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Under the trend of film cross-border integration, the industry needs a "new force" like Sunac culture.

Is the ceiling of the movie market still far away? Besides box office income, how can the value of movie content find an incremental market?

Reading entertainment | yiqiduyu

Wen | Zero One

The 4th China Film and Television Capital Summit held on June 11th looks a bit "mixed". Combining "finance and economics+film and television+cross-border+integration", the summit also held two special round-table dialogues, among which the round-table dialogue with the theme of "New Consumption, New Cross-border Scenes of China Films" brought together a group of "cross-border people" who are far or near to the film.

Participants in this round-table dialogue include Wang Jianer, Party Secretary and Chairman of Shanghai Film Group; Sun Zheyi, President of Sunac Culture Group and Executive Director of Sunac China; Chen Sicheng, a famous director, screenwriter and actor; Zhang Yu, investment partner of sequoia capital china; Wang Ran, founder and CEO of Yikai Capital; Zhang lei, CEO of Yuanjing Technology Group; Executive Director of POP MART; Chief Operating Officer of the Group; Side, President of China District, etc. They are from various fields, including film and television, investment, environmental protection and new consumption.

This is the first time that Sunac Culture participated in the China Film and Television Capital Summit. As a film "new force" established just over two years ago, Sunac Culture has successively participated in the joint production of mainstream blockbusters such as My People,My Country and A Writer’s Odyssey, and at the same time, it has actively deployed and launched works such as Luo Xiaohei’s War and Wish Dragon in the animation field. At the strategic conference held last month, Sunac Culture showed the panoramic layout of the Group’s business to the outside world for the first time, and launched two major content brands, namely "Sunac Film and Television" and "Sunac Animation", and at the same time revealed a new positioning centered on "IP+ Content+New Consumption Scenes", and its strategic objectives are in line with the theme of this forum.

Since the outbreak, the film industry has experienced a period of ups and downs. From shutdown to recovery, the international market has not yet returned to normal. Although the film market in China has recovered rapidly, the market income source is still relatively single, and the industry is still exploring more stable business models. The topic involved in this "new consumption, new cross-border scenes of China movies" is more related to the future of the film industry, or the development node it faces-Is the ceiling of the movie market still far away? Besides box office income, how can the value of movie content find an incremental market?

one

The future of the film industry lies in "more than box office"

In the keynote speeches and forums of this film and television capital summit, many guests mentioned the same phenomenon:There is a huge difference between the income composition of China film market and the international market.

Yan Yan, the founding managing partner of Safran Asia Investment Fund, pointed out in his keynote speech that the box office revenue in China film market accounts for almost more than 90%, but the box office revenue in the US film market only accounts for 30% of the total, and two-thirds of the revenue comes from the "back market", such as DVD, pay TV, derivatives, etc. "For example, the famous movie Titanic has a box office of more than 2 billion US dollars, but its back income has reached nearly two billion US dollars.

Director Chen Sicheng mentioned that the film industry is now "empty and influential", and nearly 100 million viewers in Detective Chinatown 3 bought tickets to go to the cinema during the Spring Festival. "But now we.Except for the consumption behavior of watching movies and the consumption scene of cinemas, everything else is almost zero.. Chen Sicheng also mentioned that all domestic cultural film companies together have a market value of less than 16% of Disney’s. In this regard, Chen Sicheng believes: "Disney is not just a logic of selling movie tickets. It sells its own movie tickets around the world, sells its own ideology, and sells its own goods around the world."

Sun Zheyi, president of Sunac Culture Group and executive director of Sunac China, also mentioned the great energy of Disney model and the value of its original IP. "We look at Disney, which is the IP of Star Wars. Their $10 billion box office has a revenue of $40 billion. This piece is the value of real IP. And if this piece pulls the value of global derivatives, the top 50 does not have an IP of China. "

The box office revenue of China film market is absolutely mainstream, but this should not be the "final form" of the film industry.This may also be the reason why new entrants such as Sunac Culture and state-owned film giants such as Shangying attach importance to "IP operation"-Sunac Culture just released a new strategic positioning of "IP+ content+new consumption new scene" last month; Wang Jianer, Party Secretary and Chairman of Shanghai Film Group, also said in the forum that "big IP development" is one of the company’s three core strategies: "From the beginning of creative theme, we should establish the concept of big IP and consider how to combine the investment and new consumption of this film. At the extension end, we should consider the whole chain operation mode and cross-border content operation mode."

From 2010, the box office just broke 10 billion, and the number of national screens just broke 6,200, to 2019, the box office income of 64.266 billion yuan and 69,000 screens. The box office income of the film market has developed rapidly in recent years and slowed down in the past two years, but this does not mean that the ceiling of the film industry has arrived.The diversified business model of high-quality IP still has great potential. The potential beyond box office income-consumption, tourism and technology, the next peak of the development of China film industry needs China film content to try more cross-border forms and create greater value in the vast world of derivative markets.

2

There are n ways to realize the cross-border integration of movies.

How can the industry do better?

Among the cross-border objects of China film market, "new consumption" is perhaps the most important one. In Mr. Reading Entertainment’s view, this is determined by the background of the great economic development era. In 2020, the National Development and Reform Commission said that China will soon surpass the United States and become the largest consumer market in the world. With the outbreak of strong market scale and active consumption power, a large number of "new consumption" subdivisions have experienced explosive growth: for example, POP MART, with a market value of over 100 billion due to the "blind box economy", the rapidly rising Hanfu market, offline script killing, werewolf killing and other new forms of entertainment consumption.

The mushrooming "new consumption" not only reflects consumers’ enthusiasm for emerging consumer goods, but also reflects the vitality and scale effect of the whole China consumer market.

In this summit forum, Wang Ran, founder and CEO of Yikai Capital, thinks thatThe consumer market has created opportunities for the film industry. ": "Because of the uniqueness of China’s consumer market, its volume and growth have led to so many new consumer brands in China, and new consumer companies like Bubble Matt can break ground and have a large number of them.Capital comes together. Therefore, the capital’s enthusiasm for the consumer industry will indirectly provide a positive for the film and television industry, and integrate with them to grow together with them.Wang Ran believes that in this sense, some unfavorable factors will just force the industry to make a faster breakthrough in the model.

At present, some companies in the industry have actually considered and practiced the possibility of film cross-border integration in many aspects.

Using the existing resources of cinemas combined with new consumption, Wang Ran thinks it is a very important topic, especially for the projection industry. In the cinema space, it can be combined with new brands, new retail, new entertainment and new catering. Reading Entertainment Jun also believes that many of the existing cinema income models actually come from selling goods and advertisements, and the future development may be in the direction of greater integration with commercial real estate and more subdivided new consumption combination.

The derivatives market is a very wide field. Among them, some manufacturers combine IP to produce new consumer products, such as POP MART and Marvel Comics, Harry Potter, Mickey’s co-branded gift box, etc. The tide play based on IP production is a proven and mature mode in IP development mode, and the new upsurge is driven by new gameplay such as IP itself and blind box. In addition to hand-playing, co-branded makeup, co-branded skin of games, and co-branded beverage packaging have all become the gameplay of movie IP derivatives, realizing the influence of movie IP in a large number of consumption scenarios.

There have also been many attempts at the real-life entertainment mode of the movie IP+ Wenlv. In this field, there are both Huayi Brothers’ film town business with light asset model and Sunac culture, a new film force with great advantages in the real estate industry.

It is not difficult to find that there are many ways to realize the cross-border integration of movie IP and new consumption scenes.So, how does the China film industry need to strengthen the cross-border prospect at this stage? Reading Entertainment Jun synthesized some opinions of this forum.

First, most forum guests emphasized the value of head IP. Indeed, whether it is Disney or the Japanese animation market, the cornerstone of cross-border is that the content itself is most widely recognized and thus forms a strong IP influence, so that the subsequent cross-border integration and industrial chain can be opened.

Second, we should jump out of self-limiting thinking. Zhang Yu, a sequoia capital china investment partner from the fashion industry to the investment circle, believes that the change of concept is very important: "Film is a very important link in the overall business planning, just like what we call traditional media, but it is not the only one." 

Third, we should attach importance to localization. China people have the cultural soil of China, so we should combine it with contemporary cultural scenes. This can be seen from the top movie themes in the box office of Chinese movies in recent years. Movies related to local cultural context often occupy the mainstream, and the China market needs localized IP cross-border forms.

Fourth, we must make long-term preparations, and both content creation and cross-border integration need to build long-term value. To form a plan, all kinds of derivative development of IP should be advanced to the content creation stage or even before. In this regard, Sun Zheyi said in the forum, "Whether it is a derivative team or a real-life team, we will focus on content development, including the choice of our theme. We like animated film products and science fiction products, because this kind of product is the easiest to be derived and made real."

three

Taking the IP "integration" route, Sunac culture is well prepared.

At the brand strategy conference held by Sunac Culture in May this year, Sun Zheyi said that IP building will be the core starting point of Sunac Culture:"IP is the foundation, content is the amplifier, and new consumption and new scenes are the expansion paths of commercial value."

The strategic direction of Sunac Culture coincides with the overall views of the guests in this round-table dialogue. Then, for the cross-border integration of movies, what "big name" does Sunac Culture, which focuses on the strategic positioning of "IP+ content+new consumption and new scenes", hold?

Head concentration is a major trend in China film market, and in the context of cross-border integration, head IP is also the basis of everything. Sun Zheyi also mentioned in the round-table dialogue: "Only the head IP can get through this model, and the waist IP can’t adapt to an industrial chain."

Therefore, after more than two years of hard work, Sunac Culture has established an advantageous IP content layout in both the present and the future. At present, Sunac Culture has mastered the well-known secondary IP such as Ali and Luo Xiaohei, and the films A Writer’s Odyssey and Wish Dragon have also been successful in various schedules.

What’s more worth mentioning is that the influence of these IPS is also very impressive in overseas broadcasting. The first animated work "The Battle of Luo Xiaohei", the IP "Luo Xiaohei" of Sunac Culture, landed in the Japanese market last November, creating a box office record for domestic animated films in Japan; Wish Dragon, the first animated film originally developed, produced and jointly produced by Animation, an animation studio under Sunac Culture, was launched on Netflix on June 11th. On the first weekend of its launch, it won the first place in Netflix’s North American animated film hit list, the second place in the global IP content hit list, and the first place in more than 19 countries such as the United States, Canada and France. Overseas media, including Variety The New York Times, published positive comments, and also gained 77% freshness of rotten tomatoes and 83% audience praise of popcorn index. The recently released Top10 list of Netflix movies in the 24th week of 2021, Wish Dragon once again swept the world to the top with a super high score of 5,118, and the domestic animated films made gratifying achievements in going to sea.

Not only that, Sunac Culture has reached in-depth strategic cooperation with well-known directors and producers such as Frant Gwo, Rao Xiaozhi and Chen Guohui, and at the same time, seven animation studios have been set up in the animation field. A number of animation directors, including Legend of Deification directors Cheng Teng and Li Xia, have formed a "dream team" of Sunac Animation, focusing on the development of "animation+science fiction", two fields that are most suitable for IP cross-border integration.

In addition to content layout, the long-chain operation mode of Sunac culture is bound to become another weapon to boost IP value amplification.

Based on Sunac Group’s dominant position in the real estate industry, Sunac Culture has a large number of cultural tourism hotel resources, cultural tourism cities, theme parks, Qingdao Cinema Film and Television Comprehensive Base, etc. These rich offline resources give Sunac Culture enough foundation to operate movie IP and connect fans to create a large number of new consumption scenes. According to Sun Zhe’s introduction, Sunac Culture has also increased its weight in the field of live e-commerce, locking in the characteristic track of IP live e-commerce. With Sunac Culture’s patient advance layout and long-term strategy blessing, these superior resources can provide diversified power sources for the future cross-border integration and development of movies.

Generally speaking, Sunac Culture has defined itself as an IP commercial operation company from the very beginning, and has taken the lead in the general trend. For the whole film industry, it has become a top priority to find the value amplification of film IP in the vast consumer market outside the box office revenue. In this process, Sunac culture is not only an intruder in the new film market, but also a pioneer in exploring the future of the industry.

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Byd Han understands the big space.

The progress of China brand cars in recent years is obvious to all, and some excellent achievements have been made in both internal and external design and comprehensive performance. As a medium and large car, Han has many bright spots. Next, let’s take a look with Xiaobian.

First look at the appearance of Han. The front of Han’s car looks very clean and sporty. Coupled with the angular headlights, it looks quite dynamic and lively. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4975MM*1910MM*1495MM, and the car body looks very capable with large-sized thick-walled tires, which looks full of sports. In the design of the rear of the car, the lines at the rear of the car are cold, and the taillights look very capable. Overall, they are still relatively tough.

When I came to the Han car, the interior of Han adopted a sharp shape, which made people feel very young and fashionable. The steering wheel design of this car is very dignified, and it is made of genuine leather, which gives people an impulse to control it. Let’s take a look at the central control, with a 15.6-inch central control screen, which makes the interior design quite layered and meets the aesthetic standards of most consumers. Let Xiaobian introduce the dashboard and seats. The dashboard design is remarkable and the sports atmosphere is in place. The car uses a leather/suede mix seat, which is wide and thick and has good overall comfort.

The car is equipped with car networking, driving mode selection, remote control key, Bluetooth key, NFC/RFID key, UWB digital key, indoor atmosphere light, traction control (ASR/TCS, etc.) and other configurations, and the configuration has reached the mainstream level of the same level.

The car introduced today is not only eye-catching in space, but also has reached the mainstream level in various configurations, and there is nothing to be picky about driving experience and space experience. If you like, you can pay more attention to it!

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2021 Shanghai Auto Show: Starway Eta Ursae Majoris STELLAR Concept Car

  [car home New Car Launch] On April 19th, at the 2021 Shanghai Auto Show, Starway officially released a brand-new advanced concept and a brand-new new energy strategy. At the same time, the concept SUV "Eta Ursae Majoris" (English name: Stellar) based on the first new energy architecture of EXEED Star Road made its first public appearance in the world.

Home of the car

  Starway Eta Ursae Majoris is based on the first new energy architecture of EXEED Starway, and the launch of the new car indicates the technical development trend and future design direction of Starway brand. From the appearance, the new car has adopted a brand-new design language, and the overall shape is atmospheric. The penetrating headlights and dense broken-line daytime running lights are very individual.

Home of the car

  Eta Ursae Majoris’s front face still has some brand elements of Starway, such as the EXEED English LOGO on the front of the car, the through LED light group, and the front grille with a big mouth. However, as a concept car, its detailed design is more outstanding. For example, the exaggerated C-shaped LED light group on both sides has high recognition, while the lattice LED light strip is used inside the grille. Does it feel very sci-fi? This is because it is based on the first new energy architecture of Xingtu, which represents the design direction of future Xingtu new energy products. (Text/car home Li Na)

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BYD Tang real car appearance map exposure 7-seat layout

Spy photos Recently, the domestic media exposed a set of pictures of a brand-new BYD Tang real car. Before that, we have exposed the interior part. The new car has been greatly upgraded both inside and outside, and it is expected to be released and listed in 2018.


If you take a spy photo of a new car, please submit it to spyphotos@bitauto.com. If it is adopted, we will provide remuneration. Everyone can be the media, looking forward to your exclusive spy photos, welcome to join the big family.


The appearance of the new car adopts the "Dragon Face" design, and the overall look is more refined. The large mouth air intake grille is very family-recognizable, and the air inlets on both sides are increased.Transverse width, giving the front impact. The headlight design of the new car is sharper. The interior of the lamp group or the matrix shape of three LEDs is adopted, and the Chinese character "Tang" LOGO is hung in the center of the net.

The "Build Your Dreams" logo was adopted at the rear of the new car for the first time, and the penetrating rear taillights also catered to the current design trend. At the ends of the taillights, symmetrical winding design is adopted, which makes the rear of the taillights look more exquisite. In terms of dimensions, the new width and height are 4870×1940×1720mm and 2820mm respectively, and the layout of 7 seats is standard. In addition, the high-profile models will also be equipped with high performance from the Brebo brand.

In the power part, the new Tang will continue to be equipped with a 2.0T plug-in hybrid system, and the system integration will exceed 368kW, and the 0-100km/h of high-profile models is expected to be shortened to 4.5 seconds. In addition, the new Tang also has a single-drive model and a pure electric version, of which the pure fuel version will be equipped with a 2.0T, 151kW.

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2024 Beijing Auto Show | FAW-Volkswagen’s New Generation Magotan Prospective Detailed Explanation

With the approach of the opening of the 2024 auto show in April, many new cars that will make their debut at this auto show have begun to expose more information. As one of the key models of this year, the new generation will be officially released at the 2024 Beijing Auto Show. The new car was declared before listing in January this year. Recently, this new car has a set of latest prototype cars exposed without false spy photos. Through this set of spy photos, we can also get a glimpse of the whole new generation of Magotan. The following will bring a detailed forward-looking interpretation.

In terms of appearance, the new generation FAW-Volkswagen Magotan will still be built based on the new generation Volkswagen Passat B9 of European regulations. However, because the new generation Volkswagen Passat B9 only launched a travel version in the European market. Therefore, as a new generation of sedan, Magotan will be localized by FAW-Volkswagen in appearance design to meet the consumer demand in China market.

Judging from the previous application drawings and the latest exposure photos of the trial car, the new generation of Magotan adopts the exclusive design language of FAW-Volkswagen brand. The new car’s LED headlights are connected with the middle net, and the front face is visually cut through a belt that runs through the whole middle net and incorporates a luminous LOGO. This makes the visual focus of the front of the new generation of Magotan move down, which looks very sharp and atmospheric, thus highlighting the sense of sports and luxury. On the side of the car body, a straight waistline traverses from the front of the car to the rear of the car, creating an elegant sense of high class. In the rear part, the same penetrating LED taillight with luminous LOGO not only echoes the front design, but also enhances the recognition and fashion sense of the rear. Generally speaking, the appearance design of the new generation of Magotan is in line with the aesthetics of mid-level cars in China market in the new era. While retaining the traditional solemn and atmospheric style of Magotan, the new car keeps pace with the times to bring trendy and sporty design elements to reflect the sense of fashion.

In the interior part, judging from the photos of the new generation of Magotan prototype car, the new car adopts a similar intelligent cockpit design, and the center console will shift towards the driver’s seat, thus creating an environment-friendly cockpit atmosphere. At the same time, the new car is also equipped with a 10.25-inch full LCD instrument screen+a 15-inch floating central control screen+a passenger entertainment screen, thus becoming the first Volkswagen model equipped with three screens.

In other details, the new generation of Magotan will adopt electronic shift design and return to using physical buttons. In the central control area, the air conditioning control panel of the new car is still touch-controlled, and equipped with the wireless charging function of the front mobile phone. These designs and configurations are the same as those of the new Passat B9 of European regulations. In the car part, the new car will be built on the basis of the ID. OS 2.0 car intelligent system carried by ID.7Vizzion. It also supports mainstream functions such as AI intelligent voice, Apple Carplay, Baidu Carlife mobile phone interconnection function, car KTV, third-party APP ecology, car networking and OTA upgrade. In addition, the new car is equipped with interior atmosphere lights, digital keys and other configurations, and the AR-HUD head-up display system can be selected.

In terms of dimensions, the body circumference of the new generation Magotan, which is still based on audi ag MQB EVO platform, is 4990/1854/1487mm and the wheelbase is 2871mm. Compared with the previous generation, the wheelbase of the new generation Magotan remains unchanged, and the length, width and height of the car have all increased.

In the power part, the new generation of Magotan 330TSI models will be equipped with EA888 series 2.0T low-power engine; The 380TSI model continues to be equipped with the EA888 evo series 2.0T high-power engine, with a maximum power output of 162kW, matching the 7-speed DSG wet powershift. In addition, if the new car continues to launch the 280TSI model, it is expected to be equipped with the latest 1.5TSI evo engine.

Comments:Although new energy vehicles are gaining momentum in China auto market at present, fuel cars are still the absolute protagonists in the relatively traditional and conservative mid-size car market. According to the data, among the top ten models in China’s mid-size car market in 2023, GAC, SAIC Volkswagen, FAW-Volkswagen Magotan and GAC Honda Accord ranked in the top four, still occupying the dominant position in sales. Among them, the cumulative sales volume of FAW-Volkswagen Magotan in 2023 was 189,400 units, reaching the sales level of only 16,000 units per month, which is really good. In 2024, with the launch of a new generation of vehicles, the product strength of FAW-Volkswagen Magotan will be fully evolved from the outside to the inside, which will undoubtedly boost its sales in by going up one flight of stairs.

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Aouita’s full-scale opening does not rely on high-precision map smart driving push

On April 18th (Shanghai), Aouita Science and Technology announced that the OTA upgrade of AVATR.OS 2.3.0 system will be promoted from now on, which will open a smart driving version that does not rely on high-precision maps for all users of Aouita 11, covering all the national highways, national highways, provincial highways, township roads, main roads, auxiliary roads and branch roads, bringing a new experience of "all the countries can drive, and the more they drive, the better they drive".

Know the road better: the NCA in the urban area is advanced again, and it continues to iterate to seize the "intellectual high point"

The whole system of Aouita 11 comes standard with global sensing hardware including three laser radars, which is matched with HUAWEI ADS 2.0, a high-level intelligent driving assistance system of Huawei, to achieve "intelligent driving on the ceiling". This OTA upgrade not only opens a smart driving version that does not rely on high-precision maps for all users of Aouita 11, but also adds NCA Mute function, Highway NCA intelligent speed reduction when approaching the toll station, steering wheel release reminder, frequent destination recommendation and other functions, which makes the smart driving experience more humanized.

The NCA Mute function means that you can manually switch to the urban lane cruise assist (City LCC) with one button in the urban intelligent driving pilot assist (City NCA), which makes your trip more flexible and comfortable. Moreover, in the above two intelligent driving states, the recognition ability of supporting the lever to enter special lanes such as tidal lane and bus lanes is added, which makes the traffic more convenient.

In the state of Highway NCA, when the toll station is newly added, the intelligent driving system can automatically slow down to 60km/h, which makes high-speed intelligent driving more worry-free. In addition, the function of steering wheel release reminder option is added, and two gears, standard and comfortable, are added; At the same time, the function of quick navigation recommendation for frequent places is added, and common destinations will be intelligently recommended on the navigation homepage, so that you can arrive by smart driving with one click, and you are more familiar and caring.

Safer: Avoidance of side obstacles and parking service-assisted AVP mapping can directly calculate the route and activate it.

In terms of user’s pain points in active safety and intelligent parking, lateral obstacle anti-collision (LOCP) and parking service assist (AVP) are added for further advancement, which makes driving stable, parking well and worry-free.

LOCP function, when the vehicle recognizes a lateral obstacle and there are safety risks such as collision and driving away from the road boundary, the system will automatically trigger emergency intervention and automatically turn to avoid, so as to avoid or reduce the collision risk in time.

The advanced parking service Assistant (AVP) only needs to walk through the parking lot once, and the collection parking space is selected by default. The map can be directly calculated and activated, and the central control screen can also display the AVP interface to make the parking experience more comfortable; After the upgrade, AVP can also be activated in the parking space, which supports the smooth switching from parking space A to parking space B in the same basement, so that users can enjoy the relaxation of freeing their hands from entering the parking lot.

More intimate: the functional experience is upgraded, and smart travel knows you better.

Based on the real needs of users, Aouita continues to advance, and is committed to becoming the "smart incarnation of knowing you" for every user in the smart travel world. To this end, humanized innovation will also be implemented in the product details, and the experience of four-door shortcut buttons, inductive locking mobile phone APP vibration reminder, voice deletion navigation route points will be upgraded.

Relying on the in-depth empowerment of CHN model, Aouita and Huawei have implemented the strategy of integration, co-creation and win-win cooperation, making Aouita the first brand to open smart driving and pushing to all users without relying on high-precision maps. In the follow-up, Aouita will continue to bring high-level smart drivers who know more about China users and China roads, and lead the new track of high-end smart electric vehicles with far-ahead smart driving strength.

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BYD Qin pro is China Tesla? These points tell you why you bought Qin pro.

I believe that my friends are still wanting more, and a brand-new energy source is coming out again-PRO. He has made great achievements in the field of new energy and never let consumers down. What kind of car is Qin pro, known as the "China"? Can it be accepted by the times? Let Xiaobian open your eyes today!

Designer’s operation

Since the former design director Iger was hired, our products have finally got rid of rusticity in design style, and have been well received by consumers in the market. Qin pro was designed by former designer Iger himself.

Iger graduated from the International Academy of Arts and Sciences in Milan, Italy, majoring in design. He is a favorite pupil of the famous design teacher Silva. He has created countless magic cars such as A3, Q7, TT and R8. This time, I believe it will make our eyes shine.

China ""

Pro adopts the latest "Dragon Face" design language, and the large-mouth air intake grille with "dragon beard" headlights adds a new atmosphere and a sense of movement. The design is relatively simple, and the overall line looks euphemistic. Together with the through taillight line, it is calm, neat and generous.

In the overall appearance, it is not inferior, not lost at all, so it enjoys a good reputation-China.

Pro upgrade is more spacious

In terms of size, it is longer, wider, taller and bigger. With a super spacious suitcase, no matter what shape people are, there is no need to worry about the crowded space inside the car. No matter how many things you have, you don’t have to worry about not letting go. It’s just so capricious.

Strong momentum is ready to go.

It is understood that Qin pro has released two versions of pure electric version and plug-in hybrid version, which are consistent in appearance. The plug-in hybrid version of Qin pro is equipped with a 120 motor (up to 150KM/h) and a 1.5L naturally aspirated or 1.5T (up to 200KM/h) in terms of power. The acceleration of a hundred miles takes only 5.9 seconds and the spike is 7.09 seconds.

In terms of power, it has been widely praised by major consumers, and it has received rave reviews on the websites of major cars. Can pro compare with it?

Stay tuned for actual battery life.

I believe that friends who love cars will care about the performance of new energy vehicles in battery life. From what has been released, we can know that its battery life is 80-100KM, so what kind of battery life will pro have? Still to be known! However, Xiao Bian believes that my brother is quite good, and the younger brother is definitely not bad. The actual battery life should exceed 100KM.

Summary: The back waves of the Yangtze River push the front waves, and Qin pro will do its part.

Qin used to do a good job in power, space and configuration, but the appearance has always been complained about this PRO upgrade, which has filled this short board. Therefore, as long as the price of Qin PRO is reasonable in the future, it is a high probability event that the monthly sales volume exceeds Qin. However, in the current system and intelligent acceleration, PRO should be able to add many technologies to surprise consumers, which is worth looking forward to.

I believe that in the future, we will go further and further, do better and better in the brand, and make products that are satisfactory to the people and suitable for the people of China.

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Equipped with curved screen and electromagnetic suspension, equipped with 8155 chip, Star Road Eta Ursae Majoris official map exposure.

Objectively speaking, as a high-end brand of Chery Automobile, Xingtu Automobile has been somewhat unsatisfactory in terms of sales since its establishment.

Not long ago, after the high-level changes, there is no doubt that Starway will make big moves.

Sure enough, the official map of Eta Ursae Majoris, a brand-new model of Xingtu Automobile, was exposed recently. The new car is also based on Starway M3X Mars Architecture 2.0, and it is positioned as a medium-sized SUV.

From the picture, the appearance design of Star Road Eta Ursae Majoris is different from other models currently on sale, which can be said to be full of futuristic and technological sense. It has a similar design style to Chery Oumengda, which was listed not long ago. The air intake grille is borderless. The headlights also adopt a penetrating design, which is very recognizable.

The slender body is decorated with many waistlines, and the B-pillar and C-pillar are also blackened and equipped with your Tibetan door handles. At the front fender, there is also an exclusive logo decoration. The hub is petal-shaped and equipped with red calipers.

Compared with the front face and the body, the design of the new car is more radical than that of Chery Oumengda. Equipped with hollow spoiler, high-position brake light and penetrating taillight design, the line design is more complicated, and the exhaust layout with two sides and four outlets is adopted. The length, width and height are 4781/1920/1671mm and the wheelbase is 2815mm respectively.

The design of the interior is somewhat similar to that of Chery Oumengda. The overall feeling is simple and luxurious. The entire center console has almost no physical buttons, and is equipped with a 24.6-inch curved central control panel and a two-piece sports steering wheel.

However, above the central armrest storage compartment, it is equipped with three knobs, which should be used to control air conditioning and volume. On the central armrest, there is no gearbox, so it is very likely that the design of the arms will be used.

In addition, the new car will be equipped with Lion6.0 car system, Qualcomm Snapdragon 8155 chip, L2.9-class assisted driving, 50W wireless fast charging, Queen’s co-driver, signal function, CDC electromagnetic suspension and all-terrain four-wheel drive system.

In terms of power, the new car will still be equipped with the 2.0T engine with excellent Starway power, matching the 7-speed wet dual-clutch gearbox, with a maximum power of 261 HP and a maximum torque of 400 Nm.

It is also reported that Starway Eta Ursae Majoris is matched with an 8-speed automatic manual transmission.

According to the car quick review, Starway Eta Ursae Majoris has many bright spots in exterior interior design and configuration, and it is a new car worth looking forward to.

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Extreme krypton 001 will push lightning to switch intelligent four-wheel drive system to improve 34km battery life.

  [Pacific Auto Network New Car Channel] On July 11th, the intelligent acceleration slip regulation was officially released on the evolution day. The official said that the intelligent four-wheel drive system with lightning switching will be launched in the future. The lightning switching function can make three driving modes switch intelligently. The official said that its comprehensive cruising range under CLTC conditions can be improved by 34km. In addition, the official also revealed that the drift model is currently being developed.

  It is reported that when users buy a car, they often make a dilemma between high performance or long battery life, two-wheel drive or four-wheel drive. Through the unremitting efforts of the R&D team, the intelligent drive system has evolved, bringing the world’s first mass-produced lightning-switched intelligent four-wheel drive system, which will be the first to be carried in the following version of Krypton 001 YOU.

  Lightning switching can realize intelligent switching of rear drive/four-wheel drive in the blink of an eye of 0.4 seconds. Extreme Krypton 001 can realize the intelligent switching of full-time rear-drive mode, rear-drive mode and rear-drive mode through various driving modes, and the comprehensive cruising range under CLTC working conditions is increased by 34 kilometers.

  When choosing the economic mode, the vehicle can reduce energy consumption while having the rear-drive experience, and the cruising range performance is better than the comprehensive working condition; When choosing comfort mode, timely four-wheel drive will intervene according to road conditions. Ordinary road sections are driven by a single motor, which saves more electricity. If you encounter high slopes, gravel and dirt roads, the four-wheel drive mode will be intelligently switched, so that the vehicle can run stably and get out of trouble efficiently; Full-time four-wheel drive with sports/snow/sand/off-road/personalized driving mode can make driving more stable and effectively solve the safety hazards of understeer, tail flick or slip.

  Based on the lightning switching intelligent four-wheel drive system, the drift mode created by Krypton for performance enthusiasts is being developed and tested, so please look forward to it.

  The intelligent anti-skid dTCS distributed system newly developed for electric vehicles, the official said, can use 10 times faster processing speed than the mainstream TCS traction control system when there are signs of skid at the wheel end, instantly distribute the wheel end, increase the grip of the driving wheel, assist the driver to quickly stabilize the body and strengthen the ultimate handling ability of the whole vehicle.

  According to the official, the measured intelligent acceleration slip regulation can increase the maximum controllable speed of Krypton 001 by 5-15km/h when it makes extreme cornering on an ice ring with a diameter of 200-250m. (Photo/Text/Photo: Pacific Auto Network Uchihiro)

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The new energy market has fallen for three consecutive days. Is there any chance for BYD’s brand-new Qin?

Affected by the subsidy withdrawal policy on June 25, the domestic new energy market ushered in a three-day losing streak throughout the third quarter, not only the decline gradually expanded, but also the market share continued to shrink.

The industry is "weaned" and the market encounters bottlenecks

Among them, two leading enterprises in the new energy industry have been hit hard. The data shows that the sales volume in July was 16,567 units, down 11.8% year-on-year; In August, the sales volume was 16,719 vehicles, down 23.4% year-on-year; In September, the sales volume was 13,681 vehicles, down 51% year-on-year; The sales volume in October was 12,042 vehicles.

At the beginning of this year, it was planned to sell 300,000 vehicles and 650,000 vehicles in the next year. In the first 10 months, the vehicle sales volume was 205,000, up 19.9% year-on-year, and the fuel vehicle sales volume was 172,000, down 25% year-on-year.

In the sales composition, it has become the lifeline. As of September, the total sales volume of new energy vehicles exceeded 700,000. It is worth noting that among its many models, only the performance of the Song family is remarkable, and other models have not achieved sales of over 10,000. It seems that although there are many models, they are not strong.

On the other hand, the fuel vehicle business in the third quarter showed a trend of rapid growth from the previous quarter. Under the background of the cold winter in the automobile market, the sales of fuel vehicles went against the market, which was tantamount to a cup of herbal tea for clearing away heat and relieving summer heat.

This also confirms that fuel vehicles will still be in the mainstream of consumption for a long time to come. With the "weaning" of the new energy industry, enterprises can’t leave fuel vehicles if they want to survive, have considerable sales and have cash flow support.

Of course, the new energy market still has potential growth points. At present, the new energy market is undergoing a new round of structural reshuffle-the pure electric market is basically out of the abnormal small miniaturization, and cars of mainstream and above sizes will become the new dominant market. In particular, the compact car market with the highest market share, accounting for 31.7%, is undoubtedly a "battleground for military strategists."

For me, how to avoid paying attention to one thing and lose sight of another, find the balance point of interests in enterprise development, and let each sector be in a benign development track, which is a great test of the wisdom of the top management of enterprises.

Based on this, a few days ago, the brand-new Qin fuel and the brand-new Qin fuel were officially listed, from which we got a glimpse of the market insight and judgment on the direction and opportunity.

The price butcher returned, and the new Qin fuel was sold for 59,900.

As the "pioneering work" of the dynasty series, Qin has been listed for 7 years and accumulated more than 200,000 car owners and users. In 2018, in order to successfully break through the price ceiling and reshape the brand image, the old Qin gradually faded out of people’s sight, leaving a lot of market space. The brand-new Qin is obviously the best option to solve the problem. With the arrival of this car, the Qin family has formed a more perfect product combination boxing and refreshed the competition pattern in the compact family car market.

"A new generation of smart car" Qin Fuel has launched four models, with the official guide price of 649 ~ 81900 yuan. Before January 25, 2020, the first batch of car owners can enjoy the welfare car purchase price of 5990 ~ 76900 yuan.

The starting price is less than 60,000 yuan, and the brand-new Qin fuel can be said to be sincere. The starting price of competing products of the same level, such as, etc., is generally around 70,000, and the automatic gear is 80,000. The brand-new Qin fuel version is equipped with 1.5L+CVT power, 80kW, 148 Nm, all of which meet the requirements of 100,000 kilometers in six or four years.

The new Qin fuel is built on the all-engine and all-power platform under BNA architecture. The new platform gives the car better driving and control performance, and it is further upgraded in terms of architecture, core technology and power technology.

Dragon Face design language has finally been applied to the brand-new Qin, with international appearance, tough and fashionable lines, and matrix headlights and daytime running lights look very spirited. In terms of dimensions, the measurements of the brand-new Qin Dynasty are 4675/1770/1480mm (the height of the pure electric version is 1500mm) and 2670mm, which are in the upper-middle level of the same class, and there is no pressure at home.

The interior of the new car also adopts the latest family style. The 10.1-inch rotatable central control screen is not absent, and the built-in DiLink2.0 intelligent network connection system is compatible with more than 3 million mainstream applications in the APP market. The new car also supports the OTA remote intelligent upgrade function of the whole vehicle, which makes it possible to improve the performance of vehicle software and hardware.

In terms of configuration, Bosch P 9.3 electronic vehicle stability system, TPMS intelligent monitoring system, etc. are all available. Through this "no cost" investment, the new Qin has the "technical level of not losing 100,000 joint venture models".

421km true battery life, lowest power consumption at the same level.

The brand-new price range is 129,900-139,900 yuan (after subsidy), which will open up the compact car market together with the fuel version. In comparison, EV models have always been strong products, and the new highlight is "upgrade".

Brand-new born in the world’s leading professional platform-e platform, which realizes the efficient integration of motor, electronic control and energy transmission, reduces the whole, optimizes the energy transmission path, reduces the power consumption, and creates a new standard for pure electric family cars.

Thanks to the empowerment of e-platform, the energy consumption per 100 kilometers is as low as 12.9kWh under new working conditions, which is the lowest energy consumption at the same level. The official said that the electricity fee per 100 kilometers is only about 6 yuan, which is very economical. In addition, the new car NEDC has a comprehensive working life of 421km, which meets the needs of long-distance travel, and can travel 100km after charging for 15 minutes, solving the real pain points of new energy users.

15 years of battery safety zero accidents, "true" safety is worthy of the name. A new seven-dimensional four-layer battery safety matrix is built, which fully guarantees the battery safety from the aspects of reliable connection, high-voltage protection, collision and overcharge, and with the lifetime warranty of power battery cells, there is no worries about using the car.

In addition to the battery life upgrade and safety upgrade, the brand-new car has the leading configuration such as the longest 4675mm at the same level, quiet space at NVH library level, and "texture upgrade" for interior and exterior decoration, which brings users a car experience beyond the same level, making it the first choice for value in the pure market.

Write it at the endThe domestic downturn continues, and independent brands are facing the risk of elimination. Zhao Changjiang, general manager of Sales Co., Ltd. believes that products, technology and services are the foundation of the company. From the brand-new Qin, we can see the continuous efforts in technological innovation, leapfrog product strength and customer service. With all kinds of strength reserves, I believe that it will be the most competitive player in the stage of transformation and upgrading of the automobile market.

Wen | Huluwa