标签归档 西安桑拿网

通过admin

Under the trend of film cross-border integration, the industry needs a "new force" like Sunac culture.

Is the ceiling of the movie market still far away? Besides box office income, how can the value of movie content find an incremental market?

Reading entertainment | yiqiduyu

Wen | Zero One

The 4th China Film and Television Capital Summit held on June 11th looks a bit "mixed". Combining "finance and economics+film and television+cross-border+integration", the summit also held two special round-table dialogues, among which the round-table dialogue with the theme of "New Consumption, New Cross-border Scenes of China Films" brought together a group of "cross-border people" who are far or near to the film.

Participants in this round-table dialogue include Wang Jianer, Party Secretary and Chairman of Shanghai Film Group; Sun Zheyi, President of Sunac Culture Group and Executive Director of Sunac China; Chen Sicheng, a famous director, screenwriter and actor; Zhang Yu, investment partner of sequoia capital china; Wang Ran, founder and CEO of Yikai Capital; Zhang lei, CEO of Yuanjing Technology Group; Executive Director of POP MART; Chief Operating Officer of the Group; Side, President of China District, etc. They are from various fields, including film and television, investment, environmental protection and new consumption.

This is the first time that Sunac Culture participated in the China Film and Television Capital Summit. As a film "new force" established just over two years ago, Sunac Culture has successively participated in the joint production of mainstream blockbusters such as My People,My Country and A Writer’s Odyssey, and at the same time, it has actively deployed and launched works such as Luo Xiaohei’s War and Wish Dragon in the animation field. At the strategic conference held last month, Sunac Culture showed the panoramic layout of the Group’s business to the outside world for the first time, and launched two major content brands, namely "Sunac Film and Television" and "Sunac Animation", and at the same time revealed a new positioning centered on "IP+ Content+New Consumption Scenes", and its strategic objectives are in line with the theme of this forum.

Since the outbreak, the film industry has experienced a period of ups and downs. From shutdown to recovery, the international market has not yet returned to normal. Although the film market in China has recovered rapidly, the market income source is still relatively single, and the industry is still exploring more stable business models. The topic involved in this "new consumption, new cross-border scenes of China movies" is more related to the future of the film industry, or the development node it faces-Is the ceiling of the movie market still far away? Besides box office income, how can the value of movie content find an incremental market?

one

The future of the film industry lies in "more than box office"

In the keynote speeches and forums of this film and television capital summit, many guests mentioned the same phenomenon:There is a huge difference between the income composition of China film market and the international market.

Yan Yan, the founding managing partner of Safran Asia Investment Fund, pointed out in his keynote speech that the box office revenue in China film market accounts for almost more than 90%, but the box office revenue in the US film market only accounts for 30% of the total, and two-thirds of the revenue comes from the "back market", such as DVD, pay TV, derivatives, etc. "For example, the famous movie Titanic has a box office of more than 2 billion US dollars, but its back income has reached nearly two billion US dollars.

Director Chen Sicheng mentioned that the film industry is now "empty and influential", and nearly 100 million viewers in Detective Chinatown 3 bought tickets to go to the cinema during the Spring Festival. "But now we.Except for the consumption behavior of watching movies and the consumption scene of cinemas, everything else is almost zero.. Chen Sicheng also mentioned that all domestic cultural film companies together have a market value of less than 16% of Disney’s. In this regard, Chen Sicheng believes: "Disney is not just a logic of selling movie tickets. It sells its own movie tickets around the world, sells its own ideology, and sells its own goods around the world."

Sun Zheyi, president of Sunac Culture Group and executive director of Sunac China, also mentioned the great energy of Disney model and the value of its original IP. "We look at Disney, which is the IP of Star Wars. Their $10 billion box office has a revenue of $40 billion. This piece is the value of real IP. And if this piece pulls the value of global derivatives, the top 50 does not have an IP of China. "

The box office revenue of China film market is absolutely mainstream, but this should not be the "final form" of the film industry.This may also be the reason why new entrants such as Sunac Culture and state-owned film giants such as Shangying attach importance to "IP operation"-Sunac Culture just released a new strategic positioning of "IP+ content+new consumption new scene" last month; Wang Jianer, Party Secretary and Chairman of Shanghai Film Group, also said in the forum that "big IP development" is one of the company’s three core strategies: "From the beginning of creative theme, we should establish the concept of big IP and consider how to combine the investment and new consumption of this film. At the extension end, we should consider the whole chain operation mode and cross-border content operation mode."

From 2010, the box office just broke 10 billion, and the number of national screens just broke 6,200, to 2019, the box office income of 64.266 billion yuan and 69,000 screens. The box office income of the film market has developed rapidly in recent years and slowed down in the past two years, but this does not mean that the ceiling of the film industry has arrived.The diversified business model of high-quality IP still has great potential. The potential beyond box office income-consumption, tourism and technology, the next peak of the development of China film industry needs China film content to try more cross-border forms and create greater value in the vast world of derivative markets.

2

There are n ways to realize the cross-border integration of movies.

How can the industry do better?

Among the cross-border objects of China film market, "new consumption" is perhaps the most important one. In Mr. Reading Entertainment’s view, this is determined by the background of the great economic development era. In 2020, the National Development and Reform Commission said that China will soon surpass the United States and become the largest consumer market in the world. With the outbreak of strong market scale and active consumption power, a large number of "new consumption" subdivisions have experienced explosive growth: for example, POP MART, with a market value of over 100 billion due to the "blind box economy", the rapidly rising Hanfu market, offline script killing, werewolf killing and other new forms of entertainment consumption.

The mushrooming "new consumption" not only reflects consumers’ enthusiasm for emerging consumer goods, but also reflects the vitality and scale effect of the whole China consumer market.

In this summit forum, Wang Ran, founder and CEO of Yikai Capital, thinks thatThe consumer market has created opportunities for the film industry. ": "Because of the uniqueness of China’s consumer market, its volume and growth have led to so many new consumer brands in China, and new consumer companies like Bubble Matt can break ground and have a large number of them.Capital comes together. Therefore, the capital’s enthusiasm for the consumer industry will indirectly provide a positive for the film and television industry, and integrate with them to grow together with them.Wang Ran believes that in this sense, some unfavorable factors will just force the industry to make a faster breakthrough in the model.

At present, some companies in the industry have actually considered and practiced the possibility of film cross-border integration in many aspects.

Using the existing resources of cinemas combined with new consumption, Wang Ran thinks it is a very important topic, especially for the projection industry. In the cinema space, it can be combined with new brands, new retail, new entertainment and new catering. Reading Entertainment Jun also believes that many of the existing cinema income models actually come from selling goods and advertisements, and the future development may be in the direction of greater integration with commercial real estate and more subdivided new consumption combination.

The derivatives market is a very wide field. Among them, some manufacturers combine IP to produce new consumer products, such as POP MART and Marvel Comics, Harry Potter, Mickey’s co-branded gift box, etc. The tide play based on IP production is a proven and mature mode in IP development mode, and the new upsurge is driven by new gameplay such as IP itself and blind box. In addition to hand-playing, co-branded makeup, co-branded skin of games, and co-branded beverage packaging have all become the gameplay of movie IP derivatives, realizing the influence of movie IP in a large number of consumption scenarios.

There have also been many attempts at the real-life entertainment mode of the movie IP+ Wenlv. In this field, there are both Huayi Brothers’ film town business with light asset model and Sunac culture, a new film force with great advantages in the real estate industry.

It is not difficult to find that there are many ways to realize the cross-border integration of movie IP and new consumption scenes.So, how does the China film industry need to strengthen the cross-border prospect at this stage? Reading Entertainment Jun synthesized some opinions of this forum.

First, most forum guests emphasized the value of head IP. Indeed, whether it is Disney or the Japanese animation market, the cornerstone of cross-border is that the content itself is most widely recognized and thus forms a strong IP influence, so that the subsequent cross-border integration and industrial chain can be opened.

Second, we should jump out of self-limiting thinking. Zhang Yu, a sequoia capital china investment partner from the fashion industry to the investment circle, believes that the change of concept is very important: "Film is a very important link in the overall business planning, just like what we call traditional media, but it is not the only one." 

Third, we should attach importance to localization. China people have the cultural soil of China, so we should combine it with contemporary cultural scenes. This can be seen from the top movie themes in the box office of Chinese movies in recent years. Movies related to local cultural context often occupy the mainstream, and the China market needs localized IP cross-border forms.

Fourth, we must make long-term preparations, and both content creation and cross-border integration need to build long-term value. To form a plan, all kinds of derivative development of IP should be advanced to the content creation stage or even before. In this regard, Sun Zheyi said in the forum, "Whether it is a derivative team or a real-life team, we will focus on content development, including the choice of our theme. We like animated film products and science fiction products, because this kind of product is the easiest to be derived and made real."

three

Taking the IP "integration" route, Sunac culture is well prepared.

At the brand strategy conference held by Sunac Culture in May this year, Sun Zheyi said that IP building will be the core starting point of Sunac Culture:"IP is the foundation, content is the amplifier, and new consumption and new scenes are the expansion paths of commercial value."

The strategic direction of Sunac Culture coincides with the overall views of the guests in this round-table dialogue. Then, for the cross-border integration of movies, what "big name" does Sunac Culture, which focuses on the strategic positioning of "IP+ content+new consumption and new scenes", hold?

Head concentration is a major trend in China film market, and in the context of cross-border integration, head IP is also the basis of everything. Sun Zheyi also mentioned in the round-table dialogue: "Only the head IP can get through this model, and the waist IP can’t adapt to an industrial chain."

Therefore, after more than two years of hard work, Sunac Culture has established an advantageous IP content layout in both the present and the future. At present, Sunac Culture has mastered the well-known secondary IP such as Ali and Luo Xiaohei, and the films A Writer’s Odyssey and Wish Dragon have also been successful in various schedules.

What’s more worth mentioning is that the influence of these IPS is also very impressive in overseas broadcasting. The first animated work "The Battle of Luo Xiaohei", the IP "Luo Xiaohei" of Sunac Culture, landed in the Japanese market last November, creating a box office record for domestic animated films in Japan; Wish Dragon, the first animated film originally developed, produced and jointly produced by Animation, an animation studio under Sunac Culture, was launched on Netflix on June 11th. On the first weekend of its launch, it won the first place in Netflix’s North American animated film hit list, the second place in the global IP content hit list, and the first place in more than 19 countries such as the United States, Canada and France. Overseas media, including Variety The New York Times, published positive comments, and also gained 77% freshness of rotten tomatoes and 83% audience praise of popcorn index. The recently released Top10 list of Netflix movies in the 24th week of 2021, Wish Dragon once again swept the world to the top with a super high score of 5,118, and the domestic animated films made gratifying achievements in going to sea.

Not only that, Sunac Culture has reached in-depth strategic cooperation with well-known directors and producers such as Frant Gwo, Rao Xiaozhi and Chen Guohui, and at the same time, seven animation studios have been set up in the animation field. A number of animation directors, including Legend of Deification directors Cheng Teng and Li Xia, have formed a "dream team" of Sunac Animation, focusing on the development of "animation+science fiction", two fields that are most suitable for IP cross-border integration.

In addition to content layout, the long-chain operation mode of Sunac culture is bound to become another weapon to boost IP value amplification.

Based on Sunac Group’s dominant position in the real estate industry, Sunac Culture has a large number of cultural tourism hotel resources, cultural tourism cities, theme parks, Qingdao Cinema Film and Television Comprehensive Base, etc. These rich offline resources give Sunac Culture enough foundation to operate movie IP and connect fans to create a large number of new consumption scenes. According to Sun Zhe’s introduction, Sunac Culture has also increased its weight in the field of live e-commerce, locking in the characteristic track of IP live e-commerce. With Sunac Culture’s patient advance layout and long-term strategy blessing, these superior resources can provide diversified power sources for the future cross-border integration and development of movies.

Generally speaking, Sunac Culture has defined itself as an IP commercial operation company from the very beginning, and has taken the lead in the general trend. For the whole film industry, it has become a top priority to find the value amplification of film IP in the vast consumer market outside the box office revenue. In this process, Sunac culture is not only an intruder in the new film market, but also a pioneer in exploring the future of the industry.

通过admin

2024 Beijing Auto Show | FAW-Volkswagen’s New Generation Magotan Prospective Detailed Explanation

With the approach of the opening of the 2024 auto show in April, many new cars that will make their debut at this auto show have begun to expose more information. As one of the key models of this year, the new generation will be officially released at the 2024 Beijing Auto Show. The new car was declared before listing in January this year. Recently, this new car has a set of latest prototype cars exposed without false spy photos. Through this set of spy photos, we can also get a glimpse of the whole new generation of Magotan. The following will bring a detailed forward-looking interpretation.

In terms of appearance, the new generation FAW-Volkswagen Magotan will still be built based on the new generation Volkswagen Passat B9 of European regulations. However, because the new generation Volkswagen Passat B9 only launched a travel version in the European market. Therefore, as a new generation of sedan, Magotan will be localized by FAW-Volkswagen in appearance design to meet the consumer demand in China market.

Judging from the previous application drawings and the latest exposure photos of the trial car, the new generation of Magotan adopts the exclusive design language of FAW-Volkswagen brand. The new car’s LED headlights are connected with the middle net, and the front face is visually cut through a belt that runs through the whole middle net and incorporates a luminous LOGO. This makes the visual focus of the front of the new generation of Magotan move down, which looks very sharp and atmospheric, thus highlighting the sense of sports and luxury. On the side of the car body, a straight waistline traverses from the front of the car to the rear of the car, creating an elegant sense of high class. In the rear part, the same penetrating LED taillight with luminous LOGO not only echoes the front design, but also enhances the recognition and fashion sense of the rear. Generally speaking, the appearance design of the new generation of Magotan is in line with the aesthetics of mid-level cars in China market in the new era. While retaining the traditional solemn and atmospheric style of Magotan, the new car keeps pace with the times to bring trendy and sporty design elements to reflect the sense of fashion.

In the interior part, judging from the photos of the new generation of Magotan prototype car, the new car adopts a similar intelligent cockpit design, and the center console will shift towards the driver’s seat, thus creating an environment-friendly cockpit atmosphere. At the same time, the new car is also equipped with a 10.25-inch full LCD instrument screen+a 15-inch floating central control screen+a passenger entertainment screen, thus becoming the first Volkswagen model equipped with three screens.

In other details, the new generation of Magotan will adopt electronic shift design and return to using physical buttons. In the central control area, the air conditioning control panel of the new car is still touch-controlled, and equipped with the wireless charging function of the front mobile phone. These designs and configurations are the same as those of the new Passat B9 of European regulations. In the car part, the new car will be built on the basis of the ID. OS 2.0 car intelligent system carried by ID.7Vizzion. It also supports mainstream functions such as AI intelligent voice, Apple Carplay, Baidu Carlife mobile phone interconnection function, car KTV, third-party APP ecology, car networking and OTA upgrade. In addition, the new car is equipped with interior atmosphere lights, digital keys and other configurations, and the AR-HUD head-up display system can be selected.

In terms of dimensions, the body circumference of the new generation Magotan, which is still based on audi ag MQB EVO platform, is 4990/1854/1487mm and the wheelbase is 2871mm. Compared with the previous generation, the wheelbase of the new generation Magotan remains unchanged, and the length, width and height of the car have all increased.

In the power part, the new generation of Magotan 330TSI models will be equipped with EA888 series 2.0T low-power engine; The 380TSI model continues to be equipped with the EA888 evo series 2.0T high-power engine, with a maximum power output of 162kW, matching the 7-speed DSG wet powershift. In addition, if the new car continues to launch the 280TSI model, it is expected to be equipped with the latest 1.5TSI evo engine.

Comments:Although new energy vehicles are gaining momentum in China auto market at present, fuel cars are still the absolute protagonists in the relatively traditional and conservative mid-size car market. According to the data, among the top ten models in China’s mid-size car market in 2023, GAC, SAIC Volkswagen, FAW-Volkswagen Magotan and GAC Honda Accord ranked in the top four, still occupying the dominant position in sales. Among them, the cumulative sales volume of FAW-Volkswagen Magotan in 2023 was 189,400 units, reaching the sales level of only 16,000 units per month, which is really good. In 2024, with the launch of a new generation of vehicles, the product strength of FAW-Volkswagen Magotan will be fully evolved from the outside to the inside, which will undoubtedly boost its sales in by going up one flight of stairs.

通过admin

BYD Qin L interior official map released: "landscape painting" cockpit, positioning "intermediate car"

On April 19th, the IT House reported that BYD announced the official picture of the interior of the Qin L model today, showing the interior details of the new car.

As can be seen from the picture, BYD Qin L is equipped with a full LCD instrument panel and a large-size central control screen. Officially, it is called "landscape painting, spacious cockpit, elegant style and elegant atmosphere" and positioned as "intermediate car".

As can be seen from the figure, Qin L retains a number of physical buttons on the steering wheel, and the seat adopts line texture, which is relatively simple as a whole.

As can be seen in another picture, there are two wireless charging panels under the central control panel in the car.

In terms of appearance, the design of the new car is significantly different from that of Qin Plus. The front grille is wider, and the logo design is similar to that of Song L, which improves the recognition. The tail adopts the "Chinese knot" style with penetrating taillights and the same Chinese style, which has a higher value. The body size of Qin L is 4830mm x 1900mm x 1495mm, and the wheelbase is 2790mm.

Qin L is expected to be equipped with the 5th-generation DM-i hybrid system, with a brand-new hybrid chassis code-named "P5" and a front McPherson rear four-bar independent suspension. As a plug-in hybrid vehicle, the new car offers two battery capacities of 10.08kWh and 15.87kWh, with a pure electric cruising range of 60 km and 90 km respectively. IT House will follow up the subsequent sale information.

通过admin

The price of Xiaomi SU7 can basically be guessed, the standard version is 199,800, and the MAX version is 299,800.

The Xiaomi auto conference is over, and many people have only one feeling-Very well, the first millet that young people can’t afford appears..

How many people watched the three-hour automobile technology conference drowsy?

Xiaomi Auto is a technology company, and I understand the Internet. It doesn’t matter that a new car couldn’t get on the market years ago. Let’s have a technical conference and talk about the technical breakthrough for two hours. With the data of the laboratory and the motor that got on the bus in 2025, I will also draw a pie for everyone. Netizens all said, "Yes, this is a thunder style" and "familiar millet analogy method".

In the last hour, how many people want to go to WC like Xiaobian, and they are afraid that the new car will appear in the second they miss. The result is obviously a little worry. The whole conference is composed of PPT and video. With Lei Jun’s slightly accented and simple Mandarin, there is no price announcement, but Mr. Lei directly replied to some speculations about the price, 99,000? No way! 149,000? Forget it!

Netizens have only one thing to say about this-Xiaomi SU7, this friend will not be handed over! I’ll wait for Redmi SU1!

After this conference, the configuration parameters and characteristic design of Xiaomi Automobile will be exposed in the future. Not surprisingly, the hot spots in the auto market in the next two months will focus on Xiaomi SU7, and it is not difficult to see from Lei Jun’s words that Xiaomi SU7 is currently in the stage of small-scale mass production, and it is expected that it will be several months before it is officially listed. There is a high probability that it will be chosen in March-April, when the traditional holiday ends, and it will be officially unveiled through large-scale auto shows and other activities, with its own heat and topics.

However, judging from the comments of netizens at this conference, it seems that Xiaomi SU7 is going to make a wedding dress for others (here, it refers to extremely krypton 007).

"It’s so tall, isn’t it still a carpool?" "10 billion brings a bunch of nonsense, and even the real car is not allowed to watch." "Xiaomi Ecology, can you start by opening the car door and watching the advertisement for 30 seconds? ""mobile phones don’t rank among the top three from 0, so it’s unrealistic to steal them and you’ll get "…

After all, the initial positioning of Xiaomi car is to be the first car for young people, just like mobile phones.

But now, after a press conference, Xiaomi SU7′ s "running points" competition is comparable to Porsche and millions of Tesla, and even frequently mentions super-running luxury cars such as Ferrari. Lei Jun seems to be lost in the dazzling data, forgetting that the original intention of entering the automobile industry is to be the first car for young people.

Many people criticized that the price was not announced at this conference, blindly guessing that the price of millet must be around 200,000, or even higher, so the price was hidden, otherwise once he announced the price of 200,000+,it was doomed to send the potential audience directly into the embrace of Krypton 007.

However, there are also many senior fans who said "no surprise, Xiaomi’s usual routine" for yesterday’s press conference. Adjust the tone a little higher, and then launch an entry-level version, kill the quartet by cost-effectiveness, and then engage in hunger marketing. There is no goods all the year round, so if you want to buy it, you have to match it …

At present, judging from the parameter configuration of the two models announced by Xiaomi Automobile, this conjecture has a high probability of becoming a reality. Moreover, once again, it is not difficult to see from the configuration that no matter whether Xiaomi SU7 claims to be a benchmark Porsche or a million-level Tesla, its competing products actually land on the model represented by Extreme Krypton 007.

Therefore, it is speculated that after Xiaomi SU7 is really listed, the price can basically be guessed.The standard version is priced at 199,800.(Down to 200,000 to show sincerity),Max version is priced at 299,800.(The embodiment of strength and technology, Xiaomi thinks that SU7 is "expensive and reasonable").

Let’s take a look today. It’s also around 200,000. Who can play better than Xiaomi SU7 and Extreme Krypton 007?

The two cars have a lot in common, such as Qualcomm Snapdragon 8295 and NVIDIA Orin-X chip, both of which are L2-level autopilot systems, and the standard version is 254TOPS. There are also some differences and distinctions;

Mileage: Krypton 007 is longer, 688km, and Xiaomi SU7 is 668km. There is a gap, but not much difference.

Book parameter: Extreme Krypton 007 is superior. Although Xiaomi has rendered its own speed for a long time, its motor performance is not as good as that of Extreme Krypton 007 on the standard model. The maximum power is 220kW, the peak torque is 400 Nm, and the maximum horsepower is 299Ps. Extreme Krypton 007 can reach the maximum power of 310kW, the maximum torque of 440 Nm, and the maximum horsepower of 422Ps.

Dimensional data: Xiaomi has an advantage. Xiaomi SU7 is positioned as a C-class car, which is nearly 5 meters long and has a wheelbase of 3 meters. In contrast, it is slightly inferior to the polar 007, but the wheelbase of 2928mm can also ensure comfortable space performance.

Configuration differences:

Advantages of SU7: Compared with the entry-level version of Krypton 007, there is an additional middle airbag, which supports keyless entry of the whole vehicle. The central control is larger in size and has the function of simulating sound waves. Leather seats, sports style, adjustable buttons in the back of the co-pilot, 25 speakers, Dolby panoramic sound function, better driving experience.

Advantages of krypton 007:

More sentry mode/clairvoyance, built-in driving recorder, road call for rescue, steep slope descent, from the number of cameras, Krypton 007 has one more camera and two millimeter-wave radars than SU7. There are also rain-sensing wipers, and the exterior rearview mirror has the functions of reversing automatically and rearview mirror memory, with Bluetooth phone, voice wake-up-free words, the LCD instrument size is extremely excellent, and the interior rearview mirror also has anti-glare function and electronic gear shifting.

Krypton 007 has an electric trunk, NFC and UWB digital keys, an active closed grille, and a remote start function to support external discharge. Regarding the trunk and external discharge, Xiaobian tends that Xiaomi Automobile has not announced more detailed parameters, and such popular configurations should not be absent.

From the point of view of configuration differences, the currently published parameter Krypton 007 is better. Unless Xiaomi SU7 shows sincerity in price, there is only a gap of ten thousand blocks, so it is difficult to make up for these configuration differences. If Xiaomi really abandons the label of cost performance, the potential audience will largely switch to the embrace of Krypton 007. After all, compared with Krypton, it is fully tested in the market, and it is endorsed by Geely and Volvo. Its stability, reliability and reputation are relatively excellent. Xiaomi, as an emerging brand, has insufficient knowledge of making cars. What is the comparison?

Through the comparison, it is not difficult to find that the standard version of Xiaomi SU7 comes from all dimensions to lower the selling price, adopting Foday’s battery, lithium iron phosphate battery, and the Contemporary Amperex Technology Co., Limited announced at the press conference is not until the Max version, so it can be concluded that the standard version will inevitably make some concessions on the selling price.

However, obviously, many rice noodles will be disappointed. This millet SU7 obviously didn’t come to be the first car for young people. Its positioning is a C-class performance car, and with three unusual color schemes, many people don’t know who it will be sold to. Pricing is a mystery. If we can’t convince the executives to give sincerity on the price overnight, Lei Jun may still suffer from insomnia in the next thousand days, or thousands of days …

通过admin

Do you really understand the advantages and disadvantages of Qin PLUS EV? What is BYD’s confidence in hitting the high end?

Careful, you can easily find that BYD’s EV models are generally more expensive than the DM-i of the same model. The reason is that, first of all, the cost of EV models is higher, especially the power battery cost of pure electric models. Besides, what are the highlights and shortcomings of BYD’s EV models?

Teacher Bang also borrowed one recently to see if he could see some clues in it.

There are many small flaws in big advantages.

When I sat in the driver’s seat, what caught my eye was this instrument embedded in the center console. This is also one of the few small and exquisite instruments that Mr. Bang has seen in his many years of experience in reading cars. In terms of functionality alone, the information displayed by the instrument is rich enough, but in terms of grade sense, there is indeed room for improvement.

Coming to the back row of Qin PLUS EV, the longitudinal space performance of the legs is acceptable. The head space is really big, and the teacher Bang, with a net height of 170cm, is slightly unhappy. Coupled with the short cushion, the comfort of riding in the back row for a long time is really poor.

In addition, many state friends think that BYD’s EV models are on the high side, and the price of the flagship model of 145,800 yuan can only buy the 500KM endurance version of Qin PLUS EV. In fact, in addition to the price difference at the battery level, Mr. Bang also found the difference in chassis design between the two cars.

Qin PLUS EV rear suspension adopts multi-link form, while DM-i adopts torsion beam. Of course, it does not mean that the multi-link independent suspension is necessarily better than the non-independent suspension torsion beam, which has a great relationship with the adjustment of the whole chassis. However, in terms of comfort and cost, independent suspension is generally more advantageous.

At this point, Qin PLUS EV has more advantages than competing products such as Aion S and geometric A Pro.

During the actual experience, Qin PLUS EV chassis has a strong sense of weight and excellent vibration filtering performance, and the chassis can filter out the fine bumps on the road very well. When passing through the speed bump, the car’s shock absorption rebound is also very crisp, there is no unnecessary vibration, and it is also very resilient.

We also tried to drive the Qin PLUS EV for emergency merging. At this time, the car still has a certain roll range. After all, as a family car, the overall suspension setting is also biased towards a comfortable orientation.

Qin PLUS EV equipped with BYD’s latest Ferrous lithium phosphate blade battery makes up for the short battery life of lithium iron phosphate batteries in the past, and at the same time gives consideration to safety. The battery capacity of Qin PLUS EV 71.7 degrees, and the battery life reaches 600km. With the control strategy and energy recovery technology, the power consumption per 100 kilometers can be as low as 12.9 kWh.

During these two days’ experience, my driving conditions include high speed and urban congestion. Personally, I think there is not much difference between the actual mileage of Qin PLUS EV and the remaining cruising range of the watch when the air conditioner and music are turned on all the time.

Of course, in order to ensure the rigor, the electric state also made an objective EVRI endurance test for this car. What is the real endurance performance of Qin PLUS EV? Please pay attention to the subsequent test content of Qin PLUS EV of the electric state.

Another point that Mr. Bang agrees with is the design of Qin PLUS EV. BYD’s latest design language was well received when it was launched in Han. And this car follows the design of BYD Han, just like a small version of "Han EV".

Highlights of detail design include arrow-feather-shaped LED headlights, coupe-type sliding back design, through LED taillights, and 18-inch wheels at the top. The interior shape is very simple, and most functions are integrated on the central control panel.

Whether the design level is good or not is a matter of different opinions, but as far as the shape of BYD’s new car is concerned, I believe it is in line with the aesthetics of most Chinese people.

The 12.8-inch suspended central control panel in Qin PLUS EV car is very playable. First of all, the performance of this screen is excellent enough in clarity and fluency, and the rotatable design is also its highlight. The central control panel is equipped with DiLink 3.0 Zhilian system, which supports voice interaction, and third-party applications are also very rich.

What are the reasons for the excellent sales?

Having experienced Qin PLUS EV, this car does have some shortcomings, but overall, the advantages are obvious. Let’s discuss BYD’s sales performance again. It can be said that no matter what new car is launched, BYD now seems to have no shortage of fans and attention.

Recently, BYD announced its sales in May, and its new energy passenger car sales reached 31,681, up 198.8% year-on-year. Among them, BYD’s pure electric vehicle sales accounted for 18,711 vehicles, up 126% year-on-year, and plug-in hybrid vehicles accounted for 12,970 vehicles, up 458.3% year-on-year.

Super hybrid products such as Qin PLUS DM-i and Song PLUS DM-i just launched this year have also brought over 10,000 sales to BYD, and even the demand exceeds supply.

Since 2021, BYD has made frequent moves. First, the super hybrid DM-i products were launched one by one, and all its pure electric models also completed the "sabre" (equipped with brand-new blade batteries). On May 19, with a Han EV slowly driving off the production line, BYD also became the first member of the "Million Clubs" of new energy. Recently, it has been reported that BYD will release high-end brands in the fourth quarter, and the price range of the first model is 500,000-800,000 yuan.

BYD in 2021 is destined to be extraordinary!

In May, BYD Han sold 8,214 vehicles, and the cumulative sales volume also exceeded 80,000 vehicles, which is already a very good sales level. BYD’s flagship SUV, Tang, sold 2,301 vehicles in May. Among them, Tang EV increased by 80.1% and Tang DM increased by 66.1%.

BYD’s DM-i model can be said to be popular with its product strength. BYD Qin PLUS DM-i has a power loss of 3.8L per 100 kilometers and a long battery life of more than 1,000 kilometers, which is hot in the market. Qin Plus DM-I sold 10,566 vehicles in May, up 53.8% from the previous month. Song PLUS DM-i received a total of more than 30,000 orders in four months.

At the same time, BYD’s EV model has not only improved its cruising range, but also performed better in battery safety after the "Sabre", and these are exactly the issues that users care about. Today’s BYD, regardless of DM-i or EV, has been recognized by the majority of users.

What do you think of BYD’s brand-new high-end brand?

Let’s take a look at BYD’s brand new brand. Recently, it is reported that BYD will release a brand new high-end brand in the fourth quarter, including a brand new brand logo. The brand will also be an independent brand, an independent team and an independent sales channel. It is reported that the first model will be released later, and the model has a high-end positioning, and the price range is expected to be 500,000-800,000 yuan.

In fact, it is nothing new for China brands to constantly improve their brand positioning and brand image, which is also what most brands are doing. Nowadays, we can no longer measure China brand with the eyes of "domestic cars" many years ago, especially in the field of new energy. We are familiar with Weilai, Ideality, Gaohe, Extremely Fox and Lantu, which all have good reputation and products.

For example, the average selling price of Weilai has exceeded 400,000, and the price is not lower than that of BBA models of the same level. Of course, it does not mean that selling more than BBA is a high-end brand. High-end brands often mean reliable quality, advanced technology, luxurious design and excellent service, which is a very comprehensive thing.

Bangpingdian

BYD’s mainstream new energy products are mainly concentrated inIn the range of 100,000-300,000 yuan, its products also have stable sales and high recognition. And if BYD will build high-end brands and models of 500,000-800,000 yuan, its greatest strength naturally comes from the stable sales volume and strong technical strength at this stage.

通过admin

Zhiji Automobile and MasterGo: Follow the trend and cooperate with wisdom.

Zhiji Automobile is a brand-new user-oriented automobile science and technology company jointly built by SAIC, Zhangjiang Hi-Tech and Alibaba Group, which was established in 2020. As the implementer of travel change in the intelligent era, Zhiji Automobile is committed to exploring more advanced intelligent driving solutions to create a better future travel mode.

▲ Photo: Zhiji Automobile

For Zhiji automobile design team, the most important task is to bring a good experience to the interaction between people and cars through high-quality on-board human-computer interaction (HMI) design. Guan Chaoxiong, the software design director of Zhiji car cockpit, once said, "High-quality HMI design is one of the reasons why many consumers choose Zhiji. The rapid iteration of HMI design is inseparable from advanced design tools, and the characteristics of MasterGo, such as efficient collaboration and intelligent delivery, provide key support for us to realize the agile development of HMI design. Zhiji Automobile will also continue to bring more new experiences of intelligent driving to users in the process of deep creation with MasterGo. "

Smooth coordination, with an efficiency increase of more than 30%

MasterGo has fast response speed, many preset materials and rich community resources, and soon spread in the design department of Zhiji. Interaction and products have become the two most used teams. According to Zhou Pingxuan, the designer of Zhiji Automobile, the company highly recognizes the efficient collaborative work mode brought by MasterGo, which makes the communication between upstream and downstream of production, design and research become smooth and improves the overall design and development efficiency by 30%-40%.

The design of HMI is complex. It should adopt multi-sensory interaction mode, transmit and feedback information by visual, auditory and tactile means, and adapt to different application scenarios and environments. Therefore, the design file has many modules and versions. In the past, designers had to export the design draft first, then submit it to R&D for review, and then repeatedly take screenshots to make comparison and modification according to their feedback. After the modification, they had to re-transmit it. Only the time for exporting, uploading and downloading files should be calculated by the day.

▲ Photo: Zhiji Automobile

Nowadays, a link of MasterGo can solve the above problems. Project members operate in the same link, and internal collaboration and external sharing are extremely simple. When the design documents are changed, everyone will see the latest draft anytime and anywhere, and there will be no different versions of the documents. Computers and mobile phones can view them in real time, and the styles can be reused when the permissions are opened. When reviewing the design draft, if you have any suggestions, you can mark comments in the corresponding position through the comment function, and the designer can make targeted modifications and adjustments without waiting for the file transmission and editing process of traditional design tools.

"The most valuable thing about MasterGo is that it no longer needs a group of us to find a design element together, but can find what we need directly from the resource library." For example, to find a module component, in the past, it was necessary to find another module associated with this module and find the corresponding person in charge, and then the person in charge went to his own module library to find it, and so on.

▲ Figure: Zhiji car designers use MasterGo.

In addition to greatly improving the team’s collaboration efficiency, Zhou Pingxuan also mentioned the advantages of MasterGo in system management and design assets. "The document presentation in the MasterGo workbench can also be set regularly, and every document can be followed. We can see that the whole process from 0 to 1, from birth to growth, can directly trace its source and improve the unity of asset management of the whole team."

Create an excellent HMI design system to enhance the product interaction experience.

Xiao Rui, the designer in charge of building the control library of Zhiji Automobile, believes that AIGC technology can quickly generate various design materials, but it is not suitable for HMI design scenarios. He explained that AIGC technology is more suitable for users who have a lot of marketing needs at the C end, and they often need to do a lot of banner or other short and fast promotional materials without too much refinement and personalization.

"The car model needs very high and accurate design. We have a special modeling department, which will render different interior decoration drawings according to different models. We have strict requirements for details such as light and texture. We need intelligence, but we are more focused and accurate. At this point, MasterGo meets our needs well." Xiao Rui said.

▲ Photo: Zhiji car designers discuss the MasterGo design draft.

Xiao Rui also said that MasterGo’s support for control selection also brought them great convenience. He said that when calling controls, colleagues in the application team liked MasterGo’s control selection very much. It is not only convenient to adjust the control, but also has a variety of options. If you mark the properties, you can choose the style you need according to different parameters, which can greatly improve the design efficiency and consistency.

"For HMI design, we need to consider things from the system level rather than a single application level, so we emphasize unity and consistency. Unifying component libraries and design specifications in MasterGo is the basis for achieving standardized management. " Xiao Rui said. He believes that on the basis of standardized management, collaborative efficiency improvement brings designers more creative space. "This will allow us to have more time and energy to focus on innovating and optimizing HMI design, and bring better interactive experience to our users."

"Internal" worries about "external" troubles, and localization and migration follow the trend.

Internet product designers are no strangers to foreign collaborative design software. After the outbreak of supply interruption, the designers of Zhiji Automobile paid more attention to the security of design software and began to look for the optimal solution in domestic software.

When Xiao Rui talked about local design software, he felt that it would greatly slow down the efficiency of designers. For example, when the document versions of the sender and the receiver are different, updating the material library will automatically break the links of some controls; If you open the same file with different software versions, the layout will be misplaced and you can only reassemble the elements; If the file version update is not synchronized, the file transfer process will be interrupted for no reason, and it will be impossible to download after the time limit; Publishing new files must be exported and imported locally, and then manually downloaded and updated, which is a complicated and time-consuming process.

▲ Photo: Zhiji car designer computer desktop

After comprehensively comparing the collaborative design software on the market, Xiao Rui decided to introduce MasterGo into the Zhiji design team. "Sketch to MasterGo has the highest degree of file restoration, and the overall migration cost of our team is very low." After the privatization deployment, the efficiency and professionalism of the MasterGo team made Xiao Rui firm his choice. "On one occasion, we put forward two requirements, one is to copy and paste as it is, and the other is to share files in HTM, PNG, PDF and other formats. The MasterGo team responded quickly and gave us a lot of positive feedback. No matter the product manager or the front-end developer, they were sincere and professional, and they helped us solve very difficult problems in the shortest time."

▲ Figure: Zhiji car designers use MasterGo.

As an online product design tool to achieve "synergy and efficiency improvement", MasterGo’s increasingly excellent product performance and details exactly fit the brand connotation of Zhiji Automobile. It is simple and simple, which not only unifies the overall situation but also polishes the details, and is convenient and changeable. When asked about the expectation of MasterGo, the UED team of Zhiji Automobile believes that "online collaboration is bound to become the mainstream trend in the future, and learning and adapting to online collaboration tools is a skill that every designer must master. MasterGo is a tool, a platform and an opportunity. MasterGo has opened the door to China’s collaborative era and is gradually changing the way China designers work! "

通过admin

Geely Raytheon Power DHT was copied from Chery because it was all in third gear? Official: We are different.

Recently, there are rumors that Geely Raytheon Power DHT technology copied Chery and registered the patent first. On August 2nd, the official account of Geely Network False Information Reporting Center issued a clarification, saying that the news on the Internet that "Geely Raytheon Power DHT technology copied Chery and registered the patent first" was seriously inaccurate, and the relevant content was wrongly quoted, which seriously damaged the reputation of Geely brand. The company has collected and fixed relevant evidence and reserved the right to investigate the responsibility of the infringer.

Geely issued a statement as follows:

1. The statement that "Geely hybrid car copied Chery car technology" in the online content is seriously inaccurate.

2. The part about "Geely 3-speed hybrid electric drive DHT Pro patent drawing (CN202120284735.7)" appearing in the network content is not a patent of Geely 3-speed hybrid electric drive DHT Pro scheme, but a patent of other Geely projects.

The domestic patent of Geely DHT Pro scheme (CN201810943518.7) was applied in August 2018 and published in January 2019; International patent (PCT/CN2019/078178) was filed in March 2019 and published in February 2020.

In addition, Geely’s 3-speed hybrid electric drive DHT Pro scheme uses the transmission of double planetary mechanisms+clutch+brake, and adopts two planetary gear mechanisms to realize different transmission ratios in the third gear of the power system, improving fuel economy and accelerating power performance of the power system. The planetary gear mechanisms realize different motion states to provide different transmission ratios through the combination or disengagement of the brake and clutch, which makes the power system not only simple in structure, competitive in cost, but also more adaptable. It is different from the transmission path of the "patent (CN201910360258.5) applied by Chery in 2019" quoted in the false content of the network transmission.

3. The statement that the patent nature of Geely DHT Pro is "utility patent" and "Geely dare not apply for invention patent" is seriously untrue. Geely’s DHT Pro technology has applied for an invention patent in August 2018, and our company has complete intellectual property rights for the patent of the 3-speed hybrid electric drive DHT Pro scheme. The patents of this scheme have been authorized in China, the United States and Japan, and the power products have been mass-produced by the end of 2021. The hybrid models of Xingyue L Raytheon Hi·F and Emgrand L Raytheon Hi·P have been delivered.

It is worth mentioning that this statement is the first statement analogy issued since the establishment of this account, which shows that Geely Automobile attaches importance to its power technology brand Raytheon Power.

According to the "Talk on Automobile Pulling", the reason why Raytheon hybrid technology was plagiarized was because both Geely and Chery hybrid transmissions used three gears, but the difference was that Chery’s hybrid technology Kunpeng e+ was a two-way balanced design structure, while Geely’s hybrid technology Raytheon engine was a planetary gear structure, which was exactly the difference between the two transmission paths mentioned in Geely’s statement. Moreover, Geely’s Lei Shenqing engine supports FOTA upgrade in the later stage, and more functions can be unlocked in the future.

In addition, rumors can’t stand scrutiny in time. Geely’s hybrid technology Lei Shenqing applied for a patent in 2018, while Chery applied for a patent in 2019.

At present, the domestic hybrid market is full of flowers, and each family has its own specialty skills. BYD’s DM-i, Great Wall’s lemon DHT, Geely’s Lei Shenqing Hi·X and Chery’s Kunpeng DHT have all been put on specific models and achieved mass production. Rumors and excuses are not enough to destroy technology, which is stronger, and the real market will give an answer sooner or later.

通过admin

Secret of Xiaomi SU7 Intelligent Driving: Driving without a map comes true with only a light map.

Fast technology news on April 5,Xiaomi SU7Car series will be fully equipped.Intelligent DriveFunction, but consumers have doubts about whether it depends on map data.

In this regard,Xiaomi automobileThe official gave a clear answer.

According to the official statement,Xiaomi intelligent driving city navigation function is adoptedLight map schemeIn some complex scenes, the performance of this function will be optimized by combining prior information, and other scenes can be completed by real-time perception and planning at the vehicle end.

In other words, Xiaomi SU7 can realize intelligent driving without map data in most cases, but it still needs map support in certain scenarios.

Lei Jun announced at the press conference that,Xiaomi SU7 is scheduled to open in April.User testing10 cities will be opened in May, and eventually it will be opened all over the country.

Xiaomi’s delivery schedule shows that the standard version and Max version will be delivered at the end of April, while the Pro version is scheduled to be delivered at the end of May. This means that the owner of Xiaomi SU7 can immediately experience the NOA (automatic navigation) function of the city when receiving the vehicle.

It is reported that Xiaomi’s initial investment in full-link self-developed intelligent driving technology is RMB 3.3 billion, which has been increased to RMB 4.7 billion, and the size of the R&D team has exceeded 1,000.

Lei Jun further stated that Xiaomi’s goal is to enter the first camp of the intelligent driving industry by 2024.

Secret of Xiaomi SU7 Intelligent Driving: Driving without a map comes true with only a light map.

(reporting)

通过admin

Analyze the difference between live delivery and TV shopping.

TV shopping and live e-commerce, the essence of both is video+buying goods, using emotions for marketing. However, different carriers, scenes and prices make live delivery more popular.

  • In 1992, the Pearl River Channel in Guangdong Province broadcasted the first TV shopping program in Chinese mainland.
  • In 1996, Beijing BTV opened the first professional TV shopping channel in mainland China, and TV shopping has been in Chinese mainland for 24 years.
  • In 2016, Taobao live broadcast was launched, positioning "consumer live broadcast". In 2019, the turnover of Tmall double 11 was 268.4 billion, a record high, and the turnover of Taobao live broadcast was nearly 20 billion, which enabled more than 50% businesses to achieve new growth through live broadcast.
  • On March 15th, 2020, CCTV 315 conducted an investigation, and the live broadcast was chaotic: online celebrity and e-commerce teamed up to cheat fans.

Online celebrity’s new shopping mode-bringing goods, even if you don’t pay attention to it deliberately, keywords such as live selling goods in Li Jiaqi and Luo Yonghao have been passively accepted. The live broadcast of goods has set off a gust of wind, which seems to be the next outlet. This reminds me of TV shopping many years ago. What are the similarities and differences between them? Is there anything worth learning from and avoiding with live broadcast?

In order to solve the doubts in my heart, I made a small survey.

I interviewed colleagues and friends around me about the intuitive impressions of TV shopping and live broadcast, and got a lot of information to form a keyword collection.

Classify, sort out and duplicate the keyword set, and finally get five keywords for TV shopping and live delivery, showing their intuitive impressions in the public’s mind at present.

Needless to say, you also know which group is TV shopping and which group is live broadcast with goods. There has been a one-sided situation, and people are generally optimistic about live broadcast with goods, expressing recognition and encouragement; And TV shopping has become synonymous with "liar", which is negative, disgusting and distrustful. In the interview, many people said that relatives and friends have been subjected to TV shopping routines.

People have a bad impression on TV shopping now, but it can’t be denied that it was also expected when it rose. It was also the birth of such an excellent enterprise as Acorn International and its well-known brands: easy to remember stars, good back and oxygen stand. And so far, TV shopping is still an important channel for consumers to buy goods in the United States, Japan, South Korea, etc. In this way, merchants continue to provide high-quality products and distribution services to consumers in front of TV sets, and the sales of TV shopping on American cable TV networks alone reach tens of billions of dollars a year.

They have a common theoretical basis, the same form, all video+selling goods, the same underlying principle, and all use emotions for marketing.

Psychological emotional law:The law of emotions tells us that people are 100% emotional. Even if some people say that someone is rational, in fact, when this person thinks rationally, it is also influenced by his emotional state at that time. "Thinking rationally" is itself an emotional state. Therefore, people are 100% emotional animals, and decisions at any time are emotional decisions.

By arousing your high arousal emotions such as happiness, anger and disgust, or by negative picture description, you can completely break away from the status quo, or by depicting a bright future, you can make your freshmen yearn for it (remember the washing powder advertisement? A Xiong Haizi is covered in dirt, which may not be so dirty in reality). It can be said that TV shopping and live broadcast with goods are the same gameplay under different traffic carriers.

One happened in the past, and the other happened in the present. The more differences are often caused by the different technical resources and scientific knowledge in different times. How much has the consumer’s cognition changed compared with 20 years ago? There may be great differences, but the most basic human needs and emotions depend on these lowest things. I am afraid that only twenty years will not bring much change, and the psychology textbooks are basically the same. Therefore, the rollover of TV shopping in China is more of a man-made disaster.

TV shopping is on TV, which requires cooperation with TV stations and media centralization. Live broadcast with goods spread by the Internet, pc Internet, mobile Internet, where there is a network, everyone can participate, and the media is decentralized.

Tv shopping is generally an obstacle, and live broadcast with goods is a promotion. Why?

People turn on the TV to either follow the drama or watch entertainment programs, and anyone’s goal is to watch sales promotion. Not the target in people’s scenes, then his appearance will form interference and become an obstacle. The environment where the live broadcast takes the goods is e-commerce. The scene is that users have clear shopping goals or just stroll around. In short, they are all on the same side. The anchors with the goods are often knowledgeable and researched. What you recommend is something you want to buy. You must pay attention to see if there is a discount. If you don’t want to buy it, you won’t be disgusted. After all, I just come to stroll, not to mention that the anchors are either floating or handsome and won’t cause physical discomfort.

Tv shopping is the cooperation between manufacturers and TV stations, and live broadcast with goods is the cooperation between manufacturers and anchors with goods. There is basically no threshold between anchors and platforms, and at most, it is divided into several parts, and the big part is in the anchor.

Manufacturers spend a lot of money to buy the broadcast time of TV stations. In order to return to their own companies, they will use this time to the extreme. Manufacturers have no obligation to maintain the reputation of TV stations. The goal is to sell more goods in a limited time, so it is not surprising that the quality of deceptive marketing products is inferior. At that time, people didn’t have so many kinds of entertainment as they do now, and they could only watch TV to kill time when they were at home. In addition to the top few TV stations, there are a lot of idle broadcast time in other stations. Therefore, TV shopping, which seems to be inaction and criticized by people, has always existed. This is also an inevitable phenomenon in the era when channels are king.

On the contrary, the live broadcast brings goods. The anchor pays more attention to its own reputation and even only its reputation goes to the world. Why? The era of live broadcast with goods is the era of decentralized media. Users’ needs can be met by TV, mobile Internet, pc Internet and even car Internet at the same time. Users have more choices, so a good reputation in e-commerce will increase the differentiated competitive advantage, and selling fakes is tantamount to death. Therefore, the TV shopping manufacturer’s extreme use of radio reputation is completely opposite, and the probability of selling fakes in live video is lower now.

How did the lowest price of the whole network come from? This is the empowerment of the development of the times and the power of modern supply chain integration behind it. The production paradigm of human society has evolved from small-scale peasant economy, handicraft workshop to modern industrialized assembly line production for three generations. With the development of information technology, the fourth generation of production mode has actually appeared in the live broadcast industry, that is, industrialized customized production. The cost reduction brought by information technology will further expand the price competitive advantage, which was not available a few years ago.

The live broadcast with goods uses Internet technology to realize the real-time interaction between the audience and the anchor, and the anchor can immediately perceive the subtle changes of the user and make adjustments, while TV shopping does not have this, so it can only go down step by step according to the previously prepared desktop. The more interactive, the higher the purchase conversion rate will be.

To sum up, let’s look at the problems that need to be solved when TV shopping is close to live broadcast:

  1. The first is the TV station.Change the modeThe advertising broadcast time is close to free opening to the outside world, and the income comes from the anchor’s share of goods. The risk of TV stations has to be diluted by high-flow well-known anchors, and the narrowing of cooperation scope is inevitable. The marginal cost of anchors is extremely low and the cooperation intention is higher.
  2. nextUser group problemThe product ordering process needs to be very streamlined, whether it’s a phone call or a code scan, it needs to be simple enough for parents’ generations to complete, and it needs more efforts at the product level to customize the TV channel.
  3. Word of mouth problemThis feeling is also the most difficult. Over the years, TV shopping has been broken. How to change people’s perception of TV shopping "deceptive marketing" in a short time and at low cost is a bit difficult.
  4. As for the above.Scene problemI think it can be alleviated through program arrangement, such as arranging the live broadcast of outdoor products after the outdoor reality show and arranging clothes and cosmetics after the emotional TV series. Does it also eliminate the "obstacles" brought to users in the scene to some extent?

If TV shopping wants to enter the second spring, it is inevitable to deal with the operation mode, product design, word of mouth and scene problems. No one wants to be cannon fodder, and this comeback will become extremely difficult.

Now is the era of multi-channel decentralized media, and it is no longer the era when TV channels are king. It is definitely impossible to resurrect TV shopping with blood. It is unknown how much money you can get in the torrent and how many cakes you can get. One day, live broadcast will be as old as TV shopping, but we must avoid premature decline into TV shopping in the life cycle of live broadcast.

 

This article was originally published by @ 亵亵亵亵亵. Everyone is a product manager, and it is forbidden to reprint without the permission of the author.

The title map comes from Unsplash and is based on CC0 protocol.

通过admin

Ideal official: MEGA is expected to sell within 600,000 yuan.

  [car home Information] Recently, we learned from the ideal official that the estimated price of (|) Max is less than 600,000 yuan (presumably Max is a top model, and ideal models are generally divided into Air, Pro and Max versions), and the official price will be announced at the press conference in December 2023. The ideal MEGA reservation will be opened at 9:40 on November 17th, with a deposit of 5,000 yuan, and the reservation fee can be refunded. The first batch of test drive will be opened on January 13th, 2024, and the order will be confirmed after opening, with priority delivery on January 31st. In January, 2024, the ideal MEGA show car and test drive car will arrive at the retail center in LI, a city. MEGA delivery will start in late February.

Home of the car

  Just yesterday, we just saw the interior declaration map of the ideal MEGA in the Ministry of Industry and Information Technology, including relevant parameters. Let’s review it again. According to the application information, the length, width and height of the new car are 5350/1965/1850mm and the wheelbase is 3300mm respectively. The size of this model has exceeded the ideal L9. Compared with L9, the length of MEGA is 132mm, the width is 33mm, the height is 50mm and the wheelbase is 195mm. It can be seen that the size of this car will be very large, and such a large wheelbase will increase the space experience inside the car, but it will be a test for turning around at the intersection.

Home of the car

Home of the car

  The focus of this time is that the new car declared a picture taken from the trunk. It can be seen that the new car still adopts three rows and seven seats, and adopts the traditional MPV layout mode of 2+2+3. However, due to the long length of the car, a considerable space is reserved in the trunk. Under normal circumstances, the longitudinal length of the trunk is 680 mm.. The third row of seats is more interesting. Not only can the backrest be folded forward to expand the space, but it can also be turned forward completely to form a longer storage space. After the three rows of seats are folded and turned over, the depth of the luggage compartment reaches 1066 mm.

Home of the car

Home of the car

  Judging from the interior, although it is not very clear, there is a high probability that the center console may continue the interior design and layout of the ideal family model. At the same time, the new car adopts a split skylight design, and the second row should also provide an independent screen. The picture does not show the luxury of the second row of seats, but you can see that there are independent handrails on both sides and a wide aisle in the center.

Home of the car

  In terms of power, according to the application information, the new car uses motors from Huawei Technologies Co., Ltd. and United Automotive Electronics Co., Ltd., with maximum power of 155 kW and 245 kW, and is equipped with ternary lithium batteries from Contemporary Amperex Technology Co., Limited. According to the previous information, the new car will be built on an 800V platform, equipped with a 5C Kirin battery, with a charging power of 500 kilowatts, a battery life of 400 kilometers in 9 minutes and 30 seconds, and a battery life of 600 kilometers in 22 minutes. (Text/car home Qin Chao)