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Under the trend of film cross-border integration, the industry needs a "new force" like Sunac culture.

Is the ceiling of the movie market still far away? Besides box office income, how can the value of movie content find an incremental market?

Reading entertainment | yiqiduyu

Wen | Zero One

The 4th China Film and Television Capital Summit held on June 11th looks a bit "mixed". Combining "finance and economics+film and television+cross-border+integration", the summit also held two special round-table dialogues, among which the round-table dialogue with the theme of "New Consumption, New Cross-border Scenes of China Films" brought together a group of "cross-border people" who are far or near to the film.

Participants in this round-table dialogue include Wang Jianer, Party Secretary and Chairman of Shanghai Film Group; Sun Zheyi, President of Sunac Culture Group and Executive Director of Sunac China; Chen Sicheng, a famous director, screenwriter and actor; Zhang Yu, investment partner of sequoia capital china; Wang Ran, founder and CEO of Yikai Capital; Zhang lei, CEO of Yuanjing Technology Group; Executive Director of POP MART; Chief Operating Officer of the Group; Side, President of China District, etc. They are from various fields, including film and television, investment, environmental protection and new consumption.

This is the first time that Sunac Culture participated in the China Film and Television Capital Summit. As a film "new force" established just over two years ago, Sunac Culture has successively participated in the joint production of mainstream blockbusters such as My People,My Country and A Writer’s Odyssey, and at the same time, it has actively deployed and launched works such as Luo Xiaohei’s War and Wish Dragon in the animation field. At the strategic conference held last month, Sunac Culture showed the panoramic layout of the Group’s business to the outside world for the first time, and launched two major content brands, namely "Sunac Film and Television" and "Sunac Animation", and at the same time revealed a new positioning centered on "IP+ Content+New Consumption Scenes", and its strategic objectives are in line with the theme of this forum.

Since the outbreak, the film industry has experienced a period of ups and downs. From shutdown to recovery, the international market has not yet returned to normal. Although the film market in China has recovered rapidly, the market income source is still relatively single, and the industry is still exploring more stable business models. The topic involved in this "new consumption, new cross-border scenes of China movies" is more related to the future of the film industry, or the development node it faces-Is the ceiling of the movie market still far away? Besides box office income, how can the value of movie content find an incremental market?

one

The future of the film industry lies in "more than box office"

In the keynote speeches and forums of this film and television capital summit, many guests mentioned the same phenomenon:There is a huge difference between the income composition of China film market and the international market.

Yan Yan, the founding managing partner of Safran Asia Investment Fund, pointed out in his keynote speech that the box office revenue in China film market accounts for almost more than 90%, but the box office revenue in the US film market only accounts for 30% of the total, and two-thirds of the revenue comes from the "back market", such as DVD, pay TV, derivatives, etc. "For example, the famous movie Titanic has a box office of more than 2 billion US dollars, but its back income has reached nearly two billion US dollars.

Director Chen Sicheng mentioned that the film industry is now "empty and influential", and nearly 100 million viewers in Detective Chinatown 3 bought tickets to go to the cinema during the Spring Festival. "But now we.Except for the consumption behavior of watching movies and the consumption scene of cinemas, everything else is almost zero.. Chen Sicheng also mentioned that all domestic cultural film companies together have a market value of less than 16% of Disney’s. In this regard, Chen Sicheng believes: "Disney is not just a logic of selling movie tickets. It sells its own movie tickets around the world, sells its own ideology, and sells its own goods around the world."

Sun Zheyi, president of Sunac Culture Group and executive director of Sunac China, also mentioned the great energy of Disney model and the value of its original IP. "We look at Disney, which is the IP of Star Wars. Their $10 billion box office has a revenue of $40 billion. This piece is the value of real IP. And if this piece pulls the value of global derivatives, the top 50 does not have an IP of China. "

The box office revenue of China film market is absolutely mainstream, but this should not be the "final form" of the film industry.This may also be the reason why new entrants such as Sunac Culture and state-owned film giants such as Shangying attach importance to "IP operation"-Sunac Culture just released a new strategic positioning of "IP+ content+new consumption new scene" last month; Wang Jianer, Party Secretary and Chairman of Shanghai Film Group, also said in the forum that "big IP development" is one of the company’s three core strategies: "From the beginning of creative theme, we should establish the concept of big IP and consider how to combine the investment and new consumption of this film. At the extension end, we should consider the whole chain operation mode and cross-border content operation mode."

From 2010, the box office just broke 10 billion, and the number of national screens just broke 6,200, to 2019, the box office income of 64.266 billion yuan and 69,000 screens. The box office income of the film market has developed rapidly in recent years and slowed down in the past two years, but this does not mean that the ceiling of the film industry has arrived.The diversified business model of high-quality IP still has great potential. The potential beyond box office income-consumption, tourism and technology, the next peak of the development of China film industry needs China film content to try more cross-border forms and create greater value in the vast world of derivative markets.

2

There are n ways to realize the cross-border integration of movies.

How can the industry do better?

Among the cross-border objects of China film market, "new consumption" is perhaps the most important one. In Mr. Reading Entertainment’s view, this is determined by the background of the great economic development era. In 2020, the National Development and Reform Commission said that China will soon surpass the United States and become the largest consumer market in the world. With the outbreak of strong market scale and active consumption power, a large number of "new consumption" subdivisions have experienced explosive growth: for example, POP MART, with a market value of over 100 billion due to the "blind box economy", the rapidly rising Hanfu market, offline script killing, werewolf killing and other new forms of entertainment consumption.

The mushrooming "new consumption" not only reflects consumers’ enthusiasm for emerging consumer goods, but also reflects the vitality and scale effect of the whole China consumer market.

In this summit forum, Wang Ran, founder and CEO of Yikai Capital, thinks thatThe consumer market has created opportunities for the film industry. ": "Because of the uniqueness of China’s consumer market, its volume and growth have led to so many new consumer brands in China, and new consumer companies like Bubble Matt can break ground and have a large number of them.Capital comes together. Therefore, the capital’s enthusiasm for the consumer industry will indirectly provide a positive for the film and television industry, and integrate with them to grow together with them.Wang Ran believes that in this sense, some unfavorable factors will just force the industry to make a faster breakthrough in the model.

At present, some companies in the industry have actually considered and practiced the possibility of film cross-border integration in many aspects.

Using the existing resources of cinemas combined with new consumption, Wang Ran thinks it is a very important topic, especially for the projection industry. In the cinema space, it can be combined with new brands, new retail, new entertainment and new catering. Reading Entertainment Jun also believes that many of the existing cinema income models actually come from selling goods and advertisements, and the future development may be in the direction of greater integration with commercial real estate and more subdivided new consumption combination.

The derivatives market is a very wide field. Among them, some manufacturers combine IP to produce new consumer products, such as POP MART and Marvel Comics, Harry Potter, Mickey’s co-branded gift box, etc. The tide play based on IP production is a proven and mature mode in IP development mode, and the new upsurge is driven by new gameplay such as IP itself and blind box. In addition to hand-playing, co-branded makeup, co-branded skin of games, and co-branded beverage packaging have all become the gameplay of movie IP derivatives, realizing the influence of movie IP in a large number of consumption scenarios.

There have also been many attempts at the real-life entertainment mode of the movie IP+ Wenlv. In this field, there are both Huayi Brothers’ film town business with light asset model and Sunac culture, a new film force with great advantages in the real estate industry.

It is not difficult to find that there are many ways to realize the cross-border integration of movie IP and new consumption scenes.So, how does the China film industry need to strengthen the cross-border prospect at this stage? Reading Entertainment Jun synthesized some opinions of this forum.

First, most forum guests emphasized the value of head IP. Indeed, whether it is Disney or the Japanese animation market, the cornerstone of cross-border is that the content itself is most widely recognized and thus forms a strong IP influence, so that the subsequent cross-border integration and industrial chain can be opened.

Second, we should jump out of self-limiting thinking. Zhang Yu, a sequoia capital china investment partner from the fashion industry to the investment circle, believes that the change of concept is very important: "Film is a very important link in the overall business planning, just like what we call traditional media, but it is not the only one." 

Third, we should attach importance to localization. China people have the cultural soil of China, so we should combine it with contemporary cultural scenes. This can be seen from the top movie themes in the box office of Chinese movies in recent years. Movies related to local cultural context often occupy the mainstream, and the China market needs localized IP cross-border forms.

Fourth, we must make long-term preparations, and both content creation and cross-border integration need to build long-term value. To form a plan, all kinds of derivative development of IP should be advanced to the content creation stage or even before. In this regard, Sun Zheyi said in the forum, "Whether it is a derivative team or a real-life team, we will focus on content development, including the choice of our theme. We like animated film products and science fiction products, because this kind of product is the easiest to be derived and made real."

three

Taking the IP "integration" route, Sunac culture is well prepared.

At the brand strategy conference held by Sunac Culture in May this year, Sun Zheyi said that IP building will be the core starting point of Sunac Culture:"IP is the foundation, content is the amplifier, and new consumption and new scenes are the expansion paths of commercial value."

The strategic direction of Sunac Culture coincides with the overall views of the guests in this round-table dialogue. Then, for the cross-border integration of movies, what "big name" does Sunac Culture, which focuses on the strategic positioning of "IP+ content+new consumption and new scenes", hold?

Head concentration is a major trend in China film market, and in the context of cross-border integration, head IP is also the basis of everything. Sun Zheyi also mentioned in the round-table dialogue: "Only the head IP can get through this model, and the waist IP can’t adapt to an industrial chain."

Therefore, after more than two years of hard work, Sunac Culture has established an advantageous IP content layout in both the present and the future. At present, Sunac Culture has mastered the well-known secondary IP such as Ali and Luo Xiaohei, and the films A Writer’s Odyssey and Wish Dragon have also been successful in various schedules.

What’s more worth mentioning is that the influence of these IPS is also very impressive in overseas broadcasting. The first animated work "The Battle of Luo Xiaohei", the IP "Luo Xiaohei" of Sunac Culture, landed in the Japanese market last November, creating a box office record for domestic animated films in Japan; Wish Dragon, the first animated film originally developed, produced and jointly produced by Animation, an animation studio under Sunac Culture, was launched on Netflix on June 11th. On the first weekend of its launch, it won the first place in Netflix’s North American animated film hit list, the second place in the global IP content hit list, and the first place in more than 19 countries such as the United States, Canada and France. Overseas media, including Variety The New York Times, published positive comments, and also gained 77% freshness of rotten tomatoes and 83% audience praise of popcorn index. The recently released Top10 list of Netflix movies in the 24th week of 2021, Wish Dragon once again swept the world to the top with a super high score of 5,118, and the domestic animated films made gratifying achievements in going to sea.

Not only that, Sunac Culture has reached in-depth strategic cooperation with well-known directors and producers such as Frant Gwo, Rao Xiaozhi and Chen Guohui, and at the same time, seven animation studios have been set up in the animation field. A number of animation directors, including Legend of Deification directors Cheng Teng and Li Xia, have formed a "dream team" of Sunac Animation, focusing on the development of "animation+science fiction", two fields that are most suitable for IP cross-border integration.

In addition to content layout, the long-chain operation mode of Sunac culture is bound to become another weapon to boost IP value amplification.

Based on Sunac Group’s dominant position in the real estate industry, Sunac Culture has a large number of cultural tourism hotel resources, cultural tourism cities, theme parks, Qingdao Cinema Film and Television Comprehensive Base, etc. These rich offline resources give Sunac Culture enough foundation to operate movie IP and connect fans to create a large number of new consumption scenes. According to Sun Zhe’s introduction, Sunac Culture has also increased its weight in the field of live e-commerce, locking in the characteristic track of IP live e-commerce. With Sunac Culture’s patient advance layout and long-term strategy blessing, these superior resources can provide diversified power sources for the future cross-border integration and development of movies.

Generally speaking, Sunac Culture has defined itself as an IP commercial operation company from the very beginning, and has taken the lead in the general trend. For the whole film industry, it has become a top priority to find the value amplification of film IP in the vast consumer market outside the box office revenue. In this process, Sunac culture is not only an intruder in the new film market, but also a pioneer in exploring the future of the industry.

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Byd Han understands the big space.

The progress of China brand cars in recent years is obvious to all, and some excellent achievements have been made in both internal and external design and comprehensive performance. As a medium and large car, Han has many bright spots. Next, let’s take a look with Xiaobian.

First look at the appearance of Han. The front of Han’s car looks very clean and sporty. Coupled with the angular headlights, it looks quite dynamic and lively. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4975MM*1910MM*1495MM, and the car body looks very capable with large-sized thick-walled tires, which looks full of sports. In the design of the rear of the car, the lines at the rear of the car are cold, and the taillights look very capable. Overall, they are still relatively tough.

When I came to the Han car, the interior of Han adopted a sharp shape, which made people feel very young and fashionable. The steering wheel design of this car is very dignified, and it is made of genuine leather, which gives people an impulse to control it. Let’s take a look at the central control, with a 15.6-inch central control screen, which makes the interior design quite layered and meets the aesthetic standards of most consumers. Let Xiaobian introduce the dashboard and seats. The dashboard design is remarkable and the sports atmosphere is in place. The car uses a leather/suede mix seat, which is wide and thick and has good overall comfort.

The car is equipped with car networking, driving mode selection, remote control key, Bluetooth key, NFC/RFID key, UWB digital key, indoor atmosphere light, traction control (ASR/TCS, etc.) and other configurations, and the configuration has reached the mainstream level of the same level.

The car introduced today is not only eye-catching in space, but also has reached the mainstream level in various configurations, and there is nothing to be picky about driving experience and space experience. If you like, you can pay more attention to it!

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2021 Shanghai Auto Show: Starway Eta Ursae Majoris STELLAR Concept Car

  [car home New Car Launch] On April 19th, at the 2021 Shanghai Auto Show, Starway officially released a brand-new advanced concept and a brand-new new energy strategy. At the same time, the concept SUV "Eta Ursae Majoris" (English name: Stellar) based on the first new energy architecture of EXEED Star Road made its first public appearance in the world.

Home of the car

  Starway Eta Ursae Majoris is based on the first new energy architecture of EXEED Starway, and the launch of the new car indicates the technical development trend and future design direction of Starway brand. From the appearance, the new car has adopted a brand-new design language, and the overall shape is atmospheric. The penetrating headlights and dense broken-line daytime running lights are very individual.

Home of the car

  Eta Ursae Majoris’s front face still has some brand elements of Starway, such as the EXEED English LOGO on the front of the car, the through LED light group, and the front grille with a big mouth. However, as a concept car, its detailed design is more outstanding. For example, the exaggerated C-shaped LED light group on both sides has high recognition, while the lattice LED light strip is used inside the grille. Does it feel very sci-fi? This is because it is based on the first new energy architecture of Xingtu, which represents the design direction of future Xingtu new energy products. (Text/car home Li Na)

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BYD Qin pro is China Tesla? These points tell you why you bought Qin pro.

I believe that my friends are still wanting more, and a brand-new energy source is coming out again-PRO. He has made great achievements in the field of new energy and never let consumers down. What kind of car is Qin pro, known as the "China"? Can it be accepted by the times? Let Xiaobian open your eyes today!

Designer’s operation

Since the former design director Iger was hired, our products have finally got rid of rusticity in design style, and have been well received by consumers in the market. Qin pro was designed by former designer Iger himself.

Iger graduated from the International Academy of Arts and Sciences in Milan, Italy, majoring in design. He is a favorite pupil of the famous design teacher Silva. He has created countless magic cars such as A3, Q7, TT and R8. This time, I believe it will make our eyes shine.

China ""

Pro adopts the latest "Dragon Face" design language, and the large-mouth air intake grille with "dragon beard" headlights adds a new atmosphere and a sense of movement. The design is relatively simple, and the overall line looks euphemistic. Together with the through taillight line, it is calm, neat and generous.

In the overall appearance, it is not inferior, not lost at all, so it enjoys a good reputation-China.

Pro upgrade is more spacious

In terms of size, it is longer, wider, taller and bigger. With a super spacious suitcase, no matter what shape people are, there is no need to worry about the crowded space inside the car. No matter how many things you have, you don’t have to worry about not letting go. It’s just so capricious.

Strong momentum is ready to go.

It is understood that Qin pro has released two versions of pure electric version and plug-in hybrid version, which are consistent in appearance. The plug-in hybrid version of Qin pro is equipped with a 120 motor (up to 150KM/h) and a 1.5L naturally aspirated or 1.5T (up to 200KM/h) in terms of power. The acceleration of a hundred miles takes only 5.9 seconds and the spike is 7.09 seconds.

In terms of power, it has been widely praised by major consumers, and it has received rave reviews on the websites of major cars. Can pro compare with it?

Stay tuned for actual battery life.

I believe that friends who love cars will care about the performance of new energy vehicles in battery life. From what has been released, we can know that its battery life is 80-100KM, so what kind of battery life will pro have? Still to be known! However, Xiao Bian believes that my brother is quite good, and the younger brother is definitely not bad. The actual battery life should exceed 100KM.

Summary: The back waves of the Yangtze River push the front waves, and Qin pro will do its part.

Qin used to do a good job in power, space and configuration, but the appearance has always been complained about this PRO upgrade, which has filled this short board. Therefore, as long as the price of Qin PRO is reasonable in the future, it is a high probability event that the monthly sales volume exceeds Qin. However, in the current system and intelligent acceleration, PRO should be able to add many technologies to surprise consumers, which is worth looking forward to.

I believe that in the future, we will go further and further, do better and better in the brand, and make products that are satisfactory to the people and suitable for the people of China.

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Extreme krypton 001 will push lightning to switch intelligent four-wheel drive system to improve 34km battery life.

  [Pacific Auto Network New Car Channel] On July 11th, the intelligent acceleration slip regulation was officially released on the evolution day. The official said that the intelligent four-wheel drive system with lightning switching will be launched in the future. The lightning switching function can make three driving modes switch intelligently. The official said that its comprehensive cruising range under CLTC conditions can be improved by 34km. In addition, the official also revealed that the drift model is currently being developed.

  It is reported that when users buy a car, they often make a dilemma between high performance or long battery life, two-wheel drive or four-wheel drive. Through the unremitting efforts of the R&D team, the intelligent drive system has evolved, bringing the world’s first mass-produced lightning-switched intelligent four-wheel drive system, which will be the first to be carried in the following version of Krypton 001 YOU.

  Lightning switching can realize intelligent switching of rear drive/four-wheel drive in the blink of an eye of 0.4 seconds. Extreme Krypton 001 can realize the intelligent switching of full-time rear-drive mode, rear-drive mode and rear-drive mode through various driving modes, and the comprehensive cruising range under CLTC working conditions is increased by 34 kilometers.

  When choosing the economic mode, the vehicle can reduce energy consumption while having the rear-drive experience, and the cruising range performance is better than the comprehensive working condition; When choosing comfort mode, timely four-wheel drive will intervene according to road conditions. Ordinary road sections are driven by a single motor, which saves more electricity. If you encounter high slopes, gravel and dirt roads, the four-wheel drive mode will be intelligently switched, so that the vehicle can run stably and get out of trouble efficiently; Full-time four-wheel drive with sports/snow/sand/off-road/personalized driving mode can make driving more stable and effectively solve the safety hazards of understeer, tail flick or slip.

  Based on the lightning switching intelligent four-wheel drive system, the drift mode created by Krypton for performance enthusiasts is being developed and tested, so please look forward to it.

  The intelligent anti-skid dTCS distributed system newly developed for electric vehicles, the official said, can use 10 times faster processing speed than the mainstream TCS traction control system when there are signs of skid at the wheel end, instantly distribute the wheel end, increase the grip of the driving wheel, assist the driver to quickly stabilize the body and strengthen the ultimate handling ability of the whole vehicle.

  According to the official, the measured intelligent acceleration slip regulation can increase the maximum controllable speed of Krypton 001 by 5-15km/h when it makes extreme cornering on an ice ring with a diameter of 200-250m. (Photo/Text/Photo: Pacific Auto Network Uchihiro)

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The new energy market has fallen for three consecutive days. Is there any chance for BYD’s brand-new Qin?

Affected by the subsidy withdrawal policy on June 25, the domestic new energy market ushered in a three-day losing streak throughout the third quarter, not only the decline gradually expanded, but also the market share continued to shrink.

The industry is "weaned" and the market encounters bottlenecks

Among them, two leading enterprises in the new energy industry have been hit hard. The data shows that the sales volume in July was 16,567 units, down 11.8% year-on-year; In August, the sales volume was 16,719 vehicles, down 23.4% year-on-year; In September, the sales volume was 13,681 vehicles, down 51% year-on-year; The sales volume in October was 12,042 vehicles.

At the beginning of this year, it was planned to sell 300,000 vehicles and 650,000 vehicles in the next year. In the first 10 months, the vehicle sales volume was 205,000, up 19.9% year-on-year, and the fuel vehicle sales volume was 172,000, down 25% year-on-year.

In the sales composition, it has become the lifeline. As of September, the total sales volume of new energy vehicles exceeded 700,000. It is worth noting that among its many models, only the performance of the Song family is remarkable, and other models have not achieved sales of over 10,000. It seems that although there are many models, they are not strong.

On the other hand, the fuel vehicle business in the third quarter showed a trend of rapid growth from the previous quarter. Under the background of the cold winter in the automobile market, the sales of fuel vehicles went against the market, which was tantamount to a cup of herbal tea for clearing away heat and relieving summer heat.

This also confirms that fuel vehicles will still be in the mainstream of consumption for a long time to come. With the "weaning" of the new energy industry, enterprises can’t leave fuel vehicles if they want to survive, have considerable sales and have cash flow support.

Of course, the new energy market still has potential growth points. At present, the new energy market is undergoing a new round of structural reshuffle-the pure electric market is basically out of the abnormal small miniaturization, and cars of mainstream and above sizes will become the new dominant market. In particular, the compact car market with the highest market share, accounting for 31.7%, is undoubtedly a "battleground for military strategists."

For me, how to avoid paying attention to one thing and lose sight of another, find the balance point of interests in enterprise development, and let each sector be in a benign development track, which is a great test of the wisdom of the top management of enterprises.

Based on this, a few days ago, the brand-new Qin fuel and the brand-new Qin fuel were officially listed, from which we got a glimpse of the market insight and judgment on the direction and opportunity.

The price butcher returned, and the new Qin fuel was sold for 59,900.

As the "pioneering work" of the dynasty series, Qin has been listed for 7 years and accumulated more than 200,000 car owners and users. In 2018, in order to successfully break through the price ceiling and reshape the brand image, the old Qin gradually faded out of people’s sight, leaving a lot of market space. The brand-new Qin is obviously the best option to solve the problem. With the arrival of this car, the Qin family has formed a more perfect product combination boxing and refreshed the competition pattern in the compact family car market.

"A new generation of smart car" Qin Fuel has launched four models, with the official guide price of 649 ~ 81900 yuan. Before January 25, 2020, the first batch of car owners can enjoy the welfare car purchase price of 5990 ~ 76900 yuan.

The starting price is less than 60,000 yuan, and the brand-new Qin fuel can be said to be sincere. The starting price of competing products of the same level, such as, etc., is generally around 70,000, and the automatic gear is 80,000. The brand-new Qin fuel version is equipped with 1.5L+CVT power, 80kW, 148 Nm, all of which meet the requirements of 100,000 kilometers in six or four years.

The new Qin fuel is built on the all-engine and all-power platform under BNA architecture. The new platform gives the car better driving and control performance, and it is further upgraded in terms of architecture, core technology and power technology.

Dragon Face design language has finally been applied to the brand-new Qin, with international appearance, tough and fashionable lines, and matrix headlights and daytime running lights look very spirited. In terms of dimensions, the measurements of the brand-new Qin Dynasty are 4675/1770/1480mm (the height of the pure electric version is 1500mm) and 2670mm, which are in the upper-middle level of the same class, and there is no pressure at home.

The interior of the new car also adopts the latest family style. The 10.1-inch rotatable central control screen is not absent, and the built-in DiLink2.0 intelligent network connection system is compatible with more than 3 million mainstream applications in the APP market. The new car also supports the OTA remote intelligent upgrade function of the whole vehicle, which makes it possible to improve the performance of vehicle software and hardware.

In terms of configuration, Bosch P 9.3 electronic vehicle stability system, TPMS intelligent monitoring system, etc. are all available. Through this "no cost" investment, the new Qin has the "technical level of not losing 100,000 joint venture models".

421km true battery life, lowest power consumption at the same level.

The brand-new price range is 129,900-139,900 yuan (after subsidy), which will open up the compact car market together with the fuel version. In comparison, EV models have always been strong products, and the new highlight is "upgrade".

Brand-new born in the world’s leading professional platform-e platform, which realizes the efficient integration of motor, electronic control and energy transmission, reduces the whole, optimizes the energy transmission path, reduces the power consumption, and creates a new standard for pure electric family cars.

Thanks to the empowerment of e-platform, the energy consumption per 100 kilometers is as low as 12.9kWh under new working conditions, which is the lowest energy consumption at the same level. The official said that the electricity fee per 100 kilometers is only about 6 yuan, which is very economical. In addition, the new car NEDC has a comprehensive working life of 421km, which meets the needs of long-distance travel, and can travel 100km after charging for 15 minutes, solving the real pain points of new energy users.

15 years of battery safety zero accidents, "true" safety is worthy of the name. A new seven-dimensional four-layer battery safety matrix is built, which fully guarantees the battery safety from the aspects of reliable connection, high-voltage protection, collision and overcharge, and with the lifetime warranty of power battery cells, there is no worries about using the car.

In addition to the battery life upgrade and safety upgrade, the brand-new car has the leading configuration such as the longest 4675mm at the same level, quiet space at NVH library level, and "texture upgrade" for interior and exterior decoration, which brings users a car experience beyond the same level, making it the first choice for value in the pure market.

Write it at the endThe domestic downturn continues, and independent brands are facing the risk of elimination. Zhao Changjiang, general manager of Sales Co., Ltd. believes that products, technology and services are the foundation of the company. From the brand-new Qin, we can see the continuous efforts in technological innovation, leapfrog product strength and customer service. With all kinds of strength reserves, I believe that it will be the most competitive player in the stage of transformation and upgrading of the automobile market.

Wen | Huluwa

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Heduo Technology won the financing of 100 million yuan from Sequoia, and will deploy parking service in 400 parking lots within 2 years | Titanium News.

Ni Kai, founder of Heduo Technology

Titanium Media News | December 14th news:Titanium media learned that the self-driving startup Heduo Technology has completed the A round of tens of millions of dollars financing, with sequoia capital china leading the investment and Oceanwide Investment following the investment. The original investors Siweituxin, IDG Capital and BAI (Bertelsmann Asia Investment Fund) continue to increase their holdings.

Ni Kai, founder and CEO of Heduo Technology, said that Heduo Technology is committed to building an autonomous driving scheme based on cutting-edge artificial intelligence technology and automobile industry technology, and promoting the application of autonomous driving as soon as possible. This round of financing will be mainly used to increase investment in technology research and development, and accelerate the landing of the self-driving mass production solution independently developed by the company.

Compared with ordinary self-driving entrepreneurs, as a "veteran", Ni Kai obviously has a more clear and pragmatic plan for the company’s research and development direction and development path. At the beginning of the establishment of Heduo Technology, Ni Kai announced a clear and unique development route: at this stage, the company aims to realize the industrialization of autonomous driving technology, focusing on two major application scenarios: expressway and parking service.

Established more than a year ago, the team developed HoloPilot, an expressway autopilot solution, and HoloParking, an intelligent parking service autopilot solution, and reached in-depth cooperation with many host manufacturers and Tier 1 suppliers. Among them, the landing plan of HoloParking has been put on the agenda:

It is expected that from 2019, the "last mile" demonstration operation project will be carried out in cooperation with Shanghai Automobile City; By 2020, HoloParking will land in at least 400 parking lots in 20 cities by joining hands with partners such as Parking Simple and Velodyne.

According to Ni Kai, the founder of Heduo Technology, unlike most parking assistance functions on the market, HoloParking does not require the driver to drive the vehicle next to the parking space. The driver can get off at the gate of the parking lot, and the vehicle can find the parking space and park independently, without being watched. When picking up the car, the owner can also remotely start the HoloParking system, so that the vehicle can park itself and drive to the boarding place. In other words, the owner can complete the whole process of parking and picking up the car without entering the parking lot.

Ni Kai believes that the value of this product is that it can really save time and energy for car owners in all weather and all scenes, which requires the support of three major capabilities: intelligence, robustness and landing.

According to Ni Kai, the conventional thinking of the industry is to take the car as the only carrier to realize autonomous driving, but the pure car-end solution can not meet the three requirements of intelligence, robustness and landing at the same time. The method of Heduo Technology is to introduce the field terminal and high-precision map terminal into HoloParking system, and form a set of "three-terminal integration" scheme together with the vehicle terminal.

The application scenarios of autonomous driving include urban self-driving taxis, high-speed trunk transportation, terminal transportation and transportation in special scenes such as mining areas and ports, etc. Among them, Level4 self-driving taxis are considered to have the largest market space, but they are limited by regulations and technologies, and the landing period is long. Therefore, many autonomous driving projects locate the landing direction in other limited scenarios.

Heduo Technology’s trunk transportation and parking service are the popular landing scenes. In trunk transportation, players such as Tucson Future, Zhijia Technology, Yinche Technology and Shiqiao Logistics have flooded into the scene. In parking service, Yushi Technology, which was established earlier, has also reached a cooperation with Gofun, a shared travel project owned by Shouqi Car.

The real landing of autonomous driving in a limited scene requires not only the stability of technology, but also strict cost control. The lidar required by Level 4 is undoubtedly the key factor. Ni Kai said that in terms of sensors, Hedo has reached a strategic cooperation with laser radar supplier Velodyne, which will provide Hedo with priority procurement rights.

"We will work together to reduce costs. Heduo’s goal is to realize the cost of single parking space renovation of 2020 yuan." Ni Kai said.

It is understood that Ni Kai worked in Microsoft and Baidu Deep Learning Research Institute, founded Baidu driverless team from scratch, and led the team to complete the first road test of Baidu unmanned vehicle. In June 2017, Ni Kai founded Heduo Technology, which attracted wide attention from the industry at that time. Only one month after its establishment, Heduo Technology announced that it had obtained tens of millions of dollars of angel round financing.

In addition, the comprehensive strength of Heduo technology team is also outstanding. This team is one of the few teams in the industry with full-stack autonomous driving research and development capabilities. The number of doctors and masters is over 90%, and most of them have worked in autonomous driving technology companies or automobile manufacturing enterprises such as Baidu, BMW, Mercedes-Benz, Bosch and Garmin.

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It doesn’t matter whether Hua Xizi is a "domestic product" or a "foreign brand".

The discussion of Hua Xizi should not be limited to the anchor.

The continuous fermentation of the Li Jiaqi incident not only caused the sales of Huaxizi to drop, but also put the brand itself in the spotlight. A topic of "Huaxi’s foundry is a Japanese-funded enterprise" has also recently boarded a hot search in Weibo.

Confirmed by Investor. com, a considerable part of Huaxi’s suppliers (foundries) are indeed foreign-funded backgrounds. Nevertheless, it still can’t change Hua Xizi’s status as a "domestic product", and it’s hard to hide the fact that the employees of foreign-funded foundries are all from China.

The rise of live broadcast with goods is a game of making money, so Li Jiaqi, Viya and other head anchors can actually gain control over the sales channels. For consumer goods, channels are too important. But consumers care more about whether domestic products can stand up than what Li Jiaqi said.

What percentage of foreign capital is "concentration"

From the perspective of ownership structure, Hua Xizi’s status as a "domestic product" is beyond doubt. Enterprise investigation shows that its sole shareholder is Zhejiang Yige Beauty Cosmetics Group Co., Ltd., and Zhang Dayong, executive director and general manager of the company, and Wu Chenglong, supervisor, are also from China.

The "Japanese-funded foundry" of Hua Xizi questioned by netizens is indeed true. Not only that, but after combing the product information of the top 10 and top-ranked products in the flagship store of Huaxizi Tmall, Investor.com found that more than half of the producers of these products are foreign investors.

The foundries of Shouwu Eyebrow Pencil, Air Honey Powder, Silk Honey Powder and Flower Dew Cleansing Wet Wipes are: Shanghai Chuangyuan, Shanghai Zhenxin, Shanghai Ourun and Hangzhou Huaningxiang. The manufacturers of these products are all domestic-funded enterprises, and Hangzhou Huaningxiang, the manufacturer of makeup remover wipes, may be Huaxi’s own production capacity.

In the foreign investment part, we should first look at Hua Xizi’s makeup set, whose sales volume itself is low, but because of the topicality at the beginning of listing and the design sense of the product itself, Hua Xizi put it at the top of the list. According to the product information on Tmall, its manufacturer is Suzhou Annokos Cosmetics R&D Co., Ltd. (hereinafter referred to as "Annokos").

The largest shareholder of Anokos is Axilong Shunhua Aluminum Plastic Industry Co., Ltd., holding about 87.5%, while the latter’s major shareholder is a subsidiary of Spain Axilong Metal Co., Ltd., holding about 60%. In addition, two Korean shareholders hold about 12.5% of the shares. Generally speaking, foreign capital accounts for more than 50% of the shares in Annokos.

It doesn't matter whether Hua Xizi is a "domestic product" or a "foreign brand".

It doesn't matter whether Hua Xizi is a "domestic product" or a "foreign brand".

The Japanese manufacturer Dongse Daily Chemical mentioned in the hot search produces a four-elephant balanced skin-sticking liquid foundation. The manufacturer is wholly owned by Japan Dongse Cosmetics Co., Ltd.; Koma Cosmetics, the manufacturer of Yurong Yunsha sunscreen makeup cream, is a wholly-owned Korean enterprise; Lixin Biotechnology Cosmetics, the manufacturer of Yurong Ningzhi Makeup Powder, is a Hong Kong-funded enterprise.

In addition, Kesimeishi, a manufacturer of products such as Jade Girl Peach Blossom Light Honey Powder, was established in 1992 and has a long-standing reputation in the beauty OEM industry. It is also a Korean enterprise. It is worth mentioning that this foundry also established Shanghai Yige Ningxiang Biotechnology R&D Co., Ltd. together with Hangzhou Huaningxiang Biotechnology Co., Ltd. behind Huaxizi.

It doesn't matter whether Hua Xizi is a "domestic product" or a "foreign brand".

Moreover, Cosme also invested in Perfect Diary Cosmetics (Guangzhou) Co., Ltd. and Yixian Biotechnology (Guangzhou) Co., Ltd., both holding 51% of the shares, which is also deeply related to Perfect Diary.

The above 11 products involve 9 manufacturers, among which 5 are foreign-funded manufacturers. Huaxizi itself is a domestic product, but the proportion of foreign investment in its cooperative foundries is indeed not small.

Channel dependence needs to be broken

For consumer goods, sales channels are always a problem that enterprises need to pay attention to.

In particular, the light-asset beauty brands such as Huaxizi, Tangduo and Perfect Diary, apart from focusing on enhancing brand value through marketing means, lack of online sales channels has always been the fate of these brands.

After Li Jiaqi’s "accident", Hua Xizi’s problem was obviously magnified. Hua Xizi was established in 2017, and the cooperation with Li Jiaqi began in 2019. Since then, Hua Xizi’s fame and sales have been closely linked with this man.

In April 2019, Hua Xizi launched a "micro-carved star dome carved lipstick". After the promotion of this product in Li Jiaqi the following month, the sales increased to 5.948 million yuan, up 165% from the previous month. Although this lipstick bears the label of "flashy" and "reluctant to use", its sales volume has increased rapidly. By November of that year, its sales volume increased to 23.952 million yuan.

Li Jiaqi also became Hua Xizi’s "chief recommender" in September of this year. In 2020, the cooperation between the two companies will become more intensive. The Huaxi sub-brand entered the live broadcast room in Li Jiaqi 71 times, with an average of 5 times a month, and the number of cooperation in May of that year was as high as 10 times. In 2019, the sales of Huaxizi was about 1.5 billion yuan, which exceeded 3 billion yuan in 2020 and 5.4 billion yuan in 2021.

According to the data of Foresight Economist, in 2020, more than 30% of Huaxi’s traffic will come from Li Jiaqi’s live broadcast room and Tik Tok, and Li Jiaqi’s contribution to Huaxi’s GMV will even exceed 60% in such critical periods as various shopping festivals. In February, 2020, 80% of Huaxi’s sales came from online, and 40% of them came from the live broadcast room in Li Jiaqi.

According to the data from October 10th to November 9th, 2019, the average daily live broadcast of Hua Xizi in Taobao is about 200, but only the live broadcast in Li Jiaqi can bring the peak of sales.

It doesn't matter whether Hua Xizi is a "domestic product" or a "foreign brand".

The "Matthew effect" in the anchor group with goods in the head is a cliche, and this ending has its inevitability. After the MCN organization ran out several head anchors in the early days by casting a wide net, these heads themselves have become a "famous brand" with strong endorsement ability. With a huge number of fans, they can get the source of the head brand and talk about the lowest discount on the whole network.

Few consumers can resist the "triple whammy" of head anchor endorsement+well-known brand products+the lowest price of the whole network, and the solid guarantee of sales volume also makes the brand side more inclined to choose the head anchor. This kind of channel monopoly, which is difficult to define and exists objectively, is formed, so that it is difficult for the platform to break this monopoly by transporting traffic to KOL and even KOC.

What Hua Xizi has to face today is that Li Jiaqi made a mistake and the public relations department resigned, while his own offline channel is still in its infancy. On December 19, 2022, Hua Xizi opened the first offline store near the West Lake in Hangzhou, but there is still no exact news about the subsequent store opening plan.

As of January, 2023, there were about 20 offline stores in China. By the end of 2022, there were 158 stores of Perfect Diary.

Are all fellow travelers

To some extent, Perfect Diary, Huaxizi and Tangduo are all fellow travelers. They were born at the end of the blowout era of the Internet industry, but they got on this express train after all. Xiaohongshu, Tik Tok, Taobao live broadcast, these are the explosion points of new e-commerce. On these platforms, new brands have the opportunity to stand on the same starting line as old brands.

The fastest runner is Perfect Diary, and its parent company Yixian E-commerce successfully landed in the US stock market.

In January 2019, Perfect Diary opened its first offline store in Guangzhou. After listing, Yixian E-commerce also indicated that it will use 30% of the raised funds to support business growth and expansion, including increasing the number of offline stores. In terms of its own production capacity, in August 2023, the first factory of Yixian E-commerce was officially put into operation. The partner of the project was Kosmet, with Yixian E-commerce holding 49% and Kosmet holding 51%.

It is worth mentioning that Kosmet also has similar cooperation with Hua Xizi.

In terms of R&D, in recent years, the R&D investment of Yixian E-commerce has been maintained at a high level, and 30% of the listed funds have been used to seek potential M&A targets. Yixian E-commerce has also intensively acquired a number of high-end skin care brands before and after listing. After receiving the delisting warning from NYSE in April, 2021, the company also said that the beauty industry as a whole will shift from channel bonus-driven to product and brand-driven stage, which will increase investment in skin care and makeup products.

During the channel bonus period, domestic brands only need to pull up a team, build a brand and contact a group of foundries, so it is easy to make high sales with the help of channel bonus, and even get a high valuation in the primary market. However, after all, the foundry is an "industry bus", and the beauty products themselves lack a moat. Under the light asset game, competitors will emerge at any time.

Yixian e-commerce has almost stepped out of the growth path of an online beauty brand with light assets, which can be summarized as: starting online, opening offline stores, building self-built production capacity and making skin care products.

Judging from the current known information, Yixian e-commerce is taking the fourth step, and Tangduo has just begun to take the second step. From the point of view of opening a store under the Huaxi Sub-line and cooperating with Cosmis, it may be taking the second and third steps at the same time.

Skin care products have higher technical content and naturally have more profit space. Looking at the big brands on the market at present, they may also have a considerable number of products from foundries, but in terms of skin care, they all have their own "housekeeping formula".

No matter what consumers think of an inflated anchor, one thing is certain: they all hope that domestic brands can really stand up.

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Why did AITO ask M5 for rave reviews? Five advantages tell you

On March 5th, AITO Media M5 held the launching ceremony of delivery in Shanghai, Guangzhou, Hangzhou, Chongqing and other cities. Subsequently, AITO Media M5 delivered new cars to users in 36 cities and more than 100 user centers. But the so-called "golden cup and silver cup are not as good as everyone’s reputation", today we will take a look at everyone’s true evaluation of AITO’s M5.

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As a senior car creator from the media, Nan Ge often deals with cars on weekdays. Not long ago, his team completed a delicious food trip from Chongqing to Kangding in AITO Wenjie M5, with a total mileage of over 800km. During this journey, what impressed Nan Ge the most was the AITO M5, which originated from the pure electric drive extended range platform (DE-i). It has a flexible way to replenish energy with oil and electricity, and its comprehensive battery life under WLTC conditions exceeds 1100km. Nan Ge said, "As an extended-range electric vehicle, the charging mode of oil and electricity can completely avoid the charging anxiety of pure trams and eliminate the fear of being dominated by charging piles. We can enjoy driving more purely."

Shanghai FangsirExplosive power exceeds that of the same price fuel vehicle., 4 seconds.Accelerate the hegemony at the same level

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Mr. Fang is a veteran car fan and has been interested in cars since he was a child. He has read countless cars and has high requirements for the power and control of vehicles. Therefore, this time, the power performance was regarded as a hard indicator. Considering that it was inconvenient to install charging piles at home, he ruled out pure electric vehicles and finally chose AITO to ask M5. The dynamic performance of this car didn’t disappoint him. The front axle is equipped with asynchronous AC motor and the rear axle is equipped with permanent magnet synchronous motor, forming a dual-motor four-wheel drive scheme, with a zero-speed acceleration of 4 seconds. It also adopts an all-aluminum chassis with front double wishbone and rear connecting rod, which provides strong lateral support and makes driving in corners more confident. Mr. Fang said, "The price of less than 300,000 yuan can achieve 4-second acceleration, which is impossible in the field of fuel vehicles. In addition, the chassis of AITO M5 is not only very sporty, but also very comfortable, which is particularly difficult."

Ji’ nanfusir: the interior is luxurious and classy,Narrow border and big screen love it.

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Mr. Fu used to be a luxury car owner. Apart from paying more attention to appearance and power, he also has high requirements for interior design and materials. AITO asked him about the interior of M5, which, in his words, was "long in my aesthetics". It adopted an integrated cockpit design, and the 15.6-inch 2K HDR intelligent central control large screen created a full sense of technology. In addition, the materials used are also very kind, such as large-area soft packages, wooden decorative boards, high-grade Nappa leather and other materials can be seen. Mr. Fu said, "The interior of AITO’s M5 is very luxurious, and I am personally very satisfied. In addition, I especially like it, that is, its central control bezel is very narrow, which is very aesthetic and advanced. This is rare at the same level, and BBA can’t do this. It can be seen that AITO’s requirements for details are still very strict! "

Mr. Zhao from Xi ‘an:Huawei Iron Powder loves HarmonyOS System.Speech recognition is very intelligent.

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Mr. Zhao, from Xi ‘an, is a user of the internal test experience of AITO’s M5, and he is also an iron powder of Huawei. In addition to his daily commute, he often drives his son to suburban go on road trip in the AITO M5. The HarmonyOS Intelligent Cockpit has become his right-hand man, which is not only smooth in operation and rich in applications, but also connected with smart phones and smart homes, making the car an intelligent terminal. In addition, he spoke highly of the voice control of AITO’s M5. He said, "Xiaoyi’s function is particularly convenient, and all functions can be voice-controlled, especially when giving instructions to Xiaoyi. Even if my son interrupts in the back seat, Xiaoyi can accurately recognize my instructions, which will make me drive more attentively and safely."

Frank in western Sichuan: I am reassured by the safety, and the V2L function is very practical!

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Safety is a key factor for many people to consider when buying a car, and Frank from western Sichuan is no exception. In order to bring more reliable products to users, AITO asked M5 to carry out many tests far exceeding the industry standards, and completed more than 6.3 million kilometers of reliability verification. The total test mileage ranks among the top in the industry, and it has an indestructible performance in passive safety. In addition, it is equipped with L2 intelligent driver assistance system to avoid risks through active safety. Under the perfect active security protection, Frank has great trust in the M5 of AITO. In addition to excellent safety, there is a small function that Frank praised. He said, "The V2L function of this car is really amazing! The road construction in Kangding is not perfect, and there is no place to charge for outdoor camping. With this function, the charging problem of my camera, computer and other equipment can be solved, and there is no worries, which makes me make a lot of movies in this trip. It’s really hard to forget! "

With its outstanding acceleration performance, flexible energy supply mode and comprehensive product strength without mileage anxiety, AITO has been recognized and favored by senior automobile media people and users. With the increase in the number of deliveries nationwide, AITO M5 will enter more people’s lives and bring you new experiences of smart travel life.

Disclaimer: This article is reprinted by our website, aiming to provide readers with more news information. The contents involved do not constitute investment and consumption suggestions, and are for readers’ reference only.

[Editor: Zhong Jingwen]
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A-share opening express | Shanghai Composite Index opened 0.05% higher. Agricultural stocks strengthened. Cinda Securities: April style will be biased towards market value.

The Shanghai Composite Index opened 0.05% higher, the Shenzhen Component Index opened 0.05% lower and the Growth Enterprise Market Index opened 0.24% higher. The indices of agriculture, NMN and human brain engineering were among the top gainers, while the indices of smart speakers, CPO and car EDR were among the top losers.

The market focus stock Tianma (8 days and 4 boards) opened 4.72% lower, the cultural media sector Aofei Entertainment (5 days and 3 boards) opened 2.31% lower, Shanghai Film (6 days and 3 boards) opened 0.43% lower, the solar thermal power concept stock maiden voyage Hi-Tech (2 boards) opened 4.86% higher, Xizi Jieneng (2 boards) opened 3.68% higher, and the SAM model concept stock Tangyuan Electric.

1. The standard-bearer of the bull market will welcome you again! How big is the impact of CSI Finance sending a 30 billion yuan gift package?

In order to further reduce the cost of securities companies’ refinancing business, improve the efficiency of industry capital use and the level of refined and differentiated management of margin, on April 10th, CSI Finance lowered the margin ratio of securities companies.

Combined with many years of practical experience in refinancing business, according to the risk management ability, continuous compliance and business development of securities companies, CSI Finance adjusted the margin ratio of refinancing from second grade to third grade, among which, the margin ratio of companies with high credit quality was reduced from 20% to 5%; Companies with good credit standing will be reduced from 20% to 10%; The remaining companies were reduced from 25% to 15%.

At the same time, in order to further reduce the cost of market-making securities lending business and promote the development of market-making business, the margin ratio of science and technology innovation board market-making securities lending by CSI Finance has been lowered simultaneously, from 10% to 5% for companies with high credit standing and from 15% to 10% for companies with good credit standing.

Comments: Caitong Securities said that the policy-friendly period of the securities industry has just begun, and the profit reversal period of brokers has just begun. Reiterating the recommendation logic of the brokerage sector, in 2023, brokers will have a high probability of a bottom reversal. The agency suggested paying attention to orient securities, Industrial Securities, Guojin Securities, Oriental Fortune and other stocks.

2. Has the AI concept plummeted to the top? The organization had a quarrel.

On Monday, ChatGPT concept stocks suffered a fierce sell-off, which dealt a heavy blow to investors’ enthusiasm for doing more. By the close of April 10th, the ChatGPT index had fallen by more than 6%, the biggest drop in a single day.

Although the plunge in the sector dampened the confidence of the fund-raisers, according to the data of the after-hours list, institutions took the opportunity to buy. The data of the after-hours list showed that popular concept stocks such as Iflytek, Tuowei Information, Kunlun Wanwei and Jingjiawei were all bought by institutions. Yesterday’s market focus stock, 360, was also fiercely played by institutions. One institution appeared in the stock buying list, and two institutions appeared in the stock selling list, with a total net sales of 120 million yuan.

Comments:Before the ChatGPT concept stocks plummeted yesterday, CITIC Securities rarely released a research report on Friday to avoid the risk of AI theme speculation. Zhang Yidong of Industrial Securities also said that AI, the first main line of A shares this year, is very popular, and I am optimistic, but at the current high level, I suggest not to chase after it! If you haven’t bought it yet, investors who want to buy the digital economy and AI can wait until June.

3. Who is speculating in new shares? Dongcai’s business department "eats" 1.2 billion yuan a day, but the institutions are all selling.

After the market closed on April 10th, the Dragon and Tiger List was released, and the funds behind the first batch of 10 main board registered new shares rose across the board on the first day of listing also surfaced. Specifically, the institutional funds were "sold" uniformly, and eight new shares were sold by institutional seats, but none of the seats bought were on the list.

On the list of 10 new shares, Oriental Wealth has become the biggest "bright spot". The top five sales departments of five new shares, including Shaanxi Energy, CITIC Metal, Jiangyan Group, Zhongjing Technology and Baicheng, were all taken over by Oriental fortune securities Sales Department, while the remaining five new shares also had Oriental Wealth Sales Department, with a total net purchase amount of 1.22 billion yuan.

4, BYD zoom in! The first new energy intelligent body control system, Yunxiao, can run smoothly without a round of cars.

As announced by the former official, on Monday, April 10th, BYD officially released the world’s first exclusive intelligent body control system for new energy, named Yunqi.

The intelligent body control system of Yunqi was developed by BYD, which indicates that BYD has become a China automobile enterprise that can master the intelligent body control system independently, and has achieved deep system-level integration, filled the domestic technical gap, achieved a breakthrough from 0 to 1, and even surpassed the foreign technical level, achieving an upgrade from 1 to 2.

Wang Chuanfu said that Yunqi is the first body system to systematically solve the body control problem in the vertical direction. The system can sense the status of people, vehicles and roads in real time, and can keep the vehicle comfortable under complex road conditions.

In terms of safety, thanks to the application of cloud technology, the overall safety of vehicles will be further improved. In the most extreme case, even if one wheel is lost, the vehicle can still keep running smoothly. Wang Chuanfu revealed.

5. "The era of negative sales growth and zero income growth"? Liquor is scared to collapse! Is the first first quarter operating data beyond judgment? Institutions see it this way.

On the evening of April 10th, Shanxi Fenjiu announced that since 2023, the company has continuously deepened the market layout, actively built a comprehensive product matrix of Fenjiu, and strengthened the management of market order, and the market sales showed a good trend of steady growth. According to the company’s preliminary accounting, from January to March, 2023, the company is expected to achieve a total operating income of about 12.636 billion yuan, an increase of about 20% year-on-year; It is estimated that the net profit attributable to shareholders of listed companies will be about 4.452 billion yuan, a year-on-year increase of about 20%.

Comments:Double-digit performance growth is undoubtedly a "cardiotonic agent" when liquor stocks continue to slump. Previously, Wang Chaocheng, the chairman of Shengchu Consulting, who was well-known in the wine industry, believed that the wine industry as a whole would enter the "involution era" of negative sales growth, low income growth or zero growth and low profit growth for a long time, and it is likely to have just begun.

Zhang Yuguang, an analyst of open source securities, said that the industry has a clear understanding of the current weak recovery of the industry and has enough patience for the consumption power and consumption scenarios that have not fully recovered. At present, dealers mainly wait and see, but the industry is generally relatively optimistic about the second half of the year and still has confidence in the recovery trend.

6. Global giants actively increase their positions in China’s "stock king" Maotai, which is still the heart of many foreign giants.

A few days ago, the funds of global giants such as Schroeder, Fidelity International, JPMorgan Chase and Aberdeen Investment disclosed their latest positions. The data shows that global giants actively increase their positions in China. For example, Schroeder’s flagship fund has greatly increased its position in Meituan. Another flagship fund increased its position in Contemporary Amperex Technology Co., Limited. Maotai, the "stock king", is still the heart of many foreign giants. Morgan Allianz and other funds have increased their positions in Kweichow Moutai in the near future.

7. Six questions from Shanghai Stock Exchange about oriental materials! Huawei objected, the stock price fell, and the company urgently reminded of the risks.

Oriental Materials intends to acquire the target company TD TECH at a fixed fundraising price of 2.122 billion yuan.
The 51% equity continues to ferment. After being opposed by Huawei in the middle of the night on April 9, the share price of Oriental Materials fell by a word on April 10.

On the evening of April 10th, Dongfang Materials issued a risk warning announcement on the acquisition of the equity of the underlying assets. As of the announcement date, the company has not yet obtained TD.
The commitment document of Huawei, the minority shareholder of TECH, on giving up the right of first refusal. This transaction has the risk that Huawei, the minority shareholder, advocates the right of first refusal, which leads to the failure to implement the transaction.

It is worth noting that after the announcement of risk warning, Oriental Materials announced that it had received the work letter from the Shanghai Stock Exchange. The Shanghai Stock Exchange questioned this matter from six aspects: the rationality of cross-border acquisition, the business of the target company, the financial situation and transaction pricing of the target company, the payment related to the transaction, the terms of preemptive right, and the fluctuation of the previous stock price.

8. The prosperity of container transportation declined. The performance of Neptune, which earned 300 million yuan a day last year, dropped by 75% in the first quarter.

In the past year, the profitability of COSCO Sea Control reached a historical high. However, since the second half of 2022, due to geopolitical conflicts, high inflation and other factors, the demand in the container transportation market where the company is located is weak, and the freight rate has dropped significantly. The decline in the prosperity of container transportation has been reflected in the financial reports of industry leaders.

On the evening of April 10th, COSCO Haikong released its first-quarter performance forecast. In the first quarter of this year, the company estimated that the net profit attributable to its mother was about 6.933 billion yuan, a decrease of about 74.91% compared with the same period of last year.

Comments:For the follow-up trend of the container transportation market, according to the analysis of COSCO Marine Control, looking forward to 2023, the external environment will become more complicated and severe. The tense geopolitical situation, high inflation and the tight monetary policy adopted by European and American countries will continue to pose challenges to global economic development and commodity trade. The container shipping industry is facing long-term problems such as slowing demand growth, evolving trade pattern, accelerating decarbonization process, etc., and also facing the realistic test of intensified industry competition and increased capacity supply.

9. China Payment and Clearing Association proposes that employees in the payment industry use tools such as ChatGPT cautiously.

10. CCTV News: In recent years, the scale of China’s computing power industry has grown rapidly, with an annual growth rate of nearly 30%, ranking second in the world in terms of computing power scale.

11. Car Association: In March, the domestic retail sales of new energy passenger cars reached 543,000, a year-on-year increase of 21.9%.

1. Continue to off the charts! Chicken seedling leader’s income increased five times in March. A list of A-share chicken industry chain

After the close of trading on April 10th, the chick/chicken sector ushered in a positive boost, continuing the fiery heat in February. The sales data of A-share chick stocks continued in off the charts in March, with a year-on-year growth rate of over 4-5 times.

Yisheng’s sales revenue of white feather broiler seedlings in March was 346 million yuan, a year-on-year increase of 431%;

In March, Minhe Co., Ltd. earned 135 million yuan from selling commercial substitute chickens, a year-on-year change of 575.72%.

It is understood that China’s white feather chicken industry chain mainly involves Jimiao Yisheng and Minhe shares according to the upstream and downstream relationship; Chicken Shengnong Development, Xiantan Shares, Hefeng Shares; Food processing, Chun Xue food, etc.

2, multi-factor stimulation, the volume of May Day travel orders has increased greatly! Has the golden window on the left side of the plate arrived?

According to the Shanghai Stock Exchange, the latest travel booking data from Meituan and public comments show that this year’s booking peak has arrived in advance compared with previous years. As of April 10, domestic travel orders for the May 1 holiday increased by about 200% compared with the same period in 2019, the highest in five years. Among them, the cumulative booking volume of accommodation has been the same as that on April 25, 2019, which means that the pace of accommodation booking on May 1 this year is about two weeks earlier than that in 2019.

Dongguan Securities Research Report pointed out that the tourism industry gradually recovered in the first quarter, optimistic about the performance elasticity brought by the recovery of domestic travel. May 1, the summer tourism season is approaching, the supply of superimposed tourism resources is restored, and the cost of air tickets and fuel is greatly reduced, which is expected to accelerate the recovery of tourism travel. At present, the tourism travel sector has regained its valuation advantage. This year, the recovery of tourism travel is determined, and the overall recovery is expected to be low before and then high, entering the golden window of the left layout.

3. Digital Infrastructure | Shanghai: Strengthen the basic support of urban digital transformation, and promote the construction and layout of infrastructure such as network, computing power, perception and application as a whole.

4, intelligent driving | BYD released the "Yunqi" intelligent body control system, Wang Chuanfu: You can still drive smoothly if you lose a wheel.

5. Hydrogen Energy | The West-to-East Hydrogen Transmission Pipeline is included in the national plan, and large-scale long-distance hydrogen transmission is expected.

6. Photovoltaic equipment |N-type TOPCon cells are sought after by the industry, and there is huge demand for photovoltaic equipment.

7. Ophthalmology | The General Office of the Ministry of Education issued a document to promote the prevention and control plan for juvenile myopia.

8. Energy storage | Science and Technology Daily: It takes only 18 seconds to charge, and a new type of water-based zinc ion battery cathode material comes out.

Cinda Securities believes that the stock market style in April will be biased towards the market value; Huatai Securities said that it is concerned about the May Day peak season and optimistic about the continued upward trend of the aviation boom.

1. Cinda Securities: In April, the stock market style will be biased towards the market value.

Cinda Securities believes that from the historical experience, due to seasonal factors such as the expected cooling of the economy, the stock market style in April is likely to be biased towards the market value. However, after the TMT plate rose rapidly since the beginning of the year, the transaction congestion increased significantly. Unless this local transaction congestion is supported by continuous performance cash or a large amount of incremental capital inflows, the fluctuation risk will increase.

2. Huatai Securities: Pay attention to the May Day peak season and be optimistic about the aviation boom.

Huatai Securities Research Report said that it entered the data inspection stage in March. Although domestic fares were firm, there was uncertainty about the international recovery degree in the new aviation season, and the aviation sector performed weakly. With the recent warming of the weather and the superposition of the May Day holiday, public business activities and tourism trips are expected to increase, and the number of passengers may continue to increase and continue into the summer vacation; At the same time, the international line worked overtime steadily during the aviation season to jointly catalyze the share price of the aviation sector. In the medium and long term, we are firmly optimistic about the improvement of aviation supply and demand structure, the liberalization of superimposed full fare control, and the profitability of airlines is expected to make a breakthrough. In March, the airport company’s share price was divided due to the difference in recovery rhythm. However, in the peak season of civil aviation, the airport traffic may usher in a further recovery, which will drive the share price to rise. In the medium and long term, we are still optimistic about the hub airport, the trend of traffic collection remains unchanged, and the profit has more potential.

On the positive side, we are concerned that Zhongtian Technology’s net profit increased by more than 16 times last year. In terms of negative announcement, pay attention to the fact that the net profit of COSCO Haikong Q1 has dropped by over 70%.

Positive announcement

1. Zhongtian Technology: The net profit in 2022 was 3.21 billion yuan, up by 1,663.98% year-on-year.

2. Pulitzer: The net profit in 2022 was 202 million yuan, up 750.99% year-on-year.

3. Computer numerical control: the net profit in 2022 was 3.024 billion yuan, up 76.68% year-on-year.

4. Longji Green Energy: The net profit in 2022 was 14.78 billion yuan, a year-on-year increase of 62.66%.

5. Deye shares: It is estimated that the net profit in the first quarter will be 550-620 million yuan, up by 316.27%-369.24% year-on-year.

Negative announcement

1. Dongfang Materials warned about the acquisition of 51% equity of TD Tech (the stock fell on Monday).

2. Yuanjie Technology: The launched optical chip products cannot meet the requirements of 400G and 800G optical modules.

3. COSCO Haikong: It is estimated that the net profit for the first quarter will be 6.933 billion yuan, a year-on-year decrease of about 74.91%.

4. Research Institute: The net profit in 2022 was 103 million yuan, down 25.64% year-on-year.

5. Baichu Electronics: The net profit in 2022 was 480 million yuan, down 12.8% year-on-year.

6. Shapu Aisi: Shanghai Jingxing intends to reduce its shareholding by no more than 2%.

This article is reproduced from "Tencent Stock Selection", edited by Zhitong Finance: Xu Wenqiang.