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Online celebrity’s product problems teach you how to identify the "pit" in marketing.

  □ Our reporter Zhou Xiaopeng

  Online celebrity products have become a unique phenomenon in residents’ life, from scenic spots and amusement parks that are wildly spread in friends circle to cosmetics and delicacies mentioned in various topics, to restaurants and stores that are crowded and lined up forever offline. People are dazzled by various online celebrities, online explosions and popular products.

  According to the 2018 Insight Report on Economic Development in online celebrity, China jointly released by iResearch and Sina Weibo, as of May 2018, the total number of fans in online celebrity, China has reached 588 million, and the economic scale of online celebrity will exceed 2 trillion yuan.

  However, with the deepening of online celebrity products in life, a lot of problems about these products, such as exaggerated publicity, uneven quality, trademark infringement and volume fraud, have also emerged, and the "pit" in the "online celebrity economy" has begun to be hard to prevent.

  Online celebrity store, likui jy and Gui Li are difficult to distinguish.

  Since the first half of 2017, Xicha has set off a wave of beverage shops in online celebrity, which has become the object of many young people’s pursuit. In the first half of this year, a drink shop named "Xishe Xicha" in Beijing claimed to have spent a lot of money to buy the formula from "Xicha" and jointly operated with Xicha, which attracted many consumers.

  The fact, however, is that online celebrity’s drink shops have encountered shanzhai. Hi tea quickly voiced that the above-mentioned stores did not have any form of cooperation with them. This situation is not uncommon. For example, after Master Bao, a pastry shop in Wuhan, became popular on the Internet, stores such as Master Jin Dian Bao, Master Jing Bao and Master Supreme Bao blossomed everywhere in Beijing. Because the cottage shops are imitating the signs and products of "Zun Zun", even the names are very close, which is difficult for ordinary consumers to distinguish.

  One of the reasons for the popularity of Master Bao’s pastry shop is that there are always tens of meters of "long queues" in front of it, and the enthusiasm of fans is amazing. Some media have gone deep into QQ groups, forums and WeChat groups to find out that there are "foremen" who post filling tasks online and organize a large number of part-time workers to queue up as "trustees" on the spot.

  After the media exposed that this online celebrity store paid people to queue up to create a hot sales scene, the headquarters of this "Master Bao" online celebrity store also responded quickly and apologized, saying that the behavior of one store did not represent the whole brand. However, Beijing Bao Caisheng Catering Company then directly bombarded the "Master Bao" who hired people to queue up as a cottage infringement shop, and both parties went to court for this, and related cases are under further investigation.

  In another online celebrity drink shop in Beijing, a media reporter "undercover" in the store and was shocked to find the fresh juice that became popular on the Internet. According to the report, the clerk in the drink shop directly squeezed the juice in the tea bag with his hands, and even the clerk himself said it was "disgusting"; The fruit was thrown into the juicer without cleaning, and the operator never wore gloves; There are fresh and attractive fruits on the counter, but the mango … …

  Confirm whether trendy products are harmful first.

  Nowadays, as long as the word "online celebrity" is added, and it is fueled by the Internet, people’s enthusiasm for consumption can often be ignited. However, some online celebrity products really can’t stand scrutiny, with high prices and amazing sales, but there are security risks, and even some products are "three noes".

  In some city bars, luminous drinks are popular. These luminous drinks are packed in cups of various shapes and flash every three or four seconds. Merchants have also given many unique names to the drinks. In fact, it is the ice in the drink that glows, and there are small light bulbs in the ice.

  According to the investigation by the reporter of Legal Daily, all the luminous ice cubes are made of button cell, which will not cause electric shock due to the low power. However, because the price of this lamp is relatively low, it is likely that the plastic material of the shell is of poor quality, and some toxic substances may be produced after being soaked in corrosive liquid for a long time. In the market, many of these online celebrity products do not have the qualified marks of quality supervision departments.

  The recently popular "smoking ice cream" also has certain security risks. Food-grade liquid nitrogen refrigeration is added to this online celebrity food. Liquid nitrogen which is atomized quickly is generally safe, but some children may suffer oral injuries after eating it.

  For these trendy online celebrity products, experts advise consumers to be optimistic about the composition of the products, identify whether the products have qualified instructions and safety labels, see clearly the ingredients such as raw materials of food and drinks, and consider the safety factor when eating. If online celebrity products belong to "three noes" products, they must not be bought and eaten.

  In addition, some online celebrity products boast various functions, such as "Bigu Meal" in online celebrity, which advocates "detoxification and weight loss", but in fact, it often leads to serious energy intake deficiency, which may lead to muscle decomposition, basal metabolism decline, multiple organ damage, and even increase the risk of cardiovascular disease. Don’t believe these fabricated online celebrity statements.

  The routines behind online celebrity marketing should be clearly understood.

  Or a "functional artifact" that can lose weight, sunscreen and whiten; Or it is an "honorary winner" who has won some domestic and international awards and has been endorsed by various authoritative organizations for its quality; Or a "grandiose product" … … Online celebrity products with these unique "temperament" often require consumers to be vigilant.

  In addition to some online celebrity stores hiring people to queue up to create illusion, there are many routines for online celebrity products. Online celebrity products usually show a lot of praise and experiential promotion on the Internet, and offline stores are often in short supply and business is booming, but in fact they are usually routine.

  A online celebrity store promoter revealed that most consumer evaluations can be faked, and this fake business has formed a considerable scale. There is a clear charging standard for the evaluation of consumption experience on various e-commerce platforms. Generally, the evaluation of "full number of people" is only a few yuan, but the evaluation of consumption evaluation, detailed experience and great appeal will receive each 120 yuan at the highest.

  Some media joined the group that acted as the "queue head" and found that there was a special person who posted information about the time, place, number of people and hourly wage of hiring people to queue up. Generally, a person hired 100 people to 150 yuan within 3 hours.

  Some online celebrity products have many honor "platforms", but these honors are usually unreliable. It has been exposed by the media that the honor of online celebrity Mazibao brand, the so-called "3.15 Anti-counterfeiting and Fidelity Honor Mark" and "Anti-counterfeiting and Fidelity Consumer Alliance Unit", has not been authorized, and its business model has not been certified at all. It is purely a fictional honor and self-promotion.

  In addition, there are a large number of protagonists who advertise "get rich quickly", often lacking names and surnames, and there is no way to search. Online celebrity products under this marketing model are simply nonsense, and even some of them have violated the law. Consumers must spend rationally and distinguish between authenticity and falsehood.

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Report on "Red Section" of Jiangmen Branch of China Mobile Guangdong Company

     





Lin, General Manager of Jiangmen Branch of China Mobile Guangdong Company? double







Zhang Guoxiong, Minister and Professor of Propaganda Department of Wuyi University Party Committee







    From left to right: Zhang Xin, Network Information Security Department of Telecommunications Administration of Ministry of Information Industry; Wang Lijian, Press Office of General Office of Ministry of Information Industry; Zhu Lu, Propaganda Department of Network Bureau of the State Council Press Office.


    The three activities are introduced respectively:


    1. "Cheer for Jiangmen-10,000 reasons why I love Wuyi" SMS solicitation activity.


    On October 8, 2006, the Sixth Plenary Session of the 16th CPC Central Committee was successfully held, and "studying and building a harmonious socialist society" was the main topic of the meeting. Social harmony will become the common aspiration of hundreds of millions of people. We believe that we should also do our best to build a harmonious society, and the best way is to give full play to the advantages of mobile communication at any time, anywhere and with us, carry forward the spirit of "great love" and preach excellent folk customs. So, in a short week, we planned to launch the "Cheer for Jiangmen-10,000 reasons why I love Wuyi" SMS MMS collection activity.


    The solicitation activity lasted for half a year and was divided into three stages:


    The first stage is the short message collection stage. Through active publicity, the company mobilized more than 2.5 million local customers of China Mobile to create healthy and uplifting short messages, without limiting the number of messages sent by each customer, and regularly arranged excellent short messages to be displayed in local mainstream media.


    The second stage is the short message audition stage. The company adopts the popular PK method, and the excellent SMS is selected by the public through SMS voting. The weekly award, monthly award, championship and other awards are all selected by the public. It can be said that our excellent short messages are "from the masses, to the masses".


    The third stage is the short message dissemination stage. The company will review and display the excellent short messages selected by the public, invite relevant experts to comment and summarize, and mobilize readers to disseminate excellent short messages. At the same time, the company also displays and publicizes short messages at bus stops in major streets of the city. By the end of the activity in March 2007, more than 80,000 customers had participated and 100,000 short messages had been collected. The activity received a warm social response. Under the extensive publicity of major media, "Cheering for Jiangmen" has become a beautiful cultural landscape, and "red jokes" have spread all over the hometown of overseas Chinese.


   Featured red paragraph works:


    "Ode to Jiangmen" shows Baishui Guifeng, and Yamen scolds Shi Xiong. China said that Jasper is more exquisite. The red joke "139 * * * 8777" was personally sent by Li Wei, our vice mayor in charge of science, education and culture in Jiangmen, which gave us great encouragement and support! Unfortunately, due to work reasons, Vice Mayor Li can’t be present today to share his creative experience with you.


    "Here are beautiful scenery, outstanding people and harmonious society. Ten years after I came here, I have fallen in love with this hot land! 134 * * * 2277 "is the first short message we collected. Its creator, Mr. Tan, came to Jiangmen from Guangxi more than ten years ago to start a business, and has regarded the hometown of overseas Chinese as his hometown. Our activities gave him a platform to express his thoughts, so he responded quickly.


    "Cheer for the New Eight Scenes in the Hometown of Overseas Chinese" East Lake is rippling with clear water, and birds of paradise attracts visitors. Goose Guifeng is nostalgic, and when Chuan Dao likes to fish. Diaolou beautiful scenery and garden paintings, fairyland hot springs looking for elegant poems. I can’t help loving my hometown, so don’t hesitate to applaud. (Note: the names of the new eight scenic spots are embedded in the poem) 135****1726 "The creator of this red paragraph is Mr. Lin Liang, an old friend of our company. Why do you say he is our old friend? Because from the very beginning of the activity, he paid close attention to us and gave us suggestions, suggestions and suggestions in various ways. What moved me in particular was that after sending the red paragraph, he was worried that we would not receive it in time, so he made a special trip to the company from Xinhui and personally delivered the red paragraph. The sincerity of the elderly not only moved us, but also made us realize that we should not only hold this activity, but also do it well!


    2. Seminar on "Jiangmen Contemporary Spirit"


    100,000 short messages triggered a heated discussion in the whole city. We quickly communicated with the Propaganda Department of the Municipal Party Committee and the Municipal Federation of Literary and Art Circles, and found that these 100,000 short messages reflected all aspects of Jiangmen people’s contemporary humanistic spirit and folk customs from different angles, which should be systematically discussed and summarized. So, on April 20, 2007, we held a grand seminar on "Jiangmen Contemporary Spirit". This is the first time to discuss Jiangmen spirit through such specific activities as "Cheering for Jiangmen" after Jiangmen’s reform and opening up.


    The seminar invited experts and scholars in history, sociology and mass communication to discuss the contemporary Jiangmen spirit displayed by people living in Wuyi area in the new fashion of contemporary harmonious society. The Jiangmen spirit, which is "inclusive, pragmatic, enterprising, sentimental and innovative", has once again inspired the spirit of unity and struggle of all the people in the hometown of overseas Chinese. Major local media have widely reported the activities in major time periods and major pages, and the social response has been very enthusiastic.


    3. Book publishing and new book release conference of "Wuyi Nine Chapters"


    The successful holding of the seminar "Jiangmen Contemporary Spirit" made the people in the hometown of overseas Chinese understand the deep meaning behind the short message "10,000 reasons why I love Wuyi". Inspired by the provincial company’s compilation of "Red Pieces" into a book, with the support of the municipal party committee and municipal government, we decided to select the excellent short messages of "Cheering for Jiangmen" into a book and named it "Wuyi Nine Chapters". "Nine Chapters of Wuyi" is divided into nine chapters, which include celebrities’ elegant traces, beautiful scenery, feelings of overseas Chinese in their hometown, and the new look of ancient cities. At the same time, it shows the folk customs such as dragon dance, three rivers, floating stones and singing songs in water towns.


    The book is prefaced by Mayor Wang Nanjian himself. In the editing process, we specially invited the Propaganda Minister and Vice Minister of the Municipal Party Committee and the Chairman of the Municipal Federation of Literary and Art Circles as general consultants, and invited professors from the Chinese Department, Philosophy Department and History Department of local universities and experts from the Municipal Federation of Literary and Art Circles as consultants, which integrated expert wisdom. As a tangible contribution to building a "famous cultural city" in cooperation with the municipal government, Wuyi Nine Chapters was praised by the Jiangmen Municipal Party Committee and Municipal Government as "a banner for building a" famous cultural city ",a business card for Jiangmen’s external publicity, and a picture showing folk customs", which was well received by the leaders of the National People’s Congress, the provincial party committee and the government at all levels in Jiangmen, and was recognized by international counterparts such as NTT DOCOMO in Japan.


    In addition, in the process of publishing the book, it coincides with the sprint stage of Kaiping Diaolou and villages applying for world cultural heritage. The Five Cities and Nine Chapters not only vividly shows Jiangmen’s historical background, folk customs and contemporary spirit with the handwriting of 100,000 people, but also guides healthy social public opinion by means of information technology, making contributions to the success of applying for the world heritage.


       4. Experience of "Cheer for Jiangmen" theme series of "Red Duanzi"


    The great success of the theme series of "Cheer for Jiangmen" can not be separated from the strong guidance and support of the Jiangmen Municipal Party Committee and Municipal Government, from the momentum promotion and spiritual inspiration of the "Red Piece" activities of provincial companies, and from the support and cooperation of the people in the hometown of overseas Chinese. In addition, Jiangmen Branch also summed up several experiences and insights:


    First, give full play to the advantages of mobility and fulfill corporate citizenship responsibilities.


    Jiangmen Branch of China Mobile Guangdong Company, as a leading communication enterprise in Jiangmen, has been actively exerting the advantages of "anytime, anywhere and with you", not only ensuring urban construction and optimizing investment environment with high-quality network and services, but also promoting the construction of "a famous cultural city" by means of informationization. The theme series of activities of "Cheer for Jiangmen" aims to achieve "zero distance" communication between citizens and the government by building an information platform for the public to communicate anytime and anywhere. We believe that excellent corporate citizens should bear such social responsibilities and make contributions to urban development and progress.


    The second is to carry forward the spirit of the times and help build a harmonious society.


    Building a harmonious society is the main theme of today’s times. On the one hand, the theme series of "Cheer for Jiangmen" mobilized the public to "talk about harmony" and "praise harmony", on the other hand, it "spread harmony" and "praise harmony" by downloading and forwarding short messages, which closely conforms to the spirit of the times and the will of the people.


    At the same time, young people are the future of the motherland. The "Cheer for Jiangmen" activity attracts young people to create and spread red jokes by themselves in the form of SMS and MMS, which are popular among young people. In the "Discover the Beauty of Diaolou" activity, more than 20,000 primary and secondary school students sang about Diaolou and praised their hometown, which promoted the innovation of youth education and helped to promote young people to establish a healthy and upward outlook on life and values.


    Third, combine the culture of the hometown of overseas Chinese and innovate the means of cultural propaganda.


    Wuyi, the hometown of overseas Chinese, has outstanding people and profound cultural heritage. The activity closely revolves around the spiritual culture and folk customs of the hometown of overseas Chinese, and at the same time, it grasps the characteristics of "rapid dissemination and real-time sharing" of online culture, innovates cultural propaganda means, occupies online culture with excellent cultural products, spreads the characteristic folk customs and humanistic feelings of the hometown of overseas Chinese, and dispels the discordant voices, which is warmly welcomed and positively responded by the public.


    Through this activity, Jiangmen Branch of China Mobile Guangdong Company deeply realized that network culture is an important part of socialist culture, and the innovation of network culture content and mechanism represented by "Red Duanzi" is a useful attempt and exploration to implement the spirit of promoting the great development and prosperity of socialist culture in the 17th National Congress. In the future work, Jiangmen Branch will continue to carry forward the good experience and good practices of this activity, cheering for urban homes, cheering for a better life and cheering for a harmonious society!


Editor: Chen Xixia

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"Forgive him 77 times" was released at the film festival. Charlene Choi frankly said that the emotional view "can only love me one."

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  CCTV News:Directed by Hong Kong director Qiu Litao and starring popular actress Charlene Choi and Hong Kong singer Chau Pak Ho, Gillian Chung’s special love film Forgive him 77 times held a "Love Journey" conference in Shanghai on June 18th, and the three leading actors, Charlene Choi, Chau Pak Ho and Wei Shiya, attended the event hand in hand. The film will be released in the mainland on June 23rd. On June 15th, the film was released in Hong Kong, and its first day’s box office exceeded one million.

  At the press conference, Chau Pak Ho was subjected to emotional torture by two female hosts. He needed to go through many tests to see if he deserved to be forgiven, which also expressed the theme of the film "Love has a time limit". I hope this film can help more couples reflect on love. The scene also exposed the heavy surprise of the film — — The ultimate poster It is reported that this film attracted Charlene Choi’s enthusiastic participation from the beginning of the script, and she even personally brushed her face and invited a group of friends in the circle to join. The first call was made to twins member Gillian Chung (Gillian).

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  "Growing up" boyfriend Chau Pak Ho asked for forgiveness at the scene and looked at Asa sweetly at the scene to send sugar 

  Forgive him for 77 times starts with a couple who have been in love for nine years, and the hero played by Chau Pak Ho accidentally discovers a "heartbreak diary" left by the heroine Charlene Choi, only to realize that he has been ignoring the feelings of his lover around him for a long time, and the hero who made mistakes tries his best to save him, but in the face of all kinds of heartbreak, will the heroine forgive him for the 78th time? At the press conference that day, Chau Pak Ho was tortured by two female hosts, Charlene Choi and Wei Shiya, on the emotional journey of love. From daily life to dating, meeting parents and even "one-night stand", the problems that these couples would encounter were tortured one by one, and Chau Pak Ho tried her best to get their "forgiveness". The final poster of the film was also released at the press conference. Charlene Choi and Chau Pak Ho smiled at each other at the intersection. It seems that Chau Pak Ho finally succeeded in "begging for forgiveness".

  Charlene Choi admits that she is not the kind of stingy girlfriend who loves nagging in reality, especially dislikes quarreling. She is a girl who can take care of others and herself, but she will never accept cheating. The domineering declaration is that "love can only love me". Ah Sa also talked with Chau Pak Ho about filming tidbits, laughing that Chau Pak Ho caught a cold on the day of the kiss, and he was afraid of being infected. At the press conference, he performed "reconciliation" eggs and gave candy to Chau Pak Ho sweetly, which made the fans scream. When it comes to all kinds of problems that couples get along with, Ah Sa is generous, claiming that if you want to keep love fresh, you should tolerate each other more.

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  Ah Sa participated in the film transformation for the first time, and her acting skills were praised.

  In Forgive Him 77 Times, Ah Sa incarnates as a little woman, and with tolerance and patience, she explores the emotional road of love preservation with her boyfriend Chau Pak Ho, hoping to help more couples reflect on love with their true feelings. At the press conference that day, Charlene Choi not only talked about her feelings, but also talked about the origin of participating in this film, because this love story touched her from the beginning, and she also participated in the film for the first time, personally brushing her face and inviting her good sisters Gillian Chung (Gillian), Zheng Xiyi, Lu Qiaoyin and Wei Shiya to play together. In particular, Gillian Chung (Gillian), a member of twins, played an important role in the film to wake up the heroine, which excited the fans who grew up with the twins.

  Asa’s transformation of young mature women also surprised the audience. After its release in Hong Kong on June 15th, the box office on the first day exceeded one million, and its word-of-mouth performance was quite good. Many viewers made film reviews praising Charlene Choi’s performance as "very girly", and many people even said that they found resonance in the film. "Every quarrel, every touch and every memory in it seems to have happened to them." The creative team of Forgive Him 77 Times is not simple either. The film director Qiu Litao and the screenwriter Li Min are the third collaboration with Charlene Choi after the film Child Prostitute. Li Min once collaborated with Stephen Chow in king of comedy, and he is very experienced in describing the emotional theme between eat drink man woman, especially in portraying female characters. Director Qiu Litao has also cooperated with Charlene Choi for many times. His previous well-known works such as Barbecued Pork Bag in the Eight Immortals Hotel and Ebola Virus have been praised by European and American filmmakers as similar film classics, and this year, Shock Wave 2 has sold nearly 400 million yuan. I believe that with such a powerful team, "Forgive him 77 times" will certainly touch the hearts of mainland audiences.

  Forgive him 77 times was imported by China Film Group Corporation, produced by Hong Kong Emperor Film Co., Ltd. and Stellar Film Co., Ltd., and distributed by Beijing Stellar Film Distribution Co., Ltd. This Hong Kong film, which will be released in the mainland on June 23rd, will also be released in both Mandarin and Cantonese versions, so that more fans can enter the cinema and feel this romantic movie.

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"Family Fun" cartoon becomes a dark horse at the box office. How to make a good story?

  Candy Jin

  The box office potential of cartoons is obvious to all. Recently, Disney’s Frozen II became the box office champion. Two months ago, the domestic animated film Ne Zha’s "The Battle of Luo Xiaohei" occupied the first place at the box office. This phenomenon makes us think: how to better accumulate the narrative experience of domestic cartoons.

  There are many kinds of cartoons, some of which are specially prepared for children, such as the Disney classic series Mickey Mouse and Donald Duck. There are also animations specially made for adults, such as Japanese adult animation and Diablo animation. Different animations target audiences of different ages and get a slice of the box office.

  In recent years, the animation produced by animation companies headed by Hollywood Disney, Pixar and DreamWorks has gradually swept the world in a way that is suitable for all ages. Box office profits often exceed those of live-action movies. An animated film with good reputation and high box office is often a happy time shared by a family of three, and adults and children have their own needs. We call this kind of cartoons with children and adults as the common target audience "family fun" cartoons. In recent years, most of the Hollywood cartoons that have achieved high box office can be classified into this category, such as Toy Story, Robot Kawara Tsutomu, Travel Notes of Flying House Ring, Kung Fu Panda, Shrek, big hero 6, Inside Out, Despicable Me, Zootopia’s Travel Notes of Searching for a Dream Ring and so on.

  For more than ten years, domestic animation has been hovering at the level of Pleasant Goat, Big Wolf, Big Xiong Er and Logger Vick, and GG Bond, which leads to the pessimistic idea that the animation of China Family Fun may be in the long run. However, since the Return of the Great Sage on the Journey to the West in 2015 and the Big Fish Begonia in 2016, parents can enjoy the pleasure of watching movies at the same time, instead of just watching them bored — — Themes and aesthetics are the main reasons why parents choose cartoons for their children, while plots and thoughts and feelings meet the needs of adults themselves, so "Family Fun" cartoons have become a dark horse at the box office, and gradually become the collective efforts of animation film workers in China.

  Most animated family movies are inspirational growth stories, in which the protagonist has gone from lack of self-awareness, to repeated setbacks, to overcoming himself and saving the world, and finally becomes a great hero with indomitable spirit. The animated protagonists who are regarded as idols by children or loved by cute pets, although different in temperament, generally have warm humanity such as courage, responsibility, affection, love and tolerance, and are suitable for children as imitative idols. In addition, the values of love and peace, elimination of prejudice, solidarity and mutual assistance, pity for the weak, and support for justice infiltrated in this process are all positive values that urban parents with higher education expect to convey to their children. The Monkey King and Nezha are both young heroes in China’s cultural classics, and their heroic attributes of justice and courage are the main reasons why parents can’t help but say that they choose such films for their children.

  However, if a good IP is made into a boring film, parents will not pay for it even if there is the central idea of Wei Guangzheng. For adults, the fascinating plot is the key to attraction. So, what kind of plot is the most popular with the audience? Of course, the story that conforms to the classic Hollywood narrative mode is the easiest to attract the audience.

  Almost without exception, family animation adopts the classic Hollywood narrative mode, that is, the protagonist comes from a humble background, lacks self-identity, and is complacent after a small success — — Encounter setbacks — — The hero is in trouble and depressed — — Inspired and helped by relatives and friends — — Cheer up and start to work hard — — The biggest challenge (crisis) comes, stand up and fight — — Finally overcome difficulties (or enemies) and achieve success — — Ended in a happy ending. This mode of connecting the past with the present is the easiest for the audience to enjoy watching movies. The Return of the Great Sage, Ne Zha and The Battle of Luo Xiaohei all adopt this classic narrative mode.

  In grasping the rhythm, it is a required action of family animation to quickly introduce the plot into the first conflict within five minutes. In this process, there must be a suspense of three minutes and a climax of five minutes to advance, in order to create a hearty viewing pleasure for the audience. Those family animation films that have achieved excellent results at the box office all fully satisfy the adult audience at this level. On the basis of the two basic points of theme and plot, if the film has richer emotional design and delicate feelings that can touch people’s hearts, it is simply icing on the cake and unexpected joy.

  "The Return of the Great Sage" turned the fearless magic general into an imperfect "man" with fragile and depressed periods like us mortals, and instantly brought the audience into the role, so his self-redemption process became the audience’s spiritual redemption journey. The image of Nezha touches the hearts of Chinese people more widely — — Lack of companionship, not being accepted, isolated and alienated because of different natures, although there is a strong desire for emotion in the heart, but pretending to be indifferent in order to maintain self-esteem. The contradiction in Nezha has made many people see their former selves — — The "success" of Xiong Haizi and Nezha, who were disliked by the school, not only carried the parents’ expectations of Xiong Haizi, but also released their long-hidden grievances. Luo Xiaohei provides a deeper dilemma, from which adults can see the relationship between identity, racial interests and world peace. For adults, these differences outside the classic Hollywood narrative mode are the real soul of the film, and they are also attracted to accompany their children to brush the same film.

  The children before and after school age may see the omnipotence of heaven and earth in The Return of the Great Sage, the antics and the cool fighting of the sky and the earth in Nezha, and the fantasy of being cute and cute and two worlds in Luo Xiaohei. It’s enough for them to look good.

  Indeed, when parents choose cartoons for their children, aesthetic value is also an important reference item. Imaginative image design, gorgeous but not tacky colors, open and magnificent story scenes, vivid and exquisite details — — These so-called eye-catching parts contribute to the cultivation of children’s aesthetic taste, which is also the influence of the beauty that urban parents are willing to bring to their children.

  Many parents forbid their children to watch domestic animated series, precisely because the shapes are crude and the tacky colors are unbearable. The above-mentioned domestic animations have greatly met the needs of parents in aesthetics. The details of "Every hair is lifelike" in The Return of the Great Sage, the colorful China color in The Big Fish Begonia, the smoky shape of Nezha in Nezha and the poetic fantasy space presented in Luo Xiaohei all raise domestic animation to a new aesthetic height.

  Although there are only a handful of excellent domestic animated family movies, it is undeniable that it has become an important development direction of the film industry. There will be more novel and well-made family fun movies in the future.

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The 6th World Intelligence Conference "Artificial Intelligence Ethics Summit Forum" was held to discuss the issues of safety, reliability and controllability.

  The first law: robots must not harm human individuals, or stand idly by while witnessing that human individuals will be in danger; The second law: the robot must obey the command given to it by people, except when the command conflicts with the first law; The third law: robots should protect their own survival as much as possible without violating the first and second laws. Some practitioners used Asimov’s science fiction "Three Laws of Robots" as the starting point of artificial intelligence, and the World Intelligence Congress also paid attention to related issues.

  On June 24th, the 6th World Intelligence Conference "Artificial Intelligence Ethics Summit Forum" was held in Tianjin. With the theme of "Ethical Challenges and Governance Strategies of Artificial Intelligence", the forum invited representative academicians, experts and scholars in the field of artificial intelligence to discuss in depth the ethical challenges, ethical governance and the construction of safe, reliable and controllable artificial intelligence, actively explore the construction objectives, key tasks, realization paths and institutional guarantees of artificial intelligence ethics, and promote the vivid practice of ethical governance of artificial intelligence.

  Experts pointed out that artificial intelligence is a basic, strategic and leading technology that leads a new round of scientific and technological revolution and industrial transformation. Its characteristics of radiation, permeability, diffusion and subversion facing the economy and society are becoming increasingly distinct, which is driving new changes in the economy and society. While benefiting mankind, artificial intelligence has brought unprecedented risks and impacts on employment, social ethics and personal privacy. Artificial intelligence and big data ethics have attracted much attention, and it is urgent to establish a new governance model. He put forward four suggestions. First, integrate multidisciplinary forces, carry out interdisciplinary research on artificial intelligence ethical governance, focus on hot areas such as information recommendation, data privacy, autonomous driving, virtual reality, and meta-universe, and promote cross-disciplinary collaboration. Grasp the development law of artificial intelligence, explore and study new ethical problems, solve new governance problems in coordination, and realize the healthy development of artificial intelligence technology and industry. The second is to improve the ethical governance mechanism, integrate broader social forces, and promote collaborative governance. Encourage relevant national societies to establish branches related to artificial intelligence ethics and governance, and guide responsible research and development and application of artificial intelligence. Promote leading enterprises to set up internal ethical governance committees and shape the corporate culture of science and technology. The third is to promote ethical science education. Timely publicize the cutting-edge achievements and development trends of artificial intelligence, popularize the relevant policy information, governance rules and governance effects of artificial intelligence ethics, and promote the public to comprehensively, objectively and accurately understand the possible benefits and risks brought by cutting-edge technology of artificial intelligence. Fourth, promote international exchanges and cooperation in ethical governance, and contribute to global ethical governance with China’s wisdom and China’s plan.Share the best practices of ethical governance in China. Guide the development direction of artificial intelligence ethics and standards, put forward effective countermeasures to solve international problems, promote consensus rules and initiatives, and promote the development of global artificial intelligence governance system in a more fair and reasonable direction.

  Experts said that science and technology ethics is the thought and code of conduct of the relationship between man and society, man and nature, and man and man in science and technology innovation activities, which stipulates the values, social responsibilities and code of conduct that science and technology workers and their communities should abide by, and points out that the fundamental significance of science and technology for goodness is to "make science and technology better enhance human welfare". At present, strengthening the ethical work of science and technology requires the combination of institutional norms and self-restraint. Scientific and technological workers, scientific research institutions and organizations should establish and enhance their ethical awareness, internalize it in their hearts and exercise self-discipline. The ethical behavior of scientific and technological personnel is closely related to their scientific and technological values. Under the guidance of common human values and socialist core values, scientific and technological personnel should establish correct scientific and technological values and ethical principles internalized in their hearts, so as to truly achieve scientific and technological goodness.

  Experts pointed out that artificial intelligence plays a vital role in digital technology and is the innovation engine of industrial digitalization. The security of artificial intelligence faces seven challenges: hardware may be attacked, software has loopholes, protocols may be tampered with, algorithms may be cheated, data may be polluted, application may endanger human interests, and social ethics may exceed existing norms. At the same time, artificial intelligence also provides new technical means to solve digital security risks, such as AI data analysis, AI intelligence processing and AI intelligent defense.

  Experts pointed out that artificial intelligence has hidden dangers in algorithms, data, infrastructure and applications, and it is necessary to develop credible and safe artificial intelligence, taking into account the synergy, symbiosis, standardization and fairness between artificial intelligence and human beings, and finally achieving the goal of people-oriented and serving people. To this end, four suggestions are put forward: first, we should promote the "no man’s land" and application-oriented path of artificial intelligence with the concept of interdisciplinary to solve the bottleneck problem faced by the development of artificial intelligence; Second, we should actively carry out the basic theoretical research of credible, safe and robust model algorithm, and improve the criteria and system of safety evaluation, verification and supervision; Third, in view of the distinctive characteristics of the combination of social attributes and technical attributes of artificial intelligence, we should plan ahead to strengthen the construction of artificial intelligence ethics and regulations; Fourth, we should strengthen international cooperation and information technology sharing, and establish an open and innovative development platform.

  The forum also put forward seven ideas to solve the ethical problems of AI from the development status, application fields, evolution process and problem types of AI. First, we should improve the governance system of artificial intelligence ethics and safety; The second is to promote the implementation of laws, regulations, standards and norms; Third, establish a multi-agent dialogue mechanism, track the forefront of technological development, and discover new security and ethical issues; The fourth is to establish an ethical evaluation, early warning and control mechanism for the frontier research and application of artificial intelligence; Fifth, strengthen the ethical education of all stakeholders in the research and application of artificial intelligence and improve their ethical awareness; Sixth, actively cultivate healthy intelligent culture and digital humanistic thought; The seventh is to strengthen the scientific dissemination and ethical popularization of the frontier progress of artificial intelligence and improve the public’s cognitive level.

  In addition, experts also conducted in-depth discussion and communication on the challenges faced by artificial intelligence, strengthening the ethical norms and governance of artificial intelligence, and building a more reliable and responsible artificial intelligence, and answered questions from the audience.

  The summit forum was hosted by China Association for Science and Technology and Tianjin Municipal People’s Government, and Gong Ke, former president of the World Federation of Engineering Organizations and executive director of China New Generation Artificial Intelligence Development Strategy Research Institute, made a keynote speech. Zhou Hongyi, founder of 360 Group, academician of China Academy of Engineering, Wang Shuxin, deputy secretary of Party Committee and president of Chongqing University, and Xue Lan, dean of Schwarzman Scholars of Tsinghua University and a senior professor of liberal arts in Tsinghua University, gave a special lecture. Nearly 50 representatives from Tianjin party and government organs, universities, research institutes, high-tech enterprises and other units participated in offline activities.

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Promote the deep integration of Internet big data artificial intelligence and traditional supply chain.

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  The conference site. Xinhuanet photo by Yang Lijun.

  Cctv newsOn December 19th, China Smart Supply Chain Investment and Construction Conference was held in national hotel. At the meeting, China Smart Supply Chain Investment and Construction Alliance was formally established. At the same time, big coffees from all walks of life in the country gathered together to discuss how to use new technologies and elements such as the Internet, big data and artificial intelligence to explore new ways to build a smart and efficient supply chain and boost the upgrading of traditional supply and marketing models.

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  Launching ceremony site. Xinhuanet photo by Yang Lijun.

  The theme of this conference is "Smart Supply and Marketing, Linking the World", aiming at implementing the 19th National Congress of the Communist Party of China’s proposal to build a modern economic system and the Guiding Opinions on Actively Promoting the Innovation and Application of Supply Chain issued by the General Office of the State Council, promoting the deep integration of Internet big data artificial intelligence and traditional supply chain, realizing the transformation and upgrading of traditional economy, exploring new technologies and models for the development of rural and urban-rural circulation supply chain suitable for China’s national conditions, and promoting sustained and healthy economic and social development.

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  Signing ceremony. Xinhuanet photo by Yang Lijun.

  At the meeting, leading enterprises such as Minsheng Securities Co., Ltd., Softcom Power Information Technology (Group) Co., Ltd., Harbin Institute of Technology Robot Group Co., Ltd. and Surbana Jurong Private Limited reached relevant cooperation intentions with leading enterprises in the supply and marketing industry in China, national industry associations and local governments, and formed the China Smart Supply and Marketing Supply Chain Construction Alliance.

  "We will be committed to building a globally competitive smart supply chain system with China characteristics." The relevant person in charge of China Smart Supply and Marketing Supply Chain Construction Alliance introduced that the alliance will introduce global smart resources, empower China’s new economic industries with new technologies, promote the deep integration of information technology and traditional supply chain enterprises, and serve the transformation and upgrading of local economy; Create an innovative supply chain based on "big data+smart supply chain+local industrial clusters", and plan and lay out infrastructure such as regional local intelligent fulfillment centers and industrial parks to help transform and upgrade local industries. At present, there are four domestic smart supply chain fulfillment centers in Beijing-Tianjin-Hebei, East China, Southwest China and Liaodong Bay, and the "Belt and Road" Singapore smart fulfillment transit base.

  As an important part of the conference, big coffees from various industries gave keynote speeches on the construction of smart supply chain system. Wu Shuwu, Vice President of iSoftStone, Wang Meng, CEO of Harbin Institute of Technology Robotics Group, and Dr. Zhang Qingyu, Head of Economic and Industrial Planning Department of Shengyu Holding Group, and other professionals spoke freely on topics such as "China Smart Supply and Marketing Supply Chain (Agriculture) Business Model", "Application of Artificial Intelligence in Supply Chain System" and "Production-city Integration and Logistics Planning and Development Experience", which provided new ideas for building a smart supply chain system with China characteristics.

  It is reported that this conference is sponsored by China Agricultural Products Circulation Brokers Association, China Information Association, Information Center of Ministry of Agriculture and China Ethnic Medicine Association. Co-organizers include Minsheng Securities Co., Ltd., New Supply and Marketing Industry Development Fund, Xinhuanet Co., Ltd., China Supply and Marketing Group Marine Economic Development Co., Ltd., Softcom Power Information Technology (Group) Co., Ltd., Harbin Institute of Technology Robot Group Co., Ltd., Shengyu Holding Group and Hebei Provincial Government Agricultural Guidance Fund.

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The closing of the 8th Beijing International Film Festival highlights the new era.

The 8th Beijing International Film Festival closes. 

Directed by the Propaganda Department of the CPC Central Committee (National Film Bureau), sponsored by Beijing Municipal People’s Government and Central Radio and Television Station, and hosted by Beijing Press, Publication, Radio and Television Bureau, Beijing Huairou District People’s Government, Beijing TV Station and Beijing Beikong Real Estate Co., Ltd., the 8th Beijing International Film Festival, bathed in the mighty spring breeze of the new era and bearing the beautiful dream of the new century, came to a successful conclusion on April 22nd after eight days of grand exhibition and gorgeous blooming.

纵览本届北京国际电影节,我们看到了什么,又感受到了什么?


我们欣喜地看到,在成功举办前七届电影节的基础上,本届北京国际电影节集中展示了改革开放40年来中国电影的发展和繁荣,展示了今日中国热情拥抱世界的胸襟和气度,展示了中国人民创造和走向美好未来的坚定和自信。


我们自豪地感受到,她以新的表达、新的风范、新的希冀,向世界呈现了新时代北京和中国的崭新风采!


一、新表达:讲好新时代中国故事


党的十九大报告指出,要推进国际传播能力建设,讲好中国故事,展现真实、立体、全面的中国。习近平总书记在全国文艺工作座谈会上也要求“文艺工作者要讲好中国故事”。电影是最易被大众接受的文化传播媒介,如何用引人入胜的故事、国际流行的电影语言和叙事技巧讲好新时代中国故事,自然也成为第八届北京国际电影节的应有之义和应尽职责。


1.主题特展:聚焦中国历史节点


本届北京国际电影节的突出亮点,就是通过“改革开放40周年特展”,多维度展示中国电影的独特魅力。习近平总书记在2018年新年讲话中强调,要“以庆祝改革开放40周年为契机,将改革进行到底。”改革开放40周年是当代中国发展的重要历史节点,也是中国电影事业发展的重要里程碑。40年来,中国电影产业经历了巨大的变革,当前电影市场的繁荣无疑是改革开放的文化硕果。为此,今年的电影节特别策划了“纪念改革开放40周年电影特展”,对这些年来的中国电影进行一次全面系统的回顾和梳理。本次特展涵盖了“焦点影人:张艺谋”“辉煌中影——改革开放40周年精品展映”“北京城事”和“艺术探索”四个子单元、40部电影和多场见面交流会,以点线面策展思路布局串联,共同构成改革开放40年中国电影乃至中国社会历史的横切面,并与当下的现实对照,在各自主题范围内形成一条可寻的踪迹。其中“改革开放40周年精品展映”荟萃了极富代表性的8部影片,可以说是提供了一本中国电影最具辨识度和代表性的国家肖像集。

2. Opening the closing ceremony: showing the cultural charm of China.

The charm of China’s story is rooted in the unique China culture, and the uniqueness of China culture is the calling card for China’s story to go global. The opening and closing ceremonies of the 8th Beijing International Film Festival show cultural self-confidence with Chinese style, Beijing sentiment, main melody, positive energy and international norms, and build a spiritual bridge of "sharing resources and winning the future together" on the night of China where filmmakers from all over the world gather. The back-pattern elements in the beautiful dance design of the opening and closing ceremonies express the beautiful meaning of a long history, endless life, and unity of 99 and 99 with "one of the eight auspicious patterns" in China. The opening song and dance "Gathering in Beijing" and the closing song "The Covenant of the Temple of Heaven" expressed their gratitude to the guests in the form of a ceremonial stage, extended invitations to filmmakers around the world, and interpreted the core values of the Tiantan Award "Harmony between Heaven and Man, Beauty and Beauty". Traditional elements such as martial arts, Peking Opera, calligraphy and Quyi are everywhere in the content of the program. The song Heroes on Earth pays tribute to China movies with a refreshing cross-border performance of Peking Opera and Rap. The large-scale action show True Hero leads the audience to relive the unique charm of China Kung Fu in the screen art. The ink, light and shadow instrumental ensemble Harmony between Heaven and Man is presented through the innovative use of visual technologies such as ice screen, turntable, floor screen and sky eye. The splendid presentation of these oriental aesthetics and China cultural elements not only emphasizes the harmonious coexistence between man and nature, but also has the spirit of the times of compatibility and integration;It not only advocates equal exchanges and complementary brilliance between countries and nations, but also conforms to the development trend of world ideology and culture and the common value orientation of all mankind, so that more people of different ages and with different film preferences can participate in the film festival and feel the endless charm of film art together.

3. Beijing Exhibition: Pursuing China’s Aesthetic Style

Beijing International Film Festival has been pursuing the aesthetic style of China’s films. Two films, Yellow Land and horse thief, are regarded as the important representative works of China’s fifth generation directors and occupy a unique position in the history of China films. After a lapse of more than 30 years, the 8th Beijing International Film Festival specially held the premiere of these two "4K" restored classic films independently completed by China Film Archive, which created powerful conditions for these classic films to return to public view and realize their re-release. Huang Shuqin, a famous fourth-generation director, created People, Ghosts and Feelings, which is one of the most outstanding feminist films in China. Dasheng Zheng, a literati director, recently filmed the latest masterpiece Village Drama, both of which used traditional opera elements, but expressed modern concept consciousness from a completely different perspective. In addition to the theme of the works, the two directors are still in a mother-child relationship. This film festival specially arranged for the two films to be shown in series, and invited director Dasheng Zheng to participate in the exchange. The multiple echoes inside and outside the play made the activities more interesting and more academic. The two domestic films shortlisted for the "Tiantan Award" this year are also excellent films with a strong sense of reality, times and distinctive national development imprint. Operation Red Sea has aroused the sense of identity and pride of countless people in the country, and the film has also won the best visual effect award of this "Tiantan Award"; "Eighteen-hole Village" is directly based on the reality, putting China’s poverty alleviation action on the screen.Let the world know a real China and understand the feelings of a responsible country. In addition, at the closing ceremony of this film festival, the appearance of the performing artist Li Xuejian became the only touching moment when the audience stood up and applauded, which showed the unchanging initial intentions of several generations of China filmmakers and carried forward the past.

Second, the new style: to convey the voice of Beijing in the new era

Beijing is the birthplace of China movies. Today’s Beijing is home to the largest number of film production, distribution, educational institutions and professionals in China, with the widest audience and the most dynamic film market. Therefore, since its birth, Beijing International Film Festival has been carrying the mission of promoting the right to speak in China’s film industry and leading the new development of global films, striving to convey the international, national and Beijing-flavored Beijing voice in the new era.

1. Profession is king, highlighting the top international standards.

After several years of exploration and growth, the influence of the main competition unit "Tiantan Award" has been rapidly improved, and this year it has even more demonstrated the master temperament and "international norm". First, the judges have a strong lineup. This year’s "Tiantan Award" is composed of seven famous international filmmakers. The chairman of the international jury is Wang Jiawei, an internationally renowned film director who enjoys a good reputation in the world. The six judges are: Duan Long, a famous actor in China, Jan A.P. Kaczmarek, a famous Polish composer and producer, jonathan mostow, an American film director, screenwriter and producer, Karin Peter noetzel, a Romanian film director, a Swedish film director, screenwriter Ruben Ostlund and China actress Shu Qi. Second, a collection of excellent films. This year’s "Tiantan Award" collected excellent films from all over the world, and received a total of 659 films from six continents and 71 countries and regions, with rich themes, diverse types and different styles. Third, the awards are eye-catching. After five rounds of screening, 15 films from 19 countries and regions were shortlisted for this "Tiantan Award", including 13 overseas films and 2 domestic films. The quality of the films was greatly improved again compared with the previous ones, which was well received by the expert selection committee. The jury made a strict and careful selection of the above 15 films.Ten Tiantan Awards were finally selected: best film Panic Mom (Georgia/Estonia), best director Marianne Kaqiwani’s Mom (Georgia/Qatar/Ireland/Netherlands/Croatia), best actor joe cole’s Visual Juliet (Canada) and best actress Nata Mo Wen Naiz’s Panic Mom (Georgia/Croatia). Best Supporting Actor paul bettany’s End of the Journey (UK), Best Supporting Actress Mina Sadati’s Hot Summer (Iran), Best Screenplay Amichai Greenberg’s Testimony (Israel/Austria), Best Photography Konstantin Isadze’s Mom (Georgia/Qatar/Ireland/Netherlands/Croatia), Best Visual Effect Operation Red Sea ().

2. Each has its own beauty, realizing multicultural blending.

Beijing International Film Festival highlights the multi-country, multi-theme, multi-style film culture on the same stage, accepts filmmakers and film works from all countries and regions in the world with tolerance, and shows the openness of globalization in cross-cultural communication. The main competition unit "Tiantan Award" actively expands the channels for inviting films, and extensively collects outstanding new films from all over the world, regardless of the size of the country, regardless of the region and race, and is measured in full accordance with the value standard of "each has its own beauty, and the United States and the United States share it". 659 films from six continents and 71 countries and regions signed up for the evaluation, an increase of 235 films compared with the seventh film registration. Among them, there are 532 overseas films (including Hong Kong, Macao and Taiwan) and 127 domestic films, with rich themes, diverse types and different styles. "Beijing Exhibition" has also become an important platform for exchanges and cooperation between China and the global film industry. It not only brings together many excellent works that have won awards and received high praise in various international film festivals in the past year, but also focuses on setting up national units such as Czech Republic, Canada, Japan and Poland, which not only makes Beijing audiences feast their eyes, but also promotes cultural exchanges and industrial cooperation among various countries. The diversity of exhibitors at this year’s Beijing International Film Festival has also been further enhanced, with 220 enterprises registered online, and international exhibitors from Britain, Australia, Japan, Ukraine, Israel, Mongolia and other countries. Adhering to "Sharing resources and winning the future ",Beijing International Film Festival has built an important platform for cultural exchange between China films and international films, and also demonstrated the vitality and charm of Beijing as a national cultural center to the world.

3. Culture benefits the people and creates a shared atmosphere of Beijing flavor.

"Spring, come to Beijing to see the best movies in the world", Beijing International Film Festival always adheres to the service concept of public participation and culture benefiting the people, strives to create a unique atmosphere of sharing among the whole people in Beijing, and introduces the best and best movies in the world to the fans and audiences in Beijing. This year’s "Beijing Exhibition" has nearly 80 pre-screening and post-screening exchanges and salon lectures, of which more than 40 domestic films have been exchanged, with an unprecedented scale. This year, a "Science and Technology Unit" has been added, so that citizens can walk into the Science and Technology Museum and watch special effects movies such as ball screen movies, image maximum movies and 4D movies. In addition to public welfare activities such as special effects film selection and popular science movies entering the campus, film carnivals, film concerts, red carpet fan recruitment and other activities also let ordinary people enter the film world. At the same time, this year’s film festival has also made many improvements in services, and the ticketing experience of the official ticketing platform has been further optimized to carry more user traffic; More offline cinemas and cinemas participated in this film festival, which brought more real convenience. The organizing committee’s continuous efforts and improvement in benefiting the people have promoted the participation of the whole people in the event, and the participation group of the Beijing International Film Festival has gradually expanded from a small number of "shadow circle" audiences to ordinary audiences, which is finally reflected in the box office level. According to statistics, this year’s film festival broke through 2 million box office within 1 minute and 9 million in 12 minutes.Popular films such as The Grand Budapest Hotel, Titanic and Chongqing Forest were sold out in just a few tens of seconds, which not only stunned the public, but also once again showed the world the potential of China film market and the cultural prosperity behind the film market.

Third, new hope: bloom the dream of a new era movie

Beijing International Film Festival should be born with the times and go hand in hand with the times. With the improvement of China’s national strength, people’s growing demand for a better cultural life and the rapid development of China’s film market, the spread and influence of film festivals are increasing day by day. Over the past seven years, more than 1,600 film and television companies and more than 7,000 people in the industry have shown, exchanged, promoted and traded here, which has not only become the most important exchange and cooperation platform for China film market, but also become a landmark event to lead the industry trend and promote industrial development. In 2017, the total box office of China film market entered the "50 billion era", and China has become the second largest film market in the world. In this context, the 8th Beijing International Film Festival continued to promote the work of the film market, with 38 key projects of 79 companies signing cooperation, with a total amount of 26.0825 billion yuan, up by about 49% compared with the previous year. The accumulated signing amount exceeded 100 billion yuan, totaling 101.036 billion yuan, which effectively promoted the resource integration and collaborative innovation of the whole industry chain in various activities, provided a good opportunity for the vigorous development of China films, and opened the door for China films to go global.

1. Push new people, new works and new projects.

The Beijing International Film Festival has always been committed to promoting the rapid development of the film industry in China and the world, striving to play the role of an industrial incubator and boosting new people, new works and new projects. This year’s film festival organized the main creative media meeting, new film release conference and premiere to build a publicity and promotion platform for newcomers’ new works; Discover, promote and support outstanding young people with market potential; Set up a "focus on the future" unit to capture the film trend and encourage film originality; Established "China New Filmmaker Fund Award" and "MPA Award" in cooperation with Cannes Film Festival and other institutions to support newcomers to participate in international exchanges; The "Special Award for Project Venture Capital" and "Most Commercial Potential Award" were established, which attracted representatives from hundreds of film production organizations around the world to discuss and exchange, and helped young filmmakers take the first step to the market. During this year’s film festival, a forum was held with the theme of "How to improve the support system for new directors and build a high-standard industrialized film road in China film market", where the directors from domestic film public welfare organizations and commercial film and television platforms exchanged their experiences and achievements in excavating and supporting young directors.

2. Cultivate a new mode of project incubation.

Project venture capital has always been an important platform for Beijing International Film Festival to incubate the film market and support talents. It is committed to selecting excellent film projects and fully docking the elements of the film industry chain to help incubate excellent film works with artistic value and market potential. This project venture capital has received 722 projects, and the number of declared projects has reached a new high. It is particularly worth mentioning that with the good reputation of supporting excellent Chinese films for many years, Beijing International Film Festival project venture capital has gradually become the most eye-catching film incubation and support platform in the global Chinese language. Judging from the film projects collected this year, the influence of Beijing International Film Festival project venture capital in pan-Chinese-speaking areas has become increasingly prominent, especially the number of works in Hong Kong and Taiwan Province has increased significantly compared with previous years, which has attracted the active participation of outstanding Chinese filmmakers from Malaysia, Singapore, the United States, France and other countries, and the international influence of the film market venture capital platform has become increasingly prominent.

3. Focus on the new trend of film technology

This year’s Beijing International Film Festival included "Science and Technology Unit" in related activities for the first time. With the theme of "Movies Make Science More Wonderful", the event focused on the promotion and promotion of special effects movies to science communication based on the exhibition of ball screen movies, image maximum, 4D movies and action movies, and set up five activity sections, including special effects movie exhibition, popular science activities, masterpiece selection, exhibition exchange and academic forum, which brought wonderful technology movie experience to the public, and at the same time created an industry exchange platform for special effects movies, showing the achievements of global special effects movies. In particular, in the special effects film screening section, about 30 latest special effects films at home and abroad were screened, among which 19 films landed in Chinese mainland for the first time, including 3 world premieres, 9 Asian premieres and 7 domestic premieres, and BBC image maximum’s Ocean appeared as the opening film. These multi-national and high-quality works provide a broad artistic and technical vision for China’s sci-tech film creation, which will certainly promote the improvement of production level.

4. Explore new paths for industrial development.

As the most forward-looking communication platform in the film market, the industry dialogue section combines the latest development trends of the industry every year, pays attention to hot topics and discusses cutting-edge trends, providing a platform for people in the industry to collide with each other and share new knowledge, and has become the "wind vane" of the film industry. This year’s film festival invited world-renowned directors, producers, company operating officers and experts and professors as keynote speakers. Starting from the problems at all levels that need to be solved urgently in the Chinese and foreign film industries, and grasping the development laws and trends of the world film industry, four theme forums were held: the Chinese-foreign film cooperation forum mainly analyzed the successful cases of international co-productions, and studied and discussed topics such as market positioning and co-production of co-productions of films; The International Film Group Summit Forum mainly focuses on the hot topics in the current film distribution market in China and deeply analyzes the development status of the global film industry; The International Forum on Film Science and Technology discusses the deep integration and development of technology and film; The summit forum of "Exploring the Beauty of Film" deeply explores the creation law, aesthetic character, aesthetic value and social function of film art, and the aesthetic relationship between audience and film art, etc. These activities have cutting-edge topics and diverse perspectives, including policy interpretation, case analysis, cooperation strategies and resource sharing mechanisms, which have opened up new opportunities and new ways for all-round cooperation between Chinese and foreign films.


After the 8th Beijing International Film Festival was held as the victory of the 19th National Congress of the Communist Party of China, as the 40th anniversary of reform and opening up, the first major international cultural exchange activity held in Beijing was far-reaching, fruitful and influential, far exceeding the general international cultural exchange activities. What she shows people is not only the wonderful movies, but also the beautiful and vibrant Beijing, and more importantly, the charm of China in the new era and the elegant demeanor of the people of China.

As the theme of this year’s film festival poster "Climb the Peak Again" implies, under the call of Socialism with Chinese characteristics’s cultural mission in the new era, the Beijing International Film Festival will adhere to the style and characteristics of "master, mass, big market", not forgetting the initial value of "harmony between man and nature, beauty and beauty", and forge ahead step by step, looking forward to climbing new heights with China films next year.

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The story of China people, online celebrity after 80s! How did he get elected to the 19th National Congress?

  China Youth Network, Beijing, October 21st (trainee reporter Zhang Tong) relies on lectures on ideological and political education in colleges and universities instead of shouting wheat or freestyle. He became a "big V" with hundreds of thousands of fans, a veritable "online celebrity".

  There is no charge, no appointment, and WeChat can answer questions online at any time. After answering nearly 100,000 questions in three years, he won the hearts of students with "speech therapy service".

  On October 9th, Xu Chuan, as a representative of young party member from the Communist Party of China (CPC) at the grassroots level, spoke at the meeting of Chinese and foreign journalists organized by the State Council Information Office. source map

  Xu Chuan, born in 1980s, is a teacher of Nanjing University of Aeronautics and Astronautics and a member of the 2280 delegates of the 19th National Congress of the Communist Party of China, a very young one!

  In May 2016, one of his letters, "Answering a student’s question: Why did I join the Communist Party of China (CPC)", with a reading volume of 100,000+,exploded the circle of WeChat friends.

  Xu Chuanhuo, why? Xu Chuan said that every step of life counts. Ten years ago, Xu Chuan gave up his high salary and chose to be an ordinary counselor in China Southern Airlines. From a daily salary of 1,000 yuan to a monthly salary of 1,000 yuan, such a choice is always confusing.

  Xu Chuan said that if you really like a job, you don’t have to worry about the future. In China Southern Airlines, Xu Chuan’s relationship with students is more like "playing games to upgrade". Teaching and learning learn from each other, getting along with students day and night, so that Xu Chuan is always in a state of charging. "In the information age, students probably know more than I do, and they push me forward," Xu Chuan said.

  Xu Chuan lectures and never plays cards according to common sense. In his class, Marx is a promising young man who belongs to a tiger. Obviously, he is "Gao Fushuai", but he sees through wealth and understands nobility. He always wants to do something "big"!

  Xu Chuan said, to understand a person’s thoughts, you don’t even know him. The basic things have not been solved. Where are the high-level values attached? Xu Chuan’s class has captured a large number of fans by "making meaningful things interesting". In China Southern Airlines, students call him "Brother Chuan".

  The course selection is full first, which is comparable to grabbing concert tickets; In the classroom, the aisles are often full of students. "Value cannot be completely measured by money, and money is only a form of value. Being able to help others out of the predicament is a direct and overwhelming sense of accomplishment. "

  "Be a companion that students will never forget" is Xu Chuan’s motto. In order to help more young people, he started to operate Weibo and WeChat WeChat official account.

  In order to make this accompanying group more powerful, Xu Chuan set up a "continuous ideological and political work team". "What I want to do is to make ‘ I ’ Become ‘ We ’ And bring together more people with firm beliefs. "Xu Chuan’s idea is simple and simple.

  Now, Xu Chuan has a new role-the representative of the 19th National Congress. In addition to performing his duties as a representative, Xu Chuan sees himself more as a bridge between the 19th National Congress and the youth. "The 19th National Congress is related to the formulation of the grand blueprint for the whole country in the next five years and is closely related to young people. I will look at these policies and changes from the perspective of young people. "

  Today, China Youth Network specially selected some wonderful answers from Xu Chuan’s answers to students’ questions. Let’s feel it together!

Hot spots of public opinion emerge one after another, how to stand in line with the reversal drama?

  Finally, I attach "Answering a student’s question: Why did I join the Communist Party of China (CPC)" written by Xu Chuan (excerpt):

  To join an organization, we must understand its past and see its future clearly.

  In fact, many people don’t know much about this organization’s past. They don’t study Party history or party constitution.

  We haven’t experienced hard times, so we can’t build our feelings and deep affection for the party out of thin air.

  Therefore, we should look back, think carefully and walk slowly.

  The history of this party is not far away, and the present of this party is actually not complicated.

  Only when you know where you came from can you know where you are and where you are going.

  This is the simplest logic.

  The future of this political party is also easy to judge. We have witnessed many things in this year or two.

  Everyone can see "beating tigers and swatting flies" and "strictly administering the party";

  Everyone can see the "eight regulations" and "three strictness and three realities";

  Everyone can see the "mass line" and "two studies and one work";

  More and more specific, more and more strict, more and more normal, this is the trend.

  The truth is not complicated. If there is no people in your heart, you will be abandoned by the people.

  The glory of this political party is closely related to the people, and its future glory will inevitably depend on it.

  That’s the only way.

  This is the answer given by history and the choice of the CCP itself.

  I think what I gave today is definitely not the final answer.

  Or, I don’t want to give you a final answer.

  Now, the threshold for joining the party is getting higher and higher, and it is becoming more and more difficult to join the party.

  It is never the quantity of party member that determines the vitality and vigor of a party, but the quality.

  Let the comrades who really want to join this organization face more tests.

  In my opinion, if a student does not have a strong mass base, does not devote himself wholeheartedly to his classmates, and does not put hardship first and pleasure second, he is not qualified to join the party.

  At least, it is such a standard and requirement as far as I can radiate.

  If everyone agrees with this view, it is not just me, but us.

  We come from all corners of the country and come together for a common goal.

  At the same time, we should also bring everyone’s beliefs and stories.

通过admin

Vol.171 The story of daughter and mother always lingers between interference and love.

Talk Sanlian is a pan-cultural audio program produced by Sanlian Life Weekly, which records guests’ local experiences and thoughts at that time with sound. The column focuses on the cover stories and major reports of each issue of the magazine, sharing the stories behind the reports and providing rich possibilities for new knowledge and speculation from a personal and professional perspective.