was warmly welcomed by the market. This model not only provides a variety of color choices, but also can be linked with other smart products of Xiaomi Group to bring users a more intelligent car experience. In addition, the car is also equipped with an assisted driving function, which improves the convenience and safety of driving. It is worth mentioning that the price of Xiaomi SU7 is relatively low, ranging from 215,900 yuan to 299,900 yuan, which is relatively close to the people. According to the forecast of investment bank Lyon, Xiaomi will be able to deliver 60,000 millet SU7s this year, and this number is expected to reach 300,000 by 2026.This means the gradual development and growth of Xiaomi Automobile in the mainland market. Lyon Investment Bank believes that Xiaomi Group has the strength to compete with China’s new car-making forces, and is expected to further expand the global market. To sum up, Lyon Investment Bank is optimistic about the prospect of Xiaomi Automobile and gives the company a buy rating. Xiaomi SU7, the first electric vehicle released by Xiaomi Group, has been enthusiastically sought after in the market, and its characteristics of intelligence, convenience and safety will make it the focus of investors in the secondary market. It is expected that with the passage of time, the delivery volume of Xiaomi Automobile in the mainland market will continue to increase, and it is expected to further expand the global market share.

通过admin

Geely Galaxy E5 will be unveiled at Beijing Auto Show, the first pure electric SUV of Galaxy.

A few days ago, Geely Galaxy officially released the official spy photos of its first pure electric SUV, and the new car will be officially named "Geely Galaxy E5". It is reported that the new car is expected to be launched at the 2024 Beijing Auto Show, which opened in April, and the estimated price is 150,000-200,000 yuan. It is worth mentioning that Geely Galaxy E5 is the first heavy new product of Geely Galaxy to anchor the global market. The left and right rudder vehicles are developed and tested at the same time, and will be sold to users around the world in the future.

In terms of appearance, although the new car is attached with camouflage, the outline of the car body line can be clearly distinguished. The new car adopts a closed front grille design, and the headlights on both sides adopt a long and narrow shape, which looks very sharp; On both sides of the front enclosure, there are C-shaped LED daytime running lights, and in the middle, there is a trapezoidal cooling opening, which makes the overall collocation more scientific and technological.

On the side of the car body, it can be seen that the overall size of the new car is not large, and it is expected that the compact SUV will be positioned. In terms of details, the new car is equipped with a hidden door handle. At the same time, the tail adopts the popular through taillight group, which has a strong sense of movement with the large spoiler above.

In terms of power, the rear-drive model adopts 400V architecture, with a maximum power of 200kW and a maximum torque of 343N·m;; The version adopts 800V architecture and is equipped with high-efficiency SiC electric drive. The maximum power of the front motor is 165kW, the maximum power of the rear motor is 310kW and the maximum torque is 710 N m. In terms of batteries, Galaxy E8 is equipped with 62kWh and 76kWh battery packs, with corresponding battery life of 550km, 665km and 620km respectively.

通过admin

Counting China | Ten Data Perspectives Statistical Bulletin on National Economic and Social Development in 2020

  The National Bureau of Statistics released a statistical bulletin on national economic and social development in 2020 on the 28th. The economy shows resilience, the people’s livelihood is strongly guaranteed, the market stimulates vitality, and the scientific and technological strength is enhanced … … A series of data disclosed in the communique outlined a new picture of China’s economic and social development in 2020.

  1. Per capita GDP has exceeded $10,000 for two consecutive years.

  According to the communique, the annual per capita GDP is estimated to be 72,447 yuan, an increase of 2% over the previous year.

  Xinhua News Agency issued a report for preparation.

  Sheng Laiyun, deputy director of the National Bureau of Statistics, said that China’s total economic output exceeded 100 trillion yuan, and the per capita GDP exceeded 10,000 US dollars for two consecutive years. According to the annual average exchange rate, the proportion of China’s total economic output in the world economy is expected to exceed 17% in 2020.

  2. There were 11.86 million new jobs in cities and towns in the whole year.

  According to the communique, 11.86 million new jobs were created in cities and towns, an increase of 1.66 million over the previous year.

  According to Sheng Laiyun’s analysis, the new employment in cities and towns exceeded the expected target at the beginning of the year. The annual consumer price rose by an average of 2.5%, which was lower than the expected target of about 3.5%. The security of the whole country was strengthened, and the per capita net transfer income of the national residents increased by 8.7% in nominal terms over the previous year. Ensuring residents’ employment and basic people’s livelihood is solid and powerful.

  3. At the end of the year, the total number of market players reached 140 million.

  According to the communique, there were 25.02 million newly registered market entities in the whole year, with an average of 22,000 newly registered enterprises per day, and the total number of market entities reached 140 million at the end of the year.

  Xinhua News Agency reporter Song Weiwei photo

  4. R&D funds increased by 10.3%.

  According to the communique, the expenditure on research and experimental development (R&D) in 2020 was 2,442.6 billion yuan, an increase of 10.3% over the previous year, accounting for 2.4% of the GDP.

  Image source: Statistical Bulletin on National Economic and Social Development in 2020

  5. The number of patents granted increased by 40.4% over the previous year.

  According to the communique, 3.639 million patents were granted in the whole year, an increase of 40.4% over the previous year. By the end of the year, the number of invention patents per 10,000 population is expected to reach 15.8, an increase of 2.5 over the end of last year.

  Sheng Laiyun said that "Chang ‘e IV" landed on the back of the moon for the first time, "Chang ‘e V" completed the sampling of the lunar surface, "Tianwen-1" was successfully launched, "Endeavor" completed the 10,000-meter manned deep dive, Beidou navigation was networked globally, the prototype system of quantum computing was successfully developed, and the 500-meter spherical radio telescope was officially opened for operation. Major scientific and technological achievements are constantly emerging, and the scientific and technological strength has been significantly enhanced.

  6、The number of people participating in the basic old-age insurance in China is nearly 1 billion.

  Sheng Laiyun introduced that the coverage of social insurance has been further expanded. At the end of the year, the number of people participating in basic old-age insurance for urban workers, basic old-age insurance for urban and rural residents, basic medical insurance and unemployment insurance increased by 21.5 million, 9.78 million, 6.93 million and 11.47 million respectively. The number of people participating in basic old-age insurance in China is nearly 1 billion, and the participation rate of basic medical insurance is stable at over 95%.

  Xinhua News Agency reporter Lu Boan photo

  The communique also shows that 2.09 million sets of shantytown renovation were started throughout the country, and 2.03 million sets were basically completed.

  7. The median per capita disposable income of national residents is 27,540 yuan.

  According to the communique, the per capita disposable income of the national residents in the whole year was 32,189 yuan, a real increase of 2.1% after deducting the price factor. The national average per capita disposable income was 27,540 yuan, an increase of 3.8%. According to the place of permanent residence, the median per capita disposable income of urban residents was 40,378 yuan, an increase of 2.9%; The median per capita disposable income of rural residents was 15,204 yuan, an increase of 5.7%.

  Image source: Statistical Bulletin on National Economic and Social Development in 2020

  8. The number of sports venues nationwide increased by 169,000 compared with the end of last year.

  In terms of sports, there were 3.713 million sports venues nationwide at the end of the year, an increase of 169,000 over the end of last year. In the whole year, the proportion of people aged 7 and above who regularly participate in physical exercise reached 37.2%.

  In education, the consolidation rate of nine-year compulsory education was 95.2%, an increase of 0.4 percentage points over the previous year; The gross enrollment rate in senior high school was 91.2%, up by 1.7 percentage points.

  In terms of medical care, there were 1.023 million medical and health institutions and 10.66 million health technicians at the end of the year, an increase of 510,000 over the end of last year. By the end of the year, there were 8,177 medical and health institutions in China providing novel coronavirus nucleic acid detection services, with a total detection capacity of 11.53 million copies per day.

  9. There are 986 million mobile Internet users.

  According to the communique, there were 989 million Internet users at the end of the year, including 986 million mobile Internet users. The postal industry completed 83.36 billion pieces of express delivery business in the whole year.

  Image source: Statistical Bulletin on National Economic and Social Development in 2020

  10. 59.9% of the 337 cities at prefecture level and above met the air quality standards.

  Among the 337 monitored cities at prefecture level and above, 59.9% of them met the air quality standards in the whole year, up 13.3 percentage points over the previous year. The average annual concentration of fine particulate matter (PM2.5) in cities that failed to meet the standards was 37 μ g/m3, down 7.5% from the previous year.

通过admin

Report on "Red Section" of Jiangmen Branch of China Mobile Guangdong Company

     





Lin, General Manager of Jiangmen Branch of China Mobile Guangdong Company? double







Zhang Guoxiong, Minister and Professor of Propaganda Department of Wuyi University Party Committee







    From left to right: Zhang Xin, Network Information Security Department of Telecommunications Administration of Ministry of Information Industry; Wang Lijian, Press Office of General Office of Ministry of Information Industry; Zhu Lu, Propaganda Department of Network Bureau of the State Council Press Office.


    The three activities are introduced respectively:


    1. "Cheer for Jiangmen-10,000 reasons why I love Wuyi" SMS solicitation activity.


    On October 8, 2006, the Sixth Plenary Session of the 16th CPC Central Committee was successfully held, and "studying and building a harmonious socialist society" was the main topic of the meeting. Social harmony will become the common aspiration of hundreds of millions of people. We believe that we should also do our best to build a harmonious society, and the best way is to give full play to the advantages of mobile communication at any time, anywhere and with us, carry forward the spirit of "great love" and preach excellent folk customs. So, in a short week, we planned to launch the "Cheer for Jiangmen-10,000 reasons why I love Wuyi" SMS MMS collection activity.


    The solicitation activity lasted for half a year and was divided into three stages:


    The first stage is the short message collection stage. Through active publicity, the company mobilized more than 2.5 million local customers of China Mobile to create healthy and uplifting short messages, without limiting the number of messages sent by each customer, and regularly arranged excellent short messages to be displayed in local mainstream media.


    The second stage is the short message audition stage. The company adopts the popular PK method, and the excellent SMS is selected by the public through SMS voting. The weekly award, monthly award, championship and other awards are all selected by the public. It can be said that our excellent short messages are "from the masses, to the masses".


    The third stage is the short message dissemination stage. The company will review and display the excellent short messages selected by the public, invite relevant experts to comment and summarize, and mobilize readers to disseminate excellent short messages. At the same time, the company also displays and publicizes short messages at bus stops in major streets of the city. By the end of the activity in March 2007, more than 80,000 customers had participated and 100,000 short messages had been collected. The activity received a warm social response. Under the extensive publicity of major media, "Cheering for Jiangmen" has become a beautiful cultural landscape, and "red jokes" have spread all over the hometown of overseas Chinese.


   Featured red paragraph works:


    "Ode to Jiangmen" shows Baishui Guifeng, and Yamen scolds Shi Xiong. China said that Jasper is more exquisite. The red joke "139 * * * 8777" was personally sent by Li Wei, our vice mayor in charge of science, education and culture in Jiangmen, which gave us great encouragement and support! Unfortunately, due to work reasons, Vice Mayor Li can’t be present today to share his creative experience with you.


    "Here are beautiful scenery, outstanding people and harmonious society. Ten years after I came here, I have fallen in love with this hot land! 134 * * * 2277 "is the first short message we collected. Its creator, Mr. Tan, came to Jiangmen from Guangxi more than ten years ago to start a business, and has regarded the hometown of overseas Chinese as his hometown. Our activities gave him a platform to express his thoughts, so he responded quickly.


    "Cheer for the New Eight Scenes in the Hometown of Overseas Chinese" East Lake is rippling with clear water, and birds of paradise attracts visitors. Goose Guifeng is nostalgic, and when Chuan Dao likes to fish. Diaolou beautiful scenery and garden paintings, fairyland hot springs looking for elegant poems. I can’t help loving my hometown, so don’t hesitate to applaud. (Note: the names of the new eight scenic spots are embedded in the poem) 135****1726 "The creator of this red paragraph is Mr. Lin Liang, an old friend of our company. Why do you say he is our old friend? Because from the very beginning of the activity, he paid close attention to us and gave us suggestions, suggestions and suggestions in various ways. What moved me in particular was that after sending the red paragraph, he was worried that we would not receive it in time, so he made a special trip to the company from Xinhui and personally delivered the red paragraph. The sincerity of the elderly not only moved us, but also made us realize that we should not only hold this activity, but also do it well!


    2. Seminar on "Jiangmen Contemporary Spirit"


    100,000 short messages triggered a heated discussion in the whole city. We quickly communicated with the Propaganda Department of the Municipal Party Committee and the Municipal Federation of Literary and Art Circles, and found that these 100,000 short messages reflected all aspects of Jiangmen people’s contemporary humanistic spirit and folk customs from different angles, which should be systematically discussed and summarized. So, on April 20, 2007, we held a grand seminar on "Jiangmen Contemporary Spirit". This is the first time to discuss Jiangmen spirit through such specific activities as "Cheering for Jiangmen" after Jiangmen’s reform and opening up.


    The seminar invited experts and scholars in history, sociology and mass communication to discuss the contemporary Jiangmen spirit displayed by people living in Wuyi area in the new fashion of contemporary harmonious society. The Jiangmen spirit, which is "inclusive, pragmatic, enterprising, sentimental and innovative", has once again inspired the spirit of unity and struggle of all the people in the hometown of overseas Chinese. Major local media have widely reported the activities in major time periods and major pages, and the social response has been very enthusiastic.


    3. Book publishing and new book release conference of "Wuyi Nine Chapters"


    The successful holding of the seminar "Jiangmen Contemporary Spirit" made the people in the hometown of overseas Chinese understand the deep meaning behind the short message "10,000 reasons why I love Wuyi". Inspired by the provincial company’s compilation of "Red Pieces" into a book, with the support of the municipal party committee and municipal government, we decided to select the excellent short messages of "Cheering for Jiangmen" into a book and named it "Wuyi Nine Chapters". "Nine Chapters of Wuyi" is divided into nine chapters, which include celebrities’ elegant traces, beautiful scenery, feelings of overseas Chinese in their hometown, and the new look of ancient cities. At the same time, it shows the folk customs such as dragon dance, three rivers, floating stones and singing songs in water towns.


    The book is prefaced by Mayor Wang Nanjian himself. In the editing process, we specially invited the Propaganda Minister and Vice Minister of the Municipal Party Committee and the Chairman of the Municipal Federation of Literary and Art Circles as general consultants, and invited professors from the Chinese Department, Philosophy Department and History Department of local universities and experts from the Municipal Federation of Literary and Art Circles as consultants, which integrated expert wisdom. As a tangible contribution to building a "famous cultural city" in cooperation with the municipal government, Wuyi Nine Chapters was praised by the Jiangmen Municipal Party Committee and Municipal Government as "a banner for building a" famous cultural city ",a business card for Jiangmen’s external publicity, and a picture showing folk customs", which was well received by the leaders of the National People’s Congress, the provincial party committee and the government at all levels in Jiangmen, and was recognized by international counterparts such as NTT DOCOMO in Japan.


    In addition, in the process of publishing the book, it coincides with the sprint stage of Kaiping Diaolou and villages applying for world cultural heritage. The Five Cities and Nine Chapters not only vividly shows Jiangmen’s historical background, folk customs and contemporary spirit with the handwriting of 100,000 people, but also guides healthy social public opinion by means of information technology, making contributions to the success of applying for the world heritage.


       4. Experience of "Cheer for Jiangmen" theme series of "Red Duanzi"


    The great success of the theme series of "Cheer for Jiangmen" can not be separated from the strong guidance and support of the Jiangmen Municipal Party Committee and Municipal Government, from the momentum promotion and spiritual inspiration of the "Red Piece" activities of provincial companies, and from the support and cooperation of the people in the hometown of overseas Chinese. In addition, Jiangmen Branch also summed up several experiences and insights:


    First, give full play to the advantages of mobility and fulfill corporate citizenship responsibilities.


    Jiangmen Branch of China Mobile Guangdong Company, as a leading communication enterprise in Jiangmen, has been actively exerting the advantages of "anytime, anywhere and with you", not only ensuring urban construction and optimizing investment environment with high-quality network and services, but also promoting the construction of "a famous cultural city" by means of informationization. The theme series of activities of "Cheer for Jiangmen" aims to achieve "zero distance" communication between citizens and the government by building an information platform for the public to communicate anytime and anywhere. We believe that excellent corporate citizens should bear such social responsibilities and make contributions to urban development and progress.


    The second is to carry forward the spirit of the times and help build a harmonious society.


    Building a harmonious society is the main theme of today’s times. On the one hand, the theme series of "Cheer for Jiangmen" mobilized the public to "talk about harmony" and "praise harmony", on the other hand, it "spread harmony" and "praise harmony" by downloading and forwarding short messages, which closely conforms to the spirit of the times and the will of the people.


    At the same time, young people are the future of the motherland. The "Cheer for Jiangmen" activity attracts young people to create and spread red jokes by themselves in the form of SMS and MMS, which are popular among young people. In the "Discover the Beauty of Diaolou" activity, more than 20,000 primary and secondary school students sang about Diaolou and praised their hometown, which promoted the innovation of youth education and helped to promote young people to establish a healthy and upward outlook on life and values.


    Third, combine the culture of the hometown of overseas Chinese and innovate the means of cultural propaganda.


    Wuyi, the hometown of overseas Chinese, has outstanding people and profound cultural heritage. The activity closely revolves around the spiritual culture and folk customs of the hometown of overseas Chinese, and at the same time, it grasps the characteristics of "rapid dissemination and real-time sharing" of online culture, innovates cultural propaganda means, occupies online culture with excellent cultural products, spreads the characteristic folk customs and humanistic feelings of the hometown of overseas Chinese, and dispels the discordant voices, which is warmly welcomed and positively responded by the public.


    Through this activity, Jiangmen Branch of China Mobile Guangdong Company deeply realized that network culture is an important part of socialist culture, and the innovation of network culture content and mechanism represented by "Red Duanzi" is a useful attempt and exploration to implement the spirit of promoting the great development and prosperity of socialist culture in the 17th National Congress. In the future work, Jiangmen Branch will continue to carry forward the good experience and good practices of this activity, cheering for urban homes, cheering for a better life and cheering for a harmonious society!


Editor: Chen Xixia

通过admin

"Family Fun" cartoon becomes a dark horse at the box office. How to make a good story?

  Candy Jin

  The box office potential of cartoons is obvious to all. Recently, Disney’s Frozen II became the box office champion. Two months ago, the domestic animated film Ne Zha’s "The Battle of Luo Xiaohei" occupied the first place at the box office. This phenomenon makes us think: how to better accumulate the narrative experience of domestic cartoons.

  There are many kinds of cartoons, some of which are specially prepared for children, such as the Disney classic series Mickey Mouse and Donald Duck. There are also animations specially made for adults, such as Japanese adult animation and Diablo animation. Different animations target audiences of different ages and get a slice of the box office.

  In recent years, the animation produced by animation companies headed by Hollywood Disney, Pixar and DreamWorks has gradually swept the world in a way that is suitable for all ages. Box office profits often exceed those of live-action movies. An animated film with good reputation and high box office is often a happy time shared by a family of three, and adults and children have their own needs. We call this kind of cartoons with children and adults as the common target audience "family fun" cartoons. In recent years, most of the Hollywood cartoons that have achieved high box office can be classified into this category, such as Toy Story, Robot Kawara Tsutomu, Travel Notes of Flying House Ring, Kung Fu Panda, Shrek, big hero 6, Inside Out, Despicable Me, Zootopia’s Travel Notes of Searching for a Dream Ring and so on.

  For more than ten years, domestic animation has been hovering at the level of Pleasant Goat, Big Wolf, Big Xiong Er and Logger Vick, and GG Bond, which leads to the pessimistic idea that the animation of China Family Fun may be in the long run. However, since the Return of the Great Sage on the Journey to the West in 2015 and the Big Fish Begonia in 2016, parents can enjoy the pleasure of watching movies at the same time, instead of just watching them bored — — Themes and aesthetics are the main reasons why parents choose cartoons for their children, while plots and thoughts and feelings meet the needs of adults themselves, so "Family Fun" cartoons have become a dark horse at the box office, and gradually become the collective efforts of animation film workers in China.

  Most animated family movies are inspirational growth stories, in which the protagonist has gone from lack of self-awareness, to repeated setbacks, to overcoming himself and saving the world, and finally becomes a great hero with indomitable spirit. The animated protagonists who are regarded as idols by children or loved by cute pets, although different in temperament, generally have warm humanity such as courage, responsibility, affection, love and tolerance, and are suitable for children as imitative idols. In addition, the values of love and peace, elimination of prejudice, solidarity and mutual assistance, pity for the weak, and support for justice infiltrated in this process are all positive values that urban parents with higher education expect to convey to their children. The Monkey King and Nezha are both young heroes in China’s cultural classics, and their heroic attributes of justice and courage are the main reasons why parents can’t help but say that they choose such films for their children.

  However, if a good IP is made into a boring film, parents will not pay for it even if there is the central idea of Wei Guangzheng. For adults, the fascinating plot is the key to attraction. So, what kind of plot is the most popular with the audience? Of course, the story that conforms to the classic Hollywood narrative mode is the easiest to attract the audience.

  Almost without exception, family animation adopts the classic Hollywood narrative mode, that is, the protagonist comes from a humble background, lacks self-identity, and is complacent after a small success — — Encounter setbacks — — The hero is in trouble and depressed — — Inspired and helped by relatives and friends — — Cheer up and start to work hard — — The biggest challenge (crisis) comes, stand up and fight — — Finally overcome difficulties (or enemies) and achieve success — — Ended in a happy ending. This mode of connecting the past with the present is the easiest for the audience to enjoy watching movies. The Return of the Great Sage, Ne Zha and The Battle of Luo Xiaohei all adopt this classic narrative mode.

  In grasping the rhythm, it is a required action of family animation to quickly introduce the plot into the first conflict within five minutes. In this process, there must be a suspense of three minutes and a climax of five minutes to advance, in order to create a hearty viewing pleasure for the audience. Those family animation films that have achieved excellent results at the box office all fully satisfy the adult audience at this level. On the basis of the two basic points of theme and plot, if the film has richer emotional design and delicate feelings that can touch people’s hearts, it is simply icing on the cake and unexpected joy.

  "The Return of the Great Sage" turned the fearless magic general into an imperfect "man" with fragile and depressed periods like us mortals, and instantly brought the audience into the role, so his self-redemption process became the audience’s spiritual redemption journey. The image of Nezha touches the hearts of Chinese people more widely — — Lack of companionship, not being accepted, isolated and alienated because of different natures, although there is a strong desire for emotion in the heart, but pretending to be indifferent in order to maintain self-esteem. The contradiction in Nezha has made many people see their former selves — — The "success" of Xiong Haizi and Nezha, who were disliked by the school, not only carried the parents’ expectations of Xiong Haizi, but also released their long-hidden grievances. Luo Xiaohei provides a deeper dilemma, from which adults can see the relationship between identity, racial interests and world peace. For adults, these differences outside the classic Hollywood narrative mode are the real soul of the film, and they are also attracted to accompany their children to brush the same film.

  The children before and after school age may see the omnipotence of heaven and earth in The Return of the Great Sage, the antics and the cool fighting of the sky and the earth in Nezha, and the fantasy of being cute and cute and two worlds in Luo Xiaohei. It’s enough for them to look good.

  Indeed, when parents choose cartoons for their children, aesthetic value is also an important reference item. Imaginative image design, gorgeous but not tacky colors, open and magnificent story scenes, vivid and exquisite details — — These so-called eye-catching parts contribute to the cultivation of children’s aesthetic taste, which is also the influence of the beauty that urban parents are willing to bring to their children.

  Many parents forbid their children to watch domestic animated series, precisely because the shapes are crude and the tacky colors are unbearable. The above-mentioned domestic animations have greatly met the needs of parents in aesthetics. The details of "Every hair is lifelike" in The Return of the Great Sage, the colorful China color in The Big Fish Begonia, the smoky shape of Nezha in Nezha and the poetic fantasy space presented in Luo Xiaohei all raise domestic animation to a new aesthetic height.

  Although there are only a handful of excellent domestic animated family movies, it is undeniable that it has become an important development direction of the film industry. There will be more novel and well-made family fun movies in the future.

通过admin

The new energy license plate "one license is hard to find" is quietly coming, and the special license plate will be promoted in three batches.

  According to the official Weibo news of the Traffic Management Bureau of the Ministry of Public Security, the Traffic Management Bureau of the Ministry of Public Security recently held a meeting in Wuhan, Hubei Province, and deployed to promote the special number plates for new energy vehicles in three batches nationwide from November 20, 2017.

  The industry believes that with the introduction of a series of new energy vehicle policies, the new energy vehicle market will continue to grow, leading to the situation that new energy license plates are "hard to find" in some cities. At the same time, the rapid development of China market has also prompted China enterprises to actively go out and cooperate with international high-end technologies in the field of new energy vehicles.

  New energy license plate "one card is hard to find"

  According to the relevant regulations, vehicles with new energy vehicle number plates will not be restricted by the restrictions, and enjoy the policy of free parking for the first two hours in a large number of parking lots. In addition, pure electric vehicles do not detect exhaust emissions, and fuel cell vehicles and plug-in hybrid vehicles (including extended-range vehicles) are not included in the exhaust emission detection range for the time being.

  These "benefits" are undoubtedly attractive to consumers who live and work in Beijing, Shanghai, Guangzhou and other cities with strict motor vehicle management and high parking costs.

  According to the data released by China Automobile Industry Association, in October, the production and sales of new energy vehicles all exceeded 90,000, up by 86% and 106.7% year-on-year. In the first 10 months of this year, the production and sales of new energy vehicles were 517,000 and 490,000 respectively, and the year-on-year growth also exceeded 45%.

  The popularity of the market has led to the situation that new energy vehicle license plates are "hard to find" in some first-tier cities. The Beijing Municipal Office for the Regulation and Control of Passenger Car Indicators recently announced that the indicators of new energy vehicles have already been used up this year, and more than 80,000 people are waiting in line for next year’s indicators. In other words, according to the original plan, Beijing’s new energy passenger car index has been "booked" in advance in 2018. If you apply now, you can only wait until 2019 to get the new energy vehicle index.

  He Daixin, an associate researcher at China Academy of Social Sciences, said that this shows that with the promotion of policies and the continuous expansion of the market, consumers have become more and more accepting of new energy vehicles. But at the same time, the development of new energy vehicles still faces many technical and service problems. In the future, on the one hand, with the encouragement of national policies and the promotion of the capital market, the production capacity will be rapidly formed, and the sales layout of related car companies will also be rapidly launched; On the other hand, we should vigorously promote the quality and quality of after-sales service to ensure the healthy and sustainable operation of the industry.

  Upgrading technical services and accelerating industrial development

  So far, the development of new energy vehicles largely depends on the promotion of policies, and in the context of the gradual decline of subsidies for new energy vehicles, improving the technical and overall service level has become the key to consolidate and develop the market for new energy vehicles.

  Short cruising range, difficult charging, high battery consumption and low vehicle residual value are important factors that currently plague the growth of new energy vehicles. Because of this, these aspects are becoming the focus of social investment.

  Recently, Shanghai Shiwei Technology Co., Ltd. signed a strategic cooperation agreement with Buckingham University in the UK, and released a new product using artificial intelligence and cloud technology — — Energy management system of GAZELE3 electric vehicle.

  According to reports, Shiwei Technology currently has an energy management technology platform with completely independent intellectual property rights, which can be applied to the energy management of passenger cars, capacitive buses and electric forklifts, and can effectively improve the technical performance of electric vehicles. At the same time, the system can give full play to the maximum efficiency of each battery, further prolong the service life of the battery pack and reduce the user’s use cost.

  GAZELE3 system can also support the mixed use of capacitor package and battery package, which solves the bottleneck problem that has plagued the industry for many years. It is reported that the GAZELE3 system can adjust the system management module according to the needs of the vehicle manufacturer to adjust the battery pack energy, so that the BMS can quickly match the vehicle battery management, and the vehicle manufacturer does not need to redesign the battery management system, thus saving the new car design time, reducing the cost and reducing the product risk.

  Not only Shiwei Technology, but also many vehicle companies and technology companies are striving to promote the upgrading of new energy vehicle technology and services. BAIC New Energy Company recently released Optimus Prime Plan to promote a new mode of rapid power exchange for new energy vehicles.

  In this regard, industry experts said that these innovations have improved the quality of batteries, reduced costs, alleviated the problems of high battery cost and difficult recycling of new energy vehicles, and opened up the industrial chain of new energy vehicles, forming a virtuous circle.

  New energy vehicles become the focus of international cooperation

  The National Development and Reform Commission recently issued the "Three-year Action Plan to Enhance the Core Competitiveness of Manufacturing Industry (2018-2020)", and new energy smart cars have become one of the key points. The document calls for promoting the establishment of an international dialogue and exchange platform, strengthening technical cooperation, and promoting various forms of joint ventures and cooperation between leading global enterprises and domestic enterprises.

  At this point, the new energy automobile industry is particularly prominent. Daimler Group and BAIC Group, Volkswagen Group and Jianghuai Automobile, Ford Motor and Zotye have successively carried out in-depth cooperation in the field of new energy vehicles.

  As the largest automobile aftermarket exhibition in Asia, more than 6,000 enterprises from 40 countries and regions participated in the 13th Shanghai International Automobile Parts, Maintenance, Testing and Diagnostic Equipment and Service Supplies Exhibition held not long ago, and the achievements of Chinese and foreign automobile parts enterprises in the field of new energy vehicles became a highlight.

  It is understood that the scale of the new energy vehicles and technology area in this year’s exhibition has increased significantly. In addition to the richer exhibits, the technical core in the past was mainly motor electronic control, but now it is constantly extending to batteries, battery management, charging piles and related core components. Many multinational companies are seeking deeper cooperation with China enterprises, among which German pavilions with many famous brands such as Osram, Fabi and Proffit have expanded by more than 44% compared with the previous period.

  According to Zhou Shaolan, deputy general manager of Frankfurt Exhibition (Shanghai) Co., Ltd., the electrification, automation, intelligence and networking of automobiles and the communication of the "Belt and Road" automobile industry have become the focus of attention of Chinese and foreign manufacturers.

  Cao Jiansheng, assistant managing director of Frankfurt Exhibition Asia Holdings Co., Ltd. also said that high-end technologies such as new energy, intelligence and lightweight have increasingly become the focus of the exhibition. At present, Messe Frankfurt has become a platform to help China enterprises participate in international cooperation.

  Cao Jiansheng said that in the future, it will further enrich and improve the platform function of the exhibition, better serve China enterprises to go global, and help domestic enterprises to achieve a higher level of international cooperation.

  In this regard, industry experts said that with the efforts of many multinational automobile companies in the field of new energy, the international competition of new energy vehicles will come soon. For domestic enterprises, facing the internationalization of the new energy vehicle market, there are both pressures and opportunities, which can encourage domestic enterprises to continuously promote technological progress and service improvement to meet the ever-increasing market demand. (Reporter Li Zhiyong)