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Analyze the difference between live delivery and TV shopping.

TV shopping and live e-commerce, the essence of both is video+buying goods, using emotions for marketing. However, different carriers, scenes and prices make live delivery more popular.

In 1992, the Pearl River Channel in Guangdong Province broadcasted the first TV shopping program in Chinese mainland.
In 1996, Beijing BTV opened the first professional TV shopping channel in mainland China, and TV shopping has been in Chinese mainland for 24 years.
In 2016, Taobao live broadcast was launched, positioning "consumer live broadcast". In 2019, the turnover of Tmall double 11 was 268.4 billion, a record high, and the turnover of Taobao live broadcast was nearly 20 billion, which enabled more than 50% businesses to achieve new growth through live broadcast.
On March 15th, 2020, CCTV 315 conducted an investigation, and the live broadcast was chaotic: online celebrity and e-commerce teamed up to cheat fans.

Online celebrity’s new shopping mode-bringing goods, even if you don’t pay attention to it deliberately, keywords such as live selling goods in Li Jiaqi and Luo Yonghao have been passively accepted. The live broadcast of goods has set off a gust of wind, which seems to be the next outlet. This reminds me of TV shopping many years ago. What are the similarities and differences between them? Is there anything worth learning from and avoiding with live broadcast?

In order to solve the doubts in my heart, I made a small survey.

I interviewed colleagues and friends around me about the intuitive impressions of TV shopping and live broadcast, and got a lot of information to form a keyword collection.

Classify, sort out and duplicate the keyword set, and finally get five keywords for TV shopping and live delivery, showing their intuitive impressions in the public’s mind at present.

Needless to say, you also know which group is TV shopping and which group is live broadcast with goods. There has been a one-sided situation, and people are generally optimistic about live broadcast with goods, expressing recognition and encouragement; And TV shopping has become synonymous with "liar", which is negative, disgusting and distrustful. In the interview, many people said that relatives and friends have been subjected to TV shopping routines.

People have a bad impression on TV shopping now, but it can’t be denied that it was also expected when it rose. It was also the birth of such an excellent enterprise as Acorn International and its well-known brands: easy to remember stars, good back and oxygen stand. And so far, TV shopping is still an important channel for consumers to buy goods in the United States, Japan, South Korea, etc. In this way, merchants continue to provide high-quality products and distribution services to consumers in front of TV sets, and the sales of TV shopping on American cable TV networks alone reach tens of billions of dollars a year.

They have a common theoretical basis, the same form, all video+selling goods, the same underlying principle, and all use emotions for marketing.

Psychological emotional law:The law of emotions tells us that people are 100% emotional. Even if some people say that someone is rational, in fact, when this person thinks rationally, it is also influenced by his emotional state at that time. "Thinking rationally" is itself an emotional state. Therefore, people are 100% emotional animals, and decisions at any time are emotional decisions.

By arousing your high arousal emotions such as happiness, anger and disgust, or by negative picture description, you can completely break away from the status quo, or by depicting a bright future, you can make your freshmen yearn for it (remember the washing powder advertisement? A Xiong Haizi is covered in dirt, which may not be so dirty in reality). It can be said that TV shopping and live broadcast with goods are the same gameplay under different traffic carriers.

One happened in the past, and the other happened in the present. The more differences are often caused by the different technical resources and scientific knowledge in different times. How much has the consumer’s cognition changed compared with 20 years ago? There may be great differences, but the most basic human needs and emotions depend on these lowest things. I am afraid that only twenty years will not bring much change, and the psychology textbooks are basically the same. Therefore, the rollover of TV shopping in China is more of a man-made disaster.

TV shopping is on TV, which requires cooperation with TV stations and media centralization. Live broadcast with goods spread by the Internet, pc Internet, mobile Internet, where there is a network, everyone can participate, and the media is decentralized.

Tv shopping is generally an obstacle, and live broadcast with goods is a promotion. Why?

People turn on the TV to either follow the drama or watch entertainment programs, and anyone’s goal is to watch sales promotion. Not the target in people’s scenes, then his appearance will form interference and become an obstacle. The environment where the live broadcast takes the goods is e-commerce. The scene is that users have clear shopping goals or just stroll around. In short, they are all on the same side. The anchors with the goods are often knowledgeable and researched. What you recommend is something you want to buy. You must pay attention to see if there is a discount. If you don’t want to buy it, you won’t be disgusted. After all, I just come to stroll, not to mention that the anchors are either floating or handsome and won’t cause physical discomfort.

Tv shopping is the cooperation between manufacturers and TV stations, and live broadcast with goods is the cooperation between manufacturers and anchors with goods. There is basically no threshold between anchors and platforms, and at most, it is divided into several parts, and the big part is in the anchor.

Manufacturers spend a lot of money to buy the broadcast time of TV stations. In order to return to their own companies, they will use this time to the extreme. Manufacturers have no obligation to maintain the reputation of TV stations. The goal is to sell more goods in a limited time, so it is not surprising that the quality of deceptive marketing products is inferior. At that time, people didn’t have so many kinds of entertainment as they do now, and they could only watch TV to kill time when they were at home. In addition to the top few TV stations, there are a lot of idle broadcast time in other stations. Therefore, TV shopping, which seems to be inaction and criticized by people, has always existed. This is also an inevitable phenomenon in the era when channels are king.

On the contrary, the live broadcast brings goods. The anchor pays more attention to its own reputation and even only its reputation goes to the world. Why? The era of live broadcast with goods is the era of decentralized media. Users’ needs can be met by TV, mobile Internet, pc Internet and even car Internet at the same time. Users have more choices, so a good reputation in e-commerce will increase the differentiated competitive advantage, and selling fakes is tantamount to death. Therefore, the TV shopping manufacturer’s extreme use of radio reputation is completely opposite, and the probability of selling fakes in live video is lower now.

How did the lowest price of the whole network come from? This is the empowerment of the development of the times and the power of modern supply chain integration behind it. The production paradigm of human society has evolved from small-scale peasant economy, handicraft workshop to modern industrialized assembly line production for three generations. With the development of information technology, the fourth generation of production mode has actually appeared in the live broadcast industry, that is, industrialized customized production. The cost reduction brought by information technology will further expand the price competitive advantage, which was not available a few years ago.

The live broadcast with goods uses Internet technology to realize the real-time interaction between the audience and the anchor, and the anchor can immediately perceive the subtle changes of the user and make adjustments, while TV shopping does not have this, so it can only go down step by step according to the previously prepared desktop. The more interactive, the higher the purchase conversion rate will be.

To sum up, let’s look at the problems that need to be solved when TV shopping is close to live broadcast:

The first is the TV station.Change the modeThe advertising broadcast time is close to free opening to the outside world, and the income comes from the anchor’s share of goods. The risk of TV stations has to be diluted by high-flow well-known anchors, and the narrowing of cooperation scope is inevitable. The marginal cost of anchors is extremely low and the cooperation intention is higher.
nextUser group problemThe product ordering process needs to be very streamlined, whether it’s a phone call or a code scan, it needs to be simple enough for parents’ generations to complete, and it needs more efforts at the product level to customize the TV channel.
Word of mouth problemThis feeling is also the most difficult. Over the years, TV shopping has been broken. How to change people’s perception of TV shopping "deceptive marketing" in a short time and at low cost is a bit difficult.
As for the above.Scene problemI think it can be alleviated through program arrangement, such as arranging the live broadcast of outdoor products after the outdoor reality show and arranging clothes and cosmetics after the emotional TV series. Does it also eliminate the "obstacles" brought to users in the scene to some extent?

If TV shopping wants to enter the second spring, it is inevitable to deal with the operation mode, product design, word of mouth and scene problems. No one wants to be cannon fodder, and this comeback will become extremely difficult.

Now is the era of multi-channel decentralized media, and it is no longer the era when TV channels are king. It is definitely impossible to resurrect TV shopping with blood. It is unknown how much money you can get in the torrent and how many cakes you can get. One day, live broadcast will be as old as TV shopping, but we must avoid premature decline into TV shopping in the life cycle of live broadcast.

This article was originally published by @ 亵亵亵亵亵. Everyone is a product manager, and it is forbidden to reprint without the permission of the author.

The title map comes from Unsplash and is based on CC0 protocol.

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＂Far ahead＂ was ridiculed as a hot stalk, and Yu Chengdong responded： Only when there is a long lead …

Every edited Li Zedong　　　　

As we all know, "Yu Chengdong‘ Far ahead ’"has become a hot spot in the domestic science and technology circle. Recently, it alsoSelected as one of the top ten online buzzwords in 2023.

At Huawei’s new M7 press conference on September 12th, Yu Chengdong mentioned "far ahead" for at least five times and "ahead" for more than 20 times in 90 minutes. In the earlier Huawei Mate 40 series conference, according to media statistics, Yu Chengdong said "far ahead" 14 times in a conference.

On December 9th, Yu Chengdong responded to the "far ahead" teased by netizens at Huawei Pollen Annual Meeting.Call yourself a press conference, sometimes at most one is far ahead, and sometimes even none at all, only when you are ahead in this field.

Image source: video screenshot

Yu Chengdong said,It is not easy to be "far ahead". Behind every lead is the result of R&D innovation, technical investment and continuous efforts.He said that he was born in R&D and knew how hard the partners of the R&D team had worked.

In addition, it is worth noting that Yu Chengdong said at the annual meeting,Next year, we will launch very leading, innovative and subversive products.Yu Chengdong bluntly said: "You can see how we can.Rewrite the history of this industry. I hope that I can continue to exceed everyone’s expectations and do things that others can’t think of or think of but can’t do, even things that they dare not think of. "

Yu Chengdong also predicted that Huawei will launch products with native applications and native experiences in HarmonyOS next year.That will be the real king in the entire China terminal operating system.”。

Image source: video screenshot

Earlier, it was reported that Huawei might launch an Android-incompatible version of HarmonyOS next year. On November 20th, according to a report in The Paper, a Huawei related person said that the launch time is still uncertain, and in the future, IOS, HarmonyOS and Android will be three independent systems.

Earlier, according to the Securities Times, some insiders also said: "Huawei does have this plan, that is, it will launch a HarmonyOS version that is incompatible with Android next year, but at present, no relevant notice has been issued internally, so it is not clear when it will be launched."

At the new product launch conference of Huawei’s autumn scene held on September 25th, Yu Chengdong, managing director of Huawei, CEO of BG and chairman of BU, a smart car solution, announced that the native application of HarmonyOS was fully launched, and the preview version of HarmonyOS NEXT developer will be open to developers in the first quarter of 2024.

National business daily comprehensive from the Securities Times, The Paper, public information.

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Xiaomi car suddenly broke out! Emergency response …

　　Recently, some netizens found that Lei Jun was on the delivery day of Beijing Xiaomi Automobile Factory.There is white attachment falling from the rear wheel of the blue millet SU7 Max.

　　On April 5, Xiaomi Wanghua responded in Weibo, saying,Through on-site investigation, it is found that there are material particles for on-site construction and delivery ceremony on the ground.After being crushed by the rear wheel, it adheres to the tire, and then naturally falls and is recorded by video. Please rest assured that it is not the vehicle screws that fall off, and thank the careful netizens for their discovery. According to china securities journal’s previous report, Wang Hua is the general manager of the public relations department of Xiaomi Group.

　　Subsequently, Lei Jun forwarded the Weibo with an essay: "Everyone is looking at Xiaomi SU7 with a magnifying glass now, and we are under great pressure. But many problems with a magnifying glass may not be a problem. Everyone has time to take a closer look. "

　　In addition, on April 5th, the topic # Lei Jun, my SU7# also rushed to the hot search.

　　It is worth noting that the number "1810" under the steering wheel of the car caught the attention of netizens.

　　According to public information, the code of Xiaomi Group’s Hong Kong stocks is 1810. As of the close of Hong Kong stocks on April 5, the share price of Xiaomi Group (HK1810, share price of HK$ 15.54, market value of HK$ 387.73 billion) dropped slightly by 0.13%.

　　On March 19th, Xiaomi Group released its 2023 annual and Q4 performance report. In the past year, the company’s total revenue was 271 billion yuan, and its adjusted net profit reached 19.3 billion yuan, a year-on-year increase of 126.3%. The gross profit margin of the Group reached a record high of 21.2%. Q4′ s revenue returned to double-digit year-on-year growth, reaching 73.2 billion yuan, and its adjusted net profit was 4.9 billion yuan, up 236.1% year-on-year.

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Online celebrity’s product problems teach you how to identify the ＂pit＂ in marketing.

　　□ Our reporter Zhou Xiaopeng

　　Online celebrity products have become a unique phenomenon in residents’ life, from scenic spots and amusement parks that are wildly spread in friends circle to cosmetics and delicacies mentioned in various topics, to restaurants and stores that are crowded and lined up forever offline. People are dazzled by various online celebrities, online explosions and popular products.

　　According to the 2018 Insight Report on Economic Development in online celebrity, China jointly released by iResearch and Sina Weibo, as of May 2018, the total number of fans in online celebrity, China has reached 588 million, and the economic scale of online celebrity will exceed 2 trillion yuan.

　　However, with the deepening of online celebrity products in life, a lot of problems about these products, such as exaggerated publicity, uneven quality, trademark infringement and volume fraud, have also emerged, and the "pit" in the "online celebrity economy" has begun to be hard to prevent.

　　Online celebrity store, likui jy and Gui Li are difficult to distinguish.

　　Since the first half of 2017, Xicha has set off a wave of beverage shops in online celebrity, which has become the object of many young people’s pursuit. In the first half of this year, a drink shop named "Xishe Xicha" in Beijing claimed to have spent a lot of money to buy the formula from "Xicha" and jointly operated with Xicha, which attracted many consumers.

　　The fact, however, is that online celebrity’s drink shops have encountered shanzhai. Hi tea quickly voiced that the above-mentioned stores did not have any form of cooperation with them. This situation is not uncommon. For example, after Master Bao, a pastry shop in Wuhan, became popular on the Internet, stores such as Master Jin Dian Bao, Master Jing Bao and Master Supreme Bao blossomed everywhere in Beijing. Because the cottage shops are imitating the signs and products of "Zun Zun", even the names are very close, which is difficult for ordinary consumers to distinguish.

　　One of the reasons for the popularity of Master Bao’s pastry shop is that there are always tens of meters of "long queues" in front of it, and the enthusiasm of fans is amazing. Some media have gone deep into QQ groups, forums and WeChat groups to find out that there are "foremen" who post filling tasks online and organize a large number of part-time workers to queue up as "trustees" on the spot.

　　After the media exposed that this online celebrity store paid people to queue up to create a hot sales scene, the headquarters of this "Master Bao" online celebrity store also responded quickly and apologized, saying that the behavior of one store did not represent the whole brand. However, Beijing Bao Caisheng Catering Company then directly bombarded the "Master Bao" who hired people to queue up as a cottage infringement shop, and both parties went to court for this, and related cases are under further investigation.

　　In another online celebrity drink shop in Beijing, a media reporter "undercover" in the store and was shocked to find the fresh juice that became popular on the Internet. According to the report, the clerk in the drink shop directly squeezed the juice in the tea bag with his hands, and even the clerk himself said it was "disgusting"; The fruit was thrown into the juicer without cleaning, and the operator never wore gloves; There are fresh and attractive fruits on the counter, but the mango … …

　　Confirm whether trendy products are harmful first.

　　Nowadays, as long as the word "online celebrity" is added, and it is fueled by the Internet, people’s enthusiasm for consumption can often be ignited. However, some online celebrity products really can’t stand scrutiny, with high prices and amazing sales, but there are security risks, and even some products are "three noes".

　　In some city bars, luminous drinks are popular. These luminous drinks are packed in cups of various shapes and flash every three or four seconds. Merchants have also given many unique names to the drinks. In fact, it is the ice in the drink that glows, and there are small light bulbs in the ice.

　　According to the investigation by the reporter of Legal Daily, all the luminous ice cubes are made of button cell, which will not cause electric shock due to the low power. However, because the price of this lamp is relatively low, it is likely that the plastic material of the shell is of poor quality, and some toxic substances may be produced after being soaked in corrosive liquid for a long time. In the market, many of these online celebrity products do not have the qualified marks of quality supervision departments.

　　The recently popular "smoking ice cream" also has certain security risks. Food-grade liquid nitrogen refrigeration is added to this online celebrity food. Liquid nitrogen which is atomized quickly is generally safe, but some children may suffer oral injuries after eating it.

　　For these trendy online celebrity products, experts advise consumers to be optimistic about the composition of the products, identify whether the products have qualified instructions and safety labels, see clearly the ingredients such as raw materials of food and drinks, and consider the safety factor when eating. If online celebrity products belong to "three noes" products, they must not be bought and eaten.

　　In addition, some online celebrity products boast various functions, such as "Bigu Meal" in online celebrity, which advocates "detoxification and weight loss", but in fact, it often leads to serious energy intake deficiency, which may lead to muscle decomposition, basal metabolism decline, multiple organ damage, and even increase the risk of cardiovascular disease. Don’t believe these fabricated online celebrity statements.

　　The routines behind online celebrity marketing should be clearly understood.

　　Or a "functional artifact" that can lose weight, sunscreen and whiten; Or it is an "honorary winner" who has won some domestic and international awards and has been endorsed by various authoritative organizations for its quality; Or a "grandiose product" … … Online celebrity products with these unique "temperament" often require consumers to be vigilant.

　　In addition to some online celebrity stores hiring people to queue up to create illusion, there are many routines for online celebrity products. Online celebrity products usually show a lot of praise and experiential promotion on the Internet, and offline stores are often in short supply and business is booming, but in fact they are usually routine.

　　A online celebrity store promoter revealed that most consumer evaluations can be faked, and this fake business has formed a considerable scale. There is a clear charging standard for the evaluation of consumption experience on various e-commerce platforms. Generally, the evaluation of "full number of people" is only a few yuan, but the evaluation of consumption evaluation, detailed experience and great appeal will receive each 120 yuan at the highest.

　　Some media joined the group that acted as the "queue head" and found that there was a special person who posted information about the time, place, number of people and hourly wage of hiring people to queue up. Generally, a person hired 100 people to 150 yuan within 3 hours.

　　Some online celebrity products have many honor "platforms", but these honors are usually unreliable. It has been exposed by the media that the honor of online celebrity Mazibao brand, the so-called "3.15 Anti-counterfeiting and Fidelity Honor Mark" and "Anti-counterfeiting and Fidelity Consumer Alliance Unit", has not been authorized, and its business model has not been certified at all. It is purely a fictional honor and self-promotion.

　　In addition, there are a large number of protagonists who advertise "get rich quickly", often lacking names and surnames, and there is no way to search. Online celebrity products under this marketing model are simply nonsense, and even some of them have violated the law. Consumers must spend rationally and distinguish between authenticity and falsehood.

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Hot search! Netizen： No wonder I am so sleepy.

Nehe city Rong media center

"I’m so sleepy recently.

I want to sleep when I have a little time. "

"Am I the only one who can’t sleep these two days?"

"Not only drowsiness but also eating, is this normal?"

……

these two days

Netizens frequently discuss their abnormal state.

Sleepiness, insomnia

Oversleeping at work and not wanting to go to school.

Everyone found out that it was always like this!

This is all because of geomagnetic storms?

↓↓↓ Click to review related reports ↓↓↓

Aurora appeared in Qiqihar, like "blush". "Does the magnetic storm have an impact on the human body?"

"Will magnetic storms affect sleep?"

It has become a topic of concern to many people.

The topic # geomagnetic storm sleepiness # was once boarded.

Weibo ranks first in the hot search list.

According to the China Meteorological Bureau

Bulletin of National Space Weather Monitoring and Early Warning Center

09: 16 Beijing time on March 23rd.

Solar flare activity

X-ray flux reached its maximum at 09: 33.

The peak intensity of flare is X1.1

According to analysis

It is expected that the earth will usher in a medium-to-earth magnetic storm.

↓↓↓

Solar monitoring picture of flare explosion SDO satellite

According to the news of China Meteorological Bureau, there will be geomagnetic activity on March 24th, 25th and 26th, among which a moderate geomagnetic storm or even a geomagnetic storm may occur on March 25th, and it is expected that geomagnetic activity will last until March 26th.

Under this influence, the orbital height of the space station may decrease due to atmospheric drag, and the positioning error of satellite navigation equipment will increase, and aviation flight will face the dual risks of poor communication environment and trans-polar radiation. For the public, especially homing pigeon players and aurora lovers, we should always pay attention to space weather information in the next few days.

Source/CCTV News

Geomagnetic monitoring data show that from 23: 00 Beijing time on March 24th to 23: 00 on March 25th, there were 3-hour extra-large geomagnetic storms, 6-hour moderate geomagnetic storms and 3-hour small geomagnetic storms.

This is the same as that released on March 24.

The early warning results of geomagnetic storms are basically the same.

Under the strong bombardment of this energy from the sun, the earth’s magnetic field has undergone drastic short-term changes, accompanied by numerous collisions between the earth’s atmosphere and the high-energy particles of the sun, and the result is the formation of aurora.

Wu Rui, chief service officer of Shanghai Meteorological Bureau, told reporters that high-energy particles interfere with geomagnetic storms generated by the earth’s magnetic field, which has little impact on human health, but will have an impact on mobile phone signals, navigation, satellite TV and aviation. Huang Yu, a researcher at the Purple Mountain Observatory’s solar high-energy and related physical processes research group, also said that magnetic storms have little impact on human health.

What is geomagnetic storm?

What impact will it have on our lives?

↓↓↓ Click the roller to see the details ↓↓↓

it is reported (that)

Geomagnetic storms are not harmful to human health.

exert an influence

Nor will it affect human life.

Have too much influence

At present, there is no scientific research to show that

Geomagnetic storms can cause

Symptoms such as drowsiness and insomnia.

Original title: "Hot Search! Netizen: No wonder I’m so sleepy.

Read the original text

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Focus on guiding the transformation of Fujian hot springs from entertainment to health care

　　As the temperature drops day by day, taking a dip in the steamy hot springs to completely relax the body and mind has become an important choice for many urbanites to travel in winter. Wi th the coming of winter, the number of tourists who soak in hot springs has increased greatly and they have begun to enter the peak season of the year.

　　On the afternoon of December 21st, 2017, the reporter who participated in the large-scale interview of the 6th National Online Media "Fresh Fujian Jintang Tour" came to Xiamen Riyuegu Hot Spr ing Resort. On Thursday, off-weekends, the reporter saw in Xiamen Riyuegu Hot Spring Resort that there were many guests in the hot spring pool of the resort, mostly young couples or elderly people walking together.

　　Sun Moon Valley Hot Spring Resort is located at the foot of Tianzhu Mountain in Xiamen, surrounded by mountains and beautiful scenery. It is a hot spring resort with national 4A-level tourist attractions, five-star tourist hotels and five-star hot springs at the same time. The overall style of the resort presents a strong tropical style in Southeast Asi a, with unique hot spring resources, beautiful natural environment and perfect leisure facilities, making it a "Xanadu" far from the hustle and bustle of the city.

　　After the visit, the reporter interviewed Chen Guanyu, vice president of china tourism association Hot Spring Tourism Branch and president of Fujian Tourism Association Hot Spring Branch.

　　Chen Guanyu: How high-quality hot spring resources are in our province?

　　Hot springs in Japan, Guangdong, Yunnan and other places are well-known. Although they are far away from Xiamen, there are still many people who like to soak in hot springs to those places. In fact, we have rich hot spring resources at our doorstep, so we don’t have to go far.

　　Our province is rich in hot spring resources, with 215 hot spring water outlets, ranking fifth in the country, mainly distributed in the east of Minqing-Yongding line, showing a gradual decrease in density from the eastern coastal areas to the western mountainous areas. Among them, Zhangzhou and Xiamen have the highest density.

　　There are many ways to classify hot springs, and the common ones are chemical composition, physical properties, temperature, environment and PH value. If classified by chemical composition, there are mainly twelve types: carbonate springs, metasilicic acid springs, metaboric acid springs, fluorine springs, bromine springs, iodine springs, strontium springs, lithium springs, barium springs, iron springs, sulfur springs and radon springs. Almost every category in our province is covered, and many of them have reached the naming index of medical hot mineral water.

　　Present situation: the prospect of late development can be expected

　　According to incomplete statistics, at present, there are more than 100 hot spring enterprises with a certain scale in our province, and there are dozens of hot spring enterprises under development. Generally speaking, the development of hot spring tourism in our province started late, but the development prospect and trend are very rapid.

　　The landscape of hot springs in our province is diverse and diverse, including coastal hot springs, valley hot springs, valley hot springs, Tulou hot springs, urban hot springs, garden hot springs and other types. It is particularly rare that there are urban hot springs, such as Zhangzhou and Fuzhou.

　　Under the guidance of national and provincial tourism departments and local governments, the hot spring health care industry is entering the fast lane of development. For example, two years ago, the National Tourism Administration began to promote the star evaluation of hot springs. Last year, the Provincial Tourism Commission issued and implemented the "Construction and Service Specification for Health-preserving Tourism and Leisure Bases in Fujian Province", and identified a number of health-preserving demonstration construction bases, including hot spring health-preserving tourism and leisure bases. Some local governments have also increased their efforts to guide, support and develop the hot spring industry. For example, the Fuzhou government has built a hot spring museum. At the same time, some places are also promoting hot spring courses into campuses and communities.

　　Therefore, although compared with other cities in China, the hot spring industry in our province started late, but the resources are rich and diverse, and the prospect of developing hot spring health tourism can be expected.

　　Development: from entertainment to health care

　　According to insiders, before, because people’s understanding of hot springs was still in the primary stage, many hot spring enterprises had to increase entertainment facilities, parent-child interaction and other entertainment elements to attract tourists, or take Chinese herbal medicine, herb tea, milk and red wine as gimmicks to attract consumers.

　　Nowadays, with the deepening of people’s understanding of the health-care function of hot springs, the entertainment color of hot springs is fading, and the health-care flavor is getting stronger and stronger. The hot spring industry has intensified its in-depth excavation of the health-care functi on of hot springs and vigorously developed "Hot Springs Plus". Previously, many hot spring enterprises have introduced physical therapy, health care, diet and other health preservation methods of Chinese medicine.

　　Chen Guanyu said that hot springs+medical beauty, hot springs+sports are new development models that the hot spring industry in our province is actively exploring at present. For example, Riyuegu Hot Springs are in contact with the medical beauty industry in Europe, considering introducing its medical beauty management system from Italy, and some hot spring enterprises are introducing their management systems in hot spring medical treatment and rehabilitation from Japan, where the hot spring development is relatively mature.

　　Hot springs also have advantages and disadvantages, and people in the industry teach you — — Look at the license and star plaque

　　Core Tip: The soaked water is hot, is it a hot spring? At present, there are all kinds of hot springs in the market, and the propaganda points are also varied. What is their effect? Are they all as magical as advertised? According to industry insiders, hot springs are also divided into true and false, legal and illegal. Consumers should keep their eyes open and pay attention to discrimination.

　　How to make fake hot springs: well water and tap water are heated to pretend.

　　Why are hot springs also true and false? First of all, we should know what a hot spring is. According to the definition of hot spring in China, hot spring refers to natural gushing from underground or artificial drilling with water temperature ≥ 25℃, and contains trace elements beneficial to human health. In other words, to meet the above necessary conditions, it can be called a hot spring.

　　"Some merchants artificially create hot springs in order to set up selling points and gimmicks for business districts or real estate." Chen Guanyu said that some businesses will heat tap water and then add various hot spring powders to pretend to be hot springs.

　　Chen Guanyu also said that, of course, it does not mean that all the hot springs that have been heated are fake hot springs. Some hot springs have low temperatures. In order to make consume rs experience more comfortable, some enterprises will choose to heat them. "But some low-temperature hot spring enterprises will also recycle hot springs to save costs. According to the relevant requirements of hot spring industry standards, in order to filter, disinfect and heat the used hot spring water for reuse, it is necessary to ensure that the composition and content of hot springs cannot be changed. In this process, hot spring enterprises will greatly increase their costs in order to meet the national industry standards.

　　What to see in a good hot spring: water quantity, temperature and spring quality

　　Studies have shown that soaking in hot springs can not only relax nerves and relieve stress, but also eliminate toxins and enhance physical fitness. So, what kind of hot springs are better?

　　"Hot springs, like human fingerprints, are unique. The quality of each hot spring is different, and there is no such thing as good or bad."

　　Chen Guanyu said that from the perspective of the industry, the quality of hot springs depends on three aspects: water quantity, temperature and spring quality. Generally speaking, a hot spring with large water volume, high temperature and good spring quality is a good hot spring.

　　As for the quality of spring, it can be selected according to its own situation and the desired curative effect. For example, carbonate springs are rich in a large number of trace elements beneficial to human body, such as metasilicic acid, potassium, sodium, calcium, magnesium and iron, and are suitable for patients with rheumatoid arthritis and osteoporosis. And sodium bicarbonate spring, the water contains rare element hydrogen, which has moisturizing function to the skin.

　　Identification standard of authenticity: whether the license is complete.

　　Hot springs are "deep in routines". For ordinary consumers, how to choose real hot springs and good hot springs? According to industry insiders, it depends on whether the relevant licenses of hot spring enterprises are complete. In addition, in recent years, the National Tourism Administration has carried out the star rating of hot springs, and the star rating of hot springs is also an important choice for consumers.

　　"In order to protect mineral resources and ecological environment, the threshold for the exploitation and use of hot springs in China is very high." Chen Guanyu said that in order to exploit hot spring resources, it is necessary to complete the mining license and water intake license in accordance with the procedures stipulated by relevant national laws and reg ulations. Before handling the above two certificates, the related geological exploration and water resources evaluation work will take at least one year’s long-term observation as the basis, and it is impossible to obtain legal hot spring resources without the approval of relevant departments or the acquisition of qualified third-party wat er supply departments. Therefore, a complete license means that it is a real hot spring, a natural hot spring and a legal hot spring, so you can choose it with confidence.

　　Chen Guanyu said that in 2011, China promulgated and implemented the first hot spring industry standard, and in 2015, the National Tourism Administration began to carry out the star rating of hot springs. Hot spring enterprises are divided into five levels. The higher the star rating, the higher the enterprise level. It is reported that at present, the five-star hot spring enterprises in our province are Xiamen Riyuegu Hot Spring, Liancheng Tianyi Hot Spring and Fuzhou Xishan Hot Spring, and the four-star hot spring enterprises are Fuzhou Gui ‘an Hot Spring, Fuzhou Yuanmai Hot Spring and Fuzhou Qidie Hot Spring. Just like choosing a star-rated hotel, a hot spring with a higher star rating means that the better, consumers can rest assured.

　　Medical experts say that although hot springs are good, some people should be careful to soak.

　　How to soak in hot springs is scientific?

　　Core Tip: Is summer suitable for hot springs? Can children soak in hot springs? I don’t smell rotten eggs. Is it a fake hot spring? ”… … Many people still don’t know much about hot springs, and there are even many misunderstandings. The reporter asked the doctor to answer and popularize some questions that the citizens are more concerned about. Of course, the most important thing is to tell the public how to soak in hot springs is better and more scientific.

　　Patients with cardiovascular and cerebrovascular diseases should be cautious.

　　Hot spring bathing in autumn and winter has existed since ancient times, because the human body likes heat and is afraid of cold, which is the natural trend of the human body after the weather turns cold. The efficacy of hot springs is mainly reflected in two aspects, one is that temperature regulates human metabolism, and the other is that the mineral elements contained in them can be absorbed through the skin to achieve the effect of adjuvant therapy.

　　Although the health benefits of hot springs have been recognized by the public, not everyone is suitable for soaking in hot springs. Hot spring temperature is high, the human body is easy to sweat a lot, the heartbeat is accelerated, the oxygen consumption of the heart is increased, and the blood supply of the heart, brain and kidney is easy to be insufficient, resulting in dizziness, chest tightness, dehydration and other symptoms. Therefore, patients with cardiovascular and cerebrovascular diseases such as hypertension and heart disease, or people with weak constitution should be extra cautious when soaking in hot springs.

　　Chen Guanyu reminded that when soaking in hot springs, the temperature should be from low to high, so that the body has a gradual adaptation process; The temperature should not be too high, so as not to burn, and the water should not pass through the chest, so as not to cause oppression; To control the time, each soaking time should not exceed 20 minutes. After soaking, get up, walk and rest for about 15 minutes, and replenish water. In addition, even in hot springs, you should not only dry up after soaking, but also rub your body red and let the water vapor out of your body to avoid moisture retention.

　　Can children soak in hot springs? There is no saying that children are not suitable for soaking in hot springs, but children have weak adaptability and mediation ability to temperature. When soaking, pay attention to the temperature not to be too high to avoid being burned. Generally speaking, hot springs are suitable for cold constitution, but not for hot constitution. Many people think that summer is too hot to soak in hot springs. In fact, from the perspective of Chinese medicine, the sun’s spirit should rise in spring and summer. Now everyone is soaking in air-conditioned rooms in summer, but it is suitable for soaking in hot springs. Therefore, spring and summer are actually more suitable for soaking in hot springs.

　　Step-by-step soaking and water washing

　　In addition to the points reminded by Chen Guanyu, Zhang Tiehuang, secretary general of the Hot Springs Branch of Fujian Tourism Association, also summarized several hot springs "tips" for the public.

　　Bathing and cleansing: Before soaking in hot springs, you should bathe and remove makeup, which is beneficial to absorb minerals in hot springs and make your skin healthier.

　　Warm-up before bathing: Take a "warm-up bath" with hot spring water beside the pool, starting from the feet and slowly ascending. It is very important to take a warm-up bath before bathing in winter, which can prevent cerebral anemia.

　　Breathing evenly: Breathing and inhaling can relax with the help of steam temperature and mineral emission.

　　Replenish water: moderately replenish water when soaking in hot springs to regulate metabolism in the body.

　　Get up slowly: sit up slowly when you come out of the bath, then get up and leave the bath gradually. Don’t stand up suddenly.

　　Wash your body with clear water: after soaking in hot springs, you can wash your body with clear water, and use shampoo and bath lotion as little as possible to facilitate the absorption of minerals.

　　Persistence is the most important thing: it is unrealistic to achieve the purpose of health preservation or beauty only by soaking in hot springs once or twice on holiday, and it must be adhered to for a long time to have an effect.

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＂Family Fun＂ cartoon becomes a dark horse at the box office. How to make a good story？

　　Candy Jin

　　The box office potential of cartoons is obvious to all. Recently, Disney’s Frozen II became the box office champion. Two months ago, the domestic animated film Ne Zha’s "The Battle of Luo Xiaohei" occupied the first place at the box office. This phenomenon makes us think: how to better accumulate the narrative experience of domestic cartoons.

　　There are many kinds of cartoons, some of which are specially prepared for children, such as the Disney classic series Mickey Mouse and Donald Duck. There are also animations specially made for adults, such as Japanese adult animation and Diablo animation. Different animations target audiences of different ages and get a slice of the box office.

　　In recent years, the animation produced by animation companies headed by Hollywood Disney, Pixar and DreamWorks has gradually swept the world in a way that is suitable for all ages. Box office profits often exceed those of live-action movies. An animated film with good reputation and high box office is often a happy time shared by a family of three, and adults and children have their own needs. We call this kind of cartoons with children and adults as the common target audience "family fun" cartoons. In recent years, most of the Hollywood cartoons that have achieved high box office can be classified into this category, such as Toy Story, Robot Kawara Tsutomu, Travel Notes of Flying House Ring, Kung Fu Panda, Shrek, big hero 6, Inside Out, Despicable Me, Zootopia’s Travel Notes of Searching for a Dream Ring and so on.

　　For more than ten years, domestic animation has been hovering at the level of Pleasant Goat, Big Wolf, Big Xiong Er and Logger Vick, and GG Bond, which leads to the pessimistic idea that the animation of China Family Fun may be in the long run. However, since the Return of the Great Sage on the Journey to the West in 2015 and the Big Fish Begonia in 2016, parents can enjoy the pleasure of watching movies at the same time, instead of just watching them bored — — Themes and aesthetics are the main reasons why parents choose cartoons for their children, while plots and thoughts and feelings meet the needs of adults themselves, so "Family Fun" cartoons have become a dark horse at the box office, and gradually become the collective efforts of animation film workers in China.

　　Most animated family movies are inspirational growth stories, in which the protagonist has gone from lack of self-awareness, to repeated setbacks, to overcoming himself and saving the world, and finally becomes a great hero with indomitable spirit. The animated protagonists who are regarded as idols by children or loved by cute pets, although different in temperament, generally have warm humanity such as courage, responsibility, affection, love and tolerance, and are suitable for children as imitative idols. In addition, the values of love and peace, elimination of prejudice, solidarity and mutual assistance, pity for the weak, and support for justice infiltrated in this process are all positive values that urban parents with higher education expect to convey to their children. The Monkey King and Nezha are both young heroes in China’s cultural classics, and their heroic attributes of justice and courage are the main reasons why parents can’t help but say that they choose such films for their children.

　　However, if a good IP is made into a boring film, parents will not pay for it even if there is the central idea of Wei Guangzheng. For adults, the fascinating plot is the key to attraction. So, what kind of plot is the most popular with the audience? Of course, the story that conforms to the classic Hollywood narrative mode is the easiest to attract the audience.

　　Almost without exception, family animation adopts the classic Hollywood narrative mode, that is, the protagonist comes from a humble background, lacks self-identity, and is complacent after a small success — — Encounter setbacks — — The hero is in trouble and depressed — — Inspired and helped by relatives and friends — — Cheer up and start to work hard — — The biggest challenge (crisis) comes, stand up and fight — — Finally overcome difficulties (or enemies) and achieve success — — Ended in a happy ending. This mode of connecting the past with the present is the easiest for the audience to enjoy watching movies. The Return of the Great Sage, Ne Zha and The Battle of Luo Xiaohei all adopt this classic narrative mode.

　　In grasping the rhythm, it is a required action of family animation to quickly introduce the plot into the first conflict within five minutes. In this process, there must be a suspense of three minutes and a climax of five minutes to advance, in order to create a hearty viewing pleasure for the audience. Those family animation films that have achieved excellent results at the box office all fully satisfy the adult audience at this level. On the basis of the two basic points of theme and plot, if the film has richer emotional design and delicate feelings that can touch people’s hearts, it is simply icing on the cake and unexpected joy.

　　"The Return of the Great Sage" turned the fearless magic general into an imperfect "man" with fragile and depressed periods like us mortals, and instantly brought the audience into the role, so his self-redemption process became the audience’s spiritual redemption journey. The image of Nezha touches the hearts of Chinese people more widely — — Lack of companionship, not being accepted, isolated and alienated because of different natures, although there is a strong desire for emotion in the heart, but pretending to be indifferent in order to maintain self-esteem. The contradiction in Nezha has made many people see their former selves — — The "success" of Xiong Haizi and Nezha, who were disliked by the school, not only carried the parents’ expectations of Xiong Haizi, but also released their long-hidden grievances. Luo Xiaohei provides a deeper dilemma, from which adults can see the relationship between identity, racial interests and world peace. For adults, these differences outside the classic Hollywood narrative mode are the real soul of the film, and they are also attracted to accompany their children to brush the same film.

　　The children before and after school age may see the omnipotence of heaven and earth in The Return of the Great Sage, the antics and the cool fighting of the sky and the earth in Nezha, and the fantasy of being cute and cute and two worlds in Luo Xiaohei. It’s enough for them to look good.

　　Indeed, when parents choose cartoons for their children, aesthetic value is also an important reference item. Imaginative image design, gorgeous but not tacky colors, open and magnificent story scenes, vivid and exquisite details — — These so-called eye-catching parts contribute to the cultivation of children’s aesthetic taste, which is also the influence of the beauty that urban parents are willing to bring to their children.

　　Many parents forbid their children to watch domestic animated series, precisely because the shapes are crude and the tacky colors are unbearable. The above-mentioned domestic animations have greatly met the needs of parents in aesthetics. The details of "Every hair is lifelike" in The Return of the Great Sage, the colorful China color in The Big Fish Begonia, the smoky shape of Nezha in Nezha and the poetic fantasy space presented in Luo Xiaohei all raise domestic animation to a new aesthetic height.

　　Although there are only a handful of excellent domestic animated family movies, it is undeniable that it has become an important development direction of the film industry. There will be more novel and well-made family fun movies in the future.

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The 6th World Intelligence Conference ＂Artificial Intelligence Ethics Summit Forum＂ was held to discuss the issues of safety, reliability and controllability.

　　The first law: robots must not harm human individuals, or stand idly by while witnessing that human individuals will be in danger; The second law: the robot must obey the command given to it by people, except when the command conflicts with the first law; The third law: robots should protect their own survival as much as possible without violating the first and second laws. Some practitioners used Asimov’s science fiction "Three Laws of Robots" as the starting point of artificial intelligence, and the World Intelligence Congress also paid attention to related issues.

　　On June 24th, the 6th World Intelligence Conference "Artificial Intelligence Ethics Summit Forum" was held in Tianjin. With the theme of "Ethical Challenges and Governance Strategies of Artificial Intelligence", the forum invited representative academicians, experts and scholars in the field of artificial intelligence to discuss in depth the ethical challenges, ethical governance and the construction of safe, reliable and controllable artificial intelligence, actively explore the construction objectives, key tasks, realization paths and institutional guarantees of artificial intelligence ethics, and promote the vivid practice of ethical governance of artificial intelligence.

　　Experts pointed out that artificial intelligence is a basic, strategic and leading technology that leads a new round of scientific and technological revolution and industrial transformation. Its characteristics of radiation, permeability, diffusion and subversion facing the economy and society are becoming increasingly distinct, which is driving new changes in the economy and society. While benefiting mankind, artificial intelligence has brought unprecedented risks and impacts on employment, social ethics and personal privacy. Artificial intelligence and big data ethics have attracted much attention, and it is urgent to establish a new governance model. He put forward four suggestions. First, integrate multidisciplinary forces, carry out interdisciplinary research on artificial intelligence ethical governance, focus on hot areas such as information recommendation, data privacy, autonomous driving, virtual reality, and meta-universe, and promote cross-disciplinary collaboration. Grasp the development law of artificial intelligence, explore and study new ethical problems, solve new governance problems in coordination, and realize the healthy development of artificial intelligence technology and industry. The second is to improve the ethical governance mechanism, integrate broader social forces, and promote collaborative governance. Encourage relevant national societies to establish branches related to artificial intelligence ethics and governance, and guide responsible research and development and application of artificial intelligence. Promote leading enterprises to set up internal ethical governance committees and shape the corporate culture of science and technology. The third is to promote ethical science education. Timely publicize the cutting-edge achievements and development trends of artificial intelligence, popularize the relevant policy information, governance rules and governance effects of artificial intelligence ethics, and promote the public to comprehensively, objectively and accurately understand the possible benefits and risks brought by cutting-edge technology of artificial intelligence. Fourth, promote international exchanges and cooperation in ethical governance, and contribute to global ethical governance with China’s wisdom and China’s plan.Share the best practices of ethical governance in China. Guide the development direction of artificial intelligence ethics and standards, put forward effective countermeasures to solve international problems, promote consensus rules and initiatives, and promote the development of global artificial intelligence governance system in a more fair and reasonable direction.

　　Experts said that science and technology ethics is the thought and code of conduct of the relationship between man and society, man and nature, and man and man in science and technology innovation activities, which stipulates the values, social responsibilities and code of conduct that science and technology workers and their communities should abide by, and points out that the fundamental significance of science and technology for goodness is to "make science and technology better enhance human welfare". At present, strengthening the ethical work of science and technology requires the combination of institutional norms and self-restraint. Scientific and technological workers, scientific research institutions and organizations should establish and enhance their ethical awareness, internalize it in their hearts and exercise self-discipline. The ethical behavior of scientific and technological personnel is closely related to their scientific and technological values. Under the guidance of common human values and socialist core values, scientific and technological personnel should establish correct scientific and technological values and ethical principles internalized in their hearts, so as to truly achieve scientific and technological goodness.

　　Experts pointed out that artificial intelligence plays a vital role in digital technology and is the innovation engine of industrial digitalization. The security of artificial intelligence faces seven challenges: hardware may be attacked, software has loopholes, protocols may be tampered with, algorithms may be cheated, data may be polluted, application may endanger human interests, and social ethics may exceed existing norms. At the same time, artificial intelligence also provides new technical means to solve digital security risks, such as AI data analysis, AI intelligence processing and AI intelligent defense.

　　Experts pointed out that artificial intelligence has hidden dangers in algorithms, data, infrastructure and applications, and it is necessary to develop credible and safe artificial intelligence, taking into account the synergy, symbiosis, standardization and fairness between artificial intelligence and human beings, and finally achieving the goal of people-oriented and serving people. To this end, four suggestions are put forward: first, we should promote the "no man’s land" and application-oriented path of artificial intelligence with the concept of interdisciplinary to solve the bottleneck problem faced by the development of artificial intelligence; Second, we should actively carry out the basic theoretical research of credible, safe and robust model algorithm, and improve the criteria and system of safety evaluation, verification and supervision; Third, in view of the distinctive characteristics of the combination of social attributes and technical attributes of artificial intelligence, we should plan ahead to strengthen the construction of artificial intelligence ethics and regulations; Fourth, we should strengthen international cooperation and information technology sharing, and establish an open and innovative development platform.

　　The forum also put forward seven ideas to solve the ethical problems of AI from the development status, application fields, evolution process and problem types of AI. First, we should improve the governance system of artificial intelligence ethics and safety; The second is to promote the implementation of laws, regulations, standards and norms; Third, establish a multi-agent dialogue mechanism, track the forefront of technological development, and discover new security and ethical issues; The fourth is to establish an ethical evaluation, early warning and control mechanism for the frontier research and application of artificial intelligence; Fifth, strengthen the ethical education of all stakeholders in the research and application of artificial intelligence and improve their ethical awareness; Sixth, actively cultivate healthy intelligent culture and digital humanistic thought; The seventh is to strengthen the scientific dissemination and ethical popularization of the frontier progress of artificial intelligence and improve the public’s cognitive level.

　　In addition, experts also conducted in-depth discussion and communication on the challenges faced by artificial intelligence, strengthening the ethical norms and governance of artificial intelligence, and building a more reliable and responsible artificial intelligence, and answered questions from the audience.

　　The summit forum was hosted by China Association for Science and Technology and Tianjin Municipal People’s Government, and Gong Ke, former president of the World Federation of Engineering Organizations and executive director of China New Generation Artificial Intelligence Development Strategy Research Institute, made a keynote speech. Zhou Hongyi, founder of 360 Group, academician of China Academy of Engineering, Wang Shuxin, deputy secretary of Party Committee and president of Chongqing University, and Xue Lan, dean of Schwarzman Scholars of Tsinghua University and a senior professor of liberal arts in Tsinghua University, gave a special lecture. Nearly 50 representatives from Tianjin party and government organs, universities, research institutes, high-tech enterprises and other units participated in offline activities.

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The five departments jointly deployed the standardized management of the network car aggregation platform, and established the first inquiry responsibility system for handling complaints about network

　　□ Our reporter Liu Xin

　　In recent years, relying on Internet technology, cooperating with online car-hailing platform companies, facing passengers and matching supply and demand information, the platform (commonly known as online car-hailing aggregation platform) that jointly provides online car-hailing services has developed rapidly, providing new choices for travel services. However, there are also problems such as inadequate implementation of corporate responsibilities of online car-hailing aggregation platforms and online car-hailing platform companies, and inadequate protection of the legitimate rights and interests of employees and passengers.

　　Recently, the General Office of the Ministry of Transport, the General Office of the Ministry of Industry and Information Technology, the General Office of the Ministry of Public Security, the General Office of the State Administration of Market Supervision, and the Secretariat Bureau of the State Internet Information Office jointly issued the Notice on Doing a Good Job in the Standardized Management of the Network Car Aggregation Platform (hereinafter referred to as the Notice), in order to compact corporate responsibilities and protect the legitimate rights and interests of passengers and drivers; Standardize business practices and maintain fair competition market order; Strengthen coordination and cooperation, improve supervision ability and level, and make arrangements to promote the standardized, healthy and sustainable development of the network car industry.

　　It is imperative to standardize management

　　Nowadays, the network car aggregation platform is favored by more and more people. According to the statistics of the network car supervision information interaction system, in March this year, the network car supervision information interaction system received a total of 716 million orders, up 9.7% from the previous month. Among them, the aggregation platform completed 197 million orders, up 16.9% from the previous month.

　　"The network car aggregation platform is connected to dozens of network car platforms, and a large number of drivers are online, and the order is efficient. At the same time, consumers can compare prices online and select cheap orders, which is fast and economical." According to Liu Ruzhong, a member of the expert group of the Legal Work Committee of China Communications and Transportation Association and a senior partner of Taihetai (Beijing) Law Firm, the network car aggregation platform has many advantages.

　　Chen Yinjiang, Deputy Secretary-General of china law society Consumer Rights Protection Law Research Association, told the reporter that on the one hand, online car aggregation platform can better protect consumers’ right to know and choose, on the other hand, it can also promote the fair competition of online car platform companies by formulating fair and reasonable price rules.

　　However, it should be noted that the risks of the network car aggregation platform cannot be ignored. Chen Yinjiang said that because aggregation platforms usually charge lower information service fees, there may be problems such as lax qualification review, inadequate daily management, and unsmooth after-sales service, and online car service is directly related to the life, health and safety of consumers. Once an infringement incident occurs, it may have serious consequences and must be highly valued.

　　"Moreover, in some places, the responsibility boundary between the aggregation platform and the network car platform has not been clarified, and there is an unequal phenomenon of responsibilities and obligations. It is necessary to standardize the management of the network car aggregation platform." Liu Yuzhong said.

　　Liu Junhai, a professor at the Law School of Renmin University of China, said that the network car aggregation platform is an important channel to solve the "travel difficulties" of the majority of passengers. As a new thing, it is not easy to develop from scratch and from small to large, but there are indeed irregularities in management in practice. The promulgation of the "Notice" will help to better standardize the business behavior of platforms and drivers, better protect the legitimate rights and interests of consumers, and purify the ecological environment of the online car market.

　　According to the Notice, local transportation, telecommunications, public security, market supervision, network information and other departments should give full play to the role of multi-sectoral collaborative supervision mechanism of new transportation formats at the local level, and study and explore regulations and policies to regulate the management of network car aggregation platforms in light of local conditions. It is necessary to strengthen the supervision and guidance on the operation behavior of the network car aggregation platform, and urge the network car aggregation platform to implement the verification responsibility for the relevant network car platform companies, and not to access the network car platform companies that have not obtained the network car business license locally. Drivers and vehicles providing services should apply for the corresponding network car license. Guide the network car aggregation platform and the cooperative network car platform company to operate in compliance with laws and regulations in accordance with the Interim Measures for the Administration of Online Booking Taxi Management Services and other relevant requirements.

　　Properly handle consultation complaints

　　"It is easy to take a taxi, but it is difficult to defend rights." Some consumers spit, and after a traffic accident on the network car, the aggregation platform and the network car platform buck-passing each other, which increased the difficulty of consumer rights protection.

　　It is worth noting that this Notice makes it clear that if passengers are damaged due to safety accidents and require the network car aggregation platform to bear the first compensation liability, relevant local departments should urge the network car aggregation platform to fulfill the relevant provisions of the Law of People’s Republic of China (PRC) on the Protection of Consumers’ Rights and Interests and bear relevant responsibilities.

　　"If consumers purchase the online car service through the online car aggregation platform and their legitimate rights and interests are damaged, they can directly ask the online car service provider for compensation, or they can ask the online car aggregation platform or the cooperative network car platform for assistance in safeguarding rights." Chen Yinjiang said that if the network car aggregation platform or the cooperative network car platform cannot provide the real name, address and effective contact information of the network car service provider, consumers can claim compensation from the network car aggregation platform or the cooperative network car platform. If the network car aggregation platform or the cooperative network car platform makes a promise that is more beneficial to consumers, it should fulfill the promise, and after compensation, it can claim compensation from the relevant platform or network car service provider according to law.

　　In addition, the "Notice" requires that the network car aggregation platform and the cooperative network car platform companies should establish and improve the first-inquiry responsibility system for consulting services and complaint handling according to law in combination with their respective service contents, and properly handle the consultation complaints of passengers and drivers in a timely manner.

　　Chen Yinjiang believes that the implementation of the first inquiry responsibility system aims to urge operators to earnestly fulfill the responsibility of the first person responsible for consumer rights protection, and accept and handle consumer complaints in a timely manner according to the principle of "whoever sells goods is responsible and whoever provides services is responsible".

　　Chen Yinjiang further explained that the establishment of the first inquiry and responsibility system for complaint handling between the network car aggregation platform and the cooperative network car platform company means that no matter whether it is the network car aggregation platform or the cooperative network car platform company, as long as it receives complaints from passengers or drivers, it is not allowed to shirk, let alone deliberately delay or unreasonably refuse, and should properly handle the consultation complaints of passengers and drivers in a timely manner.

　　"These regulations can effectively avoid problems such as buck passing and procrastination between the network car aggregation platform and the network car platform company, which will significantly enhance the experience of the company." Liu Yuzhong said.

　　Improve the level of regulatory capacity

　　Recently, the issue of "the driver of the network car has failed to increase the price and refused to load" has caused heated discussion. On May 1, the Transportation Bureau of Jinghong City, Yunnan Province issued a report on the investigation and handling, and imposed a fine of 30,000 yuan on the driver Zhao Moumou, a fine of 30,000 yuan on Hua Moumou, a company on the polymerization platform, and the vehicle and the driver were banned indefinitely.

　　In fact, in recent years, relevant departments around the country have been working hard to standardize the business behavior of platforms and drivers and maintain fair competition market order. The "Notice" also stressed that relevant local departments should maintain a high-pressure situation of cracking down on illegal operations in accordance with their statutory duties, and publicly expose the network car aggregation platform and cooperative network car platform companies that violate laws and regulations.

　　In addition, the "Notice" requires that local transportation, market supervision and other departments should urge the network car aggregation platform and the cooperative network car platform company to implement the requirements of clear price tag, and must not disrupt the market order with unfair price behavior; Supervise the network car aggregation platform not to interfere with the price behavior of the network car platform company, not to directly participate in vehicle dispatching and driver management, and to maintain fair competition market order.

　　Liu Junhai believes that these contents of the Notice are helpful to reverse the phenomenon that "bad money drives out good money", which is of great significance and is also conducive to protecting consumers’ right to fair trade and security.

　　"The market will fail, and regulators should not fail." Liu Junhai said that when the market is out of order and enterprises can’t exercise self-discipline, regulators should make good use of the rights given by the law, such as market access, administrative guidance, administrative supervision and administrative punishment, so as to stir up chaos, punish evil and promote good, enthusiastically protect consumers’ legitimate rights and interests, take a clear-cut stand to crack down on and punish illegal business practices, and do a good job of supervision in all aspects before and after the event.

　　Regarding how to further standardize the management of the network car aggregation platform, Liu Ruzhong suggested further studying and exploring the laws, regulations, policies and measures to standardize the management of the network car aggregation platform, increasing the definition of related modes, responsibilities and obligations, service management, illegal punishment and other contents of the aggregation platform, and truly bringing the aggregation platform into the adjustment scope of transportation management to ensure its standardized and healthy development.

　　Chen Yinjiang suggested that in order to innovate the supervision mode, relevant departments should establish and improve the joint supervision mechanism, and comprehensively use digital supervision, credit supervision, administrative law enforcement, social supervision and other means to improve the supervision ability and level. Supervise the network car aggregation platform and the cooperative network car platform company to transmit real-time information and data about network car operation to the network car supervision information interaction system in accordance with relevant regulations, and ensure that the relevant regulatory authorities share the data in real time.

　　It is also necessary to unblock the channels for complaints and rights protection. On the one hand, it is convenient for consumers to protect their rights according to law when they encounter problems and resolve consumer disputes in a timely manner; On the other hand, it is to encourage consumers to complain and report the illegal problems found in the network car, provide effective law enforcement clues for the regulatory authorities, and give full play to the power of social co-governance.

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The new energy license plate ＂one license is hard to find＂ is quietly coming, and the special license plate will be promoted in three batches.

　　According to the official Weibo news of the Traffic Management Bureau of the Ministry of Public Security, the Traffic Management Bureau of the Ministry of Public Security recently held a meeting in Wuhan, Hubei Province, and deployed to promote the special number plates for new energy vehicles in three batches nationwide from November 20, 2017.

　　The industry believes that with the introduction of a series of new energy vehicle policies, the new energy vehicle market will continue to grow, leading to the situation that new energy license plates are "hard to find" in some cities. At the same time, the rapid development of China market has also prompted China enterprises to actively go out and cooperate with international high-end technologies in the field of new energy vehicles.

　　New energy license plate "one card is hard to find"

　　According to the relevant regulations, vehicles with new energy vehicle number plates will not be restricted by the restrictions, and enjoy the policy of free parking for the first two hours in a large number of parking lots. In addition, pure electric vehicles do not detect exhaust emissions, and fuel cell vehicles and plug-in hybrid vehicles (including extended-range vehicles) are not included in the exhaust emission detection range for the time being.

　　These "benefits" are undoubtedly attractive to consumers who live and work in Beijing, Shanghai, Guangzhou and other cities with strict motor vehicle management and high parking costs.

　　According to the data released by China Automobile Industry Association, in October, the production and sales of new energy vehicles all exceeded 90,000, up by 86% and 106.7% year-on-year. In the first 10 months of this year, the production and sales of new energy vehicles were 517,000 and 490,000 respectively, and the year-on-year growth also exceeded 45%.

　　The popularity of the market has led to the situation that new energy vehicle license plates are "hard to find" in some first-tier cities. The Beijing Municipal Office for the Regulation and Control of Passenger Car Indicators recently announced that the indicators of new energy vehicles have already been used up this year, and more than 80,000 people are waiting in line for next year’s indicators. In other words, according to the original plan, Beijing’s new energy passenger car index has been "booked" in advance in 2018. If you apply now, you can only wait until 2019 to get the new energy vehicle index.

　　He Daixin, an associate researcher at China Academy of Social Sciences, said that this shows that with the promotion of policies and the continuous expansion of the market, consumers have become more and more accepting of new energy vehicles. But at the same time, the development of new energy vehicles still faces many technical and service problems. In the future, on the one hand, with the encouragement of national policies and the promotion of the capital market, the production capacity will be rapidly formed, and the sales layout of related car companies will also be rapidly launched; On the other hand, we should vigorously promote the quality and quality of after-sales service to ensure the healthy and sustainable operation of the industry.

　　Upgrading technical services and accelerating industrial development

　　So far, the development of new energy vehicles largely depends on the promotion of policies, and in the context of the gradual decline of subsidies for new energy vehicles, improving the technical and overall service level has become the key to consolidate and develop the market for new energy vehicles.

　　Short cruising range, difficult charging, high battery consumption and low vehicle residual value are important factors that currently plague the growth of new energy vehicles. Because of this, these aspects are becoming the focus of social investment.

　　Recently, Shanghai Shiwei Technology Co., Ltd. signed a strategic cooperation agreement with Buckingham University in the UK, and released a new product using artificial intelligence and cloud technology — — Energy management system of GAZELE3 electric vehicle.

　　According to reports, Shiwei Technology currently has an energy management technology platform with completely independent intellectual property rights, which can be applied to the energy management of passenger cars, capacitive buses and electric forklifts, and can effectively improve the technical performance of electric vehicles. At the same time, the system can give full play to the maximum efficiency of each battery, further prolong the service life of the battery pack and reduce the user’s use cost.

　　GAZELE3 system can also support the mixed use of capacitor package and battery package, which solves the bottleneck problem that has plagued the industry for many years. It is reported that the GAZELE3 system can adjust the system management module according to the needs of the vehicle manufacturer to adjust the battery pack energy, so that the BMS can quickly match the vehicle battery management, and the vehicle manufacturer does not need to redesign the battery management system, thus saving the new car design time, reducing the cost and reducing the product risk.

　　Not only Shiwei Technology, but also many vehicle companies and technology companies are striving to promote the upgrading of new energy vehicle technology and services. BAIC New Energy Company recently released Optimus Prime Plan to promote a new mode of rapid power exchange for new energy vehicles.

　　In this regard, industry experts said that these innovations have improved the quality of batteries, reduced costs, alleviated the problems of high battery cost and difficult recycling of new energy vehicles, and opened up the industrial chain of new energy vehicles, forming a virtuous circle.

　　New energy vehicles become the focus of international cooperation

　　The National Development and Reform Commission recently issued the "Three-year Action Plan to Enhance the Core Competitiveness of Manufacturing Industry (2018-2020)", and new energy smart cars have become one of the key points. The document calls for promoting the establishment of an international dialogue and exchange platform, strengthening technical cooperation, and promoting various forms of joint ventures and cooperation between leading global enterprises and domestic enterprises.

　　At this point, the new energy automobile industry is particularly prominent. Daimler Group and BAIC Group, Volkswagen Group and Jianghuai Automobile, Ford Motor and Zotye have successively carried out in-depth cooperation in the field of new energy vehicles.

　　As the largest automobile aftermarket exhibition in Asia, more than 6,000 enterprises from 40 countries and regions participated in the 13th Shanghai International Automobile Parts, Maintenance, Testing and Diagnostic Equipment and Service Supplies Exhibition held not long ago, and the achievements of Chinese and foreign automobile parts enterprises in the field of new energy vehicles became a highlight.

　　It is understood that the scale of the new energy vehicles and technology area in this year’s exhibition has increased significantly. In addition to the richer exhibits, the technical core in the past was mainly motor electronic control, but now it is constantly extending to batteries, battery management, charging piles and related core components. Many multinational companies are seeking deeper cooperation with China enterprises, among which German pavilions with many famous brands such as Osram, Fabi and Proffit have expanded by more than 44% compared with the previous period.

　　According to Zhou Shaolan, deputy general manager of Frankfurt Exhibition (Shanghai) Co., Ltd., the electrification, automation, intelligence and networking of automobiles and the communication of the "Belt and Road" automobile industry have become the focus of attention of Chinese and foreign manufacturers.

　　Cao Jiansheng, assistant managing director of Frankfurt Exhibition Asia Holdings Co., Ltd. also said that high-end technologies such as new energy, intelligence and lightweight have increasingly become the focus of the exhibition. At present, Messe Frankfurt has become a platform to help China enterprises participate in international cooperation.

　　Cao Jiansheng said that in the future, it will further enrich and improve the platform function of the exhibition, better serve China enterprises to go global, and help domestic enterprises to achieve a higher level of international cooperation.

　　In this regard, industry experts said that with the efforts of many multinational automobile companies in the field of new energy, the international competition of new energy vehicles will come soon. For domestic enterprises, facing the internationalization of the new energy vehicle market, there are both pressures and opportunities, which can encourage domestic enterprises to continuously promote technological progress and service improvement to meet the ever-increasing market demand. (Reporter Li Zhiyong)

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The new energy license plate ＂one license is hard to find＂ is quietly coming, and the special license plate will be promoted in three batches.

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