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2021 Shanghai Auto Show: Starway Eta Ursae Majoris STELLAR Concept Car

  [car home New Car Launch] On April 19th, at the 2021 Shanghai Auto Show, Starway officially released a brand-new advanced concept and a brand-new new energy strategy. At the same time, the concept SUV "Eta Ursae Majoris" (English name: Stellar) based on the first new energy architecture of EXEED Star Road made its first public appearance in the world.

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  Starway Eta Ursae Majoris is based on the first new energy architecture of EXEED Starway, and the launch of the new car indicates the technical development trend and future design direction of Starway brand. From the appearance, the new car has adopted a brand-new design language, and the overall shape is atmospheric. The penetrating headlights and dense broken-line daytime running lights are very individual.

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  Eta Ursae Majoris’s front face still has some brand elements of Starway, such as the EXEED English LOGO on the front of the car, the through LED light group, and the front grille with a big mouth. However, as a concept car, its detailed design is more outstanding. For example, the exaggerated C-shaped LED light group on both sides has high recognition, while the lattice LED light strip is used inside the grille. Does it feel very sci-fi? This is because it is based on the first new energy architecture of Xingtu, which represents the design direction of future Xingtu new energy products. (Text/car home Li Na)

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BYD Tang real car appearance map exposure 7-seat layout

Spy photos Recently, the domestic media exposed a set of pictures of a brand-new BYD Tang real car. Before that, we have exposed the interior part. The new car has been greatly upgraded both inside and outside, and it is expected to be released and listed in 2018.


If you take a spy photo of a new car, please submit it to spyphotos@bitauto.com. If it is adopted, we will provide remuneration. Everyone can be the media, looking forward to your exclusive spy photos, welcome to join the big family.


The appearance of the new car adopts the "Dragon Face" design, and the overall look is more refined. The large mouth air intake grille is very family-recognizable, and the air inlets on both sides are increased.Transverse width, giving the front impact. The headlight design of the new car is sharper. The interior of the lamp group or the matrix shape of three LEDs is adopted, and the Chinese character "Tang" LOGO is hung in the center of the net.

The "Build Your Dreams" logo was adopted at the rear of the new car for the first time, and the penetrating rear taillights also catered to the current design trend. At the ends of the taillights, symmetrical winding design is adopted, which makes the rear of the taillights look more exquisite. In terms of dimensions, the new width and height are 4870×1940×1720mm and 2820mm respectively, and the layout of 7 seats is standard. In addition, the high-profile models will also be equipped with high performance from the Brebo brand.

In the power part, the new Tang will continue to be equipped with a 2.0T plug-in hybrid system, and the system integration will exceed 368kW, and the 0-100km/h of high-profile models is expected to be shortened to 4.5 seconds. In addition, the new Tang also has a single-drive model and a pure electric version, of which the pure fuel version will be equipped with a 2.0T, 151kW.

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2024 Beijing Auto Show | FAW-Volkswagen’s New Generation Magotan Prospective Detailed Explanation

With the approach of the opening of the 2024 auto show in April, many new cars that will make their debut at this auto show have begun to expose more information. As one of the key models of this year, the new generation will be officially released at the 2024 Beijing Auto Show. The new car was declared before listing in January this year. Recently, this new car has a set of latest prototype cars exposed without false spy photos. Through this set of spy photos, we can also get a glimpse of the whole new generation of Magotan. The following will bring a detailed forward-looking interpretation.

In terms of appearance, the new generation FAW-Volkswagen Magotan will still be built based on the new generation Volkswagen Passat B9 of European regulations. However, because the new generation Volkswagen Passat B9 only launched a travel version in the European market. Therefore, as a new generation of sedan, Magotan will be localized by FAW-Volkswagen in appearance design to meet the consumer demand in China market.

Judging from the previous application drawings and the latest exposure photos of the trial car, the new generation of Magotan adopts the exclusive design language of FAW-Volkswagen brand. The new car’s LED headlights are connected with the middle net, and the front face is visually cut through a belt that runs through the whole middle net and incorporates a luminous LOGO. This makes the visual focus of the front of the new generation of Magotan move down, which looks very sharp and atmospheric, thus highlighting the sense of sports and luxury. On the side of the car body, a straight waistline traverses from the front of the car to the rear of the car, creating an elegant sense of high class. In the rear part, the same penetrating LED taillight with luminous LOGO not only echoes the front design, but also enhances the recognition and fashion sense of the rear. Generally speaking, the appearance design of the new generation of Magotan is in line with the aesthetics of mid-level cars in China market in the new era. While retaining the traditional solemn and atmospheric style of Magotan, the new car keeps pace with the times to bring trendy and sporty design elements to reflect the sense of fashion.

In the interior part, judging from the photos of the new generation of Magotan prototype car, the new car adopts a similar intelligent cockpit design, and the center console will shift towards the driver’s seat, thus creating an environment-friendly cockpit atmosphere. At the same time, the new car is also equipped with a 10.25-inch full LCD instrument screen+a 15-inch floating central control screen+a passenger entertainment screen, thus becoming the first Volkswagen model equipped with three screens.

In other details, the new generation of Magotan will adopt electronic shift design and return to using physical buttons. In the central control area, the air conditioning control panel of the new car is still touch-controlled, and equipped with the wireless charging function of the front mobile phone. These designs and configurations are the same as those of the new Passat B9 of European regulations. In the car part, the new car will be built on the basis of the ID. OS 2.0 car intelligent system carried by ID.7Vizzion. It also supports mainstream functions such as AI intelligent voice, Apple Carplay, Baidu Carlife mobile phone interconnection function, car KTV, third-party APP ecology, car networking and OTA upgrade. In addition, the new car is equipped with interior atmosphere lights, digital keys and other configurations, and the AR-HUD head-up display system can be selected.

In terms of dimensions, the body circumference of the new generation Magotan, which is still based on audi ag MQB EVO platform, is 4990/1854/1487mm and the wheelbase is 2871mm. Compared with the previous generation, the wheelbase of the new generation Magotan remains unchanged, and the length, width and height of the car have all increased.

In the power part, the new generation of Magotan 330TSI models will be equipped with EA888 series 2.0T low-power engine; The 380TSI model continues to be equipped with the EA888 evo series 2.0T high-power engine, with a maximum power output of 162kW, matching the 7-speed DSG wet powershift. In addition, if the new car continues to launch the 280TSI model, it is expected to be equipped with the latest 1.5TSI evo engine.

Comments:Although new energy vehicles are gaining momentum in China auto market at present, fuel cars are still the absolute protagonists in the relatively traditional and conservative mid-size car market. According to the data, among the top ten models in China’s mid-size car market in 2023, GAC, SAIC Volkswagen, FAW-Volkswagen Magotan and GAC Honda Accord ranked in the top four, still occupying the dominant position in sales. Among them, the cumulative sales volume of FAW-Volkswagen Magotan in 2023 was 189,400 units, reaching the sales level of only 16,000 units per month, which is really good. In 2024, with the launch of a new generation of vehicles, the product strength of FAW-Volkswagen Magotan will be fully evolved from the outside to the inside, which will undoubtedly boost its sales in by going up one flight of stairs.

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Aouita’s full-scale opening does not rely on high-precision map smart driving push

On April 18th (Shanghai), Aouita Science and Technology announced that the OTA upgrade of AVATR.OS 2.3.0 system will be promoted from now on, which will open a smart driving version that does not rely on high-precision maps for all users of Aouita 11, covering all the national highways, national highways, provincial highways, township roads, main roads, auxiliary roads and branch roads, bringing a new experience of "all the countries can drive, and the more they drive, the better they drive".

Know the road better: the NCA in the urban area is advanced again, and it continues to iterate to seize the "intellectual high point"

The whole system of Aouita 11 comes standard with global sensing hardware including three laser radars, which is matched with HUAWEI ADS 2.0, a high-level intelligent driving assistance system of Huawei, to achieve "intelligent driving on the ceiling". This OTA upgrade not only opens a smart driving version that does not rely on high-precision maps for all users of Aouita 11, but also adds NCA Mute function, Highway NCA intelligent speed reduction when approaching the toll station, steering wheel release reminder, frequent destination recommendation and other functions, which makes the smart driving experience more humanized.

The NCA Mute function means that you can manually switch to the urban lane cruise assist (City LCC) with one button in the urban intelligent driving pilot assist (City NCA), which makes your trip more flexible and comfortable. Moreover, in the above two intelligent driving states, the recognition ability of supporting the lever to enter special lanes such as tidal lane and bus lanes is added, which makes the traffic more convenient.

In the state of Highway NCA, when the toll station is newly added, the intelligent driving system can automatically slow down to 60km/h, which makes high-speed intelligent driving more worry-free. In addition, the function of steering wheel release reminder option is added, and two gears, standard and comfortable, are added; At the same time, the function of quick navigation recommendation for frequent places is added, and common destinations will be intelligently recommended on the navigation homepage, so that you can arrive by smart driving with one click, and you are more familiar and caring.

Safer: Avoidance of side obstacles and parking service-assisted AVP mapping can directly calculate the route and activate it.

In terms of user’s pain points in active safety and intelligent parking, lateral obstacle anti-collision (LOCP) and parking service assist (AVP) are added for further advancement, which makes driving stable, parking well and worry-free.

LOCP function, when the vehicle recognizes a lateral obstacle and there are safety risks such as collision and driving away from the road boundary, the system will automatically trigger emergency intervention and automatically turn to avoid, so as to avoid or reduce the collision risk in time.

The advanced parking service Assistant (AVP) only needs to walk through the parking lot once, and the collection parking space is selected by default. The map can be directly calculated and activated, and the central control screen can also display the AVP interface to make the parking experience more comfortable; After the upgrade, AVP can also be activated in the parking space, which supports the smooth switching from parking space A to parking space B in the same basement, so that users can enjoy the relaxation of freeing their hands from entering the parking lot.

More intimate: the functional experience is upgraded, and smart travel knows you better.

Based on the real needs of users, Aouita continues to advance, and is committed to becoming the "smart incarnation of knowing you" for every user in the smart travel world. To this end, humanized innovation will also be implemented in the product details, and the experience of four-door shortcut buttons, inductive locking mobile phone APP vibration reminder, voice deletion navigation route points will be upgraded.

Relying on the in-depth empowerment of CHN model, Aouita and Huawei have implemented the strategy of integration, co-creation and win-win cooperation, making Aouita the first brand to open smart driving and pushing to all users without relying on high-precision maps. In the follow-up, Aouita will continue to bring high-level smart drivers who know more about China users and China roads, and lead the new track of high-end smart electric vehicles with far-ahead smart driving strength.

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Equipped with curved screen and electromagnetic suspension, equipped with 8155 chip, Star Road Eta Ursae Majoris official map exposure.

Objectively speaking, as a high-end brand of Chery Automobile, Xingtu Automobile has been somewhat unsatisfactory in terms of sales since its establishment.

Not long ago, after the high-level changes, there is no doubt that Starway will make big moves.

Sure enough, the official map of Eta Ursae Majoris, a brand-new model of Xingtu Automobile, was exposed recently. The new car is also based on Starway M3X Mars Architecture 2.0, and it is positioned as a medium-sized SUV.

From the picture, the appearance design of Star Road Eta Ursae Majoris is different from other models currently on sale, which can be said to be full of futuristic and technological sense. It has a similar design style to Chery Oumengda, which was listed not long ago. The air intake grille is borderless. The headlights also adopt a penetrating design, which is very recognizable.

The slender body is decorated with many waistlines, and the B-pillar and C-pillar are also blackened and equipped with your Tibetan door handles. At the front fender, there is also an exclusive logo decoration. The hub is petal-shaped and equipped with red calipers.

Compared with the front face and the body, the design of the new car is more radical than that of Chery Oumengda. Equipped with hollow spoiler, high-position brake light and penetrating taillight design, the line design is more complicated, and the exhaust layout with two sides and four outlets is adopted. The length, width and height are 4781/1920/1671mm and the wheelbase is 2815mm respectively.

The design of the interior is somewhat similar to that of Chery Oumengda. The overall feeling is simple and luxurious. The entire center console has almost no physical buttons, and is equipped with a 24.6-inch curved central control panel and a two-piece sports steering wheel.

However, above the central armrest storage compartment, it is equipped with three knobs, which should be used to control air conditioning and volume. On the central armrest, there is no gearbox, so it is very likely that the design of the arms will be used.

In addition, the new car will be equipped with Lion6.0 car system, Qualcomm Snapdragon 8155 chip, L2.9-class assisted driving, 50W wireless fast charging, Queen’s co-driver, signal function, CDC electromagnetic suspension and all-terrain four-wheel drive system.

In terms of power, the new car will still be equipped with the 2.0T engine with excellent Starway power, matching the 7-speed wet dual-clutch gearbox, with a maximum power of 261 HP and a maximum torque of 400 Nm.

It is also reported that Starway Eta Ursae Majoris is matched with an 8-speed automatic manual transmission.

According to the car quick review, Starway Eta Ursae Majoris has many bright spots in exterior interior design and configuration, and it is a new car worth looking forward to.

Copyright statement: This article is original for Che Kuaiping, please contact the authorization for reprinting. Reprinting without permission is strictly prohibited, and any form of plagiarism and misappropriation of pictures and texts will be put an end to, otherwise legal responsibility will be investigated. Some pictures in the article come from the Internet, and the copyright belongs to the original author. If you use your work, please contact us for remuneration or deletion.

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The new energy market has fallen for three consecutive days. Is there any chance for BYD’s brand-new Qin?

Affected by the subsidy withdrawal policy on June 25, the domestic new energy market ushered in a three-day losing streak throughout the third quarter, not only the decline gradually expanded, but also the market share continued to shrink.

The industry is "weaned" and the market encounters bottlenecks

Among them, two leading enterprises in the new energy industry have been hit hard. The data shows that the sales volume in July was 16,567 units, down 11.8% year-on-year; In August, the sales volume was 16,719 vehicles, down 23.4% year-on-year; In September, the sales volume was 13,681 vehicles, down 51% year-on-year; The sales volume in October was 12,042 vehicles.

At the beginning of this year, it was planned to sell 300,000 vehicles and 650,000 vehicles in the next year. In the first 10 months, the vehicle sales volume was 205,000, up 19.9% year-on-year, and the fuel vehicle sales volume was 172,000, down 25% year-on-year.

In the sales composition, it has become the lifeline. As of September, the total sales volume of new energy vehicles exceeded 700,000. It is worth noting that among its many models, only the performance of the Song family is remarkable, and other models have not achieved sales of over 10,000. It seems that although there are many models, they are not strong.

On the other hand, the fuel vehicle business in the third quarter showed a trend of rapid growth from the previous quarter. Under the background of the cold winter in the automobile market, the sales of fuel vehicles went against the market, which was tantamount to a cup of herbal tea for clearing away heat and relieving summer heat.

This also confirms that fuel vehicles will still be in the mainstream of consumption for a long time to come. With the "weaning" of the new energy industry, enterprises can’t leave fuel vehicles if they want to survive, have considerable sales and have cash flow support.

Of course, the new energy market still has potential growth points. At present, the new energy market is undergoing a new round of structural reshuffle-the pure electric market is basically out of the abnormal small miniaturization, and cars of mainstream and above sizes will become the new dominant market. In particular, the compact car market with the highest market share, accounting for 31.7%, is undoubtedly a "battleground for military strategists."

For me, how to avoid paying attention to one thing and lose sight of another, find the balance point of interests in enterprise development, and let each sector be in a benign development track, which is a great test of the wisdom of the top management of enterprises.

Based on this, a few days ago, the brand-new Qin fuel and the brand-new Qin fuel were officially listed, from which we got a glimpse of the market insight and judgment on the direction and opportunity.

The price butcher returned, and the new Qin fuel was sold for 59,900.

As the "pioneering work" of the dynasty series, Qin has been listed for 7 years and accumulated more than 200,000 car owners and users. In 2018, in order to successfully break through the price ceiling and reshape the brand image, the old Qin gradually faded out of people’s sight, leaving a lot of market space. The brand-new Qin is obviously the best option to solve the problem. With the arrival of this car, the Qin family has formed a more perfect product combination boxing and refreshed the competition pattern in the compact family car market.

"A new generation of smart car" Qin Fuel has launched four models, with the official guide price of 649 ~ 81900 yuan. Before January 25, 2020, the first batch of car owners can enjoy the welfare car purchase price of 5990 ~ 76900 yuan.

The starting price is less than 60,000 yuan, and the brand-new Qin fuel can be said to be sincere. The starting price of competing products of the same level, such as, etc., is generally around 70,000, and the automatic gear is 80,000. The brand-new Qin fuel version is equipped with 1.5L+CVT power, 80kW, 148 Nm, all of which meet the requirements of 100,000 kilometers in six or four years.

The new Qin fuel is built on the all-engine and all-power platform under BNA architecture. The new platform gives the car better driving and control performance, and it is further upgraded in terms of architecture, core technology and power technology.

Dragon Face design language has finally been applied to the brand-new Qin, with international appearance, tough and fashionable lines, and matrix headlights and daytime running lights look very spirited. In terms of dimensions, the measurements of the brand-new Qin Dynasty are 4675/1770/1480mm (the height of the pure electric version is 1500mm) and 2670mm, which are in the upper-middle level of the same class, and there is no pressure at home.

The interior of the new car also adopts the latest family style. The 10.1-inch rotatable central control screen is not absent, and the built-in DiLink2.0 intelligent network connection system is compatible with more than 3 million mainstream applications in the APP market. The new car also supports the OTA remote intelligent upgrade function of the whole vehicle, which makes it possible to improve the performance of vehicle software and hardware.

In terms of configuration, Bosch P 9.3 electronic vehicle stability system, TPMS intelligent monitoring system, etc. are all available. Through this "no cost" investment, the new Qin has the "technical level of not losing 100,000 joint venture models".

421km true battery life, lowest power consumption at the same level.

The brand-new price range is 129,900-139,900 yuan (after subsidy), which will open up the compact car market together with the fuel version. In comparison, EV models have always been strong products, and the new highlight is "upgrade".

Brand-new born in the world’s leading professional platform-e platform, which realizes the efficient integration of motor, electronic control and energy transmission, reduces the whole, optimizes the energy transmission path, reduces the power consumption, and creates a new standard for pure electric family cars.

Thanks to the empowerment of e-platform, the energy consumption per 100 kilometers is as low as 12.9kWh under new working conditions, which is the lowest energy consumption at the same level. The official said that the electricity fee per 100 kilometers is only about 6 yuan, which is very economical. In addition, the new car NEDC has a comprehensive working life of 421km, which meets the needs of long-distance travel, and can travel 100km after charging for 15 minutes, solving the real pain points of new energy users.

15 years of battery safety zero accidents, "true" safety is worthy of the name. A new seven-dimensional four-layer battery safety matrix is built, which fully guarantees the battery safety from the aspects of reliable connection, high-voltage protection, collision and overcharge, and with the lifetime warranty of power battery cells, there is no worries about using the car.

In addition to the battery life upgrade and safety upgrade, the brand-new car has the leading configuration such as the longest 4675mm at the same level, quiet space at NVH library level, and "texture upgrade" for interior and exterior decoration, which brings users a car experience beyond the same level, making it the first choice for value in the pure market.

Write it at the endThe domestic downturn continues, and independent brands are facing the risk of elimination. Zhao Changjiang, general manager of Sales Co., Ltd. believes that products, technology and services are the foundation of the company. From the brand-new Qin, we can see the continuous efforts in technological innovation, leapfrog product strength and customer service. With all kinds of strength reserves, I believe that it will be the most competitive player in the stage of transformation and upgrading of the automobile market.

Wen | Huluwa

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It’s as disgusting as eating a mouse! The performance of the Mercedes-Benz E300 bought for 530,000 yuan is really bad.

Netizen: I picked up this E300 on July 25th this year, because it happened to be my birthday. Then, in order to give myself a birthday present, I made it clear to the 4S shop that I must pick up the car on the same day, and then the 4s shop helped me get everything ready on time, and let me pick up the car directly, which can be regarded as a gift for myself at the age of 30.

Originally, I was driving a car myself, but I really didn’t want it after four or five years. It happened that my business was doing fairly well in the past two years, and I had a great improvement. I had more money in my hand, so I thought about changing a car. After discussing with my family, they all supported my idea, and then I began to look at the car, thinking that I would choose one of the two models, and then I would like to see the E300 later.

The main reason is that the reputation and impression of this model are not very good. Why do you say that? Because the Five Series pays attention to the control style, it may be harder to drive, which is not suitable for business reception. However, our main demand for buying this car is for home use, and occasionally it is used for business reception, so comfort is definitely the most important thing to ensure. In addition, it has always given people the impression of being an outsider. I don’t like this feeling very much, so I finally chose it.

But this generation, in terms of design, looks a little rustic, but it doesn’t matter much. I originally wanted to choose a blue E300, but they didn’t have this color scheme. In the end, I had to drive my car to the beauty shop outside, and then let them put up my car clothes, and then they helped me to go to the vehicle management office to do the registration. This one originally looked a little old-fashioned and full of business sense, and suddenly it became very, very.

Seeing that this E300 has been used for three or four months, I am very dissatisfied with the overall performance of the car. I knew I shouldn’t have bought this one at that time, and maybe it would be better.

First of all, the comfort of the vehicle is actually not so reliable, because I feel that the models of his generation are not well done in the seat, and the padding is not very soft now, and the support of the seat is not high. If you ride for a long time, you will feel how much your body is, and you will be a little tired.

Secondly, the sound insulation effect in the car is not in place, but the wind noise can still be heard clearly in the car when driving at high speed. It was said that the sound insulation effect of this car is very good before, but it is completely different from my own experience.

There is also the luxurious atmosphere inside the car and the design of the car, which gives people a feeling of being completely puzzled. Isn’t the old double-screen design style more beautiful? This new design style is really at a loss, and the reaction speed of the car machine is not very fast, and the operation is particularly complicated, which makes people very angry to use.

What makes me want to vomit most is that the driving experience and ride comfort of this car, let’s put it aside for the time being, but now we have begun to pay attention to the attempt to combine sports with comfort, but this is not the case at all in this car. He really only pays attention to the so-called comfort and ignores the driver’s feelings. The chassis adjustment is too soft, making this car drive like watching an old man. "

It is definitely a leader in the field of large cars among luxury brands, and it is also a leader. It has divided different fields, paying more attention to luxury and comfort, and paying more attention to sports control. Basically, consumers with such needs will choose one of these two models at a fixed point.

Compared with the old model, the design style of the new model is indeed a bit stingy, especially the design of headlights has not played a finishing touch role, but it has also affected the overall visual effect. Of course, the overall sense of luxury and grade of the vehicle has disappeared with the efforts of the designer. If you want a medium-sized and large car with a more comfortable riding atmosphere, I will advise you to consider other brands and won’t mind your choice.

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How much is BYD Han EV, will you pay without hesitation?

In the eyes of many consumers, independent brands have developed well in recent years, but if the price is higher than 200 thousand, they will not consider it. Therefore, the price of 200,000 yuan has become a thick and hard ceiling for the upward development of independent brands.

Even so, there are many brands trying to break the shackles, such as BYD. Its Tang EV was priced between 277,900 yuan and 377,900 yuan. At that time, this flagship SUV helped BYD establish a high-quality image with brand-new product strength. In the field of cars, this year BYD will bring a masterpiece with excellent shape, performance and battery life-Han EV, and continue to attack the 200,000 ceiling.

In appearance, Han EV adopts the latest Dragon Face design language, and the overall visual effect is high-end and elegant. The front face adopts a closed middle net, and the headlights on the left and right sides are chic and slightly raised. A silver ornament is chrome-plated through the closed middle net to connect the headlights on both sides, making the front face more stretched and open.

The length, width and height of Han EV are 4980/1910/1495mm, and the wheelbase is 2920 mm. The slender body size supports a powerful gas field. Viewed from the side, its body proportion is harmonious, the profile design is simple and elegant, and the flexible waistline gradually narrows from the C-pillar to the upper part, which matches with the hidden door handle design to outline the dynamic and washed coupe posture.

Regarding the body design, BYD Han EV pays special attention to it. If you look closely, you can find that its front part is more rounded and its tail part is more square, which is precisely due to the design concept of "front circle and rear". The rounder the front section, the easier it is for the wind to fit the car body quickly when it is impacted by the wind, while the more the rear section is, the wind can leave the car body quickly. With the clever design and the assistance of aerodynamic suite, the drag coefficient of BYD Han EV is amazing, only 0.233Cd, even lower than Tesla Model S(0.24Cd).

In the interior part, it adopts the embracing design language, and its style is simple and lively, not complicated. The most eye-catching thing is still the characteristic of BYD dynasty family-large-size suspended rotating central control panel. In addition, in terms of details, Han EV is also polished exquisitely. Its center console is decorated with matte silver, which effectively enhances the texture of the interior. The materials used are even more generous, and a lot of soft materials, piano paint and stitching techniques are used to create a good sense of luxury.

In terms of configuration, the specific configuration of Han EV has not been announced, but there is no doubt that it will be equipped with the latest generation of DiPilot intelligent driving assistance system and DiLink system. These two systems are BYD’s two major achievements in the field of intelligent driving and intelligent networking, which have always been well received. It is reported that Han EV will have a DiTrainer "coaching mode", which is the first in the industry and has the ability of self-renewal and evolution. It can combine users’ driving habits with driving scenes to improve users’ driving convenience.

In terms of power and endurance, Han EV handed over an excellent answer sheet.

Its maximum power is 363kW, and its peak torque is 680N·m, surpassing Xpeng Motors P7(316kW, 655N·m) and Tesla Model 3 (340 kW, 639 N m), and it has entered the "3-second club" of global production vehicles with a score of 3.9 seconds, while Xpeng Motors P7′ s best acceleration score is only 4.3 seconds.

In terms of battery life, Han EV is equipped with a "blade battery" with high safety and long battery life. The single-motor version of NEDC has a battery life of 605 kilometers and the dual-motor version of NEDC has a battery life of 550 kilometers. No matter which data, it can dispel consumers’ long-term battery life anxiety.

Whether it is design, performance or battery life, Han EV has shown good strength. How much is the price of such a boutique domestic car?

We might as well guess that at present, BYD’s most expensive car in the car field is Qin PRO EV, and its price is between 149,900 and 204,900 yuan. From the positioning and product strength of Han EV, its level and pricing will definitely be higher than Qin Pro EV.

Looking at its competing products, the price range of Xpeng Motors P7 is between 229,900 and 349,900 yuan, and the length, width, height and performance of Han EV are superior to it. From this point of view, its price should be slightly higher than P7.

Although Tesla Model 3 is not an opponent of Han EV in terms of level standards, its attack scope has always been extensive, and it can compete with luxury brands, new forces and traditional car companies, and I believe that many people will choose between it and Tesla Model 3 after the listing of Han EV in the future. At present, Tesla’s pricing is between 29.18-41.98 million yuan. From the perspective of performance, size and battery life, Han EV is better than Model 3, but its brand power is not as good as Tesla’s, and Model 3 is popular. In order to strengthen the competitiveness of Han EV, its price should be lower than Model 3, but the models with medium, high and above may exceed the upgraded version of Model 3 standard endurance rear drive (291,800 yuan).

In summary, the pricing range of Han EV may be 240,000-360,000 yuan.

If it were you, how much would you pay for BYD Han EV?

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It doesn’t matter whether Hua Xizi is a "domestic product" or a "foreign brand".

The discussion of Hua Xizi should not be limited to the anchor.

The continuous fermentation of the Li Jiaqi incident not only caused the sales of Huaxizi to drop, but also put the brand itself in the spotlight. A topic of "Huaxi’s foundry is a Japanese-funded enterprise" has also recently boarded a hot search in Weibo.

Confirmed by Investor. com, a considerable part of Huaxi’s suppliers (foundries) are indeed foreign-funded backgrounds. Nevertheless, it still can’t change Hua Xizi’s status as a "domestic product", and it’s hard to hide the fact that the employees of foreign-funded foundries are all from China.

The rise of live broadcast with goods is a game of making money, so Li Jiaqi, Viya and other head anchors can actually gain control over the sales channels. For consumer goods, channels are too important. But consumers care more about whether domestic products can stand up than what Li Jiaqi said.

What percentage of foreign capital is "concentration"

From the perspective of ownership structure, Hua Xizi’s status as a "domestic product" is beyond doubt. Enterprise investigation shows that its sole shareholder is Zhejiang Yige Beauty Cosmetics Group Co., Ltd., and Zhang Dayong, executive director and general manager of the company, and Wu Chenglong, supervisor, are also from China.

The "Japanese-funded foundry" of Hua Xizi questioned by netizens is indeed true. Not only that, but after combing the product information of the top 10 and top-ranked products in the flagship store of Huaxizi Tmall, Investor.com found that more than half of the producers of these products are foreign investors.

The foundries of Shouwu Eyebrow Pencil, Air Honey Powder, Silk Honey Powder and Flower Dew Cleansing Wet Wipes are: Shanghai Chuangyuan, Shanghai Zhenxin, Shanghai Ourun and Hangzhou Huaningxiang. The manufacturers of these products are all domestic-funded enterprises, and Hangzhou Huaningxiang, the manufacturer of makeup remover wipes, may be Huaxi’s own production capacity.

In the foreign investment part, we should first look at Hua Xizi’s makeup set, whose sales volume itself is low, but because of the topicality at the beginning of listing and the design sense of the product itself, Hua Xizi put it at the top of the list. According to the product information on Tmall, its manufacturer is Suzhou Annokos Cosmetics R&D Co., Ltd. (hereinafter referred to as "Annokos").

The largest shareholder of Anokos is Axilong Shunhua Aluminum Plastic Industry Co., Ltd., holding about 87.5%, while the latter’s major shareholder is a subsidiary of Spain Axilong Metal Co., Ltd., holding about 60%. In addition, two Korean shareholders hold about 12.5% of the shares. Generally speaking, foreign capital accounts for more than 50% of the shares in Annokos.

It doesn't matter whether Hua Xizi is a "domestic product" or a "foreign brand".

It doesn't matter whether Hua Xizi is a "domestic product" or a "foreign brand".

The Japanese manufacturer Dongse Daily Chemical mentioned in the hot search produces a four-elephant balanced skin-sticking liquid foundation. The manufacturer is wholly owned by Japan Dongse Cosmetics Co., Ltd.; Koma Cosmetics, the manufacturer of Yurong Yunsha sunscreen makeup cream, is a wholly-owned Korean enterprise; Lixin Biotechnology Cosmetics, the manufacturer of Yurong Ningzhi Makeup Powder, is a Hong Kong-funded enterprise.

In addition, Kesimeishi, a manufacturer of products such as Jade Girl Peach Blossom Light Honey Powder, was established in 1992 and has a long-standing reputation in the beauty OEM industry. It is also a Korean enterprise. It is worth mentioning that this foundry also established Shanghai Yige Ningxiang Biotechnology R&D Co., Ltd. together with Hangzhou Huaningxiang Biotechnology Co., Ltd. behind Huaxizi.

It doesn't matter whether Hua Xizi is a "domestic product" or a "foreign brand".

Moreover, Cosme also invested in Perfect Diary Cosmetics (Guangzhou) Co., Ltd. and Yixian Biotechnology (Guangzhou) Co., Ltd., both holding 51% of the shares, which is also deeply related to Perfect Diary.

The above 11 products involve 9 manufacturers, among which 5 are foreign-funded manufacturers. Huaxizi itself is a domestic product, but the proportion of foreign investment in its cooperative foundries is indeed not small.

Channel dependence needs to be broken

For consumer goods, sales channels are always a problem that enterprises need to pay attention to.

In particular, the light-asset beauty brands such as Huaxizi, Tangduo and Perfect Diary, apart from focusing on enhancing brand value through marketing means, lack of online sales channels has always been the fate of these brands.

After Li Jiaqi’s "accident", Hua Xizi’s problem was obviously magnified. Hua Xizi was established in 2017, and the cooperation with Li Jiaqi began in 2019. Since then, Hua Xizi’s fame and sales have been closely linked with this man.

In April 2019, Hua Xizi launched a "micro-carved star dome carved lipstick". After the promotion of this product in Li Jiaqi the following month, the sales increased to 5.948 million yuan, up 165% from the previous month. Although this lipstick bears the label of "flashy" and "reluctant to use", its sales volume has increased rapidly. By November of that year, its sales volume increased to 23.952 million yuan.

Li Jiaqi also became Hua Xizi’s "chief recommender" in September of this year. In 2020, the cooperation between the two companies will become more intensive. The Huaxi sub-brand entered the live broadcast room in Li Jiaqi 71 times, with an average of 5 times a month, and the number of cooperation in May of that year was as high as 10 times. In 2019, the sales of Huaxizi was about 1.5 billion yuan, which exceeded 3 billion yuan in 2020 and 5.4 billion yuan in 2021.

According to the data of Foresight Economist, in 2020, more than 30% of Huaxi’s traffic will come from Li Jiaqi’s live broadcast room and Tik Tok, and Li Jiaqi’s contribution to Huaxi’s GMV will even exceed 60% in such critical periods as various shopping festivals. In February, 2020, 80% of Huaxi’s sales came from online, and 40% of them came from the live broadcast room in Li Jiaqi.

According to the data from October 10th to November 9th, 2019, the average daily live broadcast of Hua Xizi in Taobao is about 200, but only the live broadcast in Li Jiaqi can bring the peak of sales.

It doesn't matter whether Hua Xizi is a "domestic product" or a "foreign brand".

The "Matthew effect" in the anchor group with goods in the head is a cliche, and this ending has its inevitability. After the MCN organization ran out several head anchors in the early days by casting a wide net, these heads themselves have become a "famous brand" with strong endorsement ability. With a huge number of fans, they can get the source of the head brand and talk about the lowest discount on the whole network.

Few consumers can resist the "triple whammy" of head anchor endorsement+well-known brand products+the lowest price of the whole network, and the solid guarantee of sales volume also makes the brand side more inclined to choose the head anchor. This kind of channel monopoly, which is difficult to define and exists objectively, is formed, so that it is difficult for the platform to break this monopoly by transporting traffic to KOL and even KOC.

What Hua Xizi has to face today is that Li Jiaqi made a mistake and the public relations department resigned, while his own offline channel is still in its infancy. On December 19, 2022, Hua Xizi opened the first offline store near the West Lake in Hangzhou, but there is still no exact news about the subsequent store opening plan.

As of January, 2023, there were about 20 offline stores in China. By the end of 2022, there were 158 stores of Perfect Diary.

Are all fellow travelers

To some extent, Perfect Diary, Huaxizi and Tangduo are all fellow travelers. They were born at the end of the blowout era of the Internet industry, but they got on this express train after all. Xiaohongshu, Tik Tok, Taobao live broadcast, these are the explosion points of new e-commerce. On these platforms, new brands have the opportunity to stand on the same starting line as old brands.

The fastest runner is Perfect Diary, and its parent company Yixian E-commerce successfully landed in the US stock market.

In January 2019, Perfect Diary opened its first offline store in Guangzhou. After listing, Yixian E-commerce also indicated that it will use 30% of the raised funds to support business growth and expansion, including increasing the number of offline stores. In terms of its own production capacity, in August 2023, the first factory of Yixian E-commerce was officially put into operation. The partner of the project was Kosmet, with Yixian E-commerce holding 49% and Kosmet holding 51%.

It is worth mentioning that Kosmet also has similar cooperation with Hua Xizi.

In terms of R&D, in recent years, the R&D investment of Yixian E-commerce has been maintained at a high level, and 30% of the listed funds have been used to seek potential M&A targets. Yixian E-commerce has also intensively acquired a number of high-end skin care brands before and after listing. After receiving the delisting warning from NYSE in April, 2021, the company also said that the beauty industry as a whole will shift from channel bonus-driven to product and brand-driven stage, which will increase investment in skin care and makeup products.

During the channel bonus period, domestic brands only need to pull up a team, build a brand and contact a group of foundries, so it is easy to make high sales with the help of channel bonus, and even get a high valuation in the primary market. However, after all, the foundry is an "industry bus", and the beauty products themselves lack a moat. Under the light asset game, competitors will emerge at any time.

Yixian e-commerce has almost stepped out of the growth path of an online beauty brand with light assets, which can be summarized as: starting online, opening offline stores, building self-built production capacity and making skin care products.

Judging from the current known information, Yixian e-commerce is taking the fourth step, and Tangduo has just begun to take the second step. From the point of view of opening a store under the Huaxi Sub-line and cooperating with Cosmis, it may be taking the second and third steps at the same time.

Skin care products have higher technical content and naturally have more profit space. Looking at the big brands on the market at present, they may also have a considerable number of products from foundries, but in terms of skin care, they all have their own "housekeeping formula".

No matter what consumers think of an inflated anchor, one thing is certain: they all hope that domestic brands can really stand up.

通过admin

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