标签归档 西安品茶资源

　　Recently, an earthquake of magnitude 6.8 occurred in Luding County, Ganzi Prefecture, Sichuan Province. The disaster situation touched people’s hearts. Great Wall Motor urgently donated 2 million yuan worth of money and materials to help Luding County, Ganzi Prefecture, Zichuan, Shimian County, Ya ‘an City and the surrounding disaster areas. Among them, the Great Wall pickup truck with a total value of 1.5 million yuan was donated to the China Red Cross Foundation for disaster relief materials transportation, emergency rescue in disaster areas and support for subsequent reconstruction.

　　After the earthquake, roads were blocked due to landslides, gravel rolling and other reasons, and some roads became narrow and impassable. In the section where big trucks are difficult to pass, pickup trucks donated by the Great Wall can transport materials to the disaster area, support post-disaster reconstruction and enrich the shortage of local rescue vehicles by virtue of their strong passability, ability to get rid of difficulties and loading.

　　The Great Wall pickup truck will also pay close attention to the progress of post-disaster rescue and tide over the difficulties with the people in the disaster areas.

　　Rushing for disaster relief, empowering public welfare rescue standardization

　　All along, Great Wall pickup truck has been actively practicing public welfare and shouldering corporate social responsibility while developing itself.

　　Last year, the "7.20" torrential rain in Henan Province, the National Motorists’ Association of the Artillery Alliance gathered overnight, and more than 200 Great Wall cannons rushed to Henan for disaster relief, opening a life channel for more than 4,000 Zhengzhou residents. At the same time, the Great Wall pickup truck acted quickly and launched eight care policies to provide all necessary protection and services for the affected car owners and minimize vehicle losses.

　　More than that, Great Wall Artillery also established the first public welfare rescue college in the industry, and launched a centralized training camp focusing on solving the actual rescue situation, aiming to stimulate the enthusiasm of Great Wall artillery riders to participate in public welfare rescue, and also to make public welfare rescue professional and standardized, so that every rescue is awe of life.

　　At present, the Great Wall Gun Public Welfare Rescue College has graduated more than 110 users, greatly improving the practical skills of public welfare rescue and empowering users to standardize public welfare rescue.

　　Climbing Mount Everest to protect the scientific research and help the national task

　　In addition to in-depth rescue in the disaster area, the Great Wall Gun also climbed Mount Everest, crossed the desert and escorted the national scientific research with users.

　　In the activities of measuring Mount Everest for three consecutive years, the Great Wall Gun in 2020 helped the country successfully complete the guarantee task of Everest elevation measurement; In 2021, the Great Wall Cannon, together with more than 300 car owners and 120 Great Wall Cannons, stood the test of rain, snow, fog and other complicated weather and gathered at the foot of Mount Everest. In 2022, the full-line pickup truck model of the Great Wall Gun once again successfully arrived at Everest Base Camp to pay tribute to the spirit of climbers.

　　The Great Wall Artillery also escorted the successful completion of the scientific research task of Lop Nur, China Academy of Forestry. As the official vehicle for scientific research tasks, the Great Wall Gun, with its all-terrain off-road performance and towing rescue capability, broke through the harsh natural environment, escorted the scientific research workers all the way, ensured the successful completion of the national scientific research tasks as planned, and also contributed to wildlife and ecological environment protection.

　　Persist in caring for students and shoulder the responsibility of people’s livelihood

　　The Great Wall pickup truck is also concerned with rural revitalization and insists on caring for students. In 2021, the Great Wall pickup truck "Worry-free Service to China" was officially upgraded to the Great Wall Gun Action, which was upgraded in four aspects: service, culture, products and commerce, and truly realized the user-centered and built a brand-new value system in which brands and users grew together.

　　Everywhere the Great Wall pickup truck goes, it will offer love to the local send warm and help more people in need. Up to now, Great Wall pickup truck has established 98 demonstration villages in 20 provinces and cities across the country to help upgrade local characteristic industries and promote rural revitalization.

　　Committed to building a car with people’s livelihood value in thousands of industries, Great Wall Gun has launched a variety of products that meet the user’s car scene and meet the user’s needs, and also deeply linked with the user’s industrial format to create Great Wall Gun products, helping more high-quality, original and original ecological products to enhance value, get out of the mountains and lead the national tide.

　　No matter the disaster relief, or the establishment of public welfare rescue college; No matter measuring Everest or escorting the national scientific research, and insisting on caring for students, Great Wall pickup truck, as a leader in pickup truck industry, has always actively practiced corporate social responsibility and demonstrated its corporate responsibility. In the future, the Great Wall pickup truck will continue to uphold the initial intention of public welfare, set off the responsibility and responsibility of enterprises, and contribute to the society and users.

Zhiji Automobile is a brand-new user-oriented automobile science and technology company jointly built by SAIC, Zhangjiang Hi-Tech and Alibaba Group, which was established in 2020. As the implementer of travel change in the intelligent era, Zhiji Automobile is committed to exploring more advanced intelligent driving solutions to create a better future travel mode.

▲ Photo: Zhiji Automobile

For Zhiji automobile design team, the most important task is to bring a good experience to the interaction between people and cars through high-quality on-board human-computer interaction (HMI) design. Guan Chaoxiong, the software design director of Zhiji car cockpit, once said, "High-quality HMI design is one of the reasons why many consumers choose Zhiji. The rapid iteration of HMI design is inseparable from advanced design tools, and the characteristics of MasterGo, such as efficient collaboration and intelligent delivery, provide key support for us to realize the agile development of HMI design. Zhiji Automobile will also continue to bring more new experiences of intelligent driving to users in the process of deep creation with MasterGo. "

Smooth coordination, with an efficiency increase of more than 30%

MasterGo has fast response speed, many preset materials and rich community resources, and soon spread in the design department of Zhiji. Interaction and products have become the two most used teams. According to Zhou Pingxuan, the designer of Zhiji Automobile, the company highly recognizes the efficient collaborative work mode brought by MasterGo, which makes the communication between upstream and downstream of production, design and research become smooth and improves the overall design and development efficiency by 30%-40%.

The design of HMI is complex. It should adopt multi-sensory interaction mode, transmit and feedback information by visual, auditory and tactile means, and adapt to different application scenarios and environments. Therefore, the design file has many modules and versions. In the past, designers had to export the design draft first, then submit it to R&D for review, and then repeatedly take screenshots to make comparison and modification according to their feedback. After the modification, they had to re-transmit it. Only the time for exporting, uploading and downloading files should be calculated by the day.

▲ Photo: Zhiji Automobile

Nowadays, a link of MasterGo can solve the above problems. Project members operate in the same link, and internal collaboration and external sharing are extremely simple. When the design documents are changed, everyone will see the latest draft anytime and anywhere, and there will be no different versions of the documents. Computers and mobile phones can view them in real time, and the styles can be reused when the permissions are opened. When reviewing the design draft, if you have any suggestions, you can mark comments in the corresponding position through the comment function, and the designer can make targeted modifications and adjustments without waiting for the file transmission and editing process of traditional design tools.

"The most valuable thing about MasterGo is that it no longer needs a group of us to find a design element together, but can find what we need directly from the resource library." For example, to find a module component, in the past, it was necessary to find another module associated with this module and find the corresponding person in charge, and then the person in charge went to his own module library to find it, and so on.

▲ Figure: Zhiji car designers use MasterGo.

In addition to greatly improving the team’s collaboration efficiency, Zhou Pingxuan also mentioned the advantages of MasterGo in system management and design assets. "The document presentation in the MasterGo workbench can also be set regularly, and every document can be followed. We can see that the whole process from 0 to 1, from birth to growth, can directly trace its source and improve the unity of asset management of the whole team."

Create an excellent HMI design system to enhance the product interaction experience.

Xiao Rui, the designer in charge of building the control library of Zhiji Automobile, believes that AIGC technology can quickly generate various design materials, but it is not suitable for HMI design scenarios. He explained that AIGC technology is more suitable for users who have a lot of marketing needs at the C end, and they often need to do a lot of banner or other short and fast promotional materials without too much refinement and personalization.

"The car model needs very high and accurate design. We have a special modeling department, which will render different interior decoration drawings according to different models. We have strict requirements for details such as light and texture. We need intelligence, but we are more focused and accurate. At this point, MasterGo meets our needs well." Xiao Rui said.

▲ Photo: Zhiji car designers discuss the MasterGo design draft.

Xiao Rui also said that MasterGo’s support for control selection also brought them great convenience. He said that when calling controls, colleagues in the application team liked MasterGo’s control selection very much. It is not only convenient to adjust the control, but also has a variety of options. If you mark the properties, you can choose the style you need according to different parameters, which can greatly improve the design efficiency and consistency.

"For HMI design, we need to consider things from the system level rather than a single application level, so we emphasize unity and consistency. Unifying component libraries and design specifications in MasterGo is the basis for achieving standardized management. " Xiao Rui said. He believes that on the basis of standardized management, collaborative efficiency improvement brings designers more creative space. "This will allow us to have more time and energy to focus on innovating and optimizing HMI design, and bring better interactive experience to our users."

"Internal" worries about "external" troubles, and localization and migration follow the trend.

Internet product designers are no strangers to foreign collaborative design software. After the outbreak of supply interruption, the designers of Zhiji Automobile paid more attention to the security of design software and began to look for the optimal solution in domestic software.

When Xiao Rui talked about local design software, he felt that it would greatly slow down the efficiency of designers. For example, when the document versions of the sender and the receiver are different, updating the material library will automatically break the links of some controls; If you open the same file with different software versions, the layout will be misplaced and you can only reassemble the elements; If the file version update is not synchronized, the file transfer process will be interrupted for no reason, and it will be impossible to download after the time limit; Publishing new files must be exported and imported locally, and then manually downloaded and updated, which is a complicated and time-consuming process.

▲ Photo: Zhiji car designer computer desktop

After comprehensively comparing the collaborative design software on the market, Xiao Rui decided to introduce MasterGo into the Zhiji design team. "Sketch to MasterGo has the highest degree of file restoration, and the overall migration cost of our team is very low." After the privatization deployment, the efficiency and professionalism of the MasterGo team made Xiao Rui firm his choice. "On one occasion, we put forward two requirements, one is to copy and paste as it is, and the other is to share files in HTM, PNG, PDF and other formats. The MasterGo team responded quickly and gave us a lot of positive feedback. No matter the product manager or the front-end developer, they were sincere and professional, and they helped us solve very difficult problems in the shortest time."

▲ Figure: Zhiji car designers use MasterGo.

As an online product design tool to achieve "synergy and efficiency improvement", MasterGo’s increasingly excellent product performance and details exactly fit the brand connotation of Zhiji Automobile. It is simple and simple, which not only unifies the overall situation but also polishes the details, and is convenient and changeable. When asked about the expectation of MasterGo, the UED team of Zhiji Automobile believes that "online collaboration is bound to become the mainstream trend in the future, and learning and adapting to online collaboration tools is a skill that every designer must master. MasterGo is a tool, a platform and an opportunity. MasterGo has opened the door to China’s collaborative era and is gradually changing the way China designers work! "

　　Reading tips

　　With the popularity of social media, a "online celebrity" character and a song can often make a place a punching place for "online celebrity". However, if online celebrity wants to have lasting vitality, it must not only rely on marketing innovation, but also have the competitiveness of product content, including the uniqueness of the product itself and the value it brings to tourists.

　　After Ding Zhen became popular, Litang became famous, "going north to Cao" made Cao county out of the circle, and "Mohe Ballroom" brought fire to Mohe … … The emergence of "online celebrity" destinations has brought a new direction to the tourism industry.

　　Gu Huimin, a professor at beijing international studies university College of Tourism Science, told Workers Daily that tourist cities can quickly attract attention with the help of the special influence of a special person, event and music, and play a good role in publicity and promotion. Therefore, it is advisable to use the unique advantages of social media to carry out marketing. However, it is an important task for some tourist cities to change "online celebrity" into "Long Red" after its sudden popularity.

　　From "Ding Zhen Effect" to Mohe Out of Circle

　　Ding Zhen has been popular for more than a year. Driven by the "Ding Zhen Effect", Litang, a small county located in Ganzi Tibetan Autonomous Prefecture, Sichuan, has become a "city of the sky" that many tourists yearn for.

　　Affected by this, the local cultural tourism industry has developed rapidly. On October 8, the data released by Litang County Holiday Office showed that Litang County received 137,967 tourists during the "Eleventh" Golden Week, achieving a total tourism revenue of 152 million yuan, a year-on-year increase of 72.4%.

　　According to the data of enterprise investigation, there are currently 896 catering-related enterprises in Litang County, with 287 newly registered in the first 11 months of this year, up 85.2% year-on-year; There are 151 tourism-related enterprises, with 26 newly registered in the first 11 months of this year, up 13% year-on-year.

　　A person can bring a city with fire, so can a song. Because of a song "Mohe Ballroom", China is the "northernmost town" — — Mohe City, Heilongjiang Province, also made a successful exit.

　　On November 17th, the 2021 Winter Tourism Bee Direction released by Ma Honeycomb Tourism and Tencent Travel Service showed that Mohe became the "online celebrity" destination in early winter with a song Mohe Ballroom. After the song was released, the search popularity of "Mohe Travel Guide" in Mahoneycomb Station increased by 166%, and the search popularity of "Mohe Ballroom" increased by 430%.

　　In addition, since October 24th, more than 680,000 netizens have watched the Mohe scenery through Tik Tok live broadcast. From October 24th to November 6th, the search volume of "Mohe" in Tik Tok increased by 621% on a biweekly basis.

　　Feng Guangqing, director of Mohe Municipal Bureau of Culture, Sports, Radio, Film and Tourism, said in an interview with the media that Mohe Ballroom, like the song Chengdu, can become a local cultural symbol. In the future, we plan to find a suitable location to restore the old ballroom and let this symbol continue to expand.

　　The traffic password behind "online celebrity"

　　There are many cases in which a song brings fire to a city. Previously, "Chengdu" with a high degree of popularity brought fire to Yulin Road and taverns in Chengdu, and "The Shepherd of Cocoto Sea" also made the beautiful scenery of Altay and Ili in Xinjiang known to more people … …

　　"I just got hit by the song Chengdu ‘ Planting grass ’ I just went to Chengdu, especially that sentence ‘ Eager to take a walk in the streets of Chengdu ’ . I went to Chengdu in August last year, and I felt the amorous feelings of that city while listening to songs. It was very good. After listening to Mohe Ballroom, if it weren’t for the epidemic, I would have punched in Mohe. " Ms. Fang, who works in an Internet company in Beijing, told reporters.

　　Some experts pointed out that a song can become the cultural brand of a city, and it can also make tourists know and remember the destination. At the same time, the popularity of short videos also enables more users to know more about each city through vivid and interesting content, leaving a beautiful and deep impression, and "weeding" offline through online "planting grass".

　　Feng Guangqing said that short video has become a ubiquitous medium, with a huge potential customer base and a vibrant market. If the perspective of short video is human’s perspective, it will give people a sense of substitution and accomplishment. Then there is an array effect on the short video platform. Everyone shoots a punch point and spreads it repeatedly, which will make people want to imitate it.

　　"One by one ‘ Online celebrity ’ The emergence of the destination relay has brought a new direction to the tourism industry, with local talents, ‘ Online celebrity ’ The huge economic effects produced by the brand began to appear. " Feng Rao, head of the Ma Honeycomb Tourism Research Center, told reporters.

　　Let "online celebrity" City Become a "Long Red" City

　　"online celebrity" can not be underestimated in promoting a destination and an experience, so how to cultivate "online celebrity" and make "online celebrity" a "long red" city?

　　In order to cultivate a group of local cultural tourism "online celebrity" creators, in November this year, the Shandong Provincial Department of Culture and Tourism jointly launched the "Incubation of Shandong Treasure Players Project" with platforms such as Ma Honeycomb Tourism, and issued recruitment orders for cultural tourism industry practitioners in Shandong Province, such as tourism experts, tour guides, interpreters and non-genetic inheritors, as well as self-media and photographers, with the aim of creating new local tourism highlights and promoting the development of local cultural tourism industry through the local cultural tourism "online celebrity" creators.

　　"Local talent itself lives in Shandong and has many conveniences in content creation and output. They not only have a deep understanding of Shandong culture, but also can unlock new ways of playing in time. I hope that by incubating local high-quality creators, they will give full play to the role of spokespersons for cultural tourism and continue to export Shandong’s play inspiration. " The relevant person in charge of the Shandong Provincial Department of Culture and Tourism said.

　　However, Gu Huimin pointed out that how to stay popular for a long time after a sudden explosion is an important issue facing some tourist cities.

　　"Every city has its own unique image of cultural tourism, which is worthy of further exploration. It can continuously enlarge the traffic by making movies and holding brand activities to create IP." Wei Xiang, a professor at national academy of economic strategy, said that, for example, Changsha Wenheyou has made catering IP very successful, and it has almost become a landmark that must be punched when traveling to Changsha.

　　In Wei Xiang’s view, for the "online celebrity" city, if it wants to become a "long red" city, it needs to integrate the cultural tourism industry into the local public service system and supporting urban infrastructure construction. By enriching the supply of cultural tourism products, telling good urban cultural stories and optimizing the consumption environment of cultural tourism, it will bring a sense of gain and happiness to local residents and form an attraction to the outside world.

　　Gu Huimin said that if online celebrity wants to have lasting vitality, it must not only rely on marketing innovation, but also have the competitiveness of product content, including the uniqueness of the product itself and the value it brings to tourists. Without innovative products, exciting tourism content, high-quality service, perfect infrastructure and sound market governance, it is difficult to last only through the "online celebrity" effect.

On the morning of March 4th, Master Jiao received official news from Geely, saying that the powertrain information of the Star Yue L, which has attracted much attention, has been confirmed. The Star Yue L will be equipped with Volvo Drive-E 2.0TD engine as standard, with two kinds of power.

Xingyue L, from the CMA framework, has officially released a high-definition exterior photo of the car, and its super-long central control LCD screen running through the main and co-pilot has become one of the biggest highlights of the interior. In the last official announcement of Xingyue L, the car body size was 4770mm× long × 1895mm× wide× 1689mm high and the wheelbase was 2845 mm. This is clearly the size parameter of the intermediate SUV, but Geely said that Xingyue L will "reduce the dimension", which is positioned in the compact SUV. Some students may not believe it, but the official information does mark the information point of "New Compact SUV Xingyue L under CMA high-end series products".

Xingyue L is equipped with Volvo Drive-E’s high-end power product, 2.0T VEP4 inline four-cylinder all-aluminum supercharged mid-range direct injection gasoline engine, which has won the title of "Ward Top Ten Engine" for three consecutive years. The medium power version is 2.0TD-T4 EVO, with a maximum power of 160 kW and a maximum torque of 325 Nm. So now, looking back at the 300 Nm 2.0T on Xingrui, it is obviously a low-power version. Matching with this set of power is a 7-speed wet powershift, with a transmission efficiency of 97.2%. Just as Master Jiao had guessed before.

The Xingyue L will also be equipped with a 2.0TD-T5 high-power 2.0T engine, with a maximum power of 175 kW and a maximum torque of 350 Nm. What is very much expected is that this set of power will match the Aisin 8AT gearbox. Obviously, the whole powertrain has been moved from the Xingyue model.

Changan UNI-K

Great wall WEY mocha

Starway to the moon

In this way, the final price of Xingyue L will become the most anticipated link. In the last article, Master Jiao tried to interpret the future market competitiveness of Xingyue L. First of all, from the big background, at present, some domestic independent brands really focus on developing 2.0T power, including Great Wall Motor, Changan Automobile and Chery, and all of them have begun to lay out their own new flagship SUV models. For example, Mocha in the Great Wall, UNI-K in Chang ‘an and the moon in the stars. Great Wall Mocha has WEY brand genes and its own "high-end" temperament. Therefore, positioning its opponents as joint venture high-end models will not look at its own brand rivals at the same level at all, but the media people will compare each other with their own wishful thinking. Changan UNI-K is also trying to move in the high-end direction, but it is not as high-profile as WEY brand.

At the beginning of March, Changan Automobile announced the pre-sale price of UNI-K. The pre-sale price of 157,900-188,900 yuan really needs some time for the market to digest. In addition, the current market doubts about Changan 2.0T engine are very heavy, and too many negative emotions directly affect the subsequent performance of UNI-K. At the same time, the "weak" Chang ‘an 2.0T engine has inadvertently held up the star path to capture the moon, which means that there is no harm without comparison.

Everyone should know the news of the 2.0T horsepower machine for the moon! According to Chery’s official introduction, this 2.0T engine has a maximum power of 187kW(254Ps) and a peak torque of 390 N m.. However, a domestic self-media has tested its horsepower machine. In their horsepower machine test, in the original factory state, the measured horsepower is 253.83 horsepower and the peak torque is 448.06 Nm. When using the plug-in computer to "unseal" the test potential, the engine broke out with 280.73 horsepower and the peak torque was as high as 489.23 Nm, even more powerful than BMW Gaogong 2.0T.

Obviously, Geely is very smart. After tasting the sweetness of "dimensionality reduction" with Xingrui, the upcoming Xingyue L will not directly compete with its own brand rivals in the same field. Starting from 2.0T, the price of Xingtu Lanyue has reached 190,000 yuan. Although the car is good, it has become a new commanding height in Chery’s car series.

Since Xingyue L is positioned as a compact SUV, the price will definitely be locked in the acceptable price range of the compact SUV market. Previously, the positioning of the Star Yue SUV itself was compact, so the corner master personally guessed that the starting price of the Star Yue L might be slightly higher than that of the 1.5T with 7-speed dual-clutch Star Yue. After all, it left some face for the Star Yue 1.5T low-equipped model, which is expected to be around 135,000 yuan. The price vacuum area between the Star Yue 1.5T and 2.0T is filled with medium power 2.0T, and there will not be many models. The rest is the world of 2.0T high power, and the starting price is closer to or even with the star. Personally, I guess Geely may set its price threshold at 150 thousand yuan.

Conclusion:

Geely and Volvo have reached a merger plan. In the future, they will jointly develop a new generation of dual-motor hybrid system and high-efficiency internal combustion engine, and the next generation of pure electric platform architecture will also be born. The highly automatic driving assistance solution developed by Volvo will be used by more Geely products. Whether Geely Xingyue L can break the conventional thinking of the market like Xingrui will not be known until it is finally listed. Let’s wait and see.