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Why did AITO ask M5 for rave reviews? Five advantages tell you

On March 5th, AITO Media M5 held the launching ceremony of delivery in Shanghai, Guangzhou, Hangzhou, Chongqing and other cities. Subsequently, AITO Media M5 delivered new cars to users in 36 cities and more than 100 user centers. But the so-called "golden cup and silver cup are not as good as everyone’s reputation", today we will take a look at everyone’s true evaluation of AITO’s M5.

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As a senior car creator from the media, Nan Ge often deals with cars on weekdays. Not long ago, his team completed a delicious food trip from Chongqing to Kangding in AITO Wenjie M5, with a total mileage of over 800km. During this journey, what impressed Nan Ge the most was the AITO M5, which originated from the pure electric drive extended range platform (DE-i). It has a flexible way to replenish energy with oil and electricity, and its comprehensive battery life under WLTC conditions exceeds 1100km. Nan Ge said, "As an extended-range electric vehicle, the charging mode of oil and electricity can completely avoid the charging anxiety of pure trams and eliminate the fear of being dominated by charging piles. We can enjoy driving more purely."

Shanghai FangsirExplosive power exceeds that of the same price fuel vehicle., 4 seconds.Accelerate the hegemony at the same level

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Mr. Fang is a veteran car fan and has been interested in cars since he was a child. He has read countless cars and has high requirements for the power and control of vehicles. Therefore, this time, the power performance was regarded as a hard indicator. Considering that it was inconvenient to install charging piles at home, he ruled out pure electric vehicles and finally chose AITO to ask M5. The dynamic performance of this car didn’t disappoint him. The front axle is equipped with asynchronous AC motor and the rear axle is equipped with permanent magnet synchronous motor, forming a dual-motor four-wheel drive scheme, with a zero-speed acceleration of 4 seconds. It also adopts an all-aluminum chassis with front double wishbone and rear connecting rod, which provides strong lateral support and makes driving in corners more confident. Mr. Fang said, "The price of less than 300,000 yuan can achieve 4-second acceleration, which is impossible in the field of fuel vehicles. In addition, the chassis of AITO M5 is not only very sporty, but also very comfortable, which is particularly difficult."

Ji’ nanfusir: the interior is luxurious and classy,Narrow border and big screen love it.

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Mr. Fu used to be a luxury car owner. Apart from paying more attention to appearance and power, he also has high requirements for interior design and materials. AITO asked him about the interior of M5, which, in his words, was "long in my aesthetics". It adopted an integrated cockpit design, and the 15.6-inch 2K HDR intelligent central control large screen created a full sense of technology. In addition, the materials used are also very kind, such as large-area soft packages, wooden decorative boards, high-grade Nappa leather and other materials can be seen. Mr. Fu said, "The interior of AITO’s M5 is very luxurious, and I am personally very satisfied. In addition, I especially like it, that is, its central control bezel is very narrow, which is very aesthetic and advanced. This is rare at the same level, and BBA can’t do this. It can be seen that AITO’s requirements for details are still very strict! "

Mr. Zhao from Xi ‘an:Huawei Iron Powder loves HarmonyOS System.Speech recognition is very intelligent.

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Mr. Zhao, from Xi ‘an, is a user of the internal test experience of AITO’s M5, and he is also an iron powder of Huawei. In addition to his daily commute, he often drives his son to suburban go on road trip in the AITO M5. The HarmonyOS Intelligent Cockpit has become his right-hand man, which is not only smooth in operation and rich in applications, but also connected with smart phones and smart homes, making the car an intelligent terminal. In addition, he spoke highly of the voice control of AITO’s M5. He said, "Xiaoyi’s function is particularly convenient, and all functions can be voice-controlled, especially when giving instructions to Xiaoyi. Even if my son interrupts in the back seat, Xiaoyi can accurately recognize my instructions, which will make me drive more attentively and safely."

Frank in western Sichuan: I am reassured by the safety, and the V2L function is very practical!

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Safety is a key factor for many people to consider when buying a car, and Frank from western Sichuan is no exception. In order to bring more reliable products to users, AITO asked M5 to carry out many tests far exceeding the industry standards, and completed more than 6.3 million kilometers of reliability verification. The total test mileage ranks among the top in the industry, and it has an indestructible performance in passive safety. In addition, it is equipped with L2 intelligent driver assistance system to avoid risks through active safety. Under the perfect active security protection, Frank has great trust in the M5 of AITO. In addition to excellent safety, there is a small function that Frank praised. He said, "The V2L function of this car is really amazing! The road construction in Kangding is not perfect, and there is no place to charge for outdoor camping. With this function, the charging problem of my camera, computer and other equipment can be solved, and there is no worries, which makes me make a lot of movies in this trip. It’s really hard to forget! "

With its outstanding acceleration performance, flexible energy supply mode and comprehensive product strength without mileage anxiety, AITO has been recognized and favored by senior automobile media people and users. With the increase in the number of deliveries nationwide, AITO M5 will enter more people’s lives and bring you new experiences of smart travel life.

Disclaimer: This article is reprinted by our website, aiming to provide readers with more news information. The contents involved do not constitute investment and consumption suggestions, and are for readers’ reference only.

[Editor: Zhong Jingwen]
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Say goodbye to parking anxiety and ask M5 to help you unlock the parking problem easily.

   I finally found a parking space in a crowded street, but I had to give it up because the parking space was too narrow and difficult to park. I believe many car owners have experienced this embarrassing scene of "can’t stop". Especially for novice car owners, it will even have a shadow on parking. Perhaps, there is a car that can be easily handled. The asking M5 equipped with HUAWEI ADS 2.0 advanced intelligent driving system not only allows you to bid farewell to parking troubles completely, but also brings a safer and smarter driving experience.

  One-click cure parking anxiety parking is no longer a problem.

  Parking is always a big problem for beginners. With the blessing of HUAWEI ADS 2.0 high-order intelligent driving system, the M5 can be parked when it is visible, and the intelligent driving technology is no longer limited to the marked parking spaces, even if it is a broken road or a very narrow parking space, it can be easily controlled. Once the most troublesome parking problem, now it only needs one-click operation to bid farewell to parking anxiety completely. There will no longer be the trouble of finding a parking space again because of technical problems.

  In addition, the M5 also has the function of unforgettable memory, and is equipped with parking service auxiliary function. Just finish parking at the first storage, and activate the parking service auxiliary function after entering the parking lot again, so that the M5 will automatically find the target parking space and finish parking. When the target parking space is occupied, it will also use its "smart brain" to automatically find other available parking spaces and complete parking, without user operation. With this function, as long as you return to the parking lot after work every day, you can start to be lazy, release your tired body and mind in advance, and save time and comfort.

  The M5 equipped with HUAWEI ADS 2.0 advanced intelligent driving system not only solves the problem of urban parking, but also brings a safer driving experience for drivers. When driving a car on a city road, the line of sight is often blocked by buildings, green belts and buses on both sides, resulting in blind spots. At this time, pedestrians, non-motor vehicles or other vehicles suddenly cross, which often leads to traffic accidents. The M5 has a leading multi-sensor fusion sensing system, which can accurately identify the "ghost probe" and make an emergency stop to avoid accidents even when the oncoming vehicle in the next lane is dazzling and the driver’s vision is blocked.

  Previously, car home had held an active safety confrontation. In the test of ghost probe, the M5 version of Zhijie achieved the highest excellent result of 70km/h, while the ideal L7 Max who participated in the confrontation could only challenge successfully at the low speed of 40km/h at most. The significance of the results lies not only in the data, but also in the actual travel safety, and a tragedy may be avoided in seconds.

  HarmonyOS Smart Cockpit 3.0 Your Exclusive "Smart Mobile Space"

  The improvement of the intelligent level of automobiles has invisibly increased our time in the car, and the space inside the car has gradually become a second home. I believe that many migrant workers have the experience of working in the car. In order to "catch up", they often switch their mobile phones and computers back and forth, and the experience is quite poor. The HarmonyOS Intelligent Cockpit 3.0 equipped with the M5 is equipped with dual-screen collaboration function, which enables the computer and the car machine to be seamlessly connected to form two desktops, which will be more convenient for editing and consulting materials, and improve office efficiency.

  Not only that, HarmonyOS Intelligent Cockpit 3.0 also has the industry’s first HUD height adaptive adjustment and rearview mirror automatic adjustment function. After the vehicle is started for 0.5s, it can quickly identify and complete eyeball positioning, quickly and automatically adjust the HUD to the optimal height, and lightly brake, the exterior rearview mirror will automatically adjust to the optimal angle. The whole operation is comfortable and convenient in one go. In caring about "you", you may be careless occasionally, but the M5 is always online.

  The HUAWEI MagLink magic car interface, which is full of fun values, has a lot of gameplay. Mount the Pad behind the seat. When the children are noisy, parents can choose suitable content for the children in the back row in the front row, so that the children can quietly immerse themselves in the video. Parents can also adjust the brightness, volume and other details for the back row, lock the screen screen, and grasp the viewing time of the back row screen. In this way, children are happy and parents are more worried.

  The appearance of M-5 injected smart travel into the details of users’ lives, which not only made it effective and intelligent, but also filled with humanized life. Intelligent automobile is an irresistible global trend, and it is believed that the brand name will inject more vitality into the development of China automobile industry.

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Summary of weekend news: the central bank and other three departments have stepped in to support enterprises in this industry to raise funds through reasonable equity in the capital market.

  What major events may affect the capital market over the weekend? The highlights are summarized as follows:

  Macro and market news

  State-owned Assets Supervision and Administration Commission: Accelerate the construction ofA new type of power system with the main body

  According to a report by Cailian on Saturday, the State-owned Assets Supervision and Administration Commission of the State Council held a special meeting on the work of central enterprises to keep warm and supply this winter and next spring on November 16th. The meeting demanded that the long-term mechanism should be improved, the construction of peak-shaving power supply should be promoted according to local conditions, investment in technological innovation should be increased, and the construction of a new power system with the main body should be accelerated. It is necessary to strengthen risk investigation, put safety in production in a prominent position, and serve the overall situation of ensuring supply and stability with a good situation of safety in production. Relevant responsible comrades of 17 central energy supply enterprises attended the meeting., State Grid, ChinaFour enterprises, such as Electric Power and National Energy Group, reported the situation of power supply protection on the spot.

  Three departments: lend, withdraw and cut off loans to real estate enterprises in normal operation, and support real estate enterprises to raise funds through reasonable equity in capital market.

  On Friday, the people of ChinaThe General Administration of Financial Supervision and the China Securities Regulatory Commission jointly held a forum for financial institutions to study the recent real estate finance,Key tasks such as launching and debt risk resolution of financing platforms.

  The meeting emphasized that in the past, the financial sector actively cooperated with the competent departments of the industry and local governments, made comprehensive policies from both the supply and demand sides of the real estate market, maintained the stability of key financing channels such as credit, bonds and equity, supported the improvement of industry operations, optimized and adjusted individual housing loan policies, and made efforts to stabilize the real estate market, which achieved good results. Recently, financial departments and industry authorities jointly held a symposium on representative real estate enterprises.Understand the main financial needs of industry risk resolution and high-quality development. All financial institutions should thoroughly implement the deployment of the Central Financial Work Conference, adhere to the "two unwavering", meet the reasonable financing needs of real estate enterprises of different ownership equally, and spare no expense in lending, drawing loans and cutting off loans to real estate enterprises in normal operation.

  Continue to make good use of the "second arrow" to support private real estate enterprises to issue bonds for financing. Support real estate enterprises to raise funds through reasonable equity in the capital market. It is necessary to continue to cooperate with local governments and relevant departments, adhere to the principle of rule of law and marketization, increase financial support for Baojiaolou, and promote the industry.. It is necessary to actively serve the construction of "three major projects" such as affordable housing, accelerate the reform of the supply side of real estate finance, and promote the construction of a new model of real estate development.

  Three departments: consider the credit supply in the second two months of this year and the beginning of next year as a whole to promote the stable growth of China’s economy with the stability of credit growth

  On Friday, the China Municipal People’s Government, the General Administration of Financial Supervision and the China Securities Regulatory Commission jointly held a forum for financial institutions. The meeting held that in the next step, we should strengthen our confidence, continue to exert our strength and make contributions for a long time, continue to increase policy implementation and work promotion, and persistently create a goodFinancial environment. It is necessary to implement the requirements of cross-cycle and counter-cycle adjustment, focus on strengthening the balanced supply of credit, and make overall consideration of the credit supply in the second two months of this year and the beginning of next year to promote the stable growth of China’s economy with the stability of credit growth. It is necessary to optimize the capital supply structure, revitalize the existing financial resources, increase financial support for major strategies, key areas and weak links, and enhance the sustainability of financial support for the real economy.

  Securities and Futures Commission: Improve the regulatory rules and severely crack down on derivatives as a "channel"The behavior of futures market supervision

  On Friday, the CSRC publicly solicited opinions on the Measures for the Supervision and Administration of Derivatives Trading (Second Draft for Comment). Among them, it is mentioned that the supervision rules should be improved and the behavior of circumventing the supervision of the futures market with derivatives as a "channel" should be severely cracked down. The CSRC has systematically sorted out this issue and standardized it in these Measures, including prohibiting the circumvention of the position limit system, the letter cover system and the reduction and sale restriction system through derivatives trading, prohibiting short-term trading, insider trading and market manipulation through derivatives trading, and prohibiting derivatives operating institutions from being bigger than listed companies., the actual controller, Dong Jiangao, and the subject of reducing holdings and restricting sales to carry out derivative transactions with the shares of the listed company as the subject matter.

  Industry news

  The third day of national talks: lively atmosphere delivers good newsEnterprises appear in anti-tumor drugs or concentrate on negotiations.

  Today, on the third day of the national talks, according to the on-site observation of the reporters of Cailian Association, the number of enterprise representatives has increased significantly., AstraZeneca,, Deqi Medicine,Representatives of companies such as Novartis and Kelun appeared one after another. According to this, the reporter judged that anti-tumor drugs will be concentrated in negotiations today.

  It is reported that Hengrui and other "PD-1 Four Little Dragons" will all negotiate for renewal or expansion of indications today, as well as cornerstones andCooperative PD-L1 suglimab injection. In addition, AstraZeneca is responsible for the negotiation of destrastuzumab for breast cancer drug DS8201 injection, which has also attracted much attention.

  Directly hit the 2023 medical insurance country to talk about the next day: the pace is accelerating! More than 30 companies have appeared on hypoglycemic drugs or concentrated on negotiating varieties.

  On Saturday, the four-day 2023 national health insurance talks entered the second day of the agenda. According to the reporter of science and technology innovation board Journal, it is estimated that more than 30 enterprises will participate in today’s negotiations, AstraZeneca,, Hunan Kelun, Liaoning, Bayer, Shijiazhuang Four Medicines Group and many other enterprises have made appearances.

  According to the reporter’s statistics, among the enterprises participating in today’s negotiations, there are many products involving diabetes drugs. It is speculated that hypoglycemic agents are one of the key varieties to be negotiated today.

  AI becomes the focus of high-tech fair:All-in-one machine attracts the audience to stop. The release of domestic Chiplet large model reasoning chip

  Cailian reported on November 18th that the 25th China International Hi-Tech Fair (hereinafter referred to as "Hi-Tech Fair") was being held in Shenzhen. At the new generation information technology exhibition in Futian exhibition area, a huge server box with Logo was prominently placed in the center.

  According to the on-site technicians of Luchen Technology introduced to the reporter of science and technology innovation board Daily, this equipment is the original DGX H800 all-in-one machine, and Luchen Technology independently designed and developed the corresponding large-scale model software service to match it, thus forming Luchen Technology’s Colossal-AI extremely fast large-scale model workstation for sale or rental.

  Huawei Xiaomi’s new car is overcharged with fire? 4COn the eve of mass application, listed companies in the industrial chain "prepare for war"

  The reporter of Cailian learned from the industry on Saturday that the 4C overcharge brought by the 800V high-voltage electrical architecture will be applied in batches next year. In addition, the reporter learned from a non-public survey summary that it is estimated that about 25 car companies have launched 800V PRO models at present, and they should make significant contributions to the increment next year.

  At this stage,When the layout 4C is overcharged. In the supply chain of 4C rechargeable battery, the shipments of both electrolyte and anode covering materials are not large. A person from a negative material factory told Cailian that the fast-charging negative electrode shipped by the company in recent years can basically reach 4C. According to its forecast, the shipment of 4C negative electrode is expected to be the same as that of ordinary negative electrode in the next year. And more related industrial chains have their production capacity layout.

  Huawei not only asks the intellectual circles, Yu Chengdong: There are also two "circles", from BAIC and Jianghuai.

  The 2023 Guangzhou Auto Show officially kicked off on Friday. Yu Chengdong, managing director of Huawei, CEO of BG, and chairman of BU, a smart car solution, appeared at the auto show. In an interview with the media, he revealed that there will be two "boundaries" from BAIC and JAC after the world of intelligence.

  This time, Huawei HarmonyOS Zhixing participated in the exhibition as an independent booth for the first time, and its debut models also included Wenjie M5 Urban Huancai suit, Wenjie New M7 and Zhijie S7. In addition, the high-end luxury car M9 also made its first public appearance at the auto show, and it is planned to be officially listed in December this year. Yu Chengdong warmed up the M9, which made its first public appearance. There were many "secrets" and the turning radius was very small, so it "drove like a car".

  Exclusive |Next week, the price of the China market will continue to increase.

  On Friday, Blue Whale reporter learned from close insiders that after three consecutive price increases, the China market price will be raised again next week.

  Company news

  This week, more than 10 listed companies intensively disclosed the business progress related to computing power.The interactive platform said that in the future, the rental price of computing power will be adjusted according to various factors.

  continueTuesdayIt is planned to raise the charge of NVIDIA A100 computing service entrusted for operation by 100%. According to incomplete statistics, as of press time, this week includes parallel technology,、、, cloud from technology,andMore than 10 listed companies have also announced or responded to the progress of computing business on the interactive platform. Among them, the interactive platform said that the first phase of the company’s intelligent computing center will provide about 2500P computing power rental services, and the rental price will be adjusted according to various factors. Parallel science and technology announcement, purchasing 22 A800 AI computing servers from Ziguang Huashan. Announced the signing of a 346 million yuan computing service framework.The unit price is 180,000 yuan /P/ year. Xiaocai Note: In September, it signed a 346 million yuan computing service framework agreement with Qinghai Unicom, and the service fee was calculated according to the tax of 120,000 yuan /P/ year. According to this calculation, the company’s computing lease fee increased by 50%.

  Shenzhen Zhengwei’s largest industrial park stopped production for two months.

  Interface News reported on November 17th that Quanwei (Tongling) Copper Technology Company, a subsidiary of Shenzhen Zhengwei (Group) Co., Ltd., suspended production. "In the first half of this year, the company’s production situation was still good. After entering the second half of the year, it began to decline gradually. A few days ago, the company notified the holiday." A staff member of Quanwei Copper said. A document issued by the human resources department of Quanwei Copper, which the reporter was informed of, shows that all employees of Quanwei Copper temporarily stopped working on November 9, tentatively for two months. During the holiday period, the salary of personnel shall be paid according to the minimum wage standard of Tongling City.

  More than 10 listed companies in Tik Tok responded intensively to the short video of testing water.It is said that the income source of its Tik Tok-certified MCN institutions may be broadened

  Tik Tok started to pay for testing short video content. As of Friday’s close, it has related business cooperation with Tik Tok.20CM daily limit for two consecutive trading days,andAlso harvest two boards. According to the incomplete statistics of Cailian, as of press time, including,,andMore than 10 A-share listed companies, including Tik Tok, responded to the business impact of content payment or related cooperation with Tik Tok on the interactive platform in the past two days.

  Among them, it is said that the income source of Tik Tok Star Map Service Provider and Tik Tok Certified MCN Agency, whose subsidiary Cinema Tianxia continues to export the content of Daren account in the fields of plot and evaluation, may be broadened. It is a local life service provider and live broadcast agent in Tik Tok, and its subsidiary Zhangwei Technology and other companies have also participated in short drama and short video services in Tik Tok.

  Behind the expansion of Huawei’s smart car selection model, 11 listed companies in A-share circle of friends supply two or more cooperative car companies at the same time.

  Yu Chengdong revealed in the latest interview with the media at Guangzhou Auto Show that there will be two "circles" from BAIC and JAC after asking the world and the intellectual world. At the same time, at the auto show, the M9 made its debut for preheating, and the S7 of Zhijie started the big set. Yu Chengdong said at the S7 pre-sale meeting in Zhijie last Thursday that at present,There are four partners in the smart car selection model, including, Chery, Jianghuai, BAIC.

  According to the incomplete arrangement of Cailian, the suppliers, Chery,A-share parts manufacturers with two or more enterprises in BAIC Group includeand. Among them, mainly suppliers such as Jianghuai, Chery and BAIC Group. Supply ordinary wheel hub products for Xiaokang, Chery and Jianghuai passenger cars. To supply bumper products, to supply shock absorption products, and to supply shock absorption and pedal products to Chery. Xiaocai Note: Since the June low, the cumulative maximum increase of the stock price has nearly doubled, and it recorded 17 days and 8 boards in intraday trading on Friday.

  Five-link plate: The company’s smart car management and other services are applied to intelligent driving in driving test training scenarios different from passenger car scenarios.

  After-hours announcement on Friday, the company was concerned that some media listed the company as a smart driving concept stock. In the company’s main business, smart vehicle management and smart driving and training business focus on driver training and examination and the information field of vehicle management office, which is applied in the driver examination and training scene, which is different from intelligent driving in the whole scene of passenger cars.

  The research and development project of brain-computer interface is not expected to affect the company’s production and operation in the short term.

  After-hours announcement on Friday, the company’s brain-computer interface R&D project is a special project of Jiangsu Province’s key R&D plan. As a project participant, the company undertakes the research and development of sub-projects. At present, the project is in the research and development stage, and it is expected that it will not affect the company’s production and operation in the short term, nor will it generate sales revenue. The company uses Beidou technology to develop and produce timing products, and its annual sales revenue in 2022 is about 20 million yuan. It is estimated that the sales scale in 2023 will be the same as that in 2022. The revenue scale of such products accounts for less than 0.5% of the company’s sales revenue in 2022, with a small proportion.

  Overseas news

  SpaceX confirmed that it lost contact with Starship and was forced to trigger its self-destruction system.

  According to CNN’s report on Saturday, SpaceX’s second test flight was better than the first, but unfortunately, it failed to complete all the scheduled plans and eventually exploded again. According to the report, a few minutes after the launch of the "Starship", Space X Company has confirmed that it lost contact with the "Starship" and its self-destruction system has been forced to trigger.

  Investors put pressure on the board of directors to let go.Man or return to OpenAI?

  According to a report by Cailian on Sunday, OpenAI suddenly announced the dismissal of CEO Sam Altman on November 17th, US time. The latest report shows that it is not impossible for Mann to return to OpenAI.

  Bloomberg quoted people familiar with the matter as saying that OpenAI’s investors are putting pressure on OpenAI’s board of directors to revoke the recall decision. The above-mentioned insiders also said thatCEO Satya Nadella has been in contact with altman and promised to support him no matter what measures altman takes next. Under heavy pressure, the tone of OpenAI’s board of directors softened. Brad Lightcap, its chief operating officer, came forward and said in another note sent to employees on Saturday morning (November 18th, US time) that there was no "dereliction of duty" behind altman’s dismissal, but there was a communication barrier between altman and the board. According to The Verge, the board of directors of OpenAI is negotiating with altman, hoping that he will return.

  According to the Wall Street Journal, altman is considering returning, but he has told investors that if he returns, he hopes to have a new board of directors and governance structure. People familiar with the matter said that he had discussed setting up another company to hire former OpenAI employees, including several who resigned in protest against his dismissal. People familiar with the matter said that altman expected to make a decision between the two options as early as this weekend.

  Hundreds of layoffs in Alexa department say they will focus more on production.

  On Friday, local time, the American technology giant announced that it would cut hundreds of jobs in Alexa’s voice assistant business department, on the grounds that the business focus has changed and more resources will be invested in the production field. In addition, some projects are planned to be suspended, but the exact scale of layoffs or which projects are planned to be suspended are not specified.

  The storm of Samsung’s head has started again! South Korean prosecutors accused him of manipulating stock prices and demanded a five-year imprisonment.

  On Friday, South Korean prosecutors accused Lee Jae-yong, the head of Samsung Electronics, of accounting fraud and stock price manipulation in the $8 billion merger of Samsung’s subsidiary in 2015, demanding that he be sentenced to five years’ imprisonment. Lee Jae-yong denied any wrongdoing at the hearing. This hearing is the last hearing of the lower court before the ruling. It is expected that the final ruling of the lower court will be made within a few months, and will be finalized at the latest early next year, thus ending a trial that lasted for three years.

  The three major US stock indexes closed slightly higher, all of which recorded three consecutive weekly gains.

  The three major US stock indexes closed slightly higher on Friday, all of which recorded three consecutive weekly gains. The Dow rose 0.01%, up 1.94% this week; The Nasdaq rose by 0.08%, up 2.37% this week; The S&P 500 index rose by 0.13%, and this week it gained 2.24%. Large technology stocks were mixed, and Google fell more than 1%., NVIDIA,Slight decline; Amazon rose more than 1%, Meta,A slight increase. Energy stocks rose across the board,Up more than 2%,Up more than 1%.

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Analyze the difference between live delivery and TV shopping.

TV shopping and live e-commerce, the essence of both is video+buying goods, using emotions for marketing. However, different carriers, scenes and prices make live delivery more popular.

  • In 1992, the Pearl River Channel in Guangdong Province broadcasted the first TV shopping program in Chinese mainland.
  • In 1996, Beijing BTV opened the first professional TV shopping channel in mainland China, and TV shopping has been in Chinese mainland for 24 years.
  • In 2016, Taobao live broadcast was launched, positioning "consumer live broadcast". In 2019, the turnover of Tmall double 11 was 268.4 billion, a record high, and the turnover of Taobao live broadcast was nearly 20 billion, which enabled more than 50% businesses to achieve new growth through live broadcast.
  • On March 15th, 2020, CCTV 315 conducted an investigation, and the live broadcast was chaotic: online celebrity and e-commerce teamed up to cheat fans.

Online celebrity’s new shopping mode-bringing goods, even if you don’t pay attention to it deliberately, keywords such as live selling goods in Li Jiaqi and Luo Yonghao have been passively accepted. The live broadcast of goods has set off a gust of wind, which seems to be the next outlet. This reminds me of TV shopping many years ago. What are the similarities and differences between them? Is there anything worth learning from and avoiding with live broadcast?

In order to solve the doubts in my heart, I made a small survey.

I interviewed colleagues and friends around me about the intuitive impressions of TV shopping and live broadcast, and got a lot of information to form a keyword collection.

Classify, sort out and duplicate the keyword set, and finally get five keywords for TV shopping and live delivery, showing their intuitive impressions in the public’s mind at present.

Needless to say, you also know which group is TV shopping and which group is live broadcast with goods. There has been a one-sided situation, and people are generally optimistic about live broadcast with goods, expressing recognition and encouragement; And TV shopping has become synonymous with "liar", which is negative, disgusting and distrustful. In the interview, many people said that relatives and friends have been subjected to TV shopping routines.

People have a bad impression on TV shopping now, but it can’t be denied that it was also expected when it rose. It was also the birth of such an excellent enterprise as Acorn International and its well-known brands: easy to remember stars, good back and oxygen stand. And so far, TV shopping is still an important channel for consumers to buy goods in the United States, Japan, South Korea, etc. In this way, merchants continue to provide high-quality products and distribution services to consumers in front of TV sets, and the sales of TV shopping on American cable TV networks alone reach tens of billions of dollars a year.

They have a common theoretical basis, the same form, all video+selling goods, the same underlying principle, and all use emotions for marketing.

Psychological emotional law:The law of emotions tells us that people are 100% emotional. Even if some people say that someone is rational, in fact, when this person thinks rationally, it is also influenced by his emotional state at that time. "Thinking rationally" is itself an emotional state. Therefore, people are 100% emotional animals, and decisions at any time are emotional decisions.

By arousing your high arousal emotions such as happiness, anger and disgust, or by negative picture description, you can completely break away from the status quo, or by depicting a bright future, you can make your freshmen yearn for it (remember the washing powder advertisement? A Xiong Haizi is covered in dirt, which may not be so dirty in reality). It can be said that TV shopping and live broadcast with goods are the same gameplay under different traffic carriers.

One happened in the past, and the other happened in the present. The more differences are often caused by the different technical resources and scientific knowledge in different times. How much has the consumer’s cognition changed compared with 20 years ago? There may be great differences, but the most basic human needs and emotions depend on these lowest things. I am afraid that only twenty years will not bring much change, and the psychology textbooks are basically the same. Therefore, the rollover of TV shopping in China is more of a man-made disaster.

TV shopping is on TV, which requires cooperation with TV stations and media centralization. Live broadcast with goods spread by the Internet, pc Internet, mobile Internet, where there is a network, everyone can participate, and the media is decentralized.

Tv shopping is generally an obstacle, and live broadcast with goods is a promotion. Why?

People turn on the TV to either follow the drama or watch entertainment programs, and anyone’s goal is to watch sales promotion. Not the target in people’s scenes, then his appearance will form interference and become an obstacle. The environment where the live broadcast takes the goods is e-commerce. The scene is that users have clear shopping goals or just stroll around. In short, they are all on the same side. The anchors with the goods are often knowledgeable and researched. What you recommend is something you want to buy. You must pay attention to see if there is a discount. If you don’t want to buy it, you won’t be disgusted. After all, I just come to stroll, not to mention that the anchors are either floating or handsome and won’t cause physical discomfort.

Tv shopping is the cooperation between manufacturers and TV stations, and live broadcast with goods is the cooperation between manufacturers and anchors with goods. There is basically no threshold between anchors and platforms, and at most, it is divided into several parts, and the big part is in the anchor.

Manufacturers spend a lot of money to buy the broadcast time of TV stations. In order to return to their own companies, they will use this time to the extreme. Manufacturers have no obligation to maintain the reputation of TV stations. The goal is to sell more goods in a limited time, so it is not surprising that the quality of deceptive marketing products is inferior. At that time, people didn’t have so many kinds of entertainment as they do now, and they could only watch TV to kill time when they were at home. In addition to the top few TV stations, there are a lot of idle broadcast time in other stations. Therefore, TV shopping, which seems to be inaction and criticized by people, has always existed. This is also an inevitable phenomenon in the era when channels are king.

On the contrary, the live broadcast brings goods. The anchor pays more attention to its own reputation and even only its reputation goes to the world. Why? The era of live broadcast with goods is the era of decentralized media. Users’ needs can be met by TV, mobile Internet, pc Internet and even car Internet at the same time. Users have more choices, so a good reputation in e-commerce will increase the differentiated competitive advantage, and selling fakes is tantamount to death. Therefore, the TV shopping manufacturer’s extreme use of radio reputation is completely opposite, and the probability of selling fakes in live video is lower now.

How did the lowest price of the whole network come from? This is the empowerment of the development of the times and the power of modern supply chain integration behind it. The production paradigm of human society has evolved from small-scale peasant economy, handicraft workshop to modern industrialized assembly line production for three generations. With the development of information technology, the fourth generation of production mode has actually appeared in the live broadcast industry, that is, industrialized customized production. The cost reduction brought by information technology will further expand the price competitive advantage, which was not available a few years ago.

The live broadcast with goods uses Internet technology to realize the real-time interaction between the audience and the anchor, and the anchor can immediately perceive the subtle changes of the user and make adjustments, while TV shopping does not have this, so it can only go down step by step according to the previously prepared desktop. The more interactive, the higher the purchase conversion rate will be.

To sum up, let’s look at the problems that need to be solved when TV shopping is close to live broadcast:

  1. The first is the TV station.Change the modeThe advertising broadcast time is close to free opening to the outside world, and the income comes from the anchor’s share of goods. The risk of TV stations has to be diluted by high-flow well-known anchors, and the narrowing of cooperation scope is inevitable. The marginal cost of anchors is extremely low and the cooperation intention is higher.
  2. nextUser group problemThe product ordering process needs to be very streamlined, whether it’s a phone call or a code scan, it needs to be simple enough for parents’ generations to complete, and it needs more efforts at the product level to customize the TV channel.
  3. Word of mouth problemThis feeling is also the most difficult. Over the years, TV shopping has been broken. How to change people’s perception of TV shopping "deceptive marketing" in a short time and at low cost is a bit difficult.
  4. As for the above.Scene problemI think it can be alleviated through program arrangement, such as arranging the live broadcast of outdoor products after the outdoor reality show and arranging clothes and cosmetics after the emotional TV series. Does it also eliminate the "obstacles" brought to users in the scene to some extent?

If TV shopping wants to enter the second spring, it is inevitable to deal with the operation mode, product design, word of mouth and scene problems. No one wants to be cannon fodder, and this comeback will become extremely difficult.

Now is the era of multi-channel decentralized media, and it is no longer the era when TV channels are king. It is definitely impossible to resurrect TV shopping with blood. It is unknown how much money you can get in the torrent and how many cakes you can get. One day, live broadcast will be as old as TV shopping, but we must avoid premature decline into TV shopping in the life cycle of live broadcast.

 

This article was originally published by @ 亵亵亵亵亵. Everyone is a product manager, and it is forbidden to reprint without the permission of the author.

The title map comes from Unsplash and is based on CC0 protocol.

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Ideal official: MEGA is expected to sell within 600,000 yuan.

  [car home Information] Recently, we learned from the ideal official that the estimated price of (|) Max is less than 600,000 yuan (presumably Max is a top model, and ideal models are generally divided into Air, Pro and Max versions), and the official price will be announced at the press conference in December 2023. The ideal MEGA reservation will be opened at 9:40 on November 17th, with a deposit of 5,000 yuan, and the reservation fee can be refunded. The first batch of test drive will be opened on January 13th, 2024, and the order will be confirmed after opening, with priority delivery on January 31st. In January, 2024, the ideal MEGA show car and test drive car will arrive at the retail center in LI, a city. MEGA delivery will start in late February.

Home of the car

  Just yesterday, we just saw the interior declaration map of the ideal MEGA in the Ministry of Industry and Information Technology, including relevant parameters. Let’s review it again. According to the application information, the length, width and height of the new car are 5350/1965/1850mm and the wheelbase is 3300mm respectively. The size of this model has exceeded the ideal L9. Compared with L9, the length of MEGA is 132mm, the width is 33mm, the height is 50mm and the wheelbase is 195mm. It can be seen that the size of this car will be very large, and such a large wheelbase will increase the space experience inside the car, but it will be a test for turning around at the intersection.

Home of the car

Home of the car

  The focus of this time is that the new car declared a picture taken from the trunk. It can be seen that the new car still adopts three rows and seven seats, and adopts the traditional MPV layout mode of 2+2+3. However, due to the long length of the car, a considerable space is reserved in the trunk. Under normal circumstances, the longitudinal length of the trunk is 680 mm.. The third row of seats is more interesting. Not only can the backrest be folded forward to expand the space, but it can also be turned forward completely to form a longer storage space. After the three rows of seats are folded and turned over, the depth of the luggage compartment reaches 1066 mm.

Home of the car

Home of the car

  Judging from the interior, although it is not very clear, there is a high probability that the center console may continue the interior design and layout of the ideal family model. At the same time, the new car adopts a split skylight design, and the second row should also provide an independent screen. The picture does not show the luxury of the second row of seats, but you can see that there are independent handrails on both sides and a wide aisle in the center.

Home of the car

  In terms of power, according to the application information, the new car uses motors from Huawei Technologies Co., Ltd. and United Automotive Electronics Co., Ltd., with maximum power of 155 kW and 245 kW, and is equipped with ternary lithium batteries from Contemporary Amperex Technology Co., Limited. According to the previous information, the new car will be built on an 800V platform, equipped with a 5C Kirin battery, with a charging power of 500 kilowatts, a battery life of 400 kilometers in 9 minutes and 30 seconds, and a battery life of 600 kilometers in 22 minutes. (Text/car home Qin Chao)

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Xiaomi Automobile was released in the mainland and delivered 300,000 vehicles in 2026.

  [Xiaomi Auto successfully expects to deliver 300,000 vehicles in the Mainland by 2026] The latest research report released by Lyon Investment Bank pointed out that Xiaomi Group officially released the first electric vehicle, Xiaomi SU7, last week. This car will provide nine exterior colors and four cockpit colors to choose from, and it can also be linked with the Internet of Things products and intelligent voice assistant Xiaoai under Xiaomi Group. The car is also equipped with an assisted driving function, and the price range is set at 215,900 to 299,900 yuan, which is lower than the original target. According to the forecast of investment bank Lyon, Xiaomi will be able to deliver 60,000 millet SU7s this year, and this number will reach 300,000 by 2026. Lyon Investment Bank believes that Xiaomi Group is expected to compete with the new car-making forces in China and has the potential to further explore the global market. In view of the above factors, Lyon Investment Bank gave Xiaomi a buy rating. According to the research report of Lyon Investment Bank, Xiaomi SU7, the first electric vehicle released by Xiaomi Group, was warmly welcomed by the market. This model not only provides a variety of color choices, but also can be linked with other smart products of Xiaomi Group to bring users a more intelligent car experience. In addition, the car is also equipped with an assisted driving function, which improves the convenience and safety of driving. It is worth mentioning that the price of Xiaomi SU7 is relatively low, ranging from 215,900 yuan to 299,900 yuan, which is relatively close to the people. According to the forecast of investment bank Lyon, Xiaomi will be able to deliver 60,000 millet SU7s this year, and this number is expected to reach 300,000 by 2026.This means the gradual development and growth of Xiaomi Automobile in the mainland market. Lyon Investment Bank believes that Xiaomi Group has the strength to compete with China’s new car-making forces, and is expected to further expand the global market. To sum up, Lyon Investment Bank is optimistic about the prospect of Xiaomi Automobile and gives the company a buy rating. Xiaomi SU7, the first electric vehicle released by Xiaomi Group, has been enthusiastically sought after in the market, and its characteristics of intelligence, convenience and safety will make it the focus of investors in the secondary market. It is expected that with the passage of time, the delivery volume of Xiaomi Automobile in the mainland market will continue to increase, and it is expected to further expand the global market share.

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Xiaomi car suddenly broke out! Emergency response …

  Recently, some netizens found that Lei Jun was on the delivery day of Beijing Xiaomi Automobile Factory.There is white attachment falling from the rear wheel of the blue millet SU7 Max.

  On April 5, Xiaomi Wanghua responded in Weibo, saying,Through on-site investigation, it is found that there are material particles for on-site construction and delivery ceremony on the ground.After being crushed by the rear wheel, it adheres to the tire, and then naturally falls and is recorded by video. Please rest assured that it is not the vehicle screws that fall off, and thank the careful netizens for their discovery. According to china securities journal’s previous report, Wang Hua is the general manager of the public relations department of Xiaomi Group.

  Subsequently, Lei Jun forwarded the Weibo with an essay: "Everyone is looking at Xiaomi SU7 with a magnifying glass now, and we are under great pressure. But many problems with a magnifying glass may not be a problem. Everyone has time to take a closer look. "

  In addition, on April 5th, the topic # Lei Jun, my SU7# also rushed to the hot search.

  It is worth noting that the number "1810" under the steering wheel of the car caught the attention of netizens.

  According to public information, the code of Xiaomi Group’s Hong Kong stocks is 1810. As of the close of Hong Kong stocks on April 5, the share price of Xiaomi Group (HK1810, share price of HK$ 15.54, market value of HK$ 387.73 billion) dropped slightly by 0.13%.

  On March 19th, Xiaomi Group released its 2023 annual and Q4 performance report. In the past year, the company’s total revenue was 271 billion yuan, and its adjusted net profit reached 19.3 billion yuan, a year-on-year increase of 126.3%. The gross profit margin of the Group reached a record high of 21.2%. Q4′ s revenue returned to double-digit year-on-year growth, reaching 73.2 billion yuan, and its adjusted net profit was 4.9 billion yuan, up 236.1% year-on-year.

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Counting China | Ten Data Perspectives Statistical Bulletin on National Economic and Social Development in 2020

  The National Bureau of Statistics released a statistical bulletin on national economic and social development in 2020 on the 28th. The economy shows resilience, the people’s livelihood is strongly guaranteed, the market stimulates vitality, and the scientific and technological strength is enhanced … … A series of data disclosed in the communique outlined a new picture of China’s economic and social development in 2020.

  1. Per capita GDP has exceeded $10,000 for two consecutive years.

  According to the communique, the annual per capita GDP is estimated to be 72,447 yuan, an increase of 2% over the previous year.

  Xinhua News Agency issued a report for preparation.

  Sheng Laiyun, deputy director of the National Bureau of Statistics, said that China’s total economic output exceeded 100 trillion yuan, and the per capita GDP exceeded 10,000 US dollars for two consecutive years. According to the annual average exchange rate, the proportion of China’s total economic output in the world economy is expected to exceed 17% in 2020.

  2. There were 11.86 million new jobs in cities and towns in the whole year.

  According to the communique, 11.86 million new jobs were created in cities and towns, an increase of 1.66 million over the previous year.

  According to Sheng Laiyun’s analysis, the new employment in cities and towns exceeded the expected target at the beginning of the year. The annual consumer price rose by an average of 2.5%, which was lower than the expected target of about 3.5%. The security of the whole country was strengthened, and the per capita net transfer income of the national residents increased by 8.7% in nominal terms over the previous year. Ensuring residents’ employment and basic people’s livelihood is solid and powerful.

  3. At the end of the year, the total number of market players reached 140 million.

  According to the communique, there were 25.02 million newly registered market entities in the whole year, with an average of 22,000 newly registered enterprises per day, and the total number of market entities reached 140 million at the end of the year.

  Xinhua News Agency reporter Song Weiwei photo

  4. R&D funds increased by 10.3%.

  According to the communique, the expenditure on research and experimental development (R&D) in 2020 was 2,442.6 billion yuan, an increase of 10.3% over the previous year, accounting for 2.4% of the GDP.

  Image source: Statistical Bulletin on National Economic and Social Development in 2020

  5. The number of patents granted increased by 40.4% over the previous year.

  According to the communique, 3.639 million patents were granted in the whole year, an increase of 40.4% over the previous year. By the end of the year, the number of invention patents per 10,000 population is expected to reach 15.8, an increase of 2.5 over the end of last year.

  Sheng Laiyun said that "Chang ‘e IV" landed on the back of the moon for the first time, "Chang ‘e V" completed the sampling of the lunar surface, "Tianwen-1" was successfully launched, "Endeavor" completed the 10,000-meter manned deep dive, Beidou navigation was networked globally, the prototype system of quantum computing was successfully developed, and the 500-meter spherical radio telescope was officially opened for operation. Major scientific and technological achievements are constantly emerging, and the scientific and technological strength has been significantly enhanced.

  6、The number of people participating in the basic old-age insurance in China is nearly 1 billion.

  Sheng Laiyun introduced that the coverage of social insurance has been further expanded. At the end of the year, the number of people participating in basic old-age insurance for urban workers, basic old-age insurance for urban and rural residents, basic medical insurance and unemployment insurance increased by 21.5 million, 9.78 million, 6.93 million and 11.47 million respectively. The number of people participating in basic old-age insurance in China is nearly 1 billion, and the participation rate of basic medical insurance is stable at over 95%.

  Xinhua News Agency reporter Lu Boan photo

  The communique also shows that 2.09 million sets of shantytown renovation were started throughout the country, and 2.03 million sets were basically completed.

  7. The median per capita disposable income of national residents is 27,540 yuan.

  According to the communique, the per capita disposable income of the national residents in the whole year was 32,189 yuan, a real increase of 2.1% after deducting the price factor. The national average per capita disposable income was 27,540 yuan, an increase of 3.8%. According to the place of permanent residence, the median per capita disposable income of urban residents was 40,378 yuan, an increase of 2.9%; The median per capita disposable income of rural residents was 15,204 yuan, an increase of 5.7%.

  Image source: Statistical Bulletin on National Economic and Social Development in 2020

  8. The number of sports venues nationwide increased by 169,000 compared with the end of last year.

  In terms of sports, there were 3.713 million sports venues nationwide at the end of the year, an increase of 169,000 over the end of last year. In the whole year, the proportion of people aged 7 and above who regularly participate in physical exercise reached 37.2%.

  In education, the consolidation rate of nine-year compulsory education was 95.2%, an increase of 0.4 percentage points over the previous year; The gross enrollment rate in senior high school was 91.2%, up by 1.7 percentage points.

  In terms of medical care, there were 1.023 million medical and health institutions and 10.66 million health technicians at the end of the year, an increase of 510,000 over the end of last year. By the end of the year, there were 8,177 medical and health institutions in China providing novel coronavirus nucleic acid detection services, with a total detection capacity of 11.53 million copies per day.

  9. There are 986 million mobile Internet users.

  According to the communique, there were 989 million Internet users at the end of the year, including 986 million mobile Internet users. The postal industry completed 83.36 billion pieces of express delivery business in the whole year.

  Image source: Statistical Bulletin on National Economic and Social Development in 2020

  10. 59.9% of the 337 cities at prefecture level and above met the air quality standards.

  Among the 337 monitored cities at prefecture level and above, 59.9% of them met the air quality standards in the whole year, up 13.3 percentage points over the previous year. The average annual concentration of fine particulate matter (PM2.5) in cities that failed to meet the standards was 37 μ g/m3, down 7.5% from the previous year.

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[Looking back at 2019] Comprehensive layout of artificial intelligence: from cooking jiaozi to cloud chips

       CCTV News:"Artificial intelligence" is the strategic direction for countries to lay out a new round of scientific and technological revolution and industrial transformation. In 2019, the state issued guidance documents to encourage the development of artificial intelligence industry. Looking back on the past 2019, let’s take a look at the story of artificial intelligence practitioners in this year.

       When I met Wu Xindong, he was doing research in a dumpling restaurant in Beijing. This store introduced the artificial intelligence dining system developed by Professor Wu’s team this year, which is "face recognition" for jiaozi.

       Wu Xindong, Chief Scientist of Mingluo Technology:Jiaozi’s quality inspection, when a set of jiaozi is released, we can see how much jiaozi in this jiaozi is completely qualified through our inspection technology.

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       Under each food outlet, there is such real-time monitoring equipment, which captures the final state of jiaozi in one second, one is to see the fullness of jiaozi, the other is to see the color, and all the data is transmitted to the background to help the store manager monitor the quality of each jiaozi.

       Wu Xindong, Chief Scientist of Mingluo Technology:What makes me feel very excited is the domestic artificial intelligence business community. We have done a lot of things and made many applications, which are being implemented in thousands of households.

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       In 2019, the state issued the "Guiding Opinions on Promoting the Deep Integration of Artificial Intelligence and the Real Economy", in which the phrase "Promoting the Deep Integration of Artificial Intelligence and the Real Economy with Industrial Application as the Target" excited the whole artificial intelligence industry. Wu Xindong, who made a name for himself in the eyes of outsiders, also left the foreign university laboratory where he worked for 27 years last year and returned to China to join a private enterprise as the chief scientist.

       In this year, Wu Xindong’s enterprise became a national new generation artificial intelligence open innovation platform guided by the Ministry of Science and Technology. On this national platform, more technical resources, industrial chain resources and financial resources are gathered and shared.

       Wu Xindong, Chief Scientist of Mingluo Technology:(2019) two keywords, one is busy and the other is happy. Catch up with this excellent situation, because the country is now vigorously promoting the deep integration of artificial intelligence and economic entities.

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       If Dr. Wu’s jiaozi Shop found a landing scene in the upsurge of artificial intelligence in 2019, then Dr. Leo Zhu has made a breakthrough in the infrastructure of artificial intelligence.

       Leo Zhu, co-founder of Yitu Technology:The chip is probably in a place as big as the fingernail, so that a complete operating system, including AI algorithms and models, runs into it.

       In 2019, Leo Zhu team developed the first domestic artificial intelligence cloud chip — — "seeking". In order to prove the real strength of the chip, Dr. Leo Zhu simply turned the conference into an examination room, demonstrated the computing power of the chip on the spot, let the chip "run" on the spot, capture the facial features of hundreds of guests in real time, and then directly screen and compare them on the big screen.

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       Leo Zhu, co-founder of Yitu Technology:(On-site) Six or seven hundred people enter 200 cameras and then analyze them in real time. That’s right or wrong, and all of them can be seen on the big screen.

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       Leo Zhu said that in recent years, the talent, technology and production capacity accumulated by the country in the semiconductor industry have laid a solid foundation for innovation, providing opportunities and conditions for overtaking in corners in the field of artificial intelligence chips, and the "Soso" chip was successfully introduced. It is this small chip that has gained the confidence not to be "stuck in the neck" by others, and also fulfilled his dream of making world-class innovation.

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       Leo Zhu, co-founder of Yitu Technology:Science and technology has never played such an important role in China’s economy or society as it is today, not only in 2019, but I think the next decade is really called an unparalleled era.

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"Forgive him 77 times" was released at the film festival. Charlene Choi frankly said that the emotional view "can only love me one."

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  CCTV News:Directed by Hong Kong director Qiu Litao and starring popular actress Charlene Choi and Hong Kong singer Chau Pak Ho, Gillian Chung’s special love film Forgive him 77 times held a "Love Journey" conference in Shanghai on June 18th, and the three leading actors, Charlene Choi, Chau Pak Ho and Wei Shiya, attended the event hand in hand. The film will be released in the mainland on June 23rd. On June 15th, the film was released in Hong Kong, and its first day’s box office exceeded one million.

  At the press conference, Chau Pak Ho was subjected to emotional torture by two female hosts. He needed to go through many tests to see if he deserved to be forgiven, which also expressed the theme of the film "Love has a time limit". I hope this film can help more couples reflect on love. The scene also exposed the heavy surprise of the film — — The ultimate poster It is reported that this film attracted Charlene Choi’s enthusiastic participation from the beginning of the script, and she even personally brushed her face and invited a group of friends in the circle to join. The first call was made to twins member Gillian Chung (Gillian).

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  "Growing up" boyfriend Chau Pak Ho asked for forgiveness at the scene and looked at Asa sweetly at the scene to send sugar 

  Forgive him for 77 times starts with a couple who have been in love for nine years, and the hero played by Chau Pak Ho accidentally discovers a "heartbreak diary" left by the heroine Charlene Choi, only to realize that he has been ignoring the feelings of his lover around him for a long time, and the hero who made mistakes tries his best to save him, but in the face of all kinds of heartbreak, will the heroine forgive him for the 78th time? At the press conference that day, Chau Pak Ho was tortured by two female hosts, Charlene Choi and Wei Shiya, on the emotional journey of love. From daily life to dating, meeting parents and even "one-night stand", the problems that these couples would encounter were tortured one by one, and Chau Pak Ho tried her best to get their "forgiveness". The final poster of the film was also released at the press conference. Charlene Choi and Chau Pak Ho smiled at each other at the intersection. It seems that Chau Pak Ho finally succeeded in "begging for forgiveness".

  Charlene Choi admits that she is not the kind of stingy girlfriend who loves nagging in reality, especially dislikes quarreling. She is a girl who can take care of others and herself, but she will never accept cheating. The domineering declaration is that "love can only love me". Ah Sa also talked with Chau Pak Ho about filming tidbits, laughing that Chau Pak Ho caught a cold on the day of the kiss, and he was afraid of being infected. At the press conference, he performed "reconciliation" eggs and gave candy to Chau Pak Ho sweetly, which made the fans scream. When it comes to all kinds of problems that couples get along with, Ah Sa is generous, claiming that if you want to keep love fresh, you should tolerate each other more.

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  Ah Sa participated in the film transformation for the first time, and her acting skills were praised.

  In Forgive Him 77 Times, Ah Sa incarnates as a little woman, and with tolerance and patience, she explores the emotional road of love preservation with her boyfriend Chau Pak Ho, hoping to help more couples reflect on love with their true feelings. At the press conference that day, Charlene Choi not only talked about her feelings, but also talked about the origin of participating in this film, because this love story touched her from the beginning, and she also participated in the film for the first time, personally brushing her face and inviting her good sisters Gillian Chung (Gillian), Zheng Xiyi, Lu Qiaoyin and Wei Shiya to play together. In particular, Gillian Chung (Gillian), a member of twins, played an important role in the film to wake up the heroine, which excited the fans who grew up with the twins.

  Asa’s transformation of young mature women also surprised the audience. After its release in Hong Kong on June 15th, the box office on the first day exceeded one million, and its word-of-mouth performance was quite good. Many viewers made film reviews praising Charlene Choi’s performance as "very girly", and many people even said that they found resonance in the film. "Every quarrel, every touch and every memory in it seems to have happened to them." The creative team of Forgive Him 77 Times is not simple either. The film director Qiu Litao and the screenwriter Li Min are the third collaboration with Charlene Choi after the film Child Prostitute. Li Min once collaborated with Stephen Chow in king of comedy, and he is very experienced in describing the emotional theme between eat drink man woman, especially in portraying female characters. Director Qiu Litao has also cooperated with Charlene Choi for many times. His previous well-known works such as Barbecued Pork Bag in the Eight Immortals Hotel and Ebola Virus have been praised by European and American filmmakers as similar film classics, and this year, Shock Wave 2 has sold nearly 400 million yuan. I believe that with such a powerful team, "Forgive him 77 times" will certainly touch the hearts of mainland audiences.

  Forgive him 77 times was imported by China Film Group Corporation, produced by Hong Kong Emperor Film Co., Ltd. and Stellar Film Co., Ltd., and distributed by Beijing Stellar Film Distribution Co., Ltd. This Hong Kong film, which will be released in the mainland on June 23rd, will also be released in both Mandarin and Cantonese versions, so that more fans can enter the cinema and feel this romantic movie.