China Fund News reporter Wen Xi
On the morning of April 18th, Huawei Terminal Weibo suddenly announced the "Pioneer Plan" of Pura 70 series, namely Pura 70 Ultra and Pura 70 Pro, which were put on sale at 10:08 on April 18th. On April 22nd, the Pura70 Pro+ and Pura 70 versions were subsequently put on sale.
Huawei Mall APP shows that Pura 70 series has the above four versions, among which Pura 70 Ultra and Pura 70 Pro have been put on sale. The lowest price of Pura 70 Pro is 6,499 yuan, and the highest price of the highest version of Pura 70 Ultra reaches 10,999 yuan.
In addition, the Pura 70 version on sale on April 22 is an entry-level version, and the price shows 5499 yuan.
After the Pura 70 series was released, the share prices of several Huawei concept stocks rose. At the time of writing, Shengyi Electronics rose more than 9%, Anjie Technology rose more than 7%, and Xinwei Communication and Shuobeide also rose.
Sold out in one minute "out of stock"
On the morning of April 18th, Weibo, a Huawei terminal, released a letter to Huawei users before 10 o’clock. In the letter, Huawei terminal mentioned, "On April 18, 2012, HUAWEI Ascend P1 was officially listed, thus opening a new era of intelligent imaging and scientific aesthetics."
Huawei Terminal also said in the letter, "Infinite imagination will take Huawei P series to a new height. The HUAWEI P series has been fully upgraded to HUAWEl Pura, and it will start again with a new attitude. "
Subsequently, Huawei announced the "Pura 70 Series Pioneer Plan", that is, Pura 70 Ultra and Pura 70 Pro went on sale at 10:08 on the same day. A few minutes later, Huawei announced that the Pura70 Pro+ and Pura 70 versions will be on sale at 10:08 on April 22nd.
It is reported that the Pura 70 series is equipped with the new HarmonyOS 4.2. At the same time, the Beidou satellite message was upgraded to support sending picture messages.
It is worth mentioning that AI has become the biggest selling point of Pura 70 series. The whole system supports AI remote control and intelligent payment, and it is also connected to Pangu model, bringing more intelligent applications such as AI elimination and AI cloud enhancement.
At present, according to the official APP, it was put on the shelves at 10: 08, and in less than one minute, many models of Pura 70 series have been "robbed", and the words "temporarily not for sale" or "temporarily out of stock" appeared in succession, and then the system gave the words "sold separately at 16:08".
Just "transformed" three days ago.
On April 15th, Huawei official Weibo released several videos about Huawei P series. Yu Chengdong, managing director of Huawei and CEO of BG, announced that Huawei P series has been officially upgraded to "Huawei Pura".
This also means that the P70 model that has attracted much attention will be renamed as Pura 70, which is also the first product of Pura’s new series.
According to Counterpoint Research data, Huawei returned strongly in the first two weeks of 2024, ranking first in smartphone sales. In the first six weeks of 2024, the overall sales of smartphones in China decreased by 7% year-on-year, but Huawei’s mobile phones increased by 64% year-on-year, ranking second with a market share of 17%.
Among them, Huawei Mate 60 series became one of the few highlights at the beginning of this year. In addition, the data shows that Huawei’s folding screen mobile phone shipments ranked first in the fourth quarter of last year, with a market share of 51.2%.
Guo Ming, a well-known analyst, predicts that the shipment of Huawei P70 series may increase by 230% year-on-year in 2024, reaching 13 million to 15 million units. Even if demand slows down, shipments are expected to increase by 150% year-on-year to 10 million to 12 million units.
Image and AI functions become highlights
Pura 70 series has been widely concerned by the market before it has been "transformed" According to past experience, Huawei P series is generally unveiled at the spring conference in March each year.
The market had expected that the P70 would be released in Shanghai in early April. Some market participants also believe that Huawei will pre-sell P70 in April through the "Pioneer Plan" and other means.
In addition to the release date, the market also made extensive speculation on its performance, function and configuration. Shanghai Securities analyzed in a research report that in terms of performance, all P70 systems support 5G, and there is a new satellite communication technology, and the network will be upgraded to 5.5G.
In terms of images, the P70 Standard Edition will adopt domestic sensors, and all the systems will be equipped with periscope telephoto lenses, which support variable aperture and OIS optical image stabilization technology. In addition, the P70 series has also been upgraded in lens, spin-on filter, microprism, motor and CIS.
In terms of AI, the agency mentioned that the P70 is built with Huawei’s self-developed Pangu model, with AI photography as the core highlight, and the functions of voice assistant, copy generation, picture and video generation can be greatly improved. In addition, the agency also expects that its built-in HarmonyOS OS will bring some features of the HarmonyOS Galaxy version.
Editor: Huang Mei
Audit: Muyu
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