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How does "online celebrity" become "long red" after a person and a song set a city on fire?

  Reading tips

  With the popularity of social media, a "online celebrity" character and a song can often make a place a punching place for "online celebrity". However, if online celebrity wants to have lasting vitality, it must not only rely on marketing innovation, but also have the competitiveness of product content, including the uniqueness of the product itself and the value it brings to tourists.

  After Ding Zhen became popular, Litang became famous, "going north to Cao" made Cao county out of the circle, and "Mohe Ballroom" brought fire to Mohe … … The emergence of "online celebrity" destinations has brought a new direction to the tourism industry.

  Gu Huimin, a professor at beijing international studies university College of Tourism Science, told Workers Daily that tourist cities can quickly attract attention with the help of the special influence of a special person, event and music, and play a good role in publicity and promotion. Therefore, it is advisable to use the unique advantages of social media to carry out marketing. However, it is an important task for some tourist cities to change "online celebrity" into "Long Red" after its sudden popularity.

  From "Ding Zhen Effect" to Mohe Out of Circle

  Ding Zhen has been popular for more than a year. Driven by the "Ding Zhen Effect", Litang, a small county located in Ganzi Tibetan Autonomous Prefecture, Sichuan, has become a "city of the sky" that many tourists yearn for.

  Affected by this, the local cultural tourism industry has developed rapidly. On October 8, the data released by Litang County Holiday Office showed that Litang County received 137,967 tourists during the "Eleventh" Golden Week, achieving a total tourism revenue of 152 million yuan, a year-on-year increase of 72.4%.

  According to the data of enterprise investigation, there are currently 896 catering-related enterprises in Litang County, with 287 newly registered in the first 11 months of this year, up 85.2% year-on-year; There are 151 tourism-related enterprises, with 26 newly registered in the first 11 months of this year, up 13% year-on-year.

  A person can bring a city with fire, so can a song. Because of a song "Mohe Ballroom", China is the "northernmost town" — — Mohe City, Heilongjiang Province, also made a successful exit.

  On November 17th, the 2021 Winter Tourism Bee Direction released by Ma Honeycomb Tourism and Tencent Travel Service showed that Mohe became the "online celebrity" destination in early winter with a song Mohe Ballroom. After the song was released, the search popularity of "Mohe Travel Guide" in Mahoneycomb Station increased by 166%, and the search popularity of "Mohe Ballroom" increased by 430%.

  In addition, since October 24th, more than 680,000 netizens have watched the Mohe scenery through Tik Tok live broadcast. From October 24th to November 6th, the search volume of "Mohe" in Tik Tok increased by 621% on a biweekly basis.

  Feng Guangqing, director of Mohe Municipal Bureau of Culture, Sports, Radio, Film and Tourism, said in an interview with the media that Mohe Ballroom, like the song Chengdu, can become a local cultural symbol. In the future, we plan to find a suitable location to restore the old ballroom and let this symbol continue to expand.

  The traffic password behind "online celebrity"

  There are many cases in which a song brings fire to a city. Previously, "Chengdu" with a high degree of popularity brought fire to Yulin Road and taverns in Chengdu, and "The Shepherd of Cocoto Sea" also made the beautiful scenery of Altay and Ili in Xinjiang known to more people … …

  "I just got hit by the song Chengdu ‘ Planting grass ’ I just went to Chengdu, especially that sentence ‘ Eager to take a walk in the streets of Chengdu ’ . I went to Chengdu in August last year, and I felt the amorous feelings of that city while listening to songs. It was very good. After listening to Mohe Ballroom, if it weren’t for the epidemic, I would have punched in Mohe. " Ms. Fang, who works in an Internet company in Beijing, told reporters.

  Some experts pointed out that a song can become the cultural brand of a city, and it can also make tourists know and remember the destination. At the same time, the popularity of short videos also enables more users to know more about each city through vivid and interesting content, leaving a beautiful and deep impression, and "weeding" offline through online "planting grass".

  Feng Guangqing said that short video has become a ubiquitous medium, with a huge potential customer base and a vibrant market. If the perspective of short video is human’s perspective, it will give people a sense of substitution and accomplishment. Then there is an array effect on the short video platform. Everyone shoots a punch point and spreads it repeatedly, which will make people want to imitate it.

  "One by one ‘ Online celebrity ’ The emergence of the destination relay has brought a new direction to the tourism industry, with local talents, ‘ Online celebrity ’ The huge economic effects produced by the brand began to appear. " Feng Rao, head of the Ma Honeycomb Tourism Research Center, told reporters.

  Let "online celebrity" City Become a "Long Red" City

  "online celebrity" can not be underestimated in promoting a destination and an experience, so how to cultivate "online celebrity" and make "online celebrity" a "long red" city?

  In order to cultivate a group of local cultural tourism "online celebrity" creators, in November this year, the Shandong Provincial Department of Culture and Tourism jointly launched the "Incubation of Shandong Treasure Players Project" with platforms such as Ma Honeycomb Tourism, and issued recruitment orders for cultural tourism industry practitioners in Shandong Province, such as tourism experts, tour guides, interpreters and non-genetic inheritors, as well as self-media and photographers, with the aim of creating new local tourism highlights and promoting the development of local cultural tourism industry through the local cultural tourism "online celebrity" creators.

  "Local talent itself lives in Shandong and has many conveniences in content creation and output. They not only have a deep understanding of Shandong culture, but also can unlock new ways of playing in time. I hope that by incubating local high-quality creators, they will give full play to the role of spokespersons for cultural tourism and continue to export Shandong’s play inspiration. " The relevant person in charge of the Shandong Provincial Department of Culture and Tourism said.

  However, Gu Huimin pointed out that how to stay popular for a long time after a sudden explosion is an important issue facing some tourist cities.

  "Every city has its own unique image of cultural tourism, which is worthy of further exploration. It can continuously enlarge the traffic by making movies and holding brand activities to create IP." Wei Xiang, a professor at national academy of economic strategy, said that, for example, Changsha Wenheyou has made catering IP very successful, and it has almost become a landmark that must be punched when traveling to Changsha.

  In Wei Xiang’s view, for the "online celebrity" city, if it wants to become a "long red" city, it needs to integrate the cultural tourism industry into the local public service system and supporting urban infrastructure construction. By enriching the supply of cultural tourism products, telling good urban cultural stories and optimizing the consumption environment of cultural tourism, it will bring a sense of gain and happiness to local residents and form an attraction to the outside world.

  Gu Huimin said that if online celebrity wants to have lasting vitality, it must not only rely on marketing innovation, but also have the competitiveness of product content, including the uniqueness of the product itself and the value it brings to tourists. Without innovative products, exciting tourism content, high-quality service, perfect infrastructure and sound market governance, it is difficult to last only through the "online celebrity" effect.

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Geely compact SUV Xingyue L comes standard with 2.0T, and Aisin 8AT is optional.

On the morning of March 4th, Master Jiao received official news from Geely, saying that the powertrain information of the Star Yue L, which has attracted much attention, has been confirmed. The Star Yue L will be equipped with Volvo Drive-E 2.0TD engine as standard, with two kinds of power.

Xingyue L, from the CMA framework, has officially released a high-definition exterior photo of the car, and its super-long central control LCD screen running through the main and co-pilot has become one of the biggest highlights of the interior. In the last official announcement of Xingyue L, the car body size was 4770mm× long × 1895mm× wide× 1689mm high and the wheelbase was 2845 mm. This is clearly the size parameter of the intermediate SUV, but Geely said that Xingyue L will "reduce the dimension", which is positioned in the compact SUV. Some students may not believe it, but the official information does mark the information point of "New Compact SUV Xingyue L under CMA high-end series products".

Xingyue L is equipped with Volvo Drive-E’s high-end power product, 2.0T VEP4 inline four-cylinder all-aluminum supercharged mid-range direct injection gasoline engine, which has won the title of "Ward Top Ten Engine" for three consecutive years. The medium power version is 2.0TD-T4 EVO, with a maximum power of 160 kW and a maximum torque of 325 Nm. So now, looking back at the 300 Nm 2.0T on Xingrui, it is obviously a low-power version. Matching with this set of power is a 7-speed wet powershift, with a transmission efficiency of 97.2%. Just as Master Jiao had guessed before.

The Xingyue L will also be equipped with a 2.0TD-T5 high-power 2.0T engine, with a maximum power of 175 kW and a maximum torque of 350 Nm. What is very much expected is that this set of power will match the Aisin 8AT gearbox. Obviously, the whole powertrain has been moved from the Xingyue model.

Changan UNI-K

Great wall WEY mocha

Starway to the moon

In this way, the final price of Xingyue L will become the most anticipated link. In the last article, Master Jiao tried to interpret the future market competitiveness of Xingyue L. First of all, from the big background, at present, some domestic independent brands really focus on developing 2.0T power, including Great Wall Motor, Changan Automobile and Chery, and all of them have begun to lay out their own new flagship SUV models. For example, Mocha in the Great Wall, UNI-K in Chang ‘an and the moon in the stars. Great Wall Mocha has WEY brand genes and its own "high-end" temperament. Therefore, positioning its opponents as joint venture high-end models will not look at its own brand rivals at the same level at all, but the media people will compare each other with their own wishful thinking. Changan UNI-K is also trying to move in the high-end direction, but it is not as high-profile as WEY brand.

At the beginning of March, Changan Automobile announced the pre-sale price of UNI-K. The pre-sale price of 157,900-188,900 yuan really needs some time for the market to digest. In addition, the current market doubts about Changan 2.0T engine are very heavy, and too many negative emotions directly affect the subsequent performance of UNI-K. At the same time, the "weak" Chang ‘an 2.0T engine has inadvertently held up the star path to capture the moon, which means that there is no harm without comparison.

Everyone should know the news of the 2.0T horsepower machine for the moon! According to Chery’s official introduction, this 2.0T engine has a maximum power of 187kW(254Ps) and a peak torque of 390 N m.. However, a domestic self-media has tested its horsepower machine. In their horsepower machine test, in the original factory state, the measured horsepower is 253.83 horsepower and the peak torque is 448.06 Nm. When using the plug-in computer to "unseal" the test potential, the engine broke out with 280.73 horsepower and the peak torque was as high as 489.23 Nm, even more powerful than BMW Gaogong 2.0T.

Obviously, Geely is very smart. After tasting the sweetness of "dimensionality reduction" with Xingrui, the upcoming Xingyue L will not directly compete with its own brand rivals in the same field. Starting from 2.0T, the price of Xingtu Lanyue has reached 190,000 yuan. Although the car is good, it has become a new commanding height in Chery’s car series.

Since Xingyue L is positioned as a compact SUV, the price will definitely be locked in the acceptable price range of the compact SUV market. Previously, the positioning of the Star Yue SUV itself was compact, so the corner master personally guessed that the starting price of the Star Yue L might be slightly higher than that of the 1.5T with 7-speed dual-clutch Star Yue. After all, it left some face for the Star Yue 1.5T low-equipped model, which is expected to be around 135,000 yuan. The price vacuum area between the Star Yue 1.5T and 2.0T is filled with medium power 2.0T, and there will not be many models. The rest is the world of 2.0T high power, and the starting price is closer to or even with the star. Personally, I guess Geely may set its price threshold at 150 thousand yuan.

Conclusion:

Geely and Volvo have reached a merger plan. In the future, they will jointly develop a new generation of dual-motor hybrid system and high-efficiency internal combustion engine, and the next generation of pure electric platform architecture will also be born. The highly automatic driving assistance solution developed by Volvo will be used by more Geely products. Whether Geely Xingyue L can break the conventional thinking of the market like Xingrui will not be known until it is finally listed. Let’s wait and see.

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Focus on guiding the transformation of Fujian hot springs from entertainment to health care

  As the temperature drops day by day, taking a dip in the steamy hot springs to completely relax the body and mind has become an important choice for many urbanites to travel in winter. Wi th the coming of winter, the number of tourists who soak in hot springs has increased greatly and they have begun to enter the peak season of the year.

  On the afternoon of December 21st, 2017, the reporter who participated in the large-scale interview of the 6th National Online Media "Fresh Fujian Jintang Tour" came to Xiamen Riyuegu Hot Spr ing Resort. On Thursday, off-weekends, the reporter saw in Xiamen Riyuegu Hot Spring Resort that there were many guests in the hot spring pool of the resort, mostly young couples or elderly people walking together.

  Sun Moon Valley Hot Spring Resort is located at the foot of Tianzhu Mountain in Xiamen, surrounded by mountains and beautiful scenery. It is a hot spring resort with national 4A-level tourist attractions, five-star tourist hotels and five-star hot springs at the same time. The overall style of the resort presents a strong tropical style in Southeast Asi a, with unique hot spring resources, beautiful natural environment and perfect leisure facilities, making it a "Xanadu" far from the hustle and bustle of the city.

  After the visit, the reporter interviewed Chen Guanyu, vice president of china tourism association Hot Spring Tourism Branch and president of Fujian Tourism Association Hot Spring Branch.

  Chen Guanyu: How high-quality hot spring resources are in our province?

  Hot springs in Japan, Guangdong, Yunnan and other places are well-known. Although they are far away from Xiamen, there are still many people who like to soak in hot springs to those places. In fact, we have rich hot spring resources at our doorstep, so we don’t have to go far.

  Our province is rich in hot spring resources, with 215 hot spring water outlets, ranking fifth in the country, mainly distributed in the east of Minqing-Yongding line, showing a gradual decrease in density from the eastern coastal areas to the western mountainous areas. Among them, Zhangzhou and Xiamen have the highest density.

  There are many ways to classify hot springs, and the common ones are chemical composition, physical properties, temperature, environment and PH value. If classified by chemical composition, there are mainly twelve types: carbonate springs, metasilicic acid springs, metaboric acid springs, fluorine springs, bromine springs, iodine springs, strontium springs, lithium springs, barium springs, iron springs, sulfur springs and radon springs. Almost every category in our province is covered, and many of them have reached the naming index of medical hot mineral water.

  Present situation: the prospect of late development can be expected

  According to incomplete statistics, at present, there are more than 100 hot spring enterprises with a certain scale in our province, and there are dozens of hot spring enterprises under development. Generally speaking, the development of hot spring tourism in our province started late, but the development prospect and trend are very rapid.

  The landscape of hot springs in our province is diverse and diverse, including coastal hot springs, valley hot springs, valley hot springs, Tulou hot springs, urban hot springs, garden hot springs and other types. It is particularly rare that there are urban hot springs, such as Zhangzhou and Fuzhou.

  Under the guidance of national and provincial tourism departments and local governments, the hot spring health care industry is entering the fast lane of development. For example, two years ago, the National Tourism Administration began to promote the star evaluation of hot springs. Last year, the Provincial Tourism Commission issued and implemented the "Construction and Service Specification for Health-preserving Tourism and Leisure Bases in Fujian Province", and identified a number of health-preserving demonstration construction bases, including hot spring health-preserving tourism and leisure bases. Some local governments have also increased their efforts to guide, support and develop the hot spring industry. For example, the Fuzhou government has built a hot spring museum. At the same time, some places are also promoting hot spring courses into campuses and communities.

  Therefore, although compared with other cities in China, the hot spring industry in our province started late, but the resources are rich and diverse, and the prospect of developing hot spring health tourism can be expected.

  Development: from entertainment to health care

  According to insiders, before, because people’s understanding of hot springs was still in the primary stage, many hot spring enterprises had to increase entertainment facilities, parent-child interaction and other entertainment elements to attract tourists, or take Chinese herbal medicine, herb tea, milk and red wine as gimmicks to attract consumers.

  Nowadays, with the deepening of people’s understanding of the health-care function of hot springs, the entertainment color of hot springs is fading, and the health-care flavor is getting stronger and stronger. The hot spring industry has intensified its in-depth excavation of the health-care functi on of hot springs and vigorously developed "Hot Springs Plus". Previously, many hot spring enterprises have introduced physical therapy, health care, diet and other health preservation methods of Chinese medicine.

  Chen Guanyu said that hot springs+medical beauty, hot springs+sports are new development models that the hot spring industry in our province is actively exploring at present. For example, Riyuegu Hot Springs are in contact with the medical beauty industry in Europe, considering introducing its medical beauty management system from Italy, and some hot spring enterprises are introducing their management systems in hot spring medical treatment and rehabilitation from Japan, where the hot spring development is relatively mature.

  Hot springs also have advantages and disadvantages, and people in the industry teach you — — Look at the license and star plaque

  Core Tip: The soaked water is hot, is it a hot spring? At present, there are all kinds of hot springs in the market, and the propaganda points are also varied. What is their effect? Are they all as magical as advertised? According to industry insiders, hot springs are also divided into true and false, legal and illegal. Consumers should keep their eyes open and pay attention to discrimination.

  How to make fake hot springs: well water and tap water are heated to pretend.

  Why are hot springs also true and false? First of all, we should know what a hot spring is. According to the definition of hot spring in China, hot spring refers to natural gushing from underground or artificial drilling with water temperature ≥ 25℃, and contains trace elements beneficial to human health. In other words, to meet the above necessary conditions, it can be called a hot spring.

  "Some merchants artificially create hot springs in order to set up selling points and gimmicks for business districts or real estate." Chen Guanyu said that some businesses will heat tap water and then add various hot spring powders to pretend to be hot springs.

  Chen Guanyu also said that, of course, it does not mean that all the hot springs that have been heated are fake hot springs. Some hot springs have low temperatures. In order to make consume rs experience more comfortable, some enterprises will choose to heat them. "But some low-temperature hot spring enterprises will also recycle hot springs to save costs. According to the relevant requirements of hot spring industry standards, in order to filter, disinfect and heat the used hot spring water for reuse, it is necessary to ensure that the composition and content of hot springs cannot be changed. In this process, hot spring enterprises will greatly increase their costs in order to meet the national industry standards.

  What to see in a good hot spring: water quantity, temperature and spring quality

  Studies have shown that soaking in hot springs can not only relax nerves and relieve stress, but also eliminate toxins and enhance physical fitness. So, what kind of hot springs are better?

  "Hot springs, like human fingerprints, are unique. The quality of each hot spring is different, and there is no such thing as good or bad."

  Chen Guanyu said that from the perspective of the industry, the quality of hot springs depends on three aspects: water quantity, temperature and spring quality. Generally speaking, a hot spring with large water volume, high temperature and good spring quality is a good hot spring.

  As for the quality of spring, it can be selected according to its own situation and the desired curative effect. For example, carbonate springs are rich in a large number of trace elements beneficial to human body, such as metasilicic acid, potassium, sodium, calcium, magnesium and iron, and are suitable for patients with rheumatoid arthritis and osteoporosis. And sodium bicarbonate spring, the water contains rare element hydrogen, which has moisturizing function to the skin.

  Identification standard of authenticity: whether the license is complete.

  Hot springs are "deep in routines". For ordinary consumers, how to choose real hot springs and good hot springs? According to industry insiders, it depends on whether the relevant licenses of hot spring enterprises are complete. In addition, in recent years, the National Tourism Administration has carried out the star rating of hot springs, and the star rating of hot springs is also an important choice for consumers.

  "In order to protect mineral resources and ecological environment, the threshold for the exploitation and use of hot springs in China is very high." Chen Guanyu said that in order to exploit hot spring resources, it is necessary to complete the mining license and water intake license in accordance with the procedures stipulated by relevant national laws and reg ulations. Before handling the above two certificates, the related geological exploration and water resources evaluation work will take at least one year’s long-term observation as the basis, and it is impossible to obtain legal hot spring resources without the approval of relevant departments or the acquisition of qualified third-party wat er supply departments. Therefore, a complete license means that it is a real hot spring, a natural hot spring and a legal hot spring, so you can choose it with confidence.

  Chen Guanyu said that in 2011, China promulgated and implemented the first hot spring industry standard, and in 2015, the National Tourism Administration began to carry out the star rating of hot springs. Hot spring enterprises are divided into five levels. The higher the star rating, the higher the enterprise level. It is reported that at present, the five-star hot spring enterprises in our province are Xiamen Riyuegu Hot Spring, Liancheng Tianyi Hot Spring and Fuzhou Xishan Hot Spring, and the four-star hot spring enterprises are Fuzhou Gui ‘an Hot Spring, Fuzhou Yuanmai Hot Spring and Fuzhou Qidie Hot Spring. Just like choosing a star-rated hotel, a hot spring with a higher star rating means that the better, consumers can rest assured.

  Medical experts say that although hot springs are good, some people should be careful to soak.

  How to soak in hot springs is scientific?

  Core Tip: Is summer suitable for hot springs? Can children soak in hot springs? I don’t smell rotten eggs. Is it a fake hot spring? ”… … Many people still don’t know much about hot springs, and there are even many misunderstandings. The reporter asked the doctor to answer and popularize some questions that the citizens are more concerned about. Of course, the most important thing is to tell the public how to soak in hot springs is better and more scientific.

  Patients with cardiovascular and cerebrovascular diseases should be cautious.

  Hot spring bathing in autumn and winter has existed since ancient times, because the human body likes heat and is afraid of cold, which is the natural trend of the human body after the weather turns cold. The efficacy of hot springs is mainly reflected in two aspects, one is that temperature regulates human metabolism, and the other is that the mineral elements contained in them can be absorbed through the skin to achieve the effect of adjuvant therapy.

  Although the health benefits of hot springs have been recognized by the public, not everyone is suitable for soaking in hot springs. Hot spring temperature is high, the human body is easy to sweat a lot, the heartbeat is accelerated, the oxygen consumption of the heart is increased, and the blood supply of the heart, brain and kidney is easy to be insufficient, resulting in dizziness, chest tightness, dehydration and other symptoms. Therefore, patients with cardiovascular and cerebrovascular diseases such as hypertension and heart disease, or people with weak constitution should be extra cautious when soaking in hot springs.

  Chen Guanyu reminded that when soaking in hot springs, the temperature should be from low to high, so that the body has a gradual adaptation process; The temperature should not be too high, so as not to burn, and the water should not pass through the chest, so as not to cause oppression; To control the time, each soaking time should not exceed 20 minutes. After soaking, get up, walk and rest for about 15 minutes, and replenish water. In addition, even in hot springs, you should not only dry up after soaking, but also rub your body red and let the water vapor out of your body to avoid moisture retention.

  Can children soak in hot springs? There is no saying that children are not suitable for soaking in hot springs, but children have weak adaptability and mediation ability to temperature. When soaking, pay attention to the temperature not to be too high to avoid being burned. Generally speaking, hot springs are suitable for cold constitution, but not for hot constitution. Many people think that summer is too hot to soak in hot springs. In fact, from the perspective of Chinese medicine, the sun’s spirit should rise in spring and summer. Now everyone is soaking in air-conditioned rooms in summer, but it is suitable for soaking in hot springs. Therefore, spring and summer are actually more suitable for soaking in hot springs.

  Step-by-step soaking and water washing

  In addition to the points reminded by Chen Guanyu, Zhang Tiehuang, secretary general of the Hot Springs Branch of Fujian Tourism Association, also summarized several hot springs "tips" for the public.

  Bathing and cleansing: Before soaking in hot springs, you should bathe and remove makeup, which is beneficial to absorb minerals in hot springs and make your skin healthier.

  Warm-up before bathing: Take a "warm-up bath" with hot spring water beside the pool, starting from the feet and slowly ascending. It is very important to take a warm-up bath before bathing in winter, which can prevent cerebral anemia.

  Breathing evenly: Breathing and inhaling can relax with the help of steam temperature and mineral emission.

  Replenish water: moderately replenish water when soaking in hot springs to regulate metabolism in the body.

  Get up slowly: sit up slowly when you come out of the bath, then get up and leave the bath gradually. Don’t stand up suddenly.

  Wash your body with clear water: after soaking in hot springs, you can wash your body with clear water, and use shampoo and bath lotion as little as possible to facilitate the absorption of minerals.

  Persistence is the most important thing: it is unrealistic to achieve the purpose of health preservation or beauty only by soaking in hot springs once or twice on holiday, and it must be adhered to for a long time to have an effect.

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The child has a cold and is recovering at home. You can accompany him to do these parent-child activities.

When the weather is cold, it is inevitable for children to catch a cold, so they need to have a good rest and recuperate at home. However, how can lively children endure boring life at home? Here are some things you and your child can do together to kill time and make your child feel happy and comfortable.

Step 1 organize old photos

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Don’t think that only old people like to sort out old photos and browse past albums, and children can also have fun from them. They rediscovered the sweet memories of the family in old photos. You can give him some old photo albums, or digital photo albums on the computer, and let him organize them. This method can kill two birds with one stone-you’ve been trying to organize those photos for a long time, but you’ve been too lazy to start, haven’t you?

Step 2 flip through recipes

As long as the children are sick and nauseous, they will be happy to participate in this activity. Even for children, recipes filled with tempting foods are fun to read. Give them another stack of paper and ask them to record the good ideas that can be referenced in the recipe, and use them when preparing dinner or dessert at home in the future.

3. Card games

Open a new deck of cards and let the sick children play card games for a while. Playing card games in the real world is more interesting and better for children’s health than staring at iPad all day.

4. relive classic movies together

Play back an old movie that everyone likes. Disney movies that you haven’t seen for a long time, or some warm movies suitable for family fun, will make you embrace a warm time.

Step 5 do manual work

Find a manual labor that can be easily done by children leaning on the sofa. For example, making a necklace with fruit MaiQuan, decorating a photo frame, or drawing pictures can help children relax and divert their attention so that they don’t feel so uncomfortable.

Step 6 play with plasticine

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The biggest advantage of playing plasticine is that children will concentrate on playing and be quiet for a while. Illness may bring great pressure to children, so you can take this opportunity to let children release these feelings when kneading plasticine, so as to calm down.

Step 7 breathe fresh air

If the child recovers some strength, you can take him for a walk nearby. If he is not strong enough to walk, it is good to sit in the community for a while. Fresh air can wash your lungs with your children, and sunbathing can also help your children absorb vitamin D, which is very good for their health. At the same time, fresh air can bring a good mood. Staying at home all day is stressful for children and adults.

8. Listen to audio books

If the child is too young or too sick to sit up and read, you can listen to audio books.

9. Meditate

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If the child is fidgeting because he is not feeling well, you can try to meditate with him. Find a piece of meditation music and try to meditate with your child for ten minutes, which should help him to divert his attention from thinking about sore throat and other uncomfortable symptoms.

10. rekindle enthusiasm for old toys

Find an old toy left in the corner by a child, or a board game that hasn’t been played for a long time. Maybe children will rekindle their enthusiasm for them.

11. Indoor picnic

Tired of staying in bed or leaning on the sofa all day? Maybe you can move the children under the table. Put a piece of cloth, and you can have a picnic, read books and have a good time with your children under the table.

12. Video chat

Sometimes, you and your children will miss someone who doesn’t live locally. When the child is sick at home, you can open the video software and have a video chat with friends far away. Seeing the familiar faces of your friends and talking to them for a while will definitely make you feel that time flies.

13. write a letter

Why don’t you take your child with nostalgia and try to write a letter by hand? Imagine the surprised expression on grandma’s face when she received the letter written by her child. Or your child has just finished his birthday, you can ask him to write some thank-you cards to the friends who gave gifts, or you can ask your child to write some small cards of blessing for the people around you when a holiday is coming. It is a good time to finish these tasks quietly when you are sick at home.

14. play house

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Invite all the plush toys and have afternoon tea together. Or let the sick child play the patient and you play the nurse. You can choose any kind of play house scene, and the key point is to give kind care to the children who are in a bad mood. Help them divert their attention, relax and focus on interesting things.

Original title: When children catch a cold at home, these parent-child activities can kill boring bed time.

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The Immortal Red Eagle —— The story of Feng Dafei, the aviation pioneer of the People’s Army

Xinhua News Agency, Guangzhou, June 23rd, Xinhua News Agency reporters Li Song, Mei Changwei and Liu Fei.

An old house located at No.16 Dafei Lane, Dongbei Town, Lianzhou City, Guangdong Province, once had an aviation pioneer of the People’s Army.

He is Feng Dafei.

Referring to Feng Dafei’s experience, Huang Zhaoxing, former director of the Party History Research Office of Lianzhou Municipal Committee, said: "Feng Dafei not only knows the theory and technology of aviation and infantry artillery, but also has the strategic and tactical ability to command large corps operations and guerrilla warfare. At the same time, he has mastered three foreign languages, English, Russian and German, which can be said to be extremely rare among the early senior commanders of our army."

Learning experience of multi-arms military academy

Feng Dafei was born in a small businessman’s family in Dongbei Town, Lianzhou on July 31, 1901. His father died young, and he lived with his mother who was born in a scholarly family since childhood.

In July 1919, after graduating from middle school, Feng Dafei was admitted to Guangdong Army Surveying and Mapping School. In 1921, he was transferred to Xijiang Jiangwu Hall, and served as a lieutenant of Guangdong Army after graduation the following year. In May, 1924, he was selected to study in the Fourth Brigade of the first phase of Huangpu Military Academy. Joined the Communist Party of China (CPC) at the end of 1924.

Qiao Guohua, Feng Dafei’s granddaughter-in-law and director of Lianzhou Historical and Cultural Research Association, said: "In August 1925, Feng Dafei was selected by the Guangdong revolutionary government and party organizations to go to Moscow Aviation School of the Soviet Union and the Soviet Red Army Infantry School for further study."

"At the end of 1929, Feng Dafei participated in the the baise uprising." Huang Zhaoxing said, "At that time, the armory of Guangxi Province (now Guangxi Zhuang Autonomous Region) was taken over by our army. Although there were many weapons in the library, most of them were incomplete. Whether these weapons can be repaired in time is of great significance to the success or failure of the uprising. "

Feng Dafei was ordered to lead a team of more than 20 people into the armory. With excellent technology, after more than 10 days and nights of fighting, more than 20 heavy machine guns, 5 mortars and 3 mountain guns were repaired before the uprising, which made great contributions to the uprising.

Fight with captured enemy planes.

Since January, 1932, Feng Dafei has successively served as the chief of staff of the Hunan-Jiangxi Military Region, the commander of the Third Independent Division, the acting commander of the Red Eighth Army, and concurrently served as the president of the Fourth Branch of the Red Army School. During this period, he participated in the anti-encirclement campaign, and his military talents in all aspects were fully brought into play.

In April 1932, the Red Army captured Zhangzhou, an important town in southern Fujian, and seized two planes of Kuomintang warlord Zhang Zhen, one of which was seriously damaged and could not be used.

Feng Dafei was ordered to travel day and night to Zhangzhou to repair the plane.

They overcame many difficulties and finally repaired the plane with the help of local craftsmen.

As the war situation changed, Feng Dafei was ordered to fly the captured plane back to Ruijin, the capital of chinese soviet republic. There was no aerial bomb, so he tied up the mortar shells and hung them on the bomb rack, and loaded them with several bundles of leaflets. In the absence of navigation and flight route map, I resolutely flew over the mountains from Zhangzhou and flew to Ruijin.

When Feng Dafei flew the plane over the enemy-occupied area, the enemy thought it was his own plane, some looked up and watched, and some contacted with flags. Feng Dafei took advantage of the enemy’s illusion and dropped mortar shells, which severely hit the enemy.

Refuse the enemy to lure him into surrender and die bravely.

"In October 1934, Feng Dafei participated in the Long March and was incorporated into the cadre group led by Chen Geng." Qiao Guohua said, "From 1935 to 1936, he served as a faculty member of the Red Army University in northern Shaanxi. In 1937, he served as the second and fourth captains of Yan’ an Anti-Japanese Military and Political University. "

In January 1941, the Southern Anhui Incident broke out. In the bloody battle of Shijingkeng, Feng Dafei was unfortunately shot in the leg and was arrested.

In the face of the Kuomintang’s surrender, Feng Dafei sternly refused. On June 8, 1942, Feng Dafei was killed in Shangrao concentration camp at the age of 41.

On November 3, 2017, with the approval of the Organization Bureau of the Political Department of the China People’s Liberation Army Air Force Party Committee, Feng Dafei’s heroic name was engraved on the heroic wall of the China Air Force.

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Boil, steam, fry, stir fry … How to eat eggs in a variety of ways to be the healthiest?

  □ Yan Zhinong

  Native eggs, also known as free range eggs and Stupid Eggs, refer to eggs laid by native chickens who are raised in natural environment and eat natural food. Foreign eggs refer to eggs laid by chickens raised with modern technology. Let’s talk about people’s common misunderstandings about eggs and how to eat them more nutritionally and safely.

  Are earth eggs more nutritious?

  In fact, there is little difference in nutritional value between native eggs and foreign eggs, and each has its own advantages in nutritional content. Some people think that earth eggs are delicious and nutritious because of their high fat content and good taste. Taking a 100g egg as an example, the native egg contains 15.6g of fat, 11.1g of protein, 64g of water, 34mg of calcium, 4.1mg of iron and 0.193mg of vitamin A; The foreign eggs contain 11.6g of fat, 14.7g of protein, 71g of water, 55mg of calcium, 2.7mg of iron and 0.432mg of vitamin A. It is not difficult to see that there is not much difference in nutrient content between native eggs and foreign eggs.

  Others think that the yolk of earth eggs is dark, so the nutrition of earth eggs is better than that of foreign eggs. Is there any scientific basis?

  In fact, the color of egg yolk depends on the amount and types of carotenoids and other pigments that poultry ingest from feed. These pigments can’t be synthesized by themselves, so they need to be ingested from the outside. The main pigments in egg yolk are lutein, lutein, carotene, riboflavin, zeaxanthin, etc. The color of egg yolk is related to its pigment deposition, but not directly related to nutrition.

  The darker the eggshell, the better?

  The color of egg shell is mainly determined by the genes of laying hens, and also influenced by the physiological conditions of laying hens. Pigments are deposited on the outer layer of eggshell and the membrane on the shell, so the color of eggs is the comprehensive result of pigments contained in eggshell and membrane on the shell. Scientists have done experiments, feeding chickens with red preserved eggs and chickens with white preserved eggs under the same conditions, and the nutritional components of the eggs laid are basically the same. Therefore, there is no significant correlation between the nutritional value of eggs and the color of eggshells.

  Do you want to wash the eggs or not?

  There is a shell film on the surface of the egg, which is close to the eggshell. It is an opaque and unstructured film, and its function is to avoid the evaporation of water and the invasion of bacteria. It is understood that the United States, Australia, Japan and other countries require that eggs be cleaned to directly remove microorganisms such as Salmonella from eggshells, and then the eggs are stored in the refrigerator, so that even if bacteria enter, their proliferation at low temperature will be greatly inhibited. From a safety point of view, cleaning is better than not cleaning. Most of the eggs sold in the domestic market are unwashed, especially the eggs in bulk, which need to be cleaned before storage because of the dirt such as chicken manure. After all, the dirty surface affects the appearance and pollutes the indoor and refrigerator environment. It is recommended to brush with a soft brush, and then wipe off the surface pollutants with soft absorbent paper. Some enterprises have begun to clean and disinfect the surface of eggs, dry them after cleaning, and finally spray a protective film, which can not only reduce salmonella pollution, but also play the same protective role.

  How to store eggs correctly?

  After buying eggs, consumers should first select cracked or damaged eggs to eat. Eggs that are intact can be gently wiped clean with clean cloth or paper, and then stored with small heads down and big heads up — — This can make the yolk float and stick it under the air chamber, which can not only prevent microorganisms from invading the yolk, but also prolong the shelf life of eggs.

  Eggs can be stored at room temperature for up to 10~15 days. When eggs are stored in the refrigerator, the optimum temperature is 2℃ ~ 8℃, and the shelf life of eggs can reach 40~45 days.

  Cooked eggs can only be kept for 1~2 days in summer if they are kept at room temperature. Because of the high temperature in summer, boiled eggs provide a nutrient-rich culture medium for microorganisms in the air, and microorganisms reproduce quickly at high temperature, and eggs are prone to deterioration. If it is put in the refrigerator, it can be preserved for more than ten days without damaging the eggshell.

  How about eating eggs raw?

  In recent years, it is popular in society to eat raw eggs, especially hard-boiled eggs. It is suggested that we should be careful when eating raw eggs. Because the protein structure of raw eggs is dense, it is not easy to be digested and absorbed. However, the structure of the cooked egg protein becomes soft, which is easier to be digested and absorbed by the human body. More importantly, eating raw eggs is prone to food poisoning, and about 10% of fresh eggs carry pathogenic bacteria and parasitic eggs. In addition, some people like to eat eggs with boiling water, because the germs and parasitic eggs in eggs can not be completely killed, which is easy to cause diarrhea and parasitic diseases.

  Can eggs be eaten if they have bacteria?

  Both native eggs and foreign eggs are easily contaminated by bacteria, which makes people sick. The most common pathogen is Salmonella enteritidis. The contaminated eggs are colorless and tasteless and cannot be distinguished by the naked eye. Salmonella generally enters eggs in two ways. The first type occurs in the process of hen’s ovary formation. Salmonella usually enters chicken’s body through feed and drinking water, which can infect hen’s ovary and thus infect eggs before laying eggs. The second way is to carry the egg outside the body. Even if the egg is not infected in the hen, Salmonella in feces or soil may pollute the surface of the egg and even invade the egg from the pores of the eggshell.

  Salmonella can be reduced by clean feed and water intake and keeping the environment clean in the production of eggs, and can be killed when cooked.

  Boil, steam, fry and stir fry … … There are many ways to eat eggs. As far as the nutrient absorption and digestibility of eggs are concerned, boiled and steamed eggs are 100%, tender fried eggs are 98%, scrambled eggs are 97%, poached eggs are 92.5%, old fried eggs are 81.1%, and raw eggs are 30%~50%. From this point of view, boiled and steamed eggs should be the best way to eat.

  In a word, it is the most nutritious and safest to eat eggs when they are cooked.

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Vol.171 The story of daughter and mother always lingers between interference and love.

Talk Sanlian is a pan-cultural audio program produced by Sanlian Life Weekly, which records guests’ local experiences and thoughts at that time with sound. The column focuses on the cover stories and major reports of each issue of the magazine, sharing the stories behind the reports and providing rich possibilities for new knowledge and speculation from a personal and professional perspective.